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Mobile

Marketing News: Windows Mobile Edges Ahead Of Apple In Mobile Advertising Performance

Fact-packed Smaato report focuses on U.S. & South-East Asian markets

Marketing News: Grant Keller of Acceleration : If the Internet was invented for mobile devices…

The industry has been musing about the possibilities the mobile Internet will deliver to marketers, advertisers and publishers for a long time, but its potential has yet to be fully realised. That said, things are beginning to make headway. There's no doubt running effective advertising campaigns on the mobile Web isn't easy. Mobile devices are smaller for a start, and that creates all sorts of challenges from a display point of view. But my gut feel is that people are willing to spend money on their mobile. It's a straightforward experience to, say, purchase a ring tone and have it simply added to your phone bill at the end of the month.

Marketing News: Telmap Partners With 4th Screen Advertising To Deliver Location Aware Mobile Advertising

Enabled through integration of Telmap5 and ad serving platform Mpression Telmap, the original pioneers in mobile location solutions, today announces a partnership with leading independent mobile advertising sales agency 4th Screen Advertising. The deal will enable real-time geo targeting for brands on a global scale while creating new revenue streams for mobile operators and delivering a more engaging, relevant experience to consumers. Understanding the benefits of location based advertising, Telmap's white label solution Telmap5, enables brands to target consumers on the go, in a manner that is both timely and relevant to their current environment; Mobile operators are provided with additional inventory which generates new revenues from ad sales whilst enabling advertisers to increase ROI. In January this year Telmap announced 46% market share in EMEA, clearly demonstrating its dominance in the mobile navigation space with 2.6 million people using LBS services on a regula

Marketing News: Comment from Paul Berney, European MD of the Mobile Marketing Association (MMA) about the impact the device will have on mobile marketing:

"The Apple Tablet is going to have a significant and positive impact on the practice mobile marketing and the value that can be generated with it. For marketers, the impact aligns along the factors of potential reach and rich media Internet-enabled services delivery. For instance, there are over 10 billion mobile-enabled device in the market today, including phones. As these devices, like the Apple Tablet, are adopted by consumers marketers will have extended reach for their programs, programs that can be full of engaging, rich, interactive media. For consumers, the value aligns along the lines of increased capability and access. They will have more and more opportunity to easily access Internet services and related mobile applications and solutions enabled by these new devices to accomplish what they want, when they want it and how they want it.

Marketing News: Mobile operators now able to distribute push services to entire populations of subscribers at one time, based on location

one2many, the worlds leading cell broadcast company, and SmartTrust have today announced that it has been selected to integrate its cell broadcast technology into SmartTrust's leading SmartàLaCarte™ service creation platform. SmartàLaCarte with SmartTrust Wib™, the de-facto environment for Dynamic SIM Toolkit (DSTK), enables mobile network operators to introduce SIM based revenue-generating services. SmartTrust's customers can now take advantage of the cell broadcast technology of one2many to distribute geographic location specific value-add push services to entire subscriber bases instantaneously, reducing costs and delivery time.

Marketing News: YOC have announced that monthly page impressions on its UK media network have increased by 41% since June 2009

Mobile marketing agency YOC today announced that monthly page impressions on its UK media network have increased by 41% since June 2009, resulting in more than 240 million page impressions being served each month. The company's significant growth in the UK means that the YOC UK media network now represents almost half of YOC's overall European media network which receives over 500 million monthly page impressions.

Marketing News: SAVE THE CHILDREN APPOINTS AD.IQ AND EXPERIAN CHEETAHMAIL

Save the Children, has selected Ad.IQ and Experian CheetahMail as its marketing services partners for the launch of its EVERY ONE campaign to save children's lives. This campaign will engage supporters and secure donations through a multi-channel approach, incorporating direct response advertising that is facilitated and tracked by Ad.IQ and Experian CheetahMail. The process begins by the supporter responding to the call to action, "Text EVERYONE to 64118 to join us" that is featured on press and outdoor advertising. When the text is received, Ad.IQ creates an automatic thank you response, requesting an email address. This email address validated by Ad.IQ and passed to Experian CheetahMail to trigger an email, which links the supporter back to the website where they can find out more information, donate or sign a petition.

Marketing News: E-retail 'missing out' on mobile Christmas boom

Online retailers will miss out on Christmas sales opportunities this year, as shoppers remain unconvinced about the strength of e-commerce sites on their mobiles. This is according to a study by content management specialist e-Spirit. e-Spirit's survey, which attracted more than 400 consumer responses, revealed that mobile Christmas shoppers will double in number this year – but these people still make up a tiny minority (seven per cent in 2008 and 14% in 2009). Every single respondent expressed frustration with the mobile shopping experience – with complaints ranging from security (55%), speed (50%) and ease of use (45%). Also, more than two thirds of people (64%) called for mobile-specific shopping apps.

