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Marketing News: Advertisers turning away from The Times paywall

There's a piece in the Independent today on The Times paywall that sheds some light on the reaction of advertisers and publicists to goings on at Wapping. With one media agency buyers saying that it is not advertising on the site because of the fall in traffic. Two months into Rupert Murdoch's great paywall push, with the News of the World apparently set to follow shortly, and the reaction is not a good one from media agencies and PR people.

Marketing News: Quno First to Launch Social Games at UK Train Stations with SCVNGR

Quno.com, a web based rail search and booking service due to launch later this year, has announced it is releasing the UK's first location-based mobile games at major UK rail stations. The games have been developed in partnership with SCVNGR, a popular US mobile social gaming platform all about going places, doing challenges and earning points.

Marketing News: Efficient Frontier grows team to support expansion

Performance marketing company, Efficient Frontier, has appointed five senior digital marketing professionals to support its expanding client list.

Marketing News: Bath Integrated Agency Ranked Amongst Country's Best Start-Ups

Bath-based integrated marketing agency TheAgency, has been named one of South West and Wales' top young companies in the prestigious HSBC Start-Up Stars Awards. Now TheAgency hopes to be selected to fly the flag for the region at the national finals, and convince the judges that it has the special X-factor to win the top prize of £30,000.

Marketing News: Efficient Frontier : Search goes mobile: how consumer behaviour is changing search

Advertisers should consider creating search campaigns by device, according to a new insight guide to mobile search, from performance marketing company, Efficient Frontier. The guide, The impact of mobile internet on search – which is free to download from Efficient Frontier's website - examines the difference in consumer search behaviour on mobile as compared to 'static' searches on computers; and advises brands on how to incorporate this difference to their search campaigns.

Marketing News: PANASONIC ANNOUNCE BRITISH TRIATHLON TIE-UP

Worldwide Olympic Partner, Panasonic, has today announced a new sponsorship with the British Triathlon Federation to become an Official Supplier to British Triathlon. The sponsorship of British Triathlon – the governing body for triathlon in the UK – will last for an initial one year period and will see Panasonic supply a range of equipment, including plasma screen TVs and camcorders, which can be used for creation of digital content and enhanced athlete profiles giving an insight into training and preparation of British triathletes.

Marketing News: Saracens and P&MM Sales Promotion offer the ultimate win-win promotion

Saracens fans have been presented with the ultimate win-win situation courtesy of Saracens and P&MM Sales Promotion, the UK's leading supplier of travel and leisure-based consumer sales promotions.

Marketing News: The Media Shop : Is media planning and buying an art or science?

The best is a combination of both - because the range of options is now so wide and the media consumption patterns so changeable that it takes brainpower as well as computing power to devise the most appropriate campaigns. Contrary to the push-button school of media buying, we don't take the same media route for a beer and a university, even if the audiences are identical. Rather, we first get under the skin of the client's business to understand the differentiating features and nuances, then search for solutions that satisfy both the numerical criteria and spirit of the product involved. Technically we use the most advanced research and analysis systems available, as you would expect, but The Media Shop's credibility with clients is based on both our media innovation and an inclination to treat clients' money like our own (something only an independent company can do) - with respect.

Marketing News: Chris Wright : Para Landing : Why single marketing activities, on their own, won't work!

As part of the sales and marketing mentoring programmes I provide I am always amazed at the marketing strategies of companies I help. For example I recall the MD who believed he was given a great deal on the single use of 20,000 allegedly industry relevant permission based email addresses that he could email. A hastily written email, a blast out to every name, and then a sit back and wait for the results to fly in. There was a flow – lots of 'undelivered, return to sender', or 'out of office' – but not one reply saying 'yes please what a great idea – I'll buy one immediately'. There wasn't even a 'might be interested, please get in touch'. The reason for this that e-blasting and by association marketing is an art not a blunderbuss! There are lots of simple rules that should be applied before sending emails. Too many for this article, but enough space to give 5 great tips. Most of these are common sense, but too often these rules are broken for what appears a 'great deal' bu

Marketing News: Deliver your news with real impact : The Video News Company

Deliver your news with real impact. An effective way to communicate to your clients and employees. The Video News Company : Your news program produced for only £349 + vat

Marketing News: StrongMail : Unique New Conversation Features Allow Marketers to Monitor Social Media and Respond in Real-Time

StrongMail, a leading provider of online marketing solutions for email and social media, today announced the general availability of its Social Direct campaign management and analytics product, and the addition of groundbreaking new features that allow marketers to respond to customers and prospects in real-time. Launched in private beta in early 2010, Social Direct is a social media campaign solution that enables marketers to monitor, target, and measure their investment in social channels using proven principles from direct marketing. With a unique ability to track conversion metrics, Social Direct takes social media marketing beyond branding and customer retention to drive customer acquisition and revenue. With the addition of Conversation Management, marketers can now use Social Direct to monitor all the social conversations that affect their brand and respond as they occur from within the campaign management tool. Using StrongMail's unique search and conversation technolog

Marketing News: Leading Analyst Firm Positions Sitecore in the Leaders Section of its WCM Magic Quadrant

Sitecore named in Leader Quadrant of latest Gartner WCM report

Marketing News: Great Minds Combine to Create Research Industry Social Media Monitoring Breakthrough

New software "most powerful analytics tool to reach the research industry in years"

Marketing News: New video service iandbuy launched by etv and videojuicer

Digital media companies Videojuicer and etv media group have joined forces to provide a complete managed video solution for retailers. The new solution, called iAndBuy , enables retailers to take control of their online video, convert viewers to purchasers and, crucially, maintains the e-commerce links when the video is syndicated to third party sites. This means that widely syndicated video can now not only add significant viewers, it can add significant revenue too. Syndication partners can share in the revenue delivered by their sites and we believe this will encourage widespread uptake of the videos. iAndBuy is a complete managed solution that includes; Video Production, Online Video: Live and On-demand, Video Syndication, Hosting and Streaming, Strategic online & mobile development, In-store media and signage, Analytics, commercial and marketing consulting, Content, SEO, Metadata management, Community and social media management, Syndication services (paid and viral)

Marketing News: ExactTarget Acquires mPath Global in Australia Expanding its Presence in Asia Pacific Region

Acquisition Provides Direct Presence in Market Following 5-Year Relationship with mPath

Marketing News: Coca-Cola Launch the 'Rumble Bug' Online Game

Coca-Cola Ireland are delighted to announce the launch of a new action adventure online game targeting Irish teens called 'Rumble Bug', which was developed by Coke's digital partner in Ireland, Cybercom.

Marketing News: Datacash takes its first tentative steps out and shows off its new 'Trophy' wife.

RetailFraud.com's 'publisher at large' Paul Bessant takes a left-field look at a merger that set the online service world alight when it was announced last year. Invited to the annual 3rd Man – now Datacash – summer BBQ at a swanky Surrey golf club, he found there was a fairway to go in driving home the united front message. Thursday 12th August at the Foxhill's country club in Surrey was the venue for the first Third Man User group since their acquisition by Datacash, and was an opportunity for customer and prospects to sample the marriage and unveiling of Third Man as Datacash Fraud Services – so has the surgery been successful?

Marketing News: Grey lands Findus creative account

Findus, the frozen food company, has appointed Grey London to its UK advertising account without a pitch, as part of a rejig of its agency relationships across all markets.

Marketing News: BPL Marketing and the Crowdsourced Peperami ad

20th August 2010, London. Covent Garden-based creative agency BPL has produced the first crowd sourced advert for Unilever's Peperami brand. The TV ad which is for the new bite size Peperami Nibblers product line features the Peperami character "Animal" and introduces the Peperami family. The creative concept was submitted via ideabounty.com by Kevin Baldwin, a London-based copywriter and Rowland Davies, a former agency creative director based in Germany. The ad was managed in the UK and produced and animated by BPL's South African operation.

Marketing News: Groupon Launches National Deal With Gap, Selling 10 Groupons A Second

What a difference a deal makes. This morning, Groupon launched its first nationwide deal, $25 off a $50 purchase at Gap. The promotion, which was available in every city, briefly crashed Groupon's servers as deal-happy consumers clicked on the 50% discount and pinged their friends.

Marketing News: Help-Me-Park has successfully retained the Safer Parking Scheme award Parkmark

Gatwick meet and greet parking company Help-Me-Park has successfully retained the Safer Parking Scheme award Parkmark. An initiative of the Association of Chief Police Officers, the Parkmark award is added reassurance to the travelling customer that their car will be parked in a fully secure car park whilst they are on holiday.

Marketing News: The Marketing Arm's wireless practice delivers mobile messaging services using message master® xsp

Potsdam, Germany, 18th August 2010: Derdack (www.derdack.com), provider of mobile messaging platforms, today announced that the wireless practice of The Marketing Arm, is live. The SMS/MMS gateway software enables The Marketing Arm to securely and reliably connect to aggregators via SMPP for message delivery. "We quickly realised that of the specialised solutions that were available, message master® xsp offered a cost effective and proven system," said Mike Jelley, co-founder of The Marketing Arm's wireless practice. "Its ability to connect to aggregators via SMPP and Derdack's global carrier class references were key factors in our decision to choose their mobile messaging software. It's a very good product for companies that need a reliable and fast method of sending and receiving SMS and MMS messages, and it plays a central role in the provision of our mobile marketing 2.0 solutions. It strengthens our infrastructure to support our current and future mobile messagin

Marketing News: Confirmit Attributes 85% New Business Revenue Growth to Rise of Customer-Centric Strategies

New York, NY and Oslo, Norway: 17 August 2010: Confirmit, the largest global software vendor for Customer Feedback, Employee Feedback and Market Research announces its 2010 second quarter results. Double-digit revenue growth continued this quarter, fueled by business from both new and existing customers. "In this quarter, we've achieved an impressive 85% revenue growth from new clients compared to the corresponding quarter in 2009," comments Henning Hansen, President and CEO, Confirmit.(pictured) "In addition, we've also seen significant growth from existing customers, who wish to further expand their feedback programs across the enterprise." Leslie Ponting, MIS Senior Manager at Elsevier notes, "At Elsevier in the UK, we've been using Confirmit for both Web and IVR customer feedback for some time and it's changed the way we collect, manage and respond to feedback. In Q2 we began rollout of this program in Asia Pacific, and a pilot in the US and expect the same great results in

Marketing News: Threadless Turns Targeted Emails Into Sales

Company Increases Email Revenue 120% Year-Over-Year

Marketing News: ExactTarget, Acceleration Launch Global Partnership to Optimise Clients' Interactive Marketing Campaigns

Partnership Provides Access to Local Experts Across Europe, Asia, Middle East, Americas

Marketing News: EntroPay Partners with LinkTrust to Streamline Affiliate Network and Merchant Payout Process

Integration of EntroPay payment services with LinkTrust affiliate tracking software offers greater convenience, global reach and significant cost savings

Marketing News: Now available for download - the 2010 Social Media News Survey report , TEKGROUP International

We recently surveyed a large group of social media users in an effort to find out how they are following, sharing, posting and monitoring news on various social media outlets. The results are now available for download in the 2010 Social Media News Survey report on TEKGROUP.com. Final results of a social media news survey conducted by TEKGROUP International and Associate Professor Ken Payne of Western Kentucky University seem to underscore the importance of the online newsroom to corporate communicators and amplify the need for a comprehensive social media news strategy when targeting or influencing key constituents in the social media space.

