Marketing News: Cinema Is Top Youth Valentine's Choice
News Release from:
RealWire
12/02/2010
DCM,Digital Cinema Media,Avatar, The Princess And The Frog,Invictus,Harris Interactive
• 56% of 16-to 24- year-olds say they are likely to go to a movie on Valentine's Day
• 51% of those plan to take their girlfriend or boyfriend
 As love birds across the UK look forward to some Valentine's romance this weekend, more than half of 16- to 24-year-olds are likely to flock to the movies, according to research from Harris Interactive and cinema media house Digital Cinema Media.
Youngsters in this age group are twice as likely as the rest of the UK population to see a film on Valentine's Day and 51% will go with their girlfriend or boyfriend. A romantic night at the pictures is not just the preserve of the young, however. Overall, one in five adults plan to see a flick and, of those, 65% will go with a partner or spouse. Just over one in five 25- to 34-year-olds are planning a night at the pictures and of these, nearly three quarters (73%) will go with a partner or spouse. The figure rises to 75% among 35- to 44-year-olds, (of whom 13% are likely to go to the cinema on Valentine's Day) and 82% of those in the 45 to 54-year old group (of whom one in ten plan to celebrate Valentine's by seeing a movie). Top films showing this weekend include new releases Valentine's Day and A Single Man with its Oscar nominated performance by Colin Firth, alongside Avatar, The Princess And The Frog, and Invictus. Headline stats • 56% of 16- to 24-year-olds are likely to head to the cinema on Valentine’s Day • 51% of 16- to 24-year-olds who are likely to go to the cinema this Valentine’s day will take their partner • Overall, one in five adults are likely to head to the movies on Valentine’s Day • 16- to 24-year olds are 2.1 times more likely to see a film on Valentine’s Day than the rest of the UK population • One in five 25- to 34-year-olds are likely to go to the cinema, and 73% of them will go with a partner or spouse. • Among those 45- to 54-year-olds who are likely to go to the cinema, 82% will take their partner. Digital Cinema Media (DCM) is the market leader in UK cinema advertising, providing 2,300 screens and 420 sites for advertisers. DCM owns a 66% share of the cinema advertising market through exhibitors including ODEON, Cineworld, Empire, Picturehouse, IMAX, and many Independent cinemas.www.dcm.co.uk
Read more: http://www.earthtimes.org/articles/show/cinema-is-top-youth-valentineamp39s-choice,1162958.shtml#ixzz0fOzHMfFp
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