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New Appointments

Marketing News: FUJITSU TASKS GYROHSR WITH BRAND CHALLENGE

Fujitsu, the leading IT services, applications, networks and hardware provider, has appointed GyroHSR as lead agency for its marketing activity across UK and Ireland, following a competitive pitch process managed by Oystercatchers.

Marketing News: Expedia has appointed Essence to handle its European online advertising

Expedia, the world's largest online travel company, has appointed Essence to handle its European online advertising including display, partnerships, social media and mobile. This followed a competitive pitch against three other agencies, each with pre-existing relationships with the brand. This is the first time that Essence has worked with Expedia. Effective immediately the appointment sees Essence responsible for media and creative for the Expedia-branded sites across twelve European countries, including the UK, Germany, France, Italy and Spain. The activity will also see Essence responsible for a major push in the Nordics. Essence has been tasked with improving efficiency and growing Expedia's online business across all partnership and display activity, with a particular focus on forging new strategic European and local partnerships with key media players across the various territories. As the leading online travel spender in EMEA, the multi-region, multi-channel breadth

Marketing News: Motocaddy has appointed Sports Impact as its new PR Agency

Motocaddy, the most innovative brand in the powered trolley market, has appointed Sports Impact as its new PR Agency from January 2010. Having captured a significant share of the powered trolley market since its inception in 2004, Motocaddy is now looking to enhance the profile of its brand and distinctive S1 Digital and S3 Digital models, bags and accessories both in the UK and abroad.

Marketing News: New Appointments : Ocean Spray appoints Arnold London to EMEA creative account

Ocean Spray, the world's leading juice drinks provider has appointed creative agency Arnold London to manage the brand's business across the EMEA region. The account was previously held by East. Arnold London has been tasked with creating broadcast, print, out of home and web creative across the region for Ocean Spray's full line of products. New work is expected in the first quarter of 2010. The appointment extends Ocean Spray's relationship with Arnold Worldwide, whose Boston office has handled the brand's creative output for the USA, Mexico and Canada since 1998. Johan Fourie, managing partner and executive director of the Arnold London office said: "We are really excited to be working with such an iconic brand as Ocean Spray. The campaign will target consumers across the EMEA region and we look forward to getting stuck in straight away."

Marketing News: New appointments : Clive Williams has joined leading prepaid specialists, PrePay Solutions

Clive Williams has joined leading prepaid specialists, PrePay Solutions, as Regional Director for Northern Europe. Clive brings with him 12 years in the payment services sector, including six years as vice president and director at a dominant US prepaid company. He will be responsible for new business acquisition throughout northern and continental Europe, as PrePay Solutions endeavours to build on its market leading position in the UK and internationally. Clive is extremely passionate about the rapidly evolving market. "There's huge potential to further expand the scope of our industry for the benefit of all involved. PrePay Solutions is very well-positioned to service and add value for our clients, whilst optimising its return on this opportunity with a strong and broad product and service proposition" said Clive.

Marketing News: EHS 4D Cirencester and the Volvo Car Corporation

EHS 4D Cirencester, a leading direct marketing agency has been appointed to Volvo Car Corporation (VCC) roster of global agencies, based in Sweden. The agency has been appointed following the success of its previous work with Volvo Car Corporation on a CRM strategy and planning, and its work for Volvo Car UK (VCUK). The agency will be responsible for producing the below-the-line CRM assets. EHS 4D Cirencester has already started work on the toolkit for the forthcoming launch of the all-new Volvo S60. Launching in 2010, the campaign will be available on Volvo's central marketing hub, which will be available to Volvo markets globally to facilitate marketing the car. The project will provide a suite of assets including direct mail and email templates to nurture prospects, along with recommendations for how these should be used.

Marketing News: New Appointments : The Marketing Store has made a series of creative appointments

Strategic marketing services agency, The Marketing Store has made a series of creative appointments to bolster their integrated and digital creative product. Mark Saward joins the agency as Deputy Creative Director from Euro RSCG KLP where he worked with brands including; Budweiser, Pepsi and Robinsons. Prior to KLP he was Creative Director at Manifesto and Inferno. Saward will be reporting directly into Mike Cavers, The Marketing Store's Executive Creative Director. Daniel Kupfer, previously Design Director at De-Construct, has been appointed to the new position of Creative Technologist. Kupfer, formerly a commissioned artist, will be reporting into the recently appointed Digital Creative Director Christiano De Abreu and will be tasked with creating and helping execute the delivery of digital projects.