Marketing News: ExactTarget, Acceleration Launch Global Partnership to Optimize Clients' Interactive Marketing Campaigns

ExactTarget, a global provider of email marketing and interactive marketing solutions, announced a new partnership today with Acceleration, the leading provider of consulting, systems integration and technology services, to deliver and optimize the interactive marketing campaigns of ExactTarget clients across Europe, the Americas, the Middle East and Asia. Under the partnership, Acceleration's team of experts will augment ExactTarget's team of nearly 200 professional services consultants and network of more than 500 global interactive agencies to provide implementation, systems integration and delivery services to ExactTarget clients. "Partnering with Acceleration provides clients in cities around the globe instant access to local experts certified in delivering unparalleled results with ExactTarget's interactive marketing platform," said Sameer Kazi, ExactTarget's senior vice president of client services. "Acceleration's deep roots in interactive marketing and expertise power

Marketing News: MAA on the results from their Barometer survey • 87% agencies feel optimistic about the quarter ahead

As we enter the second half of 2010, the latest MAA Agency Barometer has found that marketing agencies are feeling more positive than ever, with 87% feeling optimistic about increases in client budgets, staff numbers and new business opportunities over the next quarter. 87% of respondents to the quarterly survey predict client budgets will stay the same or increase. Out of those predicting an increase in client spend, a huge 83% expect the increase to be over 10%. 75% of agencies are also expecting the number of new business opportunities to increase before the end of the year, with only 3% predicting decreases in this area. The disciplines predicted to do the best in Q3 are digital and experiential; with 60% and 35% agencies respectively predicting an increase in spend on these channels over the next quarter. Advertising and design did not fare so well, with only 18% and 16% of agencies respectively predicting spend to increase in these sectors.

Marketing News: British Airways, John Lewis and first direct join strong speaker line-up for Econsultancy JUMP conference

Over 55 speakers will discuss and debate joining up online and offline marketing at conference in October

Marketing News: Ted Baker launches gift card with PrePay Solutions

Renowned designer lifestyle label, Ted Baker, has launched a reloadable, closed loop gift card in partnership with PrePay Solutions. Working together, they have designed, implemented and operated the new gift card programme to replace the retailer's existing paper based voucher system.

Marketing News: The OUTLETs Naked Truth campaign: Last month we found nearly two dozen people who had got it, and were willing to flaunt it – in the name of fashion and value

The Naked Truth We've just pressed the button on some new creative for a major US-style outlet shopping venture in Northern Ireland. In a famously conservative market, The OUTLETs Naked Truth campaign represents a genuinely brave move for this client, and is already attracting public comment. Built around the premise that nobody takes off more (up to 70% off every day), the work features naked and nearly naked shoppers. In other words, fashion without the clothes. Executions include extensive local press, tv, all-Ireland radio, transport, outdoor and digital. Ive included some samples by way of illustration. Please feel free to email or call us on 028 9024 6722 if you need any more information. Terry Corr Creative Director, Navigator Blue Conor Kelly Deputy Creative Director

Marketing News: MeetingZone Delivers Essential Communication & Collaboration Service for iCrossing

iCrossing, the digital marketing agency, is using MeetingZone's audio and web conferencing service as an essential business communications tool to ensure that it can quickly, easily, reliably and cost effectively communicate and collaborate with its clients regardless of their location.

Marketing News: Heavenly provoke a long-overdue debate about good branding

Brand consultancy, Heavenly's current advertising campaign has received very positive feedback from a key industry publication this week.

Marketing News: etv media group and Videojuicer launch new video service iAndBuy

Marketing News: UK Government Energy targets lack clarity

Industry and climate change organisations have criticised government plans on reducing emissions as 'too vague', according to analysis from Alva, the corporate reputation analysis company. July's review of traditional and social media also identified that future private sector investment in the programme is dependent on Ministers developing a more rigorous policy framework.

Marketing News: Automotive Sector Turns A Corner?

Chinese growth offsets poor European performance but overcapacity risk looms

Marketing News: NeoMedia and Buongiorno Partner to Deliver Dynamic Mobile Barcode Solutions to Marketers

NeoMedia and Buongiorno Partner to Deliver Dynamic Mobile Barcode Solutions to Marketers New partnership between two leading mobile marketing enablers signifies growing demand for mobile barcodes worldwide NeoMedia Technologies, Inc. (OTC BB: NEOM.OB), the global leader in mobile barcode scanning solutions, today announced an agreement with Buongiorno to supply the leading media company with mobile barcode capabilities. Under the terms of the agreement, B! Digital, Buongiorno's mobile marketing and advertising division, will employ the NeoSphere™ barcode creation and management system to create and manage mobile barcode campaigns globally, with an initial focus on the North American and Western European markets.

Marketing News: "Cheddar so precious you won't want to waste a crumb"

Milk Link has today unveiled a new advertising campaign and marketing push to support its extra mature Cheddar, Tickler. With the strapline "Cheddar so precious you won't want to waste a crumb", the new creative will be appearing in press from 15th August. Tickler is the fastest growing extra mature Cheddar based on recent sales. The new advertising campaign features three distinct creatives, featuring fictional characters who show their desire for Tickler by bartering a crumb of the tasty Cheddar for various high value items which they then barter for a whole new pack of Tickler! The total spend behind the marketing push is £1m across an integrated marketing campaign. The new campaign is part of a wider strategy to promote Tickler – a premium, extra mature branded Cheddar - to people who really love their food. The adverts will be running in titles hitting the key target audience including Observer Food Monthly, Waitrose Kitchen, Sainsbury's Magazine and BBC Good Food, as well a

Marketing News: Fast Track retained by BT to promote sport sponsorship portfolio

Leading international sports marketing agency Fast Track has been retained by BT Plc to help develop, implement and deliver a substantial sponsorship activation and PR campaign to highlight the company's long-term investment in sport. The new extended agreement runs until the summer of 2011. Fast Track has worked with BT since June 2008, when the agency was appointed to deliver a successful athlete PR programme for the Beijing Olympic and Paralympic Games. More recently, Fast Track was also tasked with leveraging title sponsorship of the BT Paralympic World Cup in Manchester; an annual World Class Multi-Sport Disability Event for elite international athletes. Fast Track will now work with BT to deliver PR and activation campaigns across all its sports sponsorships.

Marketing News: Diageo Global Travel appoints Saatchi & Saatchi X

Diageo Global Travel & Middle East (GTME) has appointed Saatchi & Saatchi X following a competitive pitch. The appointment recognises Saatchi & Saatchi X's comprehensive understanding of global shopper behaviour. Saatchi & Saatchi X will be working on a wide range of international projects, the first of which is an integrated global retail campaign for the world's largest vodka brand, Smirnoff. This will run in travel retail environments such as airport terminals, on-board aeroplanes, in border stores and on-board cruise liners around the world. This comprehensive campaign will include advertising, inflight, experiential, digital and instore activity, and will aim to engage leisure travellers in an 'immersive' experience. Saatchi & Saatchi X already undertake work for Diageo Great Britain, and for Diageo's Guinness and Smirnoff global brand teams.

Marketing News: GANT's new appointment of a media agency - KR MediaCom

Premium lifestyle brand GANT is announcing the new appointment of media agency KR MediaCom, with effect from the S/S 11 season. The agency's remit will be to manage the media planning and buying for both GANT's print and digital campaigns, the placement of which will come under the direction of GANT's UK PR and Marketing Manager, Jayne Bristow.

Marketing News: Experience a rollercoaster ride across the globe with in the QUBE

With the dizzying range of TV shows available to watch online, it can be difficult to know where to start. Well, with in the QUBE, you can get the latest in movies, music, games and electronics on one easy to use platform. Currently a TV series commissioned by Animax, Sony Pictures Television's global 14-24 television network, in the QUBE now boasts a user-friendly app that allows you to enjoy the latest episode through our online portals, such as Animax.tv, MSN and Yahoo, or on the move through the free in the QUBE iPhone app.

Marketing News: Unlocking the brain's secrets to help sell magazines

Employing full brain EEG-based measurements, neuromarketing world leader NeuroFocus has helped New Scientist magazine to create a cover designed to appeal best to the subconscious mind

Marketing News: GlobalPersonals.co.uk : Flirting Just Went Digital

GlobalPersonals.co.uk, the most successfully privately owned online dating company in Europe, has today announced the launch of a new dating platform allowing entrepreneurs, developers, designers and marketeers to launch sites targeted at the ever growing numbers of digital natives, looking for flirty fun online.

Marketing News: BBDO scoops Johnson & Johnson global creative business

Johnson & Johnson has awarded BBDO the £12m global advertising business for its range of baby products, following a competitive pitch. The company called the review after a global realignment of its advertising arrangements in May. Rival JWT also pitched for the account, after it handed WPP sister agency Ogilvy the account for Huggies disposable nappies, leaving it free to work with Johnson & Johnson, on brands such as Johnson's Baby Lotion and Johnson's Baby Wipes.

Marketing News: twentysix appoints Liz Cable head of social media

Full-service digital agency twentysix today announced the appointment of Liz Cable as its new head of social media. Liz will be working in partnership with twentysix to drive social media strategy forward for its clients.

Marketing News: Don't ignore the 'long tail' of search, says a new paper from Efficient Frontier

Managing the search 'tail' – low volume but highly targeted search terms – can increase the performance of search campaigns by as much as five times, according to a new white paper from performance marketing company, Efficient Frontier.

Marketing News: StrongMail Enables Magicalia to Improve Email Deliverability, Send Time and Volume

Media publisher improves deliverability by 20%, email send time by 600% and email volume by 33% by switching to StrongMail

Marketing News: European Publishers Combine on Amobee Platform to Create Largest Unified Mobile Premium Ad Marketplace in Europe

Europe's largest publishers, including Bertelsmann's Gruner + Jahr, appoint Amobee Media Systems to represent over 75% of premium mobile content in Germany

Marketing News: Heavenly hires Andy York from Interbrand as Head of Verbal Identity

Heavenly's senior team is being further strengthened by the arrival of Interbrand's Director of Verbal Identity, Andy York, who joins the agency as Head of Verbal Identity.

Marketing News: SMEs Ignoring SEO Because Of A Lack Of Understanding

A survey of marketers by SEO agency dotSEO reveals nearly a quarter of small and medium sized enterprises (SMEs) still don't know much about search engine optimisation (SEO), despite Google being the first port of call for most people looking for goods and services.

Marketing News: The COI is to axe 287 staff "to reflect the reduced volume of work"

The Central Office of Information (COI) is cutting 40% of its workforce following the coalition Government's freeze on marketing spend. The COI is to axe 287 staff "to reflect the reduced volume of work", according to a statement. The Government has imposed strict criteria on departmental spending since taking office in June and has vowed to axe all campaigns not deemed "essential" to the public's immediate health According to the COI, its total turnover on advertising and marketing was down 52% in June compared to the same period last year.

Marketing News: ExactTarget Posts Record Revenue in Second Quarter

Company Sees 38% Year-Over-Year Growth, Reports Increased International Revenue

Marketing News: Epsilon International : Why is it that so many B2B marketers choose to focus on making their email campaigns information-heavy instead of more visually compelling?

B2B and B2C marketing aren't as different as many might think, so why is it that so many B2B marketers choose to focus on making their email campaigns information-heavy instead of more visually compelling? Whilst corporate marketers take a different approach than their consumer counterparts to the email channel, this shouldn't limit their creative tactics. Consumer marketing is conventionally more sophisticated in its approach, but this is rather a reflection of the services and products being sold. The canny B2B marketer will cherry-pick and adapt consumer tactics that best translate to their own campaigns. Within the wider marketing mix, technologies like email, increasingly regarded as more 'traditional', have proven their mettle as effective communication channels.

Marketing News: Htec and CFI Group partner to help companies predict what customers will do tomorrow based on what they have done today

Htec, one of Europe's leading providers of payment and loyalty solutions and CFI Group, a global leader in customer satisfaction measurement and management today announced a partnership that will provide companies with the power to predict what customers do tomorrow based on what they have done today.

Marketing News: Cartoon film dispels software career myths : Sunderland Software City

Sunderland Software City is dispelling some of these myths in a new cartoon film showing teenagers what working in software is really like.

