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Marketing
Marketing News: Networked blogs and Marketing Clout
Networked blogs and Marketing Clout
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Marketing News: UKTV Good Food announces five tasty programme acquisitions
Britain's leading food TV channel, Good Food has announced that it has acquired the exclusive UK multi-channel rights to four hugely successful series including Man v. Food, The Best In Australia, Catherine's Italian Kitchen and Fresh from the Sea. It has also licensed the exclusive basic rights in the UK for the second series of Top Chef Masters.
Good Food has acquired Man v. Food in a deal between UKTV's Acquisition Executive, Nicki McDermott and Justin Hatfield, SVP Sales, UK, Eire, Scandinavia, Benelux, FremantleMedia Enterprises. Ordered by Good Food's Channel Head, Richard Kingsbury and UKTV's Director of Lifestyle & Factual, Jane Mote; the series will form a key part of the channel's March schedule.
The 18 x 30" follows presenter Adam Richman as he travels across the United States in search of the best places to indulge in food whilst facing extraordinary challenges along the way, including devouring the Atomic Hot Wings platter in Pittsburgh through to a 13lb pizza in
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Marketing News: DTV adds media buying and call centre consultancy to strategic offering
DTV Group, the DRTV specialists with a stronghold in the not-for-profit sector, has developed a new division to optimise call centre and media services for clients. The work is headed up by Lex Cook, one of the agency's directors.
The new division assists charities with three crucial stages of working with suppliers from the call centre and media buying sectors: tendering and appointment, management during campaigns, and post-campaign data analysis and campaign evaluation.
Cook says: "It goes without saying that if a DRTV campaign, no matter how compelling the creative, is not seen by the right people or the responses are not handled appropriately, it will not realise its full potential. And, through working with our many charity clients, we have found an increasing need for a more streamlined blend of creative proposition, media selection and call centre follow up."
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Marketing News: Hard-hitting year ahead for print media and radio
Increasing investment in social media, mobile marketing, email marketing and search will fuel a 17 per cent surge in digital marketing spending this year, as marketers migrate budgets from television, print and radio. ExactTarget, the on-demand email and one-to-one marketing specialist worked in conjunction with Econsultancy, the digital publishing and training group, to conduct a survey of over 1000 company and agency marketers around the globe.
The outlook for offline channels is much less favourable than its digital competitors, where 28 per cent of marketers will shift their overall marketing budgets towards digital in 2010.
In contrast, the research depicts a healthier outlook for the burgeoning digital marketing industry, with 66 per cent of companies increasing their online marketing spend, and a further 30 per cent stating that they will maintain the same levels of spend in this area.
On average, digital marketing currently accounts for 24% of overall marketing spe
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Marketing News: SDL : Company strengthens brand with consolidated naming of divisions
Maidenhead, UK – 25 January 2010 – SDL, the leading provider of Global Information Management solutions, announced today consolidated branding to signal the growing recognition of the company's technology leadership in managing global content.
Through a series of strategic acquisitions and research and development investment, SDL has expanded its technology footprint from Language Technology into Structured Content Technologies, Web Content Management and most recently eCommerce Technologies. To signal SDL's end-to-end platform for managing the content lifecycle, the company is launching a new consolidated brand.
As of today, all business units in SDL, including SDL Tridion, SDL XySoft and SDL TRADOS Technologies, SDL Enterprise Technologies and SDL Language Services, will be referred to as divisions of SDL in a move to unify the SDL brand.
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Marketing News: YOC have announced that monthly page impressions on its UK media network have increased by 41% since June 2009
Mobile marketing agency YOC today announced that monthly page impressions on its UK media network have increased by 41% since June 2009, resulting in more than 240 million page impressions being served each month. The company's significant growth in the UK means that the YOC UK media network now represents almost half of YOC's overall European media network which receives over 500 million monthly page impressions.
The latest addition to the UK media network is innerActive, an audience-publisher, aggregating mobile in-applications and in-games inventory across many developers and publishers, and directing it to premium ad sales partners. YOC will work with innerActive to provide brands and advertisers with in-game and in application adverts in over 50 ad-ready games available from various store fronts including Nokia Ovi, Fox Mobile, MTN, Vivid Games, Herocraft and C4M.
Since its launch in July 2008, YOC UK has signed a range of leading publishing houses, media companies and on
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Marketing News: Sir Terry Leahy, Tesco, wins Greatest 'Brand Builder' at Marketing Society 50th Anniversary Awards
Supermarket chief bags gong sponsored by Brand Learning.