Marketing News: LG Electronics has appointed former Cadbury and Mars marketer Paul Trueman as its new marketing director

LG Electronics has appointed former Cadbury and Mars marketer Paul Trueman as its new marketing director for UK and Ireland. He replaces Andrew Warner who has decided to leave LG to take on a senior marketing position in the travel industry.

Marketing News: Adam Crozier : "The guy has proved more than once that he couldnt run a bath,"

ITV has appointed Adam Crozier, the head of Royal Mail and former boss of the FA, as its new chief executive, but not everyone is happy. Crozier, also a former chief executive of ad agency Saatchi & Saatchi, will take up the role later in the year. The appointment brings an end to ITV's 10-month search for a new chief, but many are wondering how long Crozier will last, with one Gaurdian reader writing into the papers comment section, "The guy has proved more than once that he couldnt run a bath," (confusedbloke). The story has attracted more than 100 comments. Here are the best/most controversial ones:

Marketing News: Tim Yates appointed Chief Executive Officer of Business Logic Systems

London – 25 January 2010: Business Logic Systems, a specialist in real-time prepaid marketing campaign automation and customer loyalty solutions for mobile network operators, has appointed Tim Yates as Chief Executive Officer to lead the company's global expansion.

Marketing News: Positive Digital has appointed three new staff to bolster its SEO and PPC offering

Positive Digital, part of the Positive Thinking Group, has appointed three new staff to bolster its SEO and PPC offering; Helen Clark, PPC account manager and Matthew Attwell, SEO manager and SEO copywriter Adam Morrell. Attwell joins from i-level where he was a SEO specialist, and in his new role he will be responsible for search marketing, SEO and PPC, as well as contributing to media analysis and social media strategy for the agency's client base. Clark, previously paid search manager at , brings both agency and in-house experience with her, having managed paid search for Jackpotjoy.com, part of the Gamesys Group. She will look after paid search at Positive Digital for a number of clients including City Index and Mecca Games Morrell joins from Barkers where he was responsible for copywriting for clients such as Tesco, Pizza Hut and NHS. He will now take on copyrighting and concepting duties across emails, website and other online materials rights across the client base.

Marketing News: Loch Fyne Angles For Even Closer Customer Relationships With Communicator Email Management

Loch Fyne Restaurants, one of the UK's fastest growing and most successful restaurant companies, has chosen the Communicator® enterprise email-management platform from Communicator Corp (www.communicatorcorp.com) to manage its customer contact data management and email marketing campaigns. Communicator® will integrate all the postal and online customer contact details captured from diners and manage the whole contact lifecycle for targeted and multi thread email marketing campaigns that build customer loyalty. In addition to seasonal, local postcode and customer birthday voucher campaigns, Loch Fyne will also use Communicator® to email customers about upcoming events. Communicator® has already won widespread acclaim for its ability to integrate online customer data from all business processes and channels into a single enterprise-view. The enterprise level system's "superior relational data-structure" integrates information from all customer touchpoints; enabling users t

Marketing News: Matt Cheevers takes on role at marketing communications agency Elmscott

Matt Cheevers has joined travel marketing communications agency Elmscott as Non-Executive Director, where he will assist with the development of the company while also focusing on product strategy across its full range of services. Matt has specialised in the travel industry for the last 14 years, working for Eurostar and lastminute.com before joining Teletext Holidays as Managing Director. In 2009 he established Smooth Direction Ltd, an organisation offering strategic business development and network services including product development, training and recruitment.

Marketing News: Equi=Media scoops paid search brief for RSPB

Digital and direct media agency Equi=Media has been handed a paid search marketing brief for RSPB, the UK charity dedicated to protecting birds and their environments.

Marketing News: Hillgate Travel : New three-year contract to run the Travel Office for both the House of Commons and House of Lords

Hillgate Travel has taken over the running of the Houses of Parliament Travel Office following a competitive tender process involving all the major UK travel management companies. The new three-year contract will see Hillgate running the Travel Office for both the House of Commons and House of Lords, taking over from Carlson Wagonlit Travel. All staff employed in the onsite facility have transferred and been retained on the account by Hillgate under their TUPE obligations.