Marketing News: 'Getting more sales through marketing…Today's optimum approach'

How B2B sales development needs to change. Tim Arnold of Tarrystone Consultants (pictured) We all know the internet has changed everything but probably no more so than in the way we go about buying things. In business as in everyday life the purchasing process now so often begins with an online search. These searchers become purchasers taking an active part to find the right products and services. And if the search leads to a company already known then purchasing processes to a more quickly reached positive outcome. Many think that the internet has rendered both print and phone redundant. It's not surprising!

Marketing News: Morrisons new strategy will focus on using freshness as a differentiator between Morrisons' products and those offered by their rivals

Since 2007 Supermarket heavyweight Morrisons have used celebrity names including Lulu, BBC Football pundit Alan Hansen and housewives' favourite Richard Hammond, of Top Gear fame, in their TV campaigns. Come mid 2010 and they have dropped the famous faces signalling a change in strategy. Their new strategy will focus on using freshness as a differentiator between Morrisons' products and those offered by their rivals. The campaign kicked off with their debut new ad aiming to communicate that the brand is the only supermarket to sell 100% British fresh meat. In place of celebrity faces the ads will include a child cast, and focus on their inquisitive minds. The first ad shows children on a school trip to a farm, where they ask farmers and buyers questions about the meat. They are later seen in-store, where a butcher explains how Morrisons Is different to main rivals Tesco, Asda and Sainsbury's.

Marketing News: RPM have had an absolutely phenomenal couple of months, winning five new clients totalling £2.6m worth of new business.

M&S, Royal Ascot, Eden TV, E.ON and ECB among new clients for RPM Agency wins £2.6m of new business in two months Creative marketing agency RPM has been appointed by five leading brands in one of the most successful periods the agency has had since its launch in 1993. M&S, Royal Ascot, Eden TV, E.ON and the ECB are amongst five clients to have been appointed to the agency. Hugh Robertson, founding partner and CEO said of the wins: "It has been a fantastic couple of months for RPM. These wins are testament to the strength of the team here, and the impact our work has in enabling our clients to achieve their business objectives."

Marketing News: "Streets of Ambitiousness," - the third part of the meerkcat's family history story coming in August. Comparethemarket.com

Comparethemarket.com is launching the next phase of its television campaign starring meerkat character, Aleksandr. Called "Streets of Ambitiousness," it is the third part of the meerkcat's family history story and follows the Journey of Courageousness and Battle of Fearlessness ads.

Marketing News: GLOBAL MARKETERS SURVEY SHOWS BP CULPABILITY MUST BE ACKNOWLEDGED TO PRESERVE BRAND IMAGE

Top independent advertising network's survey reveals mixed feelings over BP and Gulf of Mexico disaster with 56% believing it was a disaster waiting to happen, but 74% of respondents seeing BP being reported as responsible for the spill.

Marketing News: Flybe will be spending in the region of £3-million over the next five months on their new campaign

Flybe, Europe's largest regional airline and the UK's number one domestic carrier, has launched a new creative style across all its media that sees everyday objects relating to travel and destinations being wrapped in Flybe's distinctive coloured 'lozenges. As part of the new creative, Flybe will be spending in the region of £3-million over the next five months in rolling out the new campaign. The new creative style, designed by Flybe's longstanding creative agency SOUK with media bought by Starcom, is being rolled out across national and regional press and digital channels. New TV sponsorship idents and airtime creative are also being developed for all media channels used by Flybe to match the bold new creative look.

Marketing News: Heavenly have launched a redesigned website and press campaign

Branding agency, Heavenly launched a redesigned website and press campaign today.

Marketing News: Sage going after Teamsystem in 650m bid

Sage has emerged as the frontrunner to acquire TeamSystem, the Italian financial software group, for up to €650 million. Final bids for TeamSystem are expected this Friday, the business that has been put up for sale by Bain Capital. Sage was expected to outbid HgCapital and Cinven. The Newcastle business employs 1,200 people at its Newcastle head office and revealed in a management statement that its debts were down from £305m at the end of March to £280m by the end of June.

Marketing News: New Social Entertainment Network, ShowMe.tv, Promises Over £20,000 Prize Money for Competition Winners and Voters to Share

Today marks the launch of ShowMe.tv, an exciting new social entertainment network that challenges and rewards its community to participate in regular video-based contests across four categories.

Marketing News: Aviva partners with Rostrvm

Aviva UK General Insurance (UKGI), part of Aviva, the world's fifth-largest insurance group and the biggest insurance services provider in the UK, has partnered with Rostrvm Solutions to provide the technical expertise and innovation required in building a market-leading outbound operation.

Marketing News: Christmas is set to include a little more festive fun this year thanks to a new range of lifestyle accessories by Waldo Pancake

Christmas is set to include a little more festive fun this year thanks to a new range of lifestyle accessories by Waldo Pancake. The brightly coloured products are emblazoned with quirky, ironic messages such as 'Snappy slogan goes here' and 'Live. Believe. Worry a bit'. The eccentric range is full of great gifts for him, for her and for anyone that likes a good giggle – t'is the season to be jolly, after all! Home Store your Christmas treats in the tin inscribed with 'Biscuits *unless eaten' and don't forget to use the 'Service not included' apron whilst baking. You can serve eggnog in the range of Waldo Pancake mugs that include phrases such as 'Do ahh after every sip,' 'Tea. Coffee. Spider' and 'Upside down mug design.' Plus, you can use your 'Beach towel for a cat' tea towel for any spillages.

Marketing News: "We're Very You" Radisson Edwardian Hotels

A new advertising campaign for Radisson Edwardian Hotels celebrates both the individuality of the group's twelve London and Manchester city centre hotels and the huge number of regulars who return time after time for a highly personalised service where they feel really cared for. The campaign launched at "heart of the arts" Cork Street - takes the form of portraits of ten of these "regulars" created by up and coming artists. "We've turned the normal "endorsement" campaign on its head," says Linda Plant the hotel group's Marketing Director. "The campaign is less about photographs of our interiors but rather focuses on our guests, demonstrating that we specialise in really knowing them. "Our staff are trained to take a very individual approach to each hotel guest –whether it's their first, or their fiftieth stay with us. "We're Very You" is not so much an advertising slogan, as part of our DNA. It might be as simple as knowing which paper a guest prefers and what kind of breakf

Marketing News: Salon, Bar and in.design Magazines : three new managed lists from Intermedia Global

Intermedia Global is pleased to announce management of three further Corporate Image Media files: the Salon, Bar and in.design Magazines, available via telephone, email and postal. These highly specialist and fully up-to-date files cover key decision-makers within their particular industries appealing to a broad range of companies and complements perfectly our other Corporate Image Media file, Stand Out Magazine.

Marketing News: Dan Hawtrey asks... Why do medical device companies not use the communication techniques that have been proven, refined and perfected by consumer goods companies?

Dan Hawtrey from Content Formula says... A client asked me the other day to provide a cost estimate for some creative work. He wanted a concept that clearly communicates the unique benefit of his product. Something simple, powerful and persuasive. Something like the old Araldite ad with the car stuck to a billboard (ok, we might not come up with something quite as iconic as this but who knows?). This concept would be used on the website, on newsletters and potentially offline too. Nothing strange in that… but then I realised that this request was actually quite unusual. The product in question was a medical device to help prevent deep vein thrombosis (DVT) in hospital patients. I thought I'd try and find some other examples of medical devices that use a creative concept to get across their USP. I found very little indeed (there's a list of the best examples below). Most medical device websites launch straight into the product features, often ignoring the benefits. If you're lu

Marketing News: Oita Bank selects SAS® Marketing Automation on Teradata to revitalise its business intelligence capacities

Japan-based Oita Bank has selected SAS, the leader in business analytics software and services, and Teradata (NYSE: TDC), the world's largest company solely focused on data warehousing, to help revitalise its business intelligence capabilities. With the help of SAS Marketing Automation, Teradata Active Enterprise Data Warehouse platform, and the Teradata AccessNavigatorWeb query tool, Oita Bank can store six times the previous volume of data and process that data three times faster to meet ever-changing marketing needs.

Marketing News: OfficeCavalry.com Teasing the Freelance Community with a Pre-Registration Site

OfficeCavalry.com (http://www.officecavalry.com/) has shown its hand today by launching a teaser website showing how the portal will ensure Freelancers maximise their experience and skills, without reducing their fee potential or quality of service.

Marketing News: Titan launches international comic book site to create sense of community

Leading popular culture publisher, Titan Publishing, launches its new international website www.titanbooks.com on July 21st. The site, created by the leading digital content agency, Zone, represents a step forward in Titan Book's digital strategy, raising the publisher's profile in the digital world. The vibrant new site is designed to more effectively merchandise and showcase much-loved cultural brands including The Simpsons, Supernatural, Batman, Star Wars and Mark Millar's Kick-Ass in more exciting ways such as the use of exclusive content and interactive features. New functionality includes a blog allowing Titan to guide users in their purchasing decisions and for Titan's passionate fan base, to create user generated content. Featured guest blogs will be compiled by authors and experts in the sci-fi and comics arena, such as spoken word artist Scroobius Pip and Zodiac author Robert Graysmith.

Marketing News: APPOINTMENT NEWS

Great Guns appoints marketing specialist to drive business growth Leading B2B telemarketing agency Great Guns Marketing has appointed a marketing specialist to promote the business amongst existing and potential clients. Fiona Kent joins the company from financial services organisation Your Insurance.com part of the Towergate Partnership, where she was Marketing Manager.

Marketing News: Abandoned? Duncan Bannatyne swaps spreadsheets for spades as he sets about revamping Britain's Seaside Resorts

Dragons' Den star and serial entrepreneur Duncan Bannatyne has been accused of abandoning a television seaside regeneration project. The Scottish entrepreneur's show on Virgin 1, Duncan Bannatyne's Seaside Rescue, saw the Dragon attempt to revive struggling UK seaside resorts.

Marketing News: Parallel Project Training appoints Jargon Public Relations

Parallel Project Training, an innovative project management training company accredited by the Association for Project Management (APM), has today appointed Jargon Public Relations as its retained UK public relations agency after a competitive pitch. The brief involves the promotion of public sector and corporate project management training as well as publicising the certified training courses offered by Parallel Project Training. Jargon Public Relations will also promote the Project Management Study Guide, developed and written by Parallel Project Training. The study guide is designed to help individuals preparing for the APMP (Association for Project Management qualification) and explains the APMP Body of Knowledge in simple steps, including sample exam questions and helpful templates

Marketing News: Over 2m people watch Heavenly on BBC1

Figures just released show that 2.07m people watched Heavenly in BBC's 'High Street Dreams' shown on BBC 1 and BBC HD on Friday 9th July. The BARB ratings issued on 16th July show that the programme featured in the Top 100 Network Programmes of the week attracting even more viewers than ITV's News at Ten on Wednesday of the week.

Marketing News: ADCONION TEAMS UP WITH XBOX 360 AND 1GOAL TO BEAT CHILD POVERTY

London, United Kingdom; 14th July 2010: Adconion Media Group, the world's largest independent content monetisation and distribution platform, has teamed up with global marketing communications agency UM to assist charity 1GOAL and Xbox 360 with the 'Education Beats Poverty' campaign.

Marketing News: Econsultancy Graduates Achieve World's First MSc in Digital Marketing Communications

Internet marketing training specialist, Econsultancy, has today announced the graduation of the first delegates on its MSc in Digital Marketing Communications.