At Monday night's Marketing Society 50th Anniversary Gala Dinner, hosted by Piers Morgan, Sir Terry Leahy, CEO, Tesco was voted unanimously as the greatest 'Brand Builder' hero of the last 50 years. This award, sponsored by Brand Learning, the leading international experts in marketing capability development, was voted for online by Marketing Society Members.
Michele McGrath, Partner Brand Learning, comments: "Sir Terry Leahy was a highly deserving winner in this category and we congratulate him on his success."
During the evening, the top five Golden Brands from the last 50 years and the top five Marketing Heroes as voted for by Marketing Society members were also revealed.
Speaking about Sir Terry, Hugh Burkitt, chief executive of the Marketing Society said "By the brilliance of his understanding of customers and knowing how to make every bit of the marketing mix work a little bit harder, he has made his brand not j
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Marketing News: Confirmit Announces Creation of 'Confirmit Flex' to Extend Platform Functionality
…New development platform enables fast creation of new applications..
Confirmit, the leading global vendor of software for Customer Feedback, Employee Feedback and Market Research, has announced the creation of Confirmit Flex, an innovative new framework that will enable Confirmit, its customers and partners to quickly create new applications for the platform. The framework opens up the Confirmit platform to new developments that take advantage of the latest data collection methods, design technologies and reporting requirements.
Pat Molloy, Chief Strategy Officer at Confirmit explains: "Confirmit Flex is a huge new step for the platform. Our standard development cycle ensures the consistently high performance, security and scalability of the platform, but until now didn't allow for the speed of change that customers sometimes demand. With Confirmit Flex, we've created a way of building fast, agile 'speedboats' to run alongside the 'super tanker' that is the Confirmit platform."
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Marketing News: TextMagic Email to SMS Gateway Now Reaches 220 Countries
TextMagic Gives Companies Fast, Reliable Access to Global Consumer Bases and Staffs with Premium Email to SMS Gateway.
TextMagic announced today the expansion of its premium Email to SMS gateway. The service now offers global SMS coverage, enabling both companies and consumers to send Email to SMS messages in 220 countries. The service, which boasts a 95 percent delivery rate, is available on more than 700 mobile networks, and ideal for texting large groups, sending and receiving SMS alerts, and seamless integration with existing email providers and servers.
"TextMagic's Email to SMS gateway gives companies across the globe a convenient, user-friendly solution to managing their internal and external communications," said Priit Vaikmaa, marketing manager of TextMagic Ltd.
"The Email to SMS service provides an effective medium for sending important text messages to contacts based all over the world in seconds. The service also offers unparalleled flexibility and can be
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Marketing News: UKTV, has acquired MasterChef Australia
Award winning broadcaster, UKTV, has acquired MasterChef Australia, this summer's surprise ratings smash Down Under, from Shine International to premiere on its new entertainment pay TV channel, Watch, as well as Good Food.
Originally produced by FremantleMedia Australia for Network 10, MasterChef Australia defied the odds to not only win its timeslot when it premiered in April, but continued to build audience throughout its 72 episode run to shatter all previous ratings records.
MasterChef Australia: The Winner Announced is officially the highest rating non-sports programme in Australian history (beating Australian Idol's 2004 finale, which averaged in 3.35 million) peaking at 4.11million viewers and securing Network 10 41.3% share on 19th July 2009, almost 20% ahead of its nearest rival.
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Marketing News: InBev has finally sold its Tennents lager brand to Magners cider maker C&C Group
Following months of speculation, drinks giant AB InBev has finally sold its Tennents lager brand to Magners cider maker C&C Group for £180m.
According to a statement issued by ABInBev, included in the sale are the Glasgow Wellpark brewery, where Tennent's is brewed, rights to the Tennent's lager brand itself, Tennent's Ales and assets located in Scotland, Northern Ireland and the Republic of Ireland which currently belong to AB InBev.
"The remainder of Anheuser-Busch InBev's UK business located in England and Wales is not part of this transaction and will remain part of InBev UK Limited," it added.
As part of the agreement, ABInBev is to appoint C&C as distributor of certain unspecified AB InBev brands in Scotland, Northern Ireland and the Republic of Ireland, while C&C is to grant ABInBev the right to use the Tennent's Super and Tennent's Pilsner brands "in certain worldwide geographies".
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Marketing News: EXCLAIMER LAUNCHES SIGNATURE MANAGER TO LIMIT BRAND DAMAGE
Users' email signature consistency enforced by automated marketing and corporate central control.
Exclaimer, the mail utilities software developer, has announced the launch of Signature Manager to provide automated branding, campaign and email disclaimer signature functionality to all corporate email as it is sent.