Marketing News: Mother to promote Coca-Colas sponsorship of the 2012 Olympics.

Mother has landed a global advertising brief to promote Coca-Colas sponsorship of the London 2012 Olympics. While the majority of the work will break in 2012, Mother is planning to build awareness of Cokes sponsorship through new media channels such as social networks in the nearer future.

Marketing News: Evander Glazing & Locks appoints Balloon Dog to launch integrated marketing communications programme

Evander Glazing & Locks, the UK's leading provider of emergency lock and glass repair services, previously known as Homeserve Emergency Services, has appointed Balloon Dog to handle its integrated marketing communications programme following a MBO in September 2009. Evander Glazing & Locks has an annual turnover of nearly £60 million. Balloon Dog will be responsible for launching the new brand 'Evander Glazing & Locks' through a fully integrated marketing communications programme, which will include advertising, online marketing, internal communications, corporate literature, public relations and national roadshows for its staff.

Marketing News: Tremor Media has appointed Michael Clare to strengthen publisher development in the UK

The world's biggest online video advertising network, Tremor Media, has appointed digital business development expert Michael Clare to strengthen publisher development in the UK. As the new Publisher Development Manager, Michael will drive publisher acquisition as Tremor Media expands its publisher reach in the UK; enabling them to place ground-breaking online video ads within their professional video content. Prior to joining Tremor Media, Michael held high profile roles at Internet marketing giants 24/7 Real Media, where he was a senior Sales Manager, Technology. During his tenure there he gained an expert knowledge of publisher ad serving technologies, including selling Open Adstream – the company's ad serving and campaign management platform – to top publishers. Michael then carried over this expertise into a new role at video and niche advertising specialists 3VC Media, which he co-founded, and where he found himself involved in some exciting video products and technologies.

Marketing News: EQUI=MEDIA WINS SEARCH AND AFFILIATE BRIEF FOR MATERNITY AND BABY RETAILER THE GRO COMPANY

Digital and direct media agency Equi=Media has been appointed by The Gro Company to promote its Bump to 3 range of maternity items, baby clothes and equipment for children aged 0 to 3 years. Equi=Media has been tasked with driving traffic to the Bump to 3 website to help the company increase direct sales by implementing a dedicated paid search and affiliate management programme. Bump to 3 previously managed these operations in-house and turned to Equi=Media for a multi-media channel strategy, media planning and accurate results analysis and reporting.

Marketing News: Clickstream appoints Ian Brook as Managing Director Europe, Sales

Clickstream Technologies, the web transformation company, has appointed Ian Brook as Managing Director of its international sales effort. Reporting to Clickstream's board of directors and managing its international sales and marketing team, Brook will be responsible for growth of Clickstream's products for enterprises, SMEs and ISPs in the UK and EMEA and initial charge into the US. Ian Brook brings twenty-five years of management expertise following previous roles in company's including Oracle, Siebel and ICL. As a Sales Vice President at Siebel, Brook consistently delivered record sales growth, was the top Regional Manager in the UK for three years and managed the sale of Siebel UK's largest ever deal. Prior to joining Siebel Systems in 1998, Brook was the Sales Director for, ICL Retail Systems in the UK responsible for seventy staff, and he spent five years at Oracle before that where he was a prime mover in positioning Oracle as a valued business partner for customers r

Marketing News: Marin Software announces appointment of Oliver Clary to client services division

Marin Software today announced the appointment of Oliver Clary to its European operations. Oliver, who previously held the position of Senior EU Search Account Manager at AOL Advertising, will be joining Marin as Senior Client Services Manager.