Marketing News: RIP Business Link; gone but happily forgotten : Business Link's demise

According to the survey of 516 entrepreneurs, 61% said the axing of the system which supports SMEs in England is a good decision compared to 39% who believed it is a bad move. Comments posted in response to the study included: "Business Link was run in a misguided way by people who didn't know what they were doing. They were all about looking like they were doing the right thing, rather than actually doing something useful." Another business owner said: " I tendered for a web development project, with search ranking added and they made a complete hash of it. RIP Business Link; gone but happily forgotten." Not all responses were negative however with one entrepreneur saying: "Without our Business Link advisors we would have struggled to have secured training for our staff. I'll miss our advisors and just wonder how the new system will work." Another added: "Having had first hand experience of working with Business Link on a number of projects, I can honestly say that it does

Marketing News: Brand Learning launches pioneering marketing capability assessment, tracking and benchmarking tool at Oxford Retail Futures Group, Said Business School

Brand Learning, the leading international expert in marketing capability development, has launched a pioneering new tool capable of becoming the new industry standard for marketing capability assessment, tracking and benchmarking.

Marketing News: Brand Learning have announced a new initiative in association with Marketing magazine

Brand Learning, the leading international specialist in marketing capability development, today announced a new initiative in association with Marketing magazine: to offer its series of Academy workshops to help marketers develop the practical knowledge and essential skills they need to succeed and make a tangible business impact - fast.

Marketing News: Paul Franklin joins Martin Lambie-Nairn at Heavenly

The appointment of Paul Franklin as Heavenly's Deputy Creative Director will see the reinstatement of his creative partnership with Martin Lambie-Nairn.

Marketing News: Late Opportunity : A Premier League club is looking for a sponsor for the new season.

A Premier League team is looking for a sponsor for the new season. The club is blessed with one of the largest and most fanatical fan-bases of any sporting institution, and offers exclusivity and a wide range of advertising, promotion and hospitality opportunities for the sponsor of the club. Find out more by calling Will Corry, theMarketingblog at 01784 434 412

Marketing News: To Ensure Success Travel Companies and Hotel Chains need to manage Market Reputation, Competitive Positioning and Pricing

...Price Intelligence helps travel companies and hotel chains monitor a full range of competitive categories to shape market strategy and success…

Marketing News: Tesco Customers To Get New Car Discounts As Inchcape Partnership Revs Up

Tesco Clubcard customers can now obtain significant discounts on new cars following Tesco's decision to form an exclusive arrangement with leading car retailer Inchcape. Tesco's fifteen million Clubcard customers can now use up to £2,000 worth of Clubcard rewards tokens as payment towards a new car. Tokens can currently be used as part payment for a Ford, Toyota or Volkswagen model through Inchcape, the UK's second largest franchise dealer with 126 Retail Centres. Steve Archer, Director of Innovation and Strategy for Inchcape UK, said: "Tesco's Clubcard holders can now obtain incremental discounts on new cars above the level they would be able to get in showrooms.

Marketing News: Brahm and swamp look to the future with rebrand

Marketing communications agency Brahm, and its sister brand swamp, have together rebranded as Brass and unveiled a new approach as a digitally-centred integrated marketing agency.

Marketing News: The launch of the latest marketing 'vehicle' by logistics firm Palletways

Pan-European logistics provider Palletways has unveiled a new marketing 'vehicle' – the world's biggest hot-air balloon of its kind, a 61ft-tall smoke-breathing dragon. The dragon, which features a giant pallet on its back, is also the only balloon in the UK with a glass bottom 'basket'. The dragon, known as Slick to reflect Palletways highly professional and seamless national and European express distribution services, is taller than an eight-storey building and higher than five elephants standing on each other's shoulders. It has size 116 feet, a wingspan of 14 metres and a 44-metre-long tail – longer than five double-decker buses parked end to end. Advising Palletways Europe GmbH on the design and marketing of the balloon have been Bristol-based JBP Public Relations, Dunwoody Design from Newbury and balloon marketing specialists LSB PR, based in South Wales.

Marketing News: Fenchurch Selects Locker Room Media To Run Digital Marketing Strategy

London, 8th July 2010 – Fenchurch Clothing, a UK based fashion manufacturer and retailer, has selected Locker Room Media to manage its digital marketing activity. The streetwear label will use Locker Room to put in place a complete digital marketing strategy that will encompass search, affiliate marketing and partnership channels.

Marketing News: Confirmit Adds SMS Surveys for Wider Engagement and Instant Feedback

Confirmit has launched a new SMS Survey extension, allowing Confirmit users to make immediate use of SMS surveys to engage with people for 'in the moment' feedback.

Marketing News: Gwen Kotschy joins Martin Lambie-Nairn at Heavenly

Heavenly is delighted to announce the appointment of Gwen Kotschy as Head of Television. Gwen will report directly to Martin Lambie-Nairn who joined Heavenly as Creative Director in November 2009.

Marketing News: Industrial Relations in China Lead June's Automotive Reputational Risk Issues

Electric car manufacturer Tesla Motors breaks into the Alva Automotive Top 10

Marketing News: ABSOLUT VODKA integrates ProProcure's e-procurement platform with their financial systems

ABSOLUT VODKA, the world's fourth largest premium spirits brand, today announced the successful integration of ProProcure's (www.proprocure.com) e-procurement platform for marketing materials with their internal financial systems.

Marketing News: Ouno Creative releases the latest issue of their innovative b2b magazine, First, for Farnborough International Airshow

Technology is evolving and in doing so is directly affecting the design industry. The current digital revolution has taken hold and publications are now moving into the digital world, opening up exciting new possibilities. Leading digital publishing and marketing agency Ouno Creative are one of those to have braved this new market with First, the innovative interactive e-magazine designed for the highly respected Farnborough International Airshow.

Marketing News: UK consumers care most about price when making a purchase

Pan European research from affilinet says UK is the most cost-conscious market in Europe 71 per cent of UK consumers cite price as a key factor when making a purchasing decision 95 per cent of Europeans state that voucher codes do not negatively impact brand perception Nearly half of Europeans find trying products for size a major obstacle when buying online affilinet, the specialist affiliate marketing company, today announces results of a major piece of European research exploring the online purchasing habits of consumers and how they respond to the techniques brands are adopting to better engage with them. UK consumers care most about price when making a purchase 71 per cent of UK consumers marked price as a major factor when making a purchasing decision, ranking the UK as the most cost-conscious market in Europe. In contrast, only half of French consumers (53 per cent) cited price as a major factor, highlighting product features (76 per cent) as the most importan

Marketing News: Half of all consumers recently surveyed are interested in buying annual membership packages that provide insurance, travel and lifestyle benefits

73% of consumers interested in annual membership packages are getting away: Half of all consumers recently surveyed are interested in buying annual membership packages that provide insurance, travel and lifestyle benefits, when informed that these would be priced significantly below market value compared to purchasing the individual benefits alone. Such memberships are proven to boost customer retention, and the new research carried out by incremental revenue specialists Collinson Latitude, confirms an untapped consumer need. In today's fierce commercial environment, businesses across every sector need to establish what their customers value and how to adapt their brand offering to become relevant to every aspect of their customers' lives. Offering annual membership packages is a highly effective way of increasing consumer involvement and maximising the revenue generated from your wider customer base.

Marketing News: Here's a great new idea for you : The awesome promotion that Wheat Thins launched

By now you've hopefully seen the awesome promotion that Wheat Thins launched the other day, which is already approaching a quarter of a million views! Some people began to wonder if the piece was staged, and that maybe the Wheat Thins recipient didn't actually tweet about Wheat Thins...

Marketing News: Business People Urged To Be More Vigilant With Their Online Profiles

Nearly half of key decision makers in the UK do not proactively manage their online reputation according to new research by Profiled.com. 44 per cent of business people said that they didn't take any measures to control the information available about them on the internet leaving their reputation open to interpretation from others. Surprisingly, Brits are keeping pace with tech savvy Americans when it comes to online reputation management, with the latest research coming out of the US by Pew Research Center's Internet & American Life project showing that 57 per cent of adult internet users admitted to 'Googling' themselves compared with 56 per cent in the UK survey. However, Steve Wainwright, chief executive of Profiled.com, a website that helps business professionals manage their online reputations, says that British business people are still not doing enough to control their online profile.

Marketing News: Tide Basic - Test stopped after almost 1 Year

Procter & Gamble Co. is no longer making Tide Basic, the cheaper version of Tide it started testing during the recession. According to P&G the test on Tide Basic ended recently, but the company declined to comment on why it has stopped making the product or what its findings from the test were. The company is, however, in the process of reformulating many of its existing Tide varieties to improve the product performance. It is not clear, if the basic range cannibalized too much of the existing regular range or if the concept is not needed any longer. Basic Tide powder cost 20 percent less than regular Tide but lacked the latest cleaning technologies. P&G was testing it as a way to keep budget-strapped customers from defecting to store brands and other cheaper competitors during the recession. When P&G announced the Tide Basic test about a year ago, there were concerns that by launching a lower-priced version of a premium brand it risked cannibalizing its own sales.

Marketing News: She Says hold biggest event to date, Scamp, at LBi offices

SheSays, the organisation supporting women in digital has announced its Scamp event called 'Work in Progress'. The event will take place at LBi's Brick Lane offices on July 1st from 1-7pm. The event is about generating ideas, however they come about, wherever they come from and whatever they are.

Marketing News: New customers at the metaapes GmbH

The metaapes GmbH, specializing in professional Affiliate-Marketing, welcomes two new customers in June 2010: myfab.com and the perfumery Pieper.

Marketing News: Total UK appoints Charterhouse in print management contract

Total UK, a refining and marketing subsidiary of Total, the world's 4th largest energy group, has appointed Charterhouse to handle its national print management requirements.

Marketing News: hybris Commerce Selected as Complementary Solution for SAP® Business ByDesign™

hybris, a leading multichannel commerce software vendor and solution partner for SAP® Business ByDesign™, is delighted to have been selected by SAP AG as a solution partner and today announced it is providing a complementary solution for the SAP on-demand offering for midsize companies.

Marketing News: Online shopping growing despite recession, new home and fashion retail index shows

Figures from customer insight and data expert Transactis reveal that home shopping over the internet increased by 12% in 2009

Marketing News: ADTECH : traffic figures for European World Cup websites dropped by up to 20 percent during each countries first two games

ADTECH has revealed in a survey that traffic figures for European websites are, on average, dropping by up to 20 percent during each countries first two games and by up to 30 percent in their third games of the FIFA World Cup tournament. In contrast, US websites are dropping by just 3-5 percent during its own games, which could be attributed to time difference and different viewing habits than in Europe and the rest of the world. European banner figures underline the fact that European football viewers still prefer to cheer their teams through matches in front of their televisions or at public viewings than across the Internet. When the group stage is finished and the games move onto the first knock out stage, ADTECH predicts the industry will see drops of more than 50 percent in web traffic. It is expected that this may go even higher as the games intensify.

Marketing News: RPM CREATES THE UK'S BIGGEST EVER REGIONAL WINE CELEBRATION

Full service creative agency RPM is working with wine and food specialist marketing agency Phipps to stage the third annual Tapas Fantasticas event to celebrate Rioja wines. The free event will transform the Potters Field area, on London's Southbank, into a cultural experience based on the tapas trails of Northern Spain

Marketing News: CMW hires Gayle While as head of digital

CMW has appointed DLKW head of digital Gayle While to the agency.

Marketing News: The perfect fit: Chester Barrie brings in Live & Breathe as retained marketing agency

Chester Barrie, the Savile Row tailoring brand, has appointed creative retail marketing agency Live & Breathe as its marketing agency.

Marketing News: Moshi Monsters Ready To Invade Toy Shops

Mind Candy, the global developer and publisher of the popular children's online game, Moshi Monsters (www.moshimonsters.com), has signed a master toy licensing deal with Vivid Imaginations, the UK's number one independent toy and gift product developer.

Marketing News: Tealeaf Wins

Tealeaf, the leader in online Customer Experience Management (CEM) software, has been recognised as the best provider of Internet Technology at the 2010 BT Retail Week Technology Awards.