Marketing News: Running ads via mobile social network Brightkite

Quick-service restaurant chain Jack in the Box, automaker GM's Chevrolet and musical Jersey Boys are running ads via mobile social network Brightkite. Brightkite recently launched a targeted mobile advertising platform that includes SMS, the mobile Web and in-application ad units after piloting it with more than 20 brands during the summer. Using the system, Jack in the Box, Chevy and Jersey Boys were able to break out of traditional age and gender targeting and target according to a wider range of more relevant criteria.

Marketing News: Bango to provide mobile web billing services to Fox Mobile Group

Bango, the mobile web payments and analytics company, today announces that it has entered into a multi-territory agreement to provide Fox Mobile Group (FMG) with its mobile web billing platform services worldwide. The move is a result of the rapid growth of internet usage from mobile devices, which is driving publishers and content owners to focus on content delivery through mobile web sites. "We are pleased to work with Fox Mobile Group to help provide more efficient mobile web billing and an even better user experience," said Ray Anderson, CEO of Bango. "Bango's mobile web billing platform technology is designed to give Fox Mobile Group's customers the best possible payment experiences with their phone." "Fox Mobile Group is pleased to work with Bango to bring their mobile web billing services to our Jamba and Jamster customers," said Soren Schafft, General Manager of Americas for Fox Mobile Group. "We are committed to strengthening the user experience across our services an

Marketing News: Mobile Marketing Association Announces Fourth Research Partner

Scarborough Research Partners with MMA to Give Brands and Marketers Deep Insights into American Mobile User Demographics and Behaviours The Mobile Marketing Association (MMA), a global organization leading the way in promoting the development and sustainability of mobile marketing, today announced Scarborough Research as the fourth partner in the MMA Global Research Partner program. Scarborough Research specialises in the lifestyle and shopping patterns, media behaviours and demographics of American consumers, a focus that complements the other MMA research partners' coverage of mobile users' behaviours, attitudes and preferences in a variety of world regions. The MMA Global Research Partners program features monthly research reports, available exclusively to MMA members. The Scarborough partnership provides the MMA with unlimited complimentary access to consumer data for hundreds of local markets in the United States. The MMA will mine this data to create custom reports, conne

Marketing News: The YOC Group : Mobile marketing is no longer simply about creating a mobile portal or running an SMS banner campaign

Full service mobile marketing agency The YOC Group today announced that it has signed a partnership with GetJar to offer brands placement and visibility on the world's largest cross platform app store. Building on YOC's excellent commercial relationships with UK, European and global brands, the partnership will enable YOC to diversify its offering to brands giving them the opportunity to increase their presence via applications on the GetJar network, visible to over 15 million unique visitors. With mobile applications becoming an increasingly important part of any advertising campaign, the new partnership will allows brands to place their application with GetJar, making them accessible to millions of users via more than 1,800 different mobile devices. Brand placement will be sold on a pay-per-download (PPD) basis, providing brands with the opportunity to decide on the level of visibility they want to have in the GetJar community by choosing a price and paying only for the d

Marketing News: MMA Turkiye founded to support, educate and empower local mobile marketing players

The Mobile Marketing Association (MMA) have announced the launch of MMA Turkiye, headed by two elected co-Chairs Sukru Dincer, ALGiDA Marketing Director at Unilever - the first brand marketer to be elected as a local council co-chair, demonstrating MMA Turkiye's progressive approach and dynamism - and Elvin Altun, Mobile Marketing Project Manager at Turkcell. The objective of the local council is to foster the burgeoning mobile marketing industry in Turkiye through local participation from industry stakeholders, driving the early integration of global standards and industry guidelines across the mobile channel in the country and providing a powerful platform for knowledge sharing.