Marketing News: DraganFlyer X6 helicopter UK Launch awarded to Jargon PR

Air2Air the UK re-seller for the Draganflyer X6, a unique and state-of-the-art 6-rotor helicopter featuring a revolutionary aerial photography system has hired Jargon Public Relations for its UK launch. The campaign will involve building awareness of the brand and generating sales leads throughout the UK media. Jargon Public Relations will run a media relations campaign focused on the consumer technology media and a number of business-to-business vertical markets. The campaign will highlight key features of the DraganFlyer X6 including its 11 sensors and in built SteadyFlight system - that stabilises video and photography during flight, as well as the unique design and functionality that allows video in high definition, low light, thermal infrared and 10.1MP still pictures to be captured. David Cooper, Director, Air2Air says "Our ambition is to be recognised as the technology in order to achieve high quality ariel photography and video. The Draganfly X6 has the technical and f

Marketing News: Nudge Social Media Appoints Rising Star In Youth-Focused Marketing

Nudge Social Media, the social media agency, has appointed renowned software developer Shih-Oon Liong. Liong will be responsible for delivering a wide array of social media projects for the company's expanding portfolio of major brand clients.

Marketing News: Red Lorry Yellow Lorry is now the PR agency for Limited Space

Red Lorry Yellow Lorry is now the PR agency for Limited Space, the leading out-of-home media owner in the premium shopping mall market. Established in 2002 Limited Space offers a range of high-impact, premium advertising formats in over 75 of the UK's most prestigious shopping locations – including The Metro Centre, The Bullring, Cabot Circus, Highcross and Bluewater – to deliver footfalls of over 40 million shoppers a month.

Marketing News: Ex Yahoo Product Manager Garry Webb Joins Xcite Digital As Project Manager

Xcite Digital, the digital marketing specialist, has appointed Garry Webb, formerly product manager at Yahoo, as project manager for the company's digital marketing and e-commerce campaigns. Webb is a digital marketing and sales specialist, having managed Yahoo's portfolio of search and shopping products in the UK, including the European video platform and Media distribution CMS. Prior to Yahoo Webb worked in online technical roles for many years and has a strong focus on usability and processes. He will now drive Xcite digitals campaigns for its clients in the recruitment, property and e-commerce sectors, focusing on developing digital marketing projects (pay per click and organic SEO) as well as ecommerce system design. Xcite Digital's managing director Rob Walker said: "We're absolutely delighted to have Garry on board. His experience and skills are ideal for taking Xcite Digital's client services to the next level and his arrival is testament to the reputation of the

Marketing News: Pentagon Investments drive HR efficiencies with MidlandHR's iTrent

Motor trade retail group, Pentagon Investments Ltd, has signed a five-year in-house iTrent contract with HR, payroll and talent management solutions provider, MidlandHR. The commercial vehicle, used car and truck group has selected core HR, Absence Management and Manager Self-Service modules to help centralise employee information across multiple sites, streamline processes and tackle key issues such as absenteeism. Pentagon Investments was formed in the early 1980s to facilitate expansion into commercial vehicles and passenger cars. The group has four Mercedes Benz commercial vehicle businesses in the East Midlands and two DAF truck franchises, trading as Lancashire DAF at its site near Preston and Lothian DAF on the outskirts of Edinburgh.

Marketing News: Haygarth will undertake an intensive media relations campaign to increase awareness of mini mode

Following a two-way pitch against Ideas Network, Haygarth has retained the mini mode PR account – the children's clothes brand available exclusively through Boots and online at www.minimode.co.uk. Starting later this month, incumbent agency Haygarth will undertake an intensive media relations campaign to increase awareness of mini mode. The PR campaign will focus on building brand recognition and interest in key product ranges, driving consumers into Boots stores and online to www.minimode.co.uk. mini mode is currently available in 330 stores across the UK & Republic of Ireland. The team at Haygarth will use a combination of product launch PR and seasonal range reviews to promote mini mode and sub brands "Molly n Jack" (a range of clothing that is classic, retro and quintessentially British) and "Collections" (a premium range for boys, girls and babies offering exquisite fabrics and beautiful designs).

Marketing News: Tag management solution TagMan has appointed Chris Brinkworth to lead its commercial expansion in the US.

Tag management solution TagMan has appointed Chris Brinkworth to lead its commercial expansion in the US. Brinkworth is the former VP of business development for international digital sales house AdGent 007, based in New York. Prior to AdGent 007, he was media director for emitch, Australia's largest digital media agency, controlling budgets for the market's biggest advertisers, and interactive media manager for digital media agency Outrider, based in London.