Marketing News: UK Companies Could Do Much More To Engage With Web Visitors

Sports and telecoms companies like to engage, but financial services and local government struggling to connect with web visitors

Marketing News: adidas continue to support British Basketball through to 2014

Global sports apparel manufacturer adidas has shown its support to British Basketball by agreeing to continue its association as the Official Apparel Partner through to 2014. This agreement will see all GB teams playing in adidas kit at all major championships for the next 4 years. British Basketball, who also recently secured deals with Butlin's Holiday Camps and IT equipment provider Hire Intelligence, were thrilled with the agreement and James Tombs, Head of Commercial and Business Operations for British Basketball commented, "We are delighted that adidas will continue their commitment to British Basketball as the Official Apparel Partner for a further 4 years. Since adidas became our partner in 2008 the Standard Life Great Britain team has continued to impress on the European stage and we look forward to working proactively with adidas in the build up to London 2012 and beyond."

Marketing News: TWENTYSIX CREATES THE FOLLOW-UP TO 'EXTREME GAMER' VIRAL, FOR EPSON PORTABLE PROJECTORS CAMPAIGN

Full-service digital agency twentysix has launched the follow-up to the successful 'Extreme Gamer' viral for Epson that generated over 1 million engagements from the target audience and delivered 9% CPR. The second instalment sees the Extreme Gamer take to the road with his friends around Europe in a custom-made Stealth Gaming Van in an effort to find the best gaming surfaces. The van – fully loaded with the best consoles, an awesome sound system and Epson's cutting edge projectors – takes in Paris, Barcelona and England's South Coast.

Marketing News: Weetabix aims for sales boost with Toy Story 3 promotion

Weetabix, Britain's favourite breakfast cereal, has joined forces with Disney Pixar to launch a Toy Story 3 on-pack promotion. Thousands of Toy Story 3 prizes can be won with an on-pack promotion that will be supported by bespoke national TV advertising from 1st July.

Marketing News: First Direct, Sony, Saga, 02 and Apple, among the most recommended brands according to 8,000 UK consumers

Satmetrix unveils the customer loyalty winners and losers in seven industries across the UK in its 2010 European Net Promoter® Benchmarks

Marketing News: JOOST ANNOUNCES IT IS NOW THE PRE-ROLL ADVERTISING NETWORK OF RECORD AND VIDEO ADVERTISING PLATFORM FOR DEMAND MEDIA

London, United Kingdom – June 16, 2010 – Joost (www.joost.com), the world's largest content distribution and monetisation platform, today announced a global sales and technology partnership with Demand Media. Under the terms of the agreement, pre-roll inventory on Demand Media owned and operated websites, including eHow.com, Cracked.com and Mania.com will become part of the Joost Video Network, powered by Adconion's complete suite of online video advertising products and services.

Marketing News: Content on the web will double every 72 hours

Content on the web will double every 72 hours. We will no longer be enough to find what we are looking for. To satisfy the people's hunger for great content on any topic imaginable, there will need to be a new category of individual working online. Someone whose job it is not to create more content, but to make sense of all the content that others are creating. To find the best and most relevant content and bring it forward. The people who choose to take on this role will be known as Content Curators.

Marketing News: archibald ingall stretton… re-launches online hub for Asda Kwik Cricket

Integrated agency archibald ingall stretton… has created a new online hub for Asda Kwik Cricket, due to launch at the beginning of June 2010. The site – targeting 10 to 11-year-old boys and girls, their teachers or coaches, and their supporters – aims to promote awareness of the activity, as well as encouraging others to get involved. archibald ingall stretton… clinched the Asda Kwik Cricket account at the beginning of this month and was tasked with overhauling the hub as a whole. The site has been designed to host results of the matches; details and rules on how to play Asda Kwik Cricket; as well as information on how to get involved. The agency also worked with production company Jelly to help illustrate and develop the interactive site. At the heart of the site, archibald ingall stretton… has designed a social network where teachers can set up a Kwik Cricket 'virtual team' for players and supporters to join. Within the teams, the teachers can upload photos, news and match re

Marketing News: txtNation shortlisted for 160 Characters Awards

txtNation have today been shortlisted for the prestigious 160 Characters Awards in the category, Best Mobile Financial Services Solution.

Marketing News: Ignis opts for new Web Content Management platform to create multiple European sites

SDL, the leading provider of Global Information Management solutions, today announced that it has added Ignis Asset Management to its string of new business wins following the news that the asset management company has purchased its Web Content Management solution (WCM)and Archive Manager system to help launch its European expansion programme.

Marketing News: Amazing three dimensional maps that enable users to fly around their city like a superhero, have been launched by Yell.com.

In a UK-first, the photo-realistic 3D maps were created from actual film footage shot from light aeroplanes using sophisticated aerospace technology, which is then merged with other film taken from ground level.

Marketing News: The 7 Biggest Internet Marketing Mistakes UK Businesses Are Unwittingly Making

Thousands of UK businesses are struggling to attract new prospects and customers because they are committing deadly marketing errors on their websites - losing out on leads, sales and profits. Lee Gilbert says, "If your business has struggled to make the internet work and want to turn that around right now, the '7 Biggest Internet Marketing Mistakes'" is just what you've been looking for. Internet Marketing Expert Lee Gilbert, known by many as "The Serious Players' Webmaster", is now giving away his recently published Special Report '7 Biggest Internet Marketing Mistakes' You can't just create a website and hope people will flock to it. It needs to be marketed, shown to the right people in the right places, and developed so that it is exactly what your target audience is thirsting for. This 'hot-off-the-press' FREE special report by the UK's leading Internet Marketing Consultancy is perfect for maximizing your results and minimizing your mistakes in

Marketing News: New Research Finds More Than Half of All Americans Start Their Day on Email, 11% on Facebook

A new study released today by ExactTarget found 58 percent of U.S. online consumers begin their day interacting with companies on email, compared to 20 percent who start their day on search engines and 11 percent on Facebook. Based on more than 1,500 consumer interviews and surveys, Digital Morning, the first research brief in ExactTarget's Subscribers, Fans & Followers research series, found that consumers' early morning online preferences reflect key differences in their motivations for interacting with companies across email and social media. "Consumers who check email first tend to be more task-oriented, subscribe to more emails and interact with brands across email and social media to obtain deals, promotions or new product information," said Morgan Stewart, Principal, ExactTarget's research and education group. "This stands in stark contrast to people who initially check Facebook, who tend to draw firmer, more segregated boundaries and become fans of brands for entertainme

Marketing News: Starbucks arrives in South Africa in time for the soccer World Cup 2010

What do coffee and the soccer World Cup have in common? As of today... Starbucks. Thats right. Starbucks has grabbed a golden opportunity to increase sales and spread brand awareness globally. The Seattle-based company will serve its coffee in select Southern Sun Hotels and Tsogo Sun Casinos in Johannesburg, Cape Town and Durban. Starbucks Coffee International has entered a foodservice agreement with Emperica Marketing (Pty), Ltd. to "caffeinate" soccer fans through its We Proudly Brew Starbucks coffee program.

Marketing News: DIALOGUE141 CREATES ON-PACK TASTE CHALLENGE CAMPAIGN FOR CASTELLO BLUE CHEESE

Building on the success of its recent 'Take The Taste Test Challenge' experiential activity, Dialogue141 has created an on-pack promotion for Arla Foods to encourage shoppers to try Castello Blue cheese.

Marketing News: MSearchGroove Expands Mobile Groove Podcast Series With Mobile Authority & Author Tomi Ahonen

First podcast available from June 9th: Talks location based services outlook, key mobile industry research, Nokia's tough lessons & a light-hearted look at our attitudes about mobile

Marketing News: Keith Willetts: Personal Contribution to Industry Honored

TM Forum Chairman receives special award at Global Telecoms Business Innovation Awards 2010

Marketing News: LIDA : 'Yummier Mummies' : A glamorous campaign with guilt-free messaging to disassociate the Trust from the 'breastapo' moniker

Digital and direct agency LIDA has created the 'Yummier Mummies' campaign on behalf of Chelsea and Westminster Hospital NHS Foundation Trust. It aims to encourage mothers in the local area to continue to breastfeed and will launch at the hospital open day Mid June. LIDA was tasked to develop a glamorous campaign with guilt-free messaging to disassociate the Trust from the 'breastapo' moniker some hospitals gain to encourage breastfeeding. The campaign creative comprises posters, information packs and stickers, which all carry the headline: 'Be a yummier mummy'. It uses local businesses as partners to target new mums. They will display posters, distribute the information packs, which offer discounts, and post stickers in their windows.

Marketing News: Baidu and Symbian Foundation Co-Establish Joint Laboratory

Baidu, the world's largest Chinese search engine provider, and the Symbian Foundation, the non-profit organization responsible for the world's leading open source smartphone platform, today announced a strategic initiative where the two parties will co-establish a joint laboratory to stimulate the development and launch of wireless "box computing" tightly integrated with the Symbian platform. Combining Symbian's wireless expertise in smartphone platforms and Baidu's R&D strength in search engines, the two will drive the joint development, integration and launch of wireless "box computing" within the Symbian platform architecture. This will enable application and web developers to incorporate robust search functionality into their applications and leverage this 'platform within a platform' to expand the Symbian/Baidu ecosystem, bringing new applications and user experiences to Symbian devices and extending the reach of Baidu in the mobile marketplace.

Marketing News: SDL Launches Profile-based Marketing and e-Commerce Solution

SDL SmartTarget Enhances SDL Tridion® Web Content Management Platform by Enabling Easy Delivery of Dynamic Relevancy, Predictive Targeting and Affiliate Marketing Programs within a Single, Simple-to-Use Interface

Marketing News: "It's bonkers to pay people so much money just to set out the desks." 20,000 pounds paid to an interior designing firm

The 2012 London Olympics chiefs have shelled out 20,000 pounds to an interior designing firm, Pringle Brandon, that tells them where to put desks in their offices. The Olympic Delivery Authority (ODA) has paid Pringle Brandon around 5,000 pounds a year for four years for its advice on how to divide up open-plan workspaces, and where it would be best to put desks. "These payments date back to 2006 when the ODA was first established. The payment was made for work on the configuration of our offices in Canary Wharf," The Daily Star quoted an ODA spokesman, as saying. Meanwhile, Matthew Elliott, Chief Executive of the TaxPayers' Alliance, slammed the decision and said: "It's bonkers to pay people so much money just to set out the desks."

Marketing News: EQUI=MEDIA TASKED WITH HANDLING LEGACY AND IN MEMORIAM BRIEF FOR RSPB

Digital and direct media agency Equi=Media has been appointed by RSPB, the UK charity dedicated to protecting birds and their environments, to develop a search campaign to stimulate Legacy and In Memoriam gifts for the organisation.

Marketing News: Topps Tiles in a row with floorings retailer Floors-2-Go

Topps Tiles has become embroiled in a row with floorings retailer Floors-2-Go over allegations that an email was circulated by a Topps employee making allegations about Floors-2-Go's performance. A Topps Tiles staffer, believed to be junior, is thought to have made the suggestions in the email to other employees. Floors-2-Go director Michael Coleman said: "We will be suing them for damages and costs. It was a major attack on our business. Our lawyers are instructed to issue proceedings against Topps Tiles in respect of unlawful actions of Topps Tiles." Topps Tiles chief executive Matt Williams said: "We did have communication with Floors-2-Go last week. We responded to it and consider the matter dealt with."

Marketing News: AGENCIES. CLIENTS. VASELINE. THE PERFECT COMBO

Calling all marketing industry athletes (or want to be athletes) The Prostate Cancer Charity Marketing Industry Triathlon returns to Dorney Lake, Eton on Friday July 2nd 2010. The unique, fun, unifying event is for everyone in, or connected to sales, marketing, PR, advertising and the communication / media industries, A great networking opportunity for the UK marketing world to unite in healthy, fierce competition - whether it's client vs agency or brand vs brand - and the perfect lead up to the 2012 Olympics at this official Olympic venue.

