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Market Trends
Marketing News: Gordon Brown is "the Volvo of politics," claim voters
• Independent research amongst voters matches political leaders to their consumer brand equivalents
• David Cameron voted most like a Nokia phone – a traditional brand upstaged by more vibrant newcomers
• Nick Clegg voted most like the Co-op – an alternative and principled choice to the other 'big' brands
• Gordon Brown voted most like a Volvo – the brand we all love to ridicule – unless you own one of course!
Marketing News: European Technology Executives More Confident - Eurocom Worldwide Survey
Two thirds (67%) of senior global technology executives are more confident about prospects for the sector over the next 12 months, according to the latest annual IT confidence survey conducted by Eurocom Worldwide, the Global PR Network in association with UK partner agency Six Degrees. Last year just 13% were more optimistic about prospects with almost half (48%) less confident facing into 2009.
"The survey suggests an encouraging bounce in confidence compared to last year with more optimism on revenues and jobs. However, many remain cautious about whether the recession has bottomed out in their own market," commented Amanda Hassall, Director, Six Degrees.
The survey, which was conducted during January and February 2010, surveyed 286 senior level executives in technology companies mostly across the European region.
43% believe that the global recession has bottomed out although almost a third (32%) believe it has not. A quarter (25%) are not sure. 48% of the respondents d
Marketing News: One in two consumers would opt-out of behavioural targeting
Behavioural targeting is still viewed with suspicion and regarded as irrelevant by the majority of UK consumers, according to Addvantage Media's annual Online Advertising Report which polled 2,232 British consumers with YouGov.
Marketing News: Marketers vote for video as their medium of choice in 2010
Research from smartclip which found that the growth of video advertising is on track to continue to grow over the coming months. The findings were collected at TFM&A and have been compared to those of research conducted by smartclip at ad:tech, six months ago.
The findings suggest that there has been a shift in favouritism of optimum length of online video ads from 10 seconds to 15 seconds, and that there is still a great deal of education needed in this sector.
Marketing News: DESIGN INDUSTRY VOICES SURVEY OF UK DESIGN AND DIGITAL AGENCY EMPLOYEES REVEALS 38% PLANNING EXIT
-Industry employees voice dissatisfaction in their agency's performance in the areas that matter most to them -
(London – 3 December 2009) The Design Industry Voices Survey 2009 by Fairley & Associates, Gabriele Skelton and On Pointe Marketing, reveals that nearly two-fifths (38%) of UK design and digital agency staff are either definitely or possibly intending to change employers when the recession ends. Research for the report was carried out online between 15-24 October 2009 amongst people who work within UK design and digital agencies.
Marketing News: insight engineers : Recruiting 3C people for superior qualitative research and understanding
It's widely acknowledged nowadays that word of mouth recommendation has become a key driver of brand success, but how many of your target audience:
· talk to others about brands & services?
· are sufficiently creative to provide useful input on your ideas, communication materials and marketing initiatives?
insight engineers has verified the size of what we call 3C people (confident, creative, communicators) amongst c. 7,000 respondents.
Marketing News: WOMEN MORE LIKELY TO RUN AWAY FROM FINANCIAL DECISIONS DURING THE RECESSION
Women are much less confident than men about making financial decisions, to the point where many refuse to take control of everyday economics, according to research released today.
One in 20 women polled as part of customer insight specialist G2 Data Dynamics' survey into financial attitudes admitted to not understanding personal finance, and prefer not to think about it.
The figure rose to around 8 per cent of female respondents in the north of England. Little more than half (52 per cent) of women feel confident in their financial choices, with 38 per cent admitting they could do more, do not feel in control, or leave the difficult decisions to others.
Marketing News: Smartclip study highlights consumer perceptions towards online video versus TV ads
The results of this study, conducted in association with MediCom Science, demonstrate increased engagement through video ads.
Europe's largest online advertising network smartclip, today reveals findings from its extensive qualitative consumer research into consumer responses to online video, conducted in association with MediCom Science, the research department of MediaCom. The research highlights the extent to which people are engaged with online video ads and casts light on the growing importance of pre-, post- and mid-roll video over classic TV ads. It also offers insight on how best to incorporate these formats into effective ongoing campaigns.
The qualitative survey focussed primarily on understanding how people use the TV and internet and using a process known as morphological cognitive psychology, smartclip has been able to understand how people interact with the content they watch in terms of its impact on the consumer.
Two group discussions were held with 16 part
Marketing News: CUSTOMER ACQUISITION BEATS RETENTION AS A KEY FOCUS FOR UK MARKETERS OVER THE NEXT SIX MONTHS
Marketers are prioritising their budgets on customer acquisition over retention to see them through the recession, an inaugural study of the UK's top marketing directors today revealed.
Twenty-eight per cent said acquiring new customers will be a key focus over the next six months, according to The Marketing Society survey conducted in partnership with Royal Mail.
But just 19 per cent agreed that they will be using the majority of their budget for retaining existing customers, despite much thought-leading commentary over the past year promoting the importance of customer retention during a recession.
Marketing News: Mums the word for UK advertisers
Rising number of mums interacting with online media highlights potential advertising goldmine.
Online advertisers are being encouraged to target UK mums as an emerging trend in the sector has been identified by Glam Media.
Defined as females with children between the ages of 25-54, a recent Comscore study has revealed that 4.6 million mums in the UK spent almost 27 hours online each month. Evidence that advertisers are targeting this segment of the market is reflected in the recent surge of parenting sites to join the Glam Media network.
Often perceived as multi-tasking wonders, mums in the UK and the nature of online media means that sites dedicated to pregnancy, mothercare, time management and other female dominated topics are sprouting-up and commanding attention from readers and advertisers alike. Glam Media has announced some fantastic names to its growing portfolio over the last two months, including pregnancycalendar.net, askbaby.com, timemanagementmum.com and lit
Marketing News: The end of landlines? What will it mean?
Here's one for those of you looking at examples of ways in which social and technological change can shape a business. A recent Economist article asks about the consequences of our massive shift from landlines to mobile phones.
According to the article, US telecoms operators are seeing customers abandon landlines at a rate of 700,000 per month. Some analysts now estimate that 25% of households in America rely entirely on mobile phones - a share that could double within the next three years.
It's easy to see how existing telephone operators will be hurt, with their significant investments in the current fixed line network.
But it's also likely to hurt all business that require landlines, as bills rise and business models are disrupted. It could even threaten the work of the emergency services, such as the police and fire brigade. The call-tracing software used by firefighters, ambulance services and many other "first responders" only works on landlines.
The recession