Marketing News: Crew Clothing Co. appoints Converso to manage customer care

Converso Contact Centres has been appointed by British lifestyle clothing brand Crew Clothing Co. to manage inbound calls and web enquiries for the company's direct sales channel, which is expected to achieve 50% growth by the end of the year. Head of Marketing at Crew Clothing, Rachael Barr explains its decision to outsource and why the company selected Converso "Our business was expanding and we were fast outgrowing our ability to handle enquiries in-house, so we needed an external partner to help manage the increase in orders. We looked at several suppliers but felt that Converso's credentials were ideally suited to our business model and their knowledge and experience of retail was outstanding. We were extremely impressed by their team and also the high quality work they had done for other brands such as TM Lewin and Charles Tyrwhitt."

Marketing News: NB GROUP explores new horizons with key acquisition

Marketing communications firm, NB GROUP continues to expand its healthcare and pharmaceutical sector expertise with the appointment of Alan Crofts as its new Healthcare Director. Alan, with over 15 years industry experience and a passion for global exploration and desert travel, will direct and manage the company's expanding healthcare team. The news marks a major investment by the North East-based organisation, reinforcing its strength in the healthcare and pharmaceutical sectors. As well as traversing some of the world's toughest desert terrain, Alan has worked in the USA and throughout the UK in a variety of high-profile pharmaceutical development and marketing roles. In 2008, he set up his own pharmaceutical marketing firm, Integrated Consultants, before mapping out his future at NB GROUP. Beginning his career as a medical research professional, Alan made the transition into pharmaceutical business development in the late 1990s.

Marketing News: Major coup for MCCA as Julie Constable joins to develop Agency Selection service

The Marketing Communications Consultants Association (MCCA) has announced that former Agency Insight and AAR consultant Julie Constable is to join to head up the trade body's agency-client intermediary service. In her new capacity as Agency Selection Consultant, Constable's first task will be to review and improve the existing selection proposition, to help clients find the best agency partners for any marketing discipline through a professional pitch process. With over ten years at intermediary organisations, Constable brings a wealth of expertise to the role. Most recently at Agency Insight for two years, following over eight years at the AAR as Head of Direct and Integrated Marketing, Constable has worked on over 150 pitches in this time. Constable's career has also included stints client and agency side including 8 years as an AD at Craik Jones (now part of Proximity).

Marketing News: Marin Software expands European operations with appointment of Rebecca Momberg

Marin Software today announced the appointment of Rebecca Momberg as an Account Manager. Rebecca joins from Mindshare where she was a Senior Account Manager in the Worldwide Search division. In her new role Rebecca will have commercial responsibility for growing existing client relationships and will oversee the launch and integration of new strategic agency and advertiser clients.

Marketing News: Starbucks gets a new global chief marketing officer amid sales woes

Starbucks Corp. appointed PepsiCo. Inc. veteran Annie Young- Scrivner as its global chief marketing officer, while Starbucks veteran Michelle Gass will serve in the newly created role of president at its Seattles Best Coffee business. The Seattle-based coffee retailer has been trying to stem a slide in sales growth in recent years and, more recently, declines in customer traffic and sales receipts amid the recession. Starbucks also has been looking at ways to boost sales and cut costs since Howard Schultz returned to the company as chief executive in January 2008. Since then, he has been closing stores, renegotiating rents, reducing the number of bakery suppliers and working to make stores run more efficiently.

Marketing News: NB GROUP continues expansion with three key appointments

Three talented managers are celebrating new roles within one of the North East's largest marketing companies, NB GROUP. The trio have been appointed to help the firm meet the growing demand for its international multimedia marketing expertise. NB GROUP, which develops integrated marketing campaigns for national and international clients, has appointed Senior Account Manager, Kristin Morgan and Account Managers Claire Hodgson and Natalie French to join its 25-strong agency division. NB GROUP's Creative Director, Dave Watson, said that the new faces were welcome additions to the firm's growing agency team and that their complementary skill sets and experience positioned them perfectly to help a variety of different clients realise their marketing and promotional objectives.

Marketing News: Karen Brady to appear in The Apprentice

Lord Alan Sugar has announced that Karen Brady is to replace Margaret Mountford on the television show The Apprentice. Brady has been involved with the show before having been part of a panel that interviewed the final candidates. Ultimo bra founder Michelle Mone and serial entrepreneur Martha Lane Fox had been touted as potential replacements for Mountford, who is perusing a PhD. Brady commented that she was thrilled to be involved in the long running entrepreneurial show.

