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New Appointments

Marketing News: Strawberry Frog Amsterdam pitched for the worldwide Emirates account and won.

Congrats to Strawberry Frog Amsterdam! The agency pitched for the worldwide Emirates account and won. The other pitch contenders were Team WPP (which didn't sound very creative from the start), VCCP (a London based agency), and 180 Amsterdam. Emirates and Strawberry Frog are not new to each other. Already in 2004 the agency – that recently re-opened an Amsterdam office – won the Emirates account.

Marketing News: 2CS Appointment Strenghtens Cambridge Team

Marketing specialist 2Cs, welcomes a new Business Development Manager, Cara McLean. New Zealand born Cara brings with her a wealth of experience in marketing, event coordination and client management. Cara studied Archaeology at the University of Auckland then took a role with DMG World Media working on some of Australasia's biggest exhibitions and events

Marketing News: smartclip appoints Doubleclick's Sonia Mamin

Mamin takes up role of French Managing Director at Europe's leading digital video advertising network

Marketing News: smartclip appoints Doubleclick's Sonia Mamin

Mamin takes up role of French Managing Director at Europe's leading digital video advertising network

Marketing News: MARTIN VIDLER : HAYGARTH ANNOUNCES SENIOR PROMOTION

Integrated marketing agency Haygarth has promoted Martin Vidler to the newly created role of Head of Technology within its digital department.

Marketing News: SECOND APPOINTMENT FOR CONSENSE IN THREE MONTHS

Consense, the UK's leading provider of online consultations, has appointed David Fletcher as Assistant Project Manager. This appointment represents an era of growth for the award winning engagement specialist and further strengthens Consense's project management team.

Marketing News: DCH appoints new planning director

Advertising and marketing agency, DCH has hired former Lawton Communications Group (LCG) head of planning Nicholas Gill as planning director. Gill's placement has been a strategic one and will see DCH into a new era of change and continued prosperity. The agency has many high profile clients and the talented Mr. Gill will play a pivotal role in helping these clients bridge the gap between advertising and the digital landscape. Working as part of an already strong and innovative team, Gill will create a step-change in client perception and delivery, having successfully done so with LCG. DCH was launched in 1995 and is part of American agency, Doner. DCH is a leading UK marketing and advertising agency who offer an integrated approach to their clients' marketing challenges. DCH clients include: Nikon, Fullers, MG, Sharp and QVC.

Marketing News: Delighted to be appointed by the Welsh Assembly

It is a great day at d2 Digital today, we are delighted to have been selected by the Welsh Assembly to deliver Creative Execution, Education & Training Materials under its new digital framework. Congratulations to the other agencies who have also been appointed to the roster for the next three years, we're certainly looking forward to cracking on. Digital work with a positive social goal? That's right up our street...

Marketing News: RPM has been tasked with managing and implementing E.ON's experiential strategy

E.ON, one of the UK's leading energy suppliers, has appointed RPM as its experiential marketing partner to help shape its direct to consumer strategy. RPM has been tasked with managing and implementing E.ON's experiential strategy and will kick off this activity with the 'Talking Energy Live' tour, where members of the public are invited to talk about energy and the issues that matter to them most. The events will see a number of organisations from the fields of energy efficiency and fuel poverty, as well as those from the political arena, sit alongside E.ON, to help answer people's energy-related questions. Philippa Forrester, leading conservationist and TV presenter, will host the sessions where customers will be invited to pose questions to a panel of experts on what concerns them the most about energy in the UK.

Marketing News: Gary Savage is the MD of Mercedes-Benz Cars

Gary Savage is to take over from Dermot Kelly as managing director of Mercedes-Benz Cars at the end of June 2010. Kelly is retiring. Savage, 48, was most recently managing director of Citroen UK, which he only joined a year ago on 16 June. His appointment at the French company, which was unusual for a Brit, followed the promotion of Xavier Duchemin to head of marketing and communications in Paris. Savage has a wealth of UK and European sales experience, having been most recently head of marketing and brand development for Audi in Russia. Previously in the UK he held a variety of senior roles including head of sales and marketing within Volkswagen group's UK operations along with senior positions in Seat and Audi, where he was head of operations for Audi UK.

Marketing News: LIDA selects Good Technology's Haft for board director role

Integrated marketing agency LIDA has appointed former Good Technology (GT) group account director, Arlie Haft as its board director.