Marketing News: New Johnston Press ad campaign planned and bought by Feather Brooksbank

Johnston Press is kicking off a four-month ad campaign to extend the reach of its Scotsman.com/jobs recruitment site. The campaign, which has been planned and bought by Feather Brooksbank, will run across a number of media, including radio, outdoor, online, search, print and email. The ad campaign has been created by 60 Watt. The campaign will initially target the Edinburgh and Lothian area, before being rolled out across the rest of Scotland.

Marketing News: Brand Learning appointed as the Marketing Excellence Faculty Partner to UK's top emerging marketing leaders

Brand Learning, the leading international specialist in building marketing excellence, today announced that it has been appointed as a Faculty Partner for the newly launched Marketing Academy Scholarship www.themarketingacademy.org.uk, part of the Marketing Hall of Legends.

Marketing News: Chemistry has created a striking and colourful ambient campaign that will dominate the exterior of Birmingham International Airport for a whole year

Emirates Airline has launched a striking year-long campaign, which dominates the exterior of Birmingham International Airport. The campaign, by Chemistry Communications, promotes Emirates' twice daily services from Birmingham to exotic destinations in Africa, Australia, China, the Far East and Dubai. It targets people who visit the airport but may not be aware of the variey of flights available to them with Emirates. The two Birmingham AirRail Link trains, which run along a 585m long monorail track every two minutes between Birmingham International Airport's passenger terminals and the airport rail station, have been completely wrapped, internally and externally, with designs featuring icons relating to each region. Complementary footage is also displayed on digital screens in each train.

Marketing News: EPiServer Enables Online Retailers to Move Customers from Engagement to Conversion

EPiServer Commerce extends the online engagement platform from content, community, and communication to the online buying process.

Marketing News: MORE2 APPOINTED BY PEDLARS

Pedlars, one of the leading brands in the homewares market, is looking to expand its business following two years of positive growth. To this end, it has appointed data management agency more2 to plan and run the customer data management of its catalogue, direct mail programme and e-commerce business. The brief was won following a non-competitive pitch in March.

Marketing News: Volkswagen Vans Take On Adventure With Discovery Channel

Volkswagen Commercial Vehicles is sponsoring the action and adventure programmes on three Discovery Network channels for 12 months starting from Monday 31 May.

Marketing News: Thumbtribe helps Africans discover the mobile Web

'Best of the Mobile Web' helps people find what they are looking for on their phones, and drives uptake of mobile web adoption

Marketing News: NETRADA launches Online Shops for Lacoste

Leading international e-commerce service pro¬vider NETRADA GmbH launches Lacoste's first European Online Shop in France

Marketing News: The very best of the stories from theMarketingblog

Enjoy the best of theMarketingblog. If you want your story to appear here call or email Will Corry 01784 434 412 will@themarketingblog.co.uk

Marketing News: CHEWIE READY TO ROAR WHEN ENGLAND SCORE!

As football fever grips the country, kids' confectionery brand Chewits has announced that it will sponsor Match magazine's World Cup fantasy football game. The deal will see Chewits secure a World Cup video blog from South Africa and be the official brand partner for the magazine's fantasy football game which is expected to have over 50,000 players. The objective is to strengthen Chewits' growing online fanbase and help the brand reach a key audience of boys aged 6-16. Chewie, the brand's iconic dinosaur, will have his own fantasy football team, playing against Chipmunk's, Tinchy Stryder's, Anthony Quinlan's (who plays Gilly in Hollyoaks) and Ross Millard's (from The Futureheads) own dream teams.

Marketing News: NewsNow Launches World Cup 2010 News Aggregation Microsite

NewsNow.co.uk, Britain's largest homegrown aggregator of links to breaking news, today launches NewsNow World Cup 2010, a dedicated microsite providing the most comprehensive, real-time coverage of links to breaking tournament news.

Marketing News: DCH poaches McCann Erikson senior copywriter

Integrated agency DCH has plundered McCann Erikson and poached Kerry Harrison as its new senior copywriter. Harrison will work closely with creative director Paul Cardwell and digital creative director, Cam Brewer across the full client base, which includes Fullers Smith & Turner, Nikon, Pearson and Discovery Foods.

Marketing News: DCH wins Welsh Assembly Education brief

The Welsh Assembly has appointed DCH to help launch its Schools Effectiveness Framework. The appointment follows a three-way pitch managed by the Central Office of Information (COI).

Marketing News: WDSGlobal research finds mobile phone brand loyalty is weak

Consumer purchasing decisions of mobile phones are overwhelmingly made on price, with 49% of consumers citing it as the most important factor; only 7% based their purchase on the phone brand. A combination of operator subsidies and the homogenisation of device design is having a negative impact on role of the OEM brand in the smartphone market. Only 10% of consumers chose a phone based on its design.

Marketing News: Capital FM appoints archibald ingall stretton… for digital project

Agency aims to create biggest ever Facebook photo wall for London's number one station -

Marketing News: BRANDED TO OVERHAUL BRAND POSITIONING FOR CLINTON CARDS

Branded, the Loewy-owned strategic brand consultancy, has been tasked with undertaking a wide-ranging appraisal of the brand positioning and strategy for greeting cards retailer Clinton Cards.

Marketing News: Crystal CG International and CAN Communicate join forces to enhance 3D and CG projects

Crystal CG International, leading digital imaging and 3D animation company, and CAN Communicate (CAN), one of Europe's foremost 3D film and television production specialists, today announced a strategic partnership that will allow each organisation to offer enhanced creative services to its respective clients.

Marketing News: Econsultancy announces cross-industry JUMP initiative to explore better joined up on and offline marketing

Econsultancy today announces the launch of JUMP, a cross-industry series of research reports and a conference (13 October 2010, London, UK) for senior marketers to explore the new era of marketing created by the integration of online and offline channels, technologies and disciplines.

Marketing News: Heather Mills' veggie food company wins ethical award for fifth time

Multi award winning vegan food business congratulated by The Ethical Company Organisation for setting "such a positive example" to others The Redwood Wholefood Company, the pioneering vegan food firm bought last year by charity and animal rights campaigner Heather Mills, has been named the UK's most ethical vegetarian foods supplier for the fifth year running. Redwood, producer of more than 50 different 100% natural plant based foods under the Cheatin', Vegideli and Cheezly brand names, received the highest score in the latest ethical audit carried out by the Ethical Company Organisation (ECO), which sets the benchmark for corporate social responsibility (CSR). After examining the CSR records of all the leading vegetarian foods suppliers, the ECO awarded Redwood an impressive overall rating of 92% in its Ethical Company Index, 1% up from last year. Other brands audited included Realeat and Linda McCartney,which scored 75%, Cauldron, Quorn, Dalepak and Grassington's, which

Marketing News: JWT LONDON DECLARES WAR ON ALLERGIES WITH INTEGRATED CAMPAIGN FOR BENADRYL

JWT London is launching an integrated advertising campaign for allergy medication brand Benadryl, as part of its ongoing relationship with brand owner Johnson & Johnson (J&J). The work will be the first integrated campaign for J&J since JWT's merger with RMG Connect last year. This campaign continues Benadryl's 'War on Allergies' drive which launched last spring with an award winning TV spot. The second phase is made up of TV, online banner ads and social media. The digital elements of the campaign will drive visitors to a new website offering consumers a safe haven against the suffering caused by allergies. The main objective of this latest push is to position Benadryl as a brand that clearly understands the true needs of allergy sufferers and offers resources to help them fight the problem. The creative idea is based on the concept of a 'war on allergies', showing allergy sufferers as being under attack from pollen and other allergens. Benadryl is presented as the weapon with w

Marketing News: Tribal DDB presents landmark project at Google I/O Development Conference 2010

Tribal DDB London has been selected by Google to present the 2009 Monopoly City Streets (MCS) campaign, created for client Hasbro, at this years' Google I/O Development Conference in San Francisco, which launched today. The conference features development teams from across the globe who have gathered to exchange ideas, showcase projects and discover what is next in the world of web, mobile and enterprise applications. Lead technologist on the MCS project, Paul James, and head of technology Matthew Oxley will represent the agency. Along with the showcasing the project itself, they will demonstrate the story behind the three month global campaign.

Marketing News: Virtually T-Touch-able

Swiss watchmaker, Tissot, has launched the first augmented reality window display at Selfridges London, which allows consumers on the street the chance to virtually 'try-on' a 3D watch from Tissot's pioneering T-Touch watch collection.

Marketing News: Cougars Get Some Late Night Love

Thanks to the media attention sites like ToyBoy.com have been getting recently it's not surprising that the subject of cougars has been brought to light within the media once again. Not only are magazines and newspapers lapping it up, now the radio has started to get involved. The very popular Graham Torrington show, late night love did a special feature on cougars - older women, younger men which was live on BBC radio on Sunday 9th May at 10.00pm. On the show Graham spoke to an older women of 35 about her experiences with younger men, asking her how she came about dating younger men, what it is about them she likes and what her family and friends think of her antics. He also spoke to a younger gentleman of 23 about his dating and relationship experiences with older women. He went onto say the oldest age gap he had ever had was 20 years. Having a whole radio show dedicated to discussing cougars and toyboys just shows how much of an impact this whole phenomenon has had on the medi

Marketing News: Blacks and Millets Appoint Locker Room for Affiliate and Social Media role

London, 20th May 2010 - Blacks Leisure Group, the leading operator in the outdoor retail market, has appointed Locker Room Media to manage both its social media and network affiliate marketing for their Millets and Blacks brands. With the outdoor retail sector booming over the last 10 years Blacks Leisure fully understand the potential that their respective online stores offer and therefore took the decision to appoint Locker Room to help them maximise their digital marketing efforts.

Marketing News: M&C Saatchi Group launches new iShares pan-European campaign, the first since appointment to £6m iShares account in January

M&C Saatchi Group launches new iShares pan-European campaign, the first since appointment to £6m iShares account in January

Marketing News: EntroPay Increases Online Traffic by 16 per cent with Stream:20

Stream:20, a leading online marketing consultancy, today announces that it has enabled EntroPay, the first provider of virtual prepaid credit cards in Europe, to increase its website traffic by over 16 per cent.

Marketing News: The Bank creates controversial print ad in support of Save Our Seas Foundation

The Bank advertising agency have created a thought provoking and contentious campaign as well as donating a full colour page advert that has appear in today's Times newspaper to support the environmental charity Save Our Seas Foundation. http://www.saveourseas.com/

Marketing News: Visible Technologies Expands International Presence

WPP Company Establishes European Headquarters to Support Growing Demand for Comprehensive Social Media Monitoring Solutions

Marketing News: Wayside Volkswagen Van Centre Transports Movie Icons To The Road

Movie fans may be mistaken in thinking the premiere of the film version of the 80's TV series, The A Team, has come early as the famous black and red striped van takes to the streets of Milton Keynes.

Marketing News: Soho Square creates campaign to help Dogs Trust rehabilitate neglected dogs

Soho Square has created a fundraising direct-mail campaign for Dogs Trust, the UK's largest dog welfare charity, designed to raise money to help pay for special Training and Behaviour Advisers (TBAs) at every one of its centres.

Marketing News: Soho Square creates campaign to help Dogs Trust rehabilitate neglected dogs

Marketing News: Vitamin Research Products puts hybris and Portaltech at the heart of its global e-commerce strategy

Vitamin Research Products (VRP), a leading U.S.-based manufacturer and marketer of pharmaceutical-quality nutritional supplements, has selected a best-of-breed commerce solution from hybris, a leading multichannel commerce and communication software vendor, and its strategic partner Portaltech, an e-commerce systems integrator and consultancy.

Marketing News: Alva Set to Transform Corporate Reputation Analysis

Alva today launched the In Sight Automotive, the first of its new range of corporate reputation analysis services.