Marketing News: The Marketing Store poaches Executive Creative Director from Chemistry to boost senior creative team

Strategic marketing services agency The Marketing Store has appointed Mike Cavers, as Executive Creative Director Europe to strengthen the agency's creative offering. Cavers, former Executive Creative Director at Chemistry, will team up for the second time with Simon Marshall, The Marketing Store's European Managing Director. Marshall and Cavers were last together at Publicis Dialog for 6 years, building the agency from a start-up of 20 people to a top 10 integrated agency of 160. Cavers is one of the most highly awarded and respected integrated Creative Directors in the industry, and has a track record in building successful integrated creative operations across multiple disciplines at Payne Stracey, TBWA/H Amsterdam and Publicis Dialog resulting in winning numerous awards across all the major award schemes in Direct Marketing, Promotional Marketing and Digital.

Marketing News: Simon Thompson is leaving Lastminute.com

Lastminute.com European managing director and chief marketing officer Simon Thompson is leaving next month. In his time at lastminute, Thompson oversaw a restructure of the agency's European operation that lead to redundancies. He is joining Apple as online store director EMEA. His position is not being directly replaced, but Mark Newton has been brought in to become European marketing director. Newton, who joins from American Express, will report directly to Ian McCaig, lastminute.com chief executive.

Marketing News: Clash-Media appoints new UK Managing Director

- Former Managing Director of EDR to head up UK operations and help consolidate market leading position - Appointment follows strong strategic company growth – with offices now in London, New York, Copenhagen, Stockholm, Munich and Paris Clash-Media, the leading Proactive Online Lead Generation specialist, has today announced the appointment of a new UK Managing Director. Kevin Rice has over 12 years experience in the Internet Marketing sector and will further strengthen Clash-Media's Management Board as it looks to consolidate its market leading position. Kevin Rice joins from EDR, a digital direct marketing agency, where he rapidly progressed from Client Services Director to Managing Director.

Marketing News: Valassis promotes Charles D'Oyly to Managing Director of Valassis Europe

Valassis creates a new role to focus on emerging opportunities in Europe as the use of coupons continues to grow. Valassis today announced that Charles D'Oyly, managing director of Valassis Ltd, has been promoted to managing director of Valassis Europe. The expanded role will see D'Oyly develop emerging opportunities identified within Europe. At the same time he will continue to manage the UK business. D'Oyly was appointed managing director of Valassis Ltd in January 2006, and has successfully developed the business as the UK's leading coupon and voucher services provider.

Marketing News: A general manager wanted for the Guardian readers club

The Guardian has followed through on its consideration for a Guardian readers club, and is now looking to hire a general manager for the new scheme. Under a one-year contract, the manager will be responsible for defining the club's aim, putting together a business plan and developing a "membership and community strategy". Although the Guardian says that the scheme is in its early stages, we already know that it won't include pay walls around the Guardian's existing content.

Marketing News: BBH will be responsible for all marketing strategy at Burberry

Luxury British fashion brand Burberry has appointed Bartle Bogle Hegarty (BBH) as its strategic marketing partner. BBH will be responsible for all marketing strategy at the fashion brand. The agency has been briefed to integrate Burberry's global communication with customers, focussing on its digital and social media activity. Creative work at the fashion brand will continue to be led by Burberry's in-house creative director Christopher Bailey, who is responsible for the label's global brand image. Jon Peppiatt, deputy chairman of BBH, says: "Burberry is the most iconic British luxury brand with a global reach and an acute understanding of the power of heightening their brand experience via digital, mobile and social community platforms.

Marketing News: Acceleration announces strategic expansion to support rapidly evolving digital marketing sector

Acceleration, a global provider of consulting, outsourcing, on-demand marketing technology and services, has completed the roll-out of a new strategic plan ensuring the company is in a position to take full advantage of current client and partner demand. Whilst keeping abreast of changes in the digital marketing arena, the transition will see Acceleration increase its focus on consulting and services, add new offices around the world and make key senior appointments to support the new strategy. The company will continue to deliver ground-breaking digital marketing programs for its clients including RCCL (Royal Caribbean Cruise Liners), Fidelity International, The Economist, BBC and TBC (Trahn Burden Charles) through its strategic partnerships with industry leaders such as Google and Omniture. As the phenomenal shift of user behaviour to digital channels and social media grows and the current economic downturn continues, the uptake of digital marketing has increased.

