Marketing News: insight engineers : Recruiting 3C people for superior qualitative research and understanding

News Release from: MarketingUK
17/11/2009
qualitative research,Caroline Sharp, insight engineers, brand success, 3C people ,

It's widely acknowledged nowadays that word of mouth recommendation has become a key driver of brand success, but how many of your target audience:

· talk to others about brands & services?

· are sufficiently creative to provide useful input on your ideas, communication materials and marketing initiatives?

insight engineers has verified the size of what we call 3C people (confident, creative, communicators) amongst c. 7,000 respondents.

 Please click here to receive our summary paper on the 3Cs.

 We’d be pleased to talk to you about how we cover the 3Cs in our qualitative research, please drop me an email (caroline.sharp@insight-engineers.com) and I’ll call you back.

 Caroline Sharp

insight engineers

associate partner

 St. Mary’s Court, The Broadway, Old Amersham, Bucks, HP7 0UT, UK

Tel:         +44 (0) 1494 618 480

Web:      http://www.insight-engineers.com (please visit our new website!)

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