Marketing News: Worldwide Partners Survey Says 80% of Shops Doing Digital Embed It

DENVER—Digital and interactive services are ubiquitous among independent advertising agencies with over two-thirds of the 49% of the agency chief executive officers recognizing a profit from digital and interactive saying margins are in the double digits.

Marketing News: Vision+Media brings back Visionary Sessions

Vision+Media launches a new series of future focused events, designed specifically for the North West's digital and creative professionals. The schedule of 10 Visionary Sessions promise to inspire, inform and educate those working in the industry, while providing access to the latest technology, trailblazing innovations and inspirational leaders. The half day events will take place across the North West and have been created to provide valuable future insight for those working in TV, Radio, Publishing, Music, Games, Film and Digital & Creative Services. Lindsey Gayle Taylor, Manager, Digital and Creative Services at Vision+Media comments: "In 2009 we delivered 17 Visionary Sessions, which were attended by over 600 industry professionals. However, due to the lightening speed at which the digital and creative sectors are changing, we have created a brand new schedule of events that promise to address the challenges that people are facing now and in the near future.

Marketing News: UK'S FIRST COMPREHENSIVE ETHICAL INCENTIVES & REWARDS PROGRAMME THAT REALLY MAKES A DIFFERENCE

Compliments Green, the first fully integrated ethical incentives and rewards solution, has been launched by Capital Incentives & Motivation, a specialist division of Accor Services, in partnership with Green Rewards.

Marketing News: GP Bullhound Media Momentum Awards 2010

GP Bullhound is pleased to announce the winners of the Media Momentum Awards 2010.

Marketing News: Mobile Web Growing Faster Than Apps & App Stores; Taptu Comments on Report Findings & Future of the Touch Web Exclusively On MSearchGroove

Taptu, the search and discovery engine that indexes touchscreen content, and MsearchGroove, a top 50 influential source of analysis and commentary on mobile marketing, mobile search and social media, have teamed up to produce a Virtual Roundtable discussing the advances around the Mobile Touch Web.

Marketing News: Global Marketing and Technology agency LBi to host Cannes workshop based on navigating the complexities of a global advertising brief

Mentors for the session orchestrated by Laurent Ezekiel, LBi's Worldwide Client Services Director will include Emma Jenkins, Associate Marketing Director, P&G, Gav Thompson, Director of brand strategy, O2, Jason Goodman, Chief Executive officer, Albion and Kieron Matthews, Marketing Director, IAB (Internet Advertising Bureau).

Marketing News: Leading Global Marketing And Technology Agency LBi Achieves Gold Certified Partnership With Microsoft For The Fourth Year Running

LBi, the world's largest independent marketing and technology agency has again received the Microsoft gold certified partnership accolade and continues to provide clients with best-in-class digital solutions built on Microsoft technologies.

Marketing News: MEC Selects Eyeblaster's MediaMind for Pan-Regional Campaign Delivery

Agency provides advertisers new levels of reach, integrated data, and simultaneous time to market

Marketing News: Tora stands up for the fuller figure

Gloucestershire girl Tora Atkinson has flaunted her figure into the Top 30 of the National Star in a Bra competition. With nearly 1000 entrants from all over the UK, 30 girls have been chosen to take part in the first public vote of the National Star in a Bra competition run by lingerie company Brastop.com The UK's average bra size is now above a DD according to Brastop and the average dress size is a 16 but the company says many fashion brands still don't choose models that relate to these statistics.

Marketing News: RESALA JOINS WORLDWIDE PARTNERS

Worldwide Partners, Inc., has added another partner to the world's 10th largest marketing communications network, according to Al Moffatt, President and Chief Executive Officer of Worldwide Partners headquartered in Denver, Colorado.

Marketing News: Drinksin and The Dealmap Collaborate to Put Pub Deals on the Map to Keep Money in People's Pockets

Drinksin and The Dealmap, two leading local websites have partnered up in the UK to bring people even closer to the best pub and bar deals in their neighbourhood and beyond.

Marketing News: CMW adds retro games to Wispa.co.uk

CMW has created an addition to the Wispa website www.wispa.co.uk. The new Take 5 section invites visitors to the site to take a short break from their daily routine to enjoy two retro arcade video games.

Marketing News: Econsultancy and Hult International Business School launch MA in Digital Marketing

Digital marketing training group Econsultancy has joined forces with leading international business school Hult to develop a new Master in Digital Marketing programme, starting in September 2010.

Marketing News: more2 wins White Stuff brief

Data management agency more2 has been appointed by fashion lifestyle retailer White Stuff. The agency will manage White Stuff's database, create a single customer view and conduct associated analytics, campaign planning and reporting.

Marketing News: New social network connects bands and music fans

NME has launched a new social network in a bid to connect bands and music fans.

Marketing News: Clipper Teas has long been the forerunner in the UK Green Tea market.

Now in its 25th year, ethical hot drinks company, Clipper Teas, has long been the forerunner in the UK Green Tea market. While mainstream tea still remains by far the most consumed hot beverage in the UK, the Green Tea segment is the biggest growth segment and has, over the past 2 years, grown to an extent where it has attracted the attention of larger mainstream producers. As more consumers are attracted to Green Tea, rival companies have launched Green Tea variants into the market place backed by significant advertising spend. The challenge for Clipper is to become synonymous with the category, making it the consumer's first choice in Green Tea.

Marketing News: As many cities as possible on one tank of fuel : iQ city car

During 2008-09 iCrossing UK, a global digital marketing agency, ran a programme of social media activity for Toyota GB to help raise awareness of its iQ city car.

Marketing News: ExactTarget Posts Record Revenue in First Quarter

Company Sees 37% Year-Over-Year Growth in Q1, Completes Acquisition of CoTweet

Marketing News: Asda celebrates 6th birthday of Asda Media Centre with new site launch

Online offering highlights benefits of targeting 18m shoppers. Grocery giant, Asda, is showcasing its multi media portfolio in a new site set to launch in May, the 6th birthday of the Asda Media Centre. Working with its key partners, Publicis Blueprint, SAS, JCDecaux, Brilliant, and AWA Digital. The site has been developed to highlight the many media touch points, providing advertisers the opportunity to target three quarters of UK households.

Marketing News: Free Shipping to the UK for Printed Matter Orders of EUR 99 and up

Onlineprinters GmbH is the only online print shop in Europe to offer standard shipment of printed products to the UK free of charge. The precondition is an order value of EUR 99 as a minimum or a shipping weight of 100 kg and up.

Marketing News: hybris pushes the boundaries of eCommerce with the release of its agile, cloud-ready 4.1 Multichannel Suite

hybris, a leading multichannel commerce software vendor, has announced the immediate release of the hybris 4.1 Multichannel Suite.

Marketing News: Robinsons will remain the Official Still Soft Drinks Supplier to the Championships

Britvic has announced that Robinsons will continue its long-standing association with the Wimbledon Championships for a further five years.

Marketing News: Global marketing and technology agency LBi wins 'Best Information Architecture' at the HIVE awards for BT Business site redesign

LBi has won a globally-distinguished Hive Award for Best Information Architecture for the redesign of BT's Business website, http://business.bt.com. Judged by an internationally-renowned panel of experts, LBi was recognised for the organisation and optimisation of the site's content.

Marketing News: MORE2 TASKED WITH BRIEF FOR MICRO-SCOOTERS LTD

Data and mail order specialist more2 has been appointed by online retailer Micro-Scooters Ltd to advise on their website redesign, develop a catalogue and implement an acquisition strategy. more2 will also help Micro-Scooters, which sells children's scooters and accessories, to identify and segment its customer base and use this information to drive both customer retention and acquisition. The brief was won following a non-competitive pitch earlier this year and work will begin immediately. more2, which specialises in working for owner-managed brands, will act as consultants to Micro-Scooters and advise the company on the best way to introduce catalogues into its portfolio.

Marketing News: EPiServer hits 300 customer mark in the UK

EPiServer, a provider of Web Content Management (WCM), online community and e-commerce platforms has reached the 300 customer mark in the UK. The wins have been bolstered by several recent customer contracts in Q1, including the Canary Wharf Group (with partner Rufus Leonard), Aggregate Industries (with twentysix digital), NHS Grampian (with Mimtech), Corinthia Hotels (with Nucleus) and Ryman (with e-inbusiness).

Marketing News: Sony task HS&P with World Cup TV ad campaign

Relationship marketing experts HS&P and retail specialist agency Live and Breathe have been appointed to create this summer's TV ad campaign for Sony UK. The 60 second spot will focus on Sony's trade-in promotion around the World Cup which will enable people to be able to trade in any old electronics product for a discount on a brand new Sony one. The humorous ad features former England football managers Terry Venables, Graham Taylor and current England Under-21 Manager Stuart Pearce, ex-Scotland player Kenny Dalglish and Kelly Brook who plays their nurse. Venables and Taylor play themselves as residents of Bisham Abbey retirement home, whilst Pearce plays the role of a mystery handy man. As Venables and Taylor settle down to watch England's first World Cup game vs USA on an old TV in a 1970's cabinet complete with an old VCR, Hi-Fi system and Polaroid camera, Pearce arrives to take the TV away, much to the annoyance of Venables and Taylor. He then reveals a brand new entertain

Marketing News: Market share rise for Premier Foods

Premier Foods, owner of brands including Hovis, Quorn, Hartleys and Sharwoods, has posted a 5.1% fall in group sales for the first three months of the year, but says its brand market shares are continuing to increase in a challenging environment.

Marketing News: Lyris Showcases Online Marketing Customer Success at Internet World 2010

Lyris Case Study Presentation to Demonstrate How High-End Fashion Retailer, Matches, Successfully Integrated its Online Marketing Efforts for Increased Customer Reach and ROI

Marketing News: Flybe launches 'Smile' campaign

Flybe, the UK's Number One Domestic airline, is this weekend launching its 'Smile' campaign with a 7-million seat sale that demonstrates its continued commitment to getting Britain back on the move again following the unprecedented disruption caused by the eruption of the Icelandic volcano.

Marketing News: 23red Regions secures strategic South West Regional Development Agency project

23red Regions has been appointed by the South West Regional Development Agency (South West RDA) for its 'Economy Module' initiative. 23red won the business after a pitch against a number of undisclosed agencies.

Marketing News: Callcredit Marketing Solutions releases new datasets for 2010

Callcredit Marketing Solutions has rebuilt a number of its data products in order to reflect continuing changes to the UK market. Amends include an updated version of the CAMEO Unemployment consumer classification, in response to recent shifts in the UK workplace and rising unemployment levels. CAMEO Unemployment splits the UK population into 20 equal bandings based on the number of economically inactive households. For the second year in a row, each of these bandings has been revised to take into account the rising numbers of people out of work in the UK. The lowest band in 2009 was "Less than 1.0% Economically Inactive Households" but considering the current economic climate, this banding contains much fewer households and thus less useful. This has been stepped up to "Less than 2.0%" in March 2010 in order to contain enough households to be of use to marketers. The top banding has shifted from >15.7% in 2009 to >21.8% in 2010.

Marketing News: Asda debuts first ever 3D lenticular shelf barker for Diageo's Smirnoff

Leading supermarket, Asda, has introduced the first ever lenticular Point of Sale shelf barker. Developed by the Asda Media Centre and Publicis Blueprint, the barker will project 3D hologram Smirnoff product images and will be available for all Asda suppliers to promote their brands in store.

Marketing News: 'Brands being "burnt" in music'

Did you know that sport picks up about four times the sponsorship investment that music does? Why should that be? It's not like music isn't popular with consumers. In fact, as a passive leisure activity our research says music is three times more popular than watching sport. The problem is that music is much more tricky to navigate for associating brands. It's also a lot less organised, which means getting what you want can often seem impossible. We've heard plenty of stories of how brands have been "burnt" in music. Sometimes you need someone who understands the ropes on your side.