Marketing News: De Facto Appointed by Sphere

De Facto Communications, part of the Bell Pottinger Group, has been appointed by Sphere Medical to raise awareness of its real time blood chemistry monitoring technology among medical device manufacturers and anaesthetists working in critical care.

Marketing News: Nathan Lane is the new MD at Ptarmigan Bell Pottinger

Leeds-based public relations consultancy, Ptarmigan Bell Pottinger has appointed Nathan Lane as managing director. Leeds-born Nathan joins from Golley Slater PR in Birmingham after four years as MD, where he was responsible for a wide range of national and regional business-to-business and consumer clients including the Army, Skoda, Yorkshire Bank and West Bromwich Building Society. Prior to his move to the Midlands, Nathan held a senior role at Brahm with a focus on business to business, automotive and regeneration clients. Ptarmingan Bell Pottinger was formed in March 2009 after Bell Pottinger North acquired parts of the business from Ptarmigan Consultants Ltd. Bell Pottinger North is part of the Bell Pottinger Group, the UK's leading independent communications consultancy.

Marketing News: VCCP Health Appointed by Merck

VCCP Health has been appointed by Merck Sharp and Dohme (MSD), the third largest pharmaceutical company in the world, to work on a number of projects to run across Europe. There are several digital assignments involving some of their leading brands, Singulair (Asthma), Fosavance (Osteoporosis) and Arcoxia (Arthritis) to run in 51 countries. They're working to some very tight timelines to produce a huge range of material including four websites plus email campaigns, banners, direct mail and printed material. MSD has also put VCCP Health on a separate roster to develop campaigns to educate consumers on two disease areas, Migraine and Diabetes.

Marketing News: Fiona Davis is the new marketing director at Ann Summers

Ann Summers, the lingerie and sex toy retailer, has appointed Fiona Davis as marketing director. She replaces Julian Baker who left the retailer in January. Prior to joining Anne Summers, Davis held positions at women's fashion retailer Wallis, BHS and Early Learning Centre. More recently, she has worked as a brand consultant for several high-street chains and headed up the MA Fashion Business Management course at the University of Westminster. Ann Summers managing director Paula Minowa says: "Her significant retail knowledge and experience will not only enrich the strength of the directorship, but will aid the business in its vision for long term growth and expansion."

Marketing News: SMP WINS BAUSCH AND LOMB EMEA ACCOUNT

Bausch and Lomb, the global eye health company appoints the multi-disciplined award winning agency SMP, to handle below-the-line activity for its Lens Care EMEA business. SMP is now tasked with implementing below-the-line campaigns across EMEA including sales promotion, digital and in-store marketing. The agency won the account following a competitive pitch. "The integrated experience SMP could offer in Sales Promotions, In-store activations, Channel Strategies and Digital really made the agency stand out", said Amy Manuel, EMEA Brand Manager at Bausch & Lomb. "We were impressed by SMP's pitch presentation, which demonstrated a combination of creativity and strategic skills." Martin Shellaker, Head of Sales Promotion and Experiential at SMP states: "Winning Bausch and Lomb provides a strong opportunity for SMP to not only broaden our healthcare experience, but also allows us to demonstrate our strong skill sets and creative approach to all below-the-line activity.

Marketing News: Clive Punter, CBS Outdoor's international chief executive, has left the company

Clive Punter, CBS Outdoor's international chief executive, has left the company and has been replaced by the company's chief development officer, Antonio Alonso. Punter became chief executive of CBS Outdoor International in 2007, after chief executive Tom Goddard stepped down. Last Friday (7 August), CBS Outdoor blamed the difficult worldwide advertising marketplace for a 27% decline in international revenue in Q2 2009. Though CBS Outdoor did not break out the UK revenue or profit, in a separate filing, CBS said it suffered reduced revenue on its London Underground contract that had project delays.