Marketing News: YOC have announced that monthly page impressions on its UK media network have increased by 41% since June 2009

News Release from: MarketingUK
16/12/2009
YOC, mobile in-applications ,Nokia Ovi, Christian Louca, Fox Mobile,Ziv Elul MTN, Vivid Games, YOC U

Mobile marketing agency YOC today announced that monthly page impressions on its UK media network have increased by 41% since June 2009, resulting in more than 240 million page impressions being served each month.

The company's significant growth in the UK means that the YOC UK media network now represents almost half of YOC's overall European media network which receives over 500 million monthly page impressions.

The latest addition to the UK media network is innerActive, an audience-publisher, aggregating mobile in-applications and in-games inventory across many developers and publishers, and directing it to premium ad sales partners. YOC will work with innerActive to provide brands and advertisers with in-game and in application adverts in over 50 ad-ready games available from various store fronts including Nokia Ovi, Fox Mobile, MTN, Vivid Games, Herocraft and C4M. 

Since its launch in July 2008, YOC UK has signed a range of leading publishing houses, media companies and online portals to its media network. innerActive will sit alongside other publishers including 123play.com, GetJar, PC Advisor, Macworld, Pistonheads, What Car, Stuff.tv, Auto Car, Perez Hilton and Peperonity.

“To have increased the monthly page impressions on our UK media network by 41% is a fantastic achievement and a great high for YOC to end the year on,” said Christian Louca, UK Managing Director at YOC. “With us, advertisers can be certain that whoever they want to reach, whatever their target message and no matter what their chosen mechanism, they can get the very best value from their mobile spend.”

Ziv Elul, Co CEO and Founder at innerActive said of the partnership; “Joining YOC’s media network makes a lot of sense for us; bringing us into contact with a number of leading brands and advertisers. We can offer their advertising clients a deeply immersive and effective experience in the games and applications where the click-through rate is more than 3% and the audience consuming this content consists of 20-35 years old males (65%) and females (35%), tech-savvy with disposable income."

About YOC Group:

YOC Group is one of Europe’s leading full service providers of mobile advertising, mobile marketing and mobile internet services. YOC Group’s mobile services span an extremely broad client base across global brands, media owners, social networking businesses, mobile phone manufacturers and networks, retailers and financial service providers. YOC Group employs over 180 employees across the UK, Germany, France, Spain, Austria and Belgium. Clients include: Coca-Cola, News International, Mercedes-Benz, Nike, Kraft Foods, Walt Disney Studio Motion Pictures, Motorola, BILD, Guardian Media Group, IDG Media, Haymarket Consumer Media, and Bacardi Global Brands. 

For more information about the YOC Group, please visit http://en.group.yoc.com/  

About innerActive
innerActive is an Audience Publisher, taking the developers side by enabling them to monetize their inventory and audience. Its Ad Mediation platform connects application partners instantly to tens of ad-networks across the globe and ensures users are served with relevant and interesting ads. At the same time, innerActive matches its premium network to high-quality content across different store and provide audience targeted traffic. innerActive has already partnered with the leading and global off deck portals like Nokia Ovi, ICQ, Fox Mobile, , and others and became the exclusive ad-supported content provider for some of them.

For more information about innerActive, please contact: info@inner-active.com

For further information, please contact:

Jen Hibberd or Becca Daniel

Mi liberty Ltd

P: +44 20 7751 4444

E: jhibberd@miliberty.com 

E: bdaniel@miliberty.com