Marketing News: Doxdirect.com Delivers Desktop to Door Professional Printing Service

For many of us - businesses and consumers - printing, binding and delivering documents can be a tedious task that ties up time, people and resources. However, it doesn't have to be that way as Doxdirect Limited is launching Doxdirect.com (http://www.doxdirect.com ), an online desktop-to-door service for printing professional-quality documents at low cost. A privately owned company, founded by a small group of entrepreneurs, Doxdirect Limited has developed software to simplify the document management and printing process for home and business users alike. At Doxdirect.com, customers can order documents to be printed, bound and delivered directly to their door. Available to anyone with a print job, the service is ideal for students, the self-employed and SMEs. In three simple steps, the user can upload their document to Doxdirect.com's secure servers, choose from a variety of printing and binding options, pay online and wait for delivery to their chosen address. Doxdirect.com can

Marketing News: Franchise Direct Releases Annual Top 100 Global Franchises

Franchise Direct has again pooled its extensive knowledge of global franchising to compile a list of the world's best franchises. According to the second annual list of the Top 100 Global Franchises, international franchising has gotten both more profitable and diverse throughout 2009 - 2010. Few companies working in franchising have the capabilities of Franchise Direct to analyse the state of global franchising. Its main offices are in Atlanta and Dublin and its seven national portals operate in the world's most active franchise markets. Franchise Direct has witnessed, and indeed accommodated, the rapid expansion of international franchising over the last decade.

Marketing News: More brands turning to product enhancements to engender loyalty

70% of all brands are now offering enhancements or add-ons to their core products and services in order to drive both customer loyalty and revenues, according to new research by global incremental revenue specialists Collinson Latitude. The research suggests that an increasing number of brands are diversifying their core offerings by forming valuable brand partnerships or developing new products and services, in order to differentiate themselves from the competition and become more relevant to consumers. 49.6% of respondents from global brands across eight different sectors cited 'adding extra value' to the customer proposition as the main reason for developing products that enhance their core offering; followed by 25.4%, who said that creating additional revenue for their business was the main motivation. Airlines were found to be most likely to offer enhancements to their core business than any other sector (85.7%); followed closely by travel (83.3%) and financial servi

Marketing News: Leone promoted to G2 EMEA CEO

G2 EMEA agency network promotes Pietro Leone from COO to CEO

Marketing News: Thousands Ready to 'Wear Your Shirt' on Friday

Leading clubs and hundreds of businesses are supporting people who will be wearing their football shirts and donating to charity on Friday 23rd April

Marketing News: STV is to sell its cinema advertising business Pearl & Dean for £1

The media group STV is to sell its cinema advertising business Pearl & Dean for £1. The sale to Image Ltd, a newly formed company backed by Empire Cinemas director Thomas Anderson, is subject to shareholder approval. STV said the deal would allow it to refocus on its core television business. In a trading update, the company said it had seen a strong improvement in advertising. It said this would allow it to increase its investment in high definition TV services which it hopes to have in place for the 2010 World Cup. Pearl & Dean was put up for sale by the group nearly four years ago.

Marketing News: ImpulsePay Launches Age Verification on Online SMS Billing service

ImpulsePay (www.impulsepay.com) today announced the launch of its new age verification service for online content – meaning that content owners can now sell over eighteen content safe in the knowledge that the customer is old enough to purchase it.

Marketing News: Get more new business from the Marketingblog's 'Listen….Share...Befriend...Dont Sell' plan.

If you have been hearing all the talk about the importance of B2B social media don't hesitate - claim the high ground today in the B2B Social Media mix. Get more new business from the Marketingblog's 'Listen….Share...Befriend...Don't Sell' plan.

Marketing News: Two new sites for your business filled up each month with the right type of editorial

Drive more business fast by creating your own B2B social media sites

Marketing News: GlaxoSmithKline set to review its digital account for energy drinks brand Lucozade

GlaxoSmithKline is set to review its digital account for energy drinks brand Lucozade. The account has been held by Leicester based Fuse Digital since 2004. The review, which is not yet thought to have taken place, follows closely on the heels of Fuse Digital's video for Lucozade Alert Plus, a parody documentary of an encounter with an ancient rainforest tribe. A spokesperson for GlaxoSmithKline said that the company would not comment on rumour and speculation when asked for a reason for the review. At the time of the documentary's release Alex Saunders, brand manager for Lucozade Alert Plus, praised the work of Fuse Digital: "Fuse has produced a digital solution that does much more than simply answer the brief. It's engaging, thoroughly entertaining and addresses some of the consumer feedback in an extremely creative way." It is also not known whether Fuse Digital will take part in the pitch at the time of writing.

Marketing News: Young & Rubicam Signs Up ChilliBean For Global Distribution of LG's Big Laundry

ChilliBean has been appointed by Young & Rubicam New York to globally distribute the agency's 'Big Laundry' campaign for LG.

Marketing News: JOOST VIDEO NETWORK DEBUTS AT #2 ON COMSCORE'S VIDEO METRIX® "TOP 100 PROPERTIES" REPORT

Adconion (www.adconion.com) announced today that the Joost Video Network has debuted at number 2 in February's comScore Video Metrix® report that lists the "Top 100 Properties". According to the report, the Joost Video Network reaches 67 million unique viewers, or about 38 percent of the total US Internet population who are consuming videos each month.

Marketing News: IHG consolidates global customer marketing agency services

IHG (InterContinental Hotels Group) [Lon: IHG; NYSE; IHG (ADRs)], the world's largest hotel group by number of rooms, announced today that it has consolidated its global customer marketing agency services with Ogilvy & Mather.

Marketing News: Home Corp signs prominent celebrity photographer and director Robert Ascroft

Production company, Home Corp, has signed Robert Ascroft, the celebrity photographer and director whose portfolio includes work with stars such as Brad Pitt, Leighton Meester, Christian Bale, Jessica Alba and Cindy Crawford.

Marketing News: GI Insight celebrates 10 successful years

Customer loyalty and database marketing specialist GI Insight is proudly celebrating its 10th anniversary this April. With a decade of success now behind it GI Insight is ready to grow and develop further while maintaining its top quality service delivery. GI Insight was established in 2000 as Total DM after Andy Wood met Robin Welch, group MD of GI Solutions Group. Welch could see how GI Insight and direct marketing communications specialist Graphic Inline (now GI Direct) could, together, offer a true end-to-end service for their clients. The company has since grown from a one-man band to a 28-strong team with a turnover of £2m and a wide range of clients from the retail, travel and transport, hospitality, mail order, telecom and beauty sectors.

Marketing News: The Bank strengthen SAB Miller relationship with Nastro Azzurro appointment

The Bank have been appointed by Birra Peroni, Italian subsidiary of SABMiller, to handle the €10 million advertising business for Nastro Azzurro, its local premium beer brand. The appointment recognizes The Bank's understanding of Italian brands following their iconic and highly effective global work for Peroni Nastro Azzurro with whom they have worked with for five years. The Bank will be tasked with maximizing advertising campaign effectiveness for Nastro Azzurro in the Italian market, building on their successful Blue Ribbon campaign and positioning the beer as a fashionable and stylish brand. The Bank also works on the global campaigns for Grolsch and Pilsner Urquell, both part of the SABMiller brand portfolio.

Marketing News: Mars, Incorporated Assigns TWIX® Brand Global Agency Partner

Mars, Incorporated has awarded the global TWIX® brand business to TBWA. As indicated last September 2009, Mars set in motion a plan to align its core global brands in major markets under a single creative agency. This is expected to advance global brand development and increase efficiency in application of strategy and creative across markets.

Marketing News: Anthony Oanes has been hired by number the UK's number one marketing agency, LBi, from Glue London's sister agency Anorak Digital to become Associate Creative Director.

Anthony Oanes has been hired by number the UK's number one marketing agency, LBi, from Glue London's sister agency Anorak Digital to become Associate Creative Director.

Marketing News: THE RUBICON PROJECT LAUNCHES PERMISSION CONTROL 2.0 TO EMPOWER PUBLISHERS TO REGAIN BALANCE IN THE DIGITAL ADVERTISING ECOSYSTEM

LOS ANGELES – April 14, 2010 – the Rubicon Project, the digital advertising technology and data company, has launched Permission Control 2.0, sales rights management and pricing control technology that delivers efficient and safe access to the most sources of advertising revenue for publishers. Permission Control 2.0, within the Rubicon Project's REVV for publishers™ advertising technology platform, is the infrastructure that gives premium publishers complete visibility and control over which demand partners can sell their inventory, at what level of transparency and at what price. With Permission Control 2.0 now in place, the company is also launching its real-time bidding (RTB) beta program with a limited number of industry-leading partners, designed to ensure publishers will be able to safely capture all potential ad revenue, from all buying methods.

Marketing News: Ann Elliott : People will talk, if you are prepared to listen

I was asked, before Christmas, to develop a training scheme for waiting staff on a subject I didn't know a lot about. I decided the best way to write the course was to ask waiting staff themselves for their views and input. What did they want to learn? Where were the gaps in their knowledge? How did they want to learn?

Marketing News: 4Networking : Think about profit in your daily routine and learn to sell for profit. Remember - Turnover is vanity - profit is sanity

Profitable behaviour can lead to sustained business success. Think about profit in your daily routine and learn to sell for profit. Remember - Turnover is vanity - profit is sanity. Develop a highly disciplined approach to your sales process. Many companies sell their product or service but do not focus on the profitability of the sale. Here are some tips to help you maximise your effectiveness in profitable selling:

Marketing News: OgilvyAction creates 'giant white bunny' campaign for SofLens contact lenses

OgilvyAction has created a European consumer and trade campaign for eye health company Bausch & Lomb to promote its SofLens daily disposable contact lenses – which beyond correcting vision are designed to help eyes see better in the dark.

Marketing News: DIALOGUE141 CREATES TASTE CHALLENGE CAMPAIGN FOR ARLA'S CASTELLO BLUE CHEESE

Dialogue141 has created an experiential taste challenge campaign for Arla Foods to encourage shoppers to try Castello Blue cheese.

Marketing News: Customer loyalty 'vital for post-recession success'

Companies need to concentrate on customer loyalty if they are to achieve success in the economic recovery, an expert has claimed.Business guru Sahar Hashemi, founder of Coffee Republic, suggested that some firms are "too internally focused" and said concentrating more on the customer can reap rewards. "Be out there where your stimulation is - the customer and competitor. My big advice would be for bosses to delegate their time, get rid of bureaucracy and meet customers for fresh ideas," she explained. Ms Hashemi also predicted that successful businesses in the future will not confine their creative workers to the office and will encourage them to build relationships with customers and other stakeholders.

Marketing News: Waitrose Case Study from Brandbank

Background: Waitrose Ltd, part of the John Lewis Partnership, prides itself on combining the convenience of a supermarket with the expertise and dedicated service of a specialist shop. Their reputation is built on the quality and freshness of their food. Their online service, Waitrose Deliver, has the same high standards and includes grocery items along with Fresh Service Counter goods and a range of prepared foods for entertaining. Brief: Waitrose wanted to launch a consumer shopping website and needed images captured and hosted for the entire range of own label and branded products. Brandbank was asked to develop a plan to rapidly populate the site and produce a product art direction to meet the exacting standards of Waitrose. Furthermore a system had to be in place to allow management of the Waitrose range, product change and deletions files and allow the ongoing population of the site with new products.

Marketing News: BT Infinity broadband launches online through webisode animations and social media platform created by global marketing and technology agency LBi

BT Infinity broadband launches online through webisode animations and social media platform created by global marketing and technology agency LBi

Marketing News: Search Is On For England's Best Minute as part of VisitEngland's Enjoy Every Minute campaign

VisitEngland are calling on the British public to share how they make the most of one minute in England for a chance to win 10,000 minutes of English Holiday! This call to action comes as part of the spring phase of the successful UK marketing campaign, 'Enjoy Every Minute; Enjoy England'.