Working with Outlook's built-in signature feature, Signature Manager delivers consistent, up-to-date approved corporate email signatures onto every company email from a centrally managed location, negating the need for manual set up of often inconsistent, or even nonexistent, Outlook email signatures.
With email remaining the natural choice for quick, easy and auditable corporate communications with clients and prospects, Signature Manager provides the facility to consistently carry the company's brand or current marketing message within all outbound email correspondence.
This creates reliable brand, campaign and disclaimer messaging throughout the entire comp
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Marketing News: Industry-wide campaign aims to spark debate over traditional agency model
Creative community, Nude, launches 'Escape the Agency Rat Race' campaign questioning the effectiveness of the traditional agency model
'Escape The Agency Rat Race' aims to gather industry opinion on whether the traditional agency model, typified by long, inflexible hours; late night, caffeine fuelled struggles to meet deadlines, and laborious London commutes, is inherently flawed in providing the best output for clients.
Through a dedicated website (www.escapetheagencyratrace.co.uk), Nude is inviting agency professionals of all levels, as well as clients and the media, to contribute their thoughts and opinions on whether the working culture of agencies is really conducive to creativity and efficiency.
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Marketing News: Baber Smith is seeking to acquire another marketing agency
Recession drives expansion opportunities for the UK's fastest growing marketing agency.
Specialist marketing agency Baber Smith is seeking to acquire another marketing agency, cementing its commitment to aggressively grow the agency in 2009. Following a year of record growth, Baber Smith is looking to acquire a small independent with specialist offerings that can add to and complement the business.
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Marketing News: Reader's Digest (US) to file for bankruptcy
The publisher of Reader's Digest in the US, the country's most popular general interest magazine, said this week it will file for Chapter 11 protection with a plan to swap a portion of its debt for ownership of the company.
Reader's Digest Association Inc., which also markets books and publishes dozens of other magazines and Web sites, said it has reached an agreement in principle with a majority of lenders to erase a portion of $1.6 billion in senior secured notes. The lenders will get ownership in return.
Already, this year's advertising declines have prompted the shuttering of several high-profile magazines, including Conde Nast's Portfolio, Domino and Blender.
Reader's Digest CEO Mary Berner insisted, though, that the company's U.S. magazines remain strong, with the number of ad pages down less than 6 percent through the September editions.
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Marketing News: Whole Foods sells 'a bunch of junk.'
The boss of Whole Foods, the US based, health oriented grocery chain, is reported to have told customers that it sells 'a bunch of junk.'
In an interview with the Wall Street Journal, Whole Foods chief executive John Mackay aimed to set out the chain's plan to focus more heavily on promoting a healthy diet and lifestyle, but ended up admitting that the chain has strayed from its roots and its stores currently sell a range of unhealthy foods.
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Marketing News: Faith Carthy is leaving I-level group
I-level group MD Faith Carthy is leaving the company after nine years, with no job to go to.
The media agency said Carthy, who has been MD since 2003, is leaving to pursue other opportunities, adding that the position will not be refilled.
Carthy started her career in publishing at Haymarket before co-founding Zenith Media, working for IPC Soloutions and then joining i-level in 2000.
She said, "I'm enormously proud of what we've achieved over the years and would like to thank all the people who have contributed to that success."
Stephen Rust, i-level Group CEO, said, "Now that the successful buyout of the business backed by ECI has bedded in, Faith has decided to move on and we wish her well in whatever path she chooses to follow, after taking a well deserved rest over the summer."
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Marketing News: Carlsberg has indicated that its 17-year sponsorship of Premier League club Liverpool may not be extended
Danish brewer Carlsberg has indicated that its 17-year sponsorship of Premier League club Liverpool may not be extended.
According to Forbes, the current deal between the two parties ends in mid-2010, and the brewer held an exclusivity agreement which prevented the club from exploring other options until July this year.
We will have a conclusion of a deal or not this year. But, like in every discussion, everything has a price, and we need to assess the alternatives, Carlsberg chief executive Jorgen Buhl Rasmussen told the magazine.
Stefan Szymanski, sports economist at the Cass Business School at City University in London, added: If I were a brand, I wouldn't want to be associated with a football team for so long, as you end up alienating supporters of rival teams.
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Marketing News: Strongmail Systems : most UK firms expect to increase or maintain their marketing budgets in the second half of 2009
A survey released by Strongmail Systems has revealed that most UK firms expect to increase or maintain their marketing budgets in the second half of 2009.
The June '2009 Marketing Trends Survey' found that despite the recession, 42 per cent of nearly 1,000 global business leaders polled plan to increase marketing budgets in 2009, and an additional 43 per cent plan to maintain current levels.
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