Marketing News: B!Digital : new website with a suite of services including the mobile marketplace

Digital marketing and advertising agency Buongiorno Marketing Services today announces a company rebrand to Buongiorno!Digital (B!Digital) and a new website www.buongiornodigital.com. The move aims to address the convergence of mobile and internet campaigns and reflects the extensive marketing and advertising portfolio that the company offers throughout the digital space. B!Digital builds innovative campaigns that integrate mobile, web and social media tactics matching the consumer's digital behaviour, all with measurable results. The new website introduces a mobile advertising performance marketplace, in beta, for B!Digital's customers, using the industry's most up to date technology and designed to give control to advertisers

Marketing News: EVERTON SCORE WITH NEW MOBILE PLATFORM TO ENHANCE INTERACTION WITH FANS

- Everton are first football club to use new SHOUTLIVE.NET platform from Mobile Media Production, ikan-media, and Oxygen8 Communications - Premier League club Everton http://www.evertonfc.com, one of the oldest in the history of the English game, has invested in new mobile technology to enhance interaction with its fans. Everton has partnered with Mobile Media Production http://mobilemediaproduction.com and ikan-media http://ikan-media.com to launch a new range of mobile services including competitions, quizzes, text comments, and 'man of the match' voting. Oxygen8 Communications provide the carrier grade infrastructure supporting the real-time messaging platform SHOUTLIVE.NET.

Marketing News: Eagle Eye Solutions pilots first mobile voucher campaign at The Galleria with 8 leading retail outlets using Commidea Terminals

Mobile voucher and couponing technology provider, Eagle Eye Solutions and Commidea, the UK's leading card payment processing solution provider, announce a new redeemable mobile voucher campaign to be used in a retail environment. It will be piloted in eight stores and processed using Chip & PIN terminals configured with the MiVoucher application. The stores piloting the mobile voucher scheme are all based at The Galleria, a designer outlet centre in Hertfordshire and include Nike, Gap, Calvin Klein and Antler. Information inviting shoppers to text a number and request a discount voucher for their preferred store will be distributed in The Galleria during October's half-term holiday. The voucher will be delivered as a text message to their mobile phone - a technology always to hand, rather than a paper alternative being left at home. Staff at participating stores enter the unique code in the mobile voucher into Commidea's Chip & PIN terminal to verify the transaction and authori

Marketing News: DELIVERANCE FINDS KEY MARKETING INGREDIENT IN SMS SOLUTION FROM TEXT MESSAGING CENTRE

Online take-away company sends 56,000 text messages to customers via web-based SMS solution from TMC Deliverance, the London-based multi-cuisine take-away company, has selected the autonomous web-based SMS solution supplied by Text Messaging Centre (TMC) to provide an instant marketing channel to its existing customer base. The instantaneous nature of TMC's SMS solution enables Deliverance to contact its customers quickly and easily, highlighting the latest offers available and prompting the recipient to visit the Deliverance website or call the take-aways hotline to place their food order

Marketing News: Storyz will become part of the overall suite of products offered by Adeye

Adeye, the social mobile media house that offers complete social and mobile strategies for agencies, brands and advertisers, announced it has acquired Storyz, the innovative entertainment and marketing service that lets friends tell multimedia-rich stories online and while mobile. "Storyz is fun, social, impossible to ignore, and a perfect fit for our existing suite of offerings," said Tommy Jensen, CEO at Adeye. "The team at Storyz has developed a world-class social messaging platform that is delivered across web, mobile, and existing social networks. We are delighted to be making this strategic acquisition that will give our clients even greater choices in their mobile strategies." An innovative way for brands to create word-of-mouth buzz around creative campaigns that engage users in a relevant, organic way, Storyz challenges users to participate in branded entertainment contests that offer rewards for distribution and creativity.

Marketing News: Clareville Communications has launched Mobyville

After two years of software development, PR and communications agency Clareville Communications has launched Mobyville, a complete suite of mobile marketing solutions, in order to offer its expertise to a wide range of companies and brands. Mobyville's main product is the unique Swiftmag © 2009 which has magazine like content that can be downloaded onto a mobile phone. It stays on the mobile until deleted and can be read time and time again at no cost even when the phone is not connected to the network. It is not a mobile internet site. It can have great graphics. It can have a call to action. It can have everything a printed magazine has but with more immediacy and excitement. Each Swiftmag can have a number of pages and automatically formats to give the best viewing experience on any mobile phone.

Marketing News: UGC marketing and how to drive it - giffgaff

Hello, I'm Tom the Product and Proposition Theorist. I've joined the exciting world of giffgaff after working in Telecoms for the past few years and various Marketing roles before that. It's been an interesting week with news that 3 MVNOs are also due to launch later this year. Staying true to our air of open discussion, we wanted to draw your attention to Claire Beale's article in the Independent last Monday for a bit of stimulus as this highlights one of our points of difference from the other MVNOs. "Could giffgaff herald a new decentralised approach to brand strategy and marketing? The idea that consumers now control brands is certainly fashionable – but a frightening one.