Marketing News: Bailey's hands £40m account to BBH

Bailey's has appointed Bartle Bogle Hegarty (BBH) to handle its £40m global advertising account as part of a shake-up of its global marketing strategy. The Diageo-owned drinks brand hired BBH as its lead creative agency after what the drinks giant labelled 'a comprehensive review of Bailey's global advertising'. BBH pitched against Diageo roster agencies AMV-BBDO, Saatchi & Saatchi and Mother to handle the account for the Irish liqueur brand.

Marketing News: LIDA ups the integrated ante with Wunderman creative duo

LIDA has plundered the Wunderman creative department to appoint Chris Lawson and James Nester as its new senior integrated team.

Marketing News: 23red appoints new managing director from CHI

- Tom Huxtable to lead 23red into a new era -

Marketing News: Arnold Prague gains speed with Volvo account win

Arnold Worldwide bolsters presence in Czech market with additional client

Marketing News: Mr Sleep is not the only one in the spotlight

The message of the Travelodge campaign is simple enough – the hotel chain has long branded itself as a retailer of sleep – but this cuddly toy holds quite a weight on his shoulders. And Mr Sleep is not the only one in the spotlight. Guy Parsons, the UK managing director of the 390-strong hotel chain, is also stepping into the public eye. On July 1, Parsons will become Travelodge's chief executive, part of a series of changes designed to push the chain back to strong growth and ultimately ready the group for sale. Parsons' office in London's Holborn district is much in keeping with the hotel chain's low cost, no frills approach. A Travelodge sign above his desk does for decoration as the 46-year-old, dressed in open neck shirt and jacket, explains why things are changing at the group.

Marketing News: FORMER AUDI INSIGHT CHIEF PETER HARDINGHAM BOOSTS G2 DATA DYNAMICS TEAM

G2 Data Dynamics, part of the G2 United Kingdom Group, has hired former Audi UK CRM database marketing manager Peter Hardingham. He joins the customer insight consultancy as marketing communications strategist.

Marketing News: Malcolm Skinner to drive LogRhythm messaging

LogRhythm, the company that makes log data useful, has announced the appointment of a new international marketing manager to continue driving the company's success story around the globe. Malcolm Skinner, a technology industry communications professional with 20 years' experience in the field, has a remit to promote the LogRhythm word throughout the AsiaPac and EMEA regions. Malcolm Skinner joins LogRhythm having amassed a wealth of marketing and PR experience in the IT security sector in which he has operated for the past 15 years. His background includes the role of director of international marketing at security specialist Cybertrust where he helped raise the company's profile to Global 2000 companies ahead of the organisation being acquired by communications giant Verizon Inc. He has also operated as international marketing director at French web application security vendor Bee Ware.

Marketing News: Netgem Appoints Yann Courqueux As Chief Marketing Officer

Netgem (http://www.netgem.com), a leading provider of IPTV technology and applications to telecom operators worldwide, today announced the appointment of Yann Courqueux as Chief Marketing Officer.

Marketing News: New appointment at Consense as Business Continues to Boom

Online consultation and community engagement specialist, Consense, has appointed Paul Bloomfield as Junior Web Developer. Consense is experiencing its busiest time ever since the company formed in 2005 and is the UK's leading provider of online consultations. This appointment demonstrates the company's continued investment in evolving its innovative 'Open Debate' system to meet business demands across a raft of different sectors.

Marketing News: 23red appoints award-winning copywriter

23red has appointed Robert Steeles as its new Head of Copy. This move represents an era of growth for the agency that recently recruited a deputy managing director for its regional arm and has just secured a new MD for its London office

Marketing News: Uniquedigital hires Bigmouthmedia Strategy Director Stelter

Uniquedigital continues to grow its team in 2010 with the appointment of Philip Stelter to the position of Client Services Director.

Marketing News: AYMTM appoints new business development manager

Incentive & motivation agency AYMTM has appointment Natasha Ryton as business development manager. Natasha joins AYMTM's motivation team following five years at Red Letter Days, and has previously worked in the IT reseller industry. Natalie Gunson, managing director of AYMTM, commented: "Natasha brings new energy, passion and drive to our growing motivation team, and her background in the IT reseller environment will only build on the many programmes we create for this channel."

Marketing News: ELLEN BRUSH IS ELECTED NEW APA CHAIR

Ellen Brush, managing director of Axon Publishing, has been elected the new chairwoman of APA (Association of Publishing Agencies), which in January of this year became independent from PPA. Ellen takes over from Martin MacConnol, CEO of Wardour, who has held the position since 2008. With over 25 years of experience in the customer publishing industry, joining Redwood as a fledgling agency and going on to found Axon with Paul Keers in 1994, Ellen has led the company to achieve a £3 million turnover, working with a wide range of clients from Marks and Spencer to the NCT. Axon Publishing is a long established member of APA and Ellen has been an active member at council meetings and various APA committees.

Marketing News: archibald ingall stretton… promotes Emma Shelton-Smith to new operations director role

Integrated agency archibald ingall stretton… has promoted Emma Shelton-Smith, to operations director. The newly-created position reflects the wider role that she will play in the development of the agency.

Marketing News: PURPLE HIRES NEW DIGITAL RESOURCER

Purple, the leading recruitment consultant for the UK creative sector, has appointed David Finlay in the role of Resourcer.

Marketing News: Iceland has moved its £10m UK advertising account

Iceland has moved its £10m UK advertising account into Beta without a pitch. The incumbent, the Manchester-based Tom Reddy Advertising, will continue to work on the business on a project basis. The decision to move the account was made by Nick Canning, the marketing director at Iceland. Canning previously worked with the Beta founder Garry Lace when he was the marketing director of News Group Newspapers and Lace was at TBWA. Beta will now handle the main advertising business, which is thought to include an above-the-line campaign slated for release towards the end of the year. It will also work on creative duties around the retailer's recently launched PR campaign to find a customer to be the next face of Iceland.

Marketing News: Marcus Vallance enlists foodservice and out-of-home expertise at operational level at SalesOut

SalesOut, the provider of actionable insights to the FMCG industry, today announces the appointment of Andrew Linehan as Account Manager – Foodservice Division to support its foodservice and out-of-home channel. Linehan is working with existing customers Booker and 3663 to help them maximise the value of their shipment data, as well as the UK's largest food brands to help them identify and target sales opportunities in the catering sector. Linehan will be working closely with the Client Data team to develop new insight services, to satisfy longstanding demand for valuable insights in this industry. Linehan has 20 years solid experience in market research and insight generation in the foodservice and out-of-home industries. Prior to SalesOut, Linehan was Senior Client Manager at Nielsen. He has also spent 13 years working for Premier Foods, the UK's largest food producer. Linehan comments, "The foodservice and out-of-home industries have always lacked data, unlike the reta

Marketing News: PREPAID STAR CONTINUES TO RISE AT PREPAY SOLUTIONS

Rachelle Smith has been promoted to Regional Director UK & Ireland at PrePay Solutions, the UK's number one and Europe's leading prepaid services company. Previously the Chief Commercial Specialist for Europe, this is Rachelle's fourth promotion in her five-year history with the organisation. Performing various sales and management roles throughout her time with PrePay Solutions, which was previously known as PrePay Technologies, Rachelle will continue to work with some of Europe's leading blue-chip companies including Debenhams, Arcadia Group, Sainsbury's, Virgin Money and TUI Travel. She prides her role on her ability to leverage clients' card portfolios and offer new applications in corporate incentives, insurance replacement, promotional activity, payroll, loyalty and prepaid debit solutions.

Marketing News: New appointments : SalesOut appoints new Account Manager to support existing customers

SalesOut, the provider of actionable insights to the FMCG industry, today announces that it has expanded its account management team with the welcome addition of Fiona O'Connor as Account Manager. O'Connor will support SalesOut's customers as they leverage new insights from the SalesOut database, to improve their understanding of business performance and market trends and offer a new service to customers and suppliers. She will also develop new services to enhance SalesOut's offering to its wholesale and foodservice customers.

Marketing News: Jan Worsley has joined The Oxford Research Agency (TORA)

Jan Worsley has joined The Oxford Research Agency (TORA), the specialist FMCG and customer experience market research company, as Associate Director. Worsley joins from innocent, where he most recently held the position of Head of Customer Insights. Worsley will work with TORA's food and drink customers, providing consultancy on all aspects of the new product development process. TORA advises over half of the world's top FMCG manufacturers. 62% of the products launched following research undertaken by TORA stay in the market for more than three years, four times the industry average of 15%. It employs 55 people and recorded turnover of £4.7 million in 2009.

Marketing News: FUJITSU TASKS GYROHSR WITH BRAND CHALLENGE

Fujitsu, the leading IT services, applications, networks and hardware provider, has appointed GyroHSR as lead agency for its marketing activity across UK and Ireland, following a competitive pitch process managed by Oystercatchers.

Marketing News: Expedia has appointed Essence to handle its European online advertising

Expedia, the world's largest online travel company, has appointed Essence to handle its European online advertising including display, partnerships, social media and mobile. This followed a competitive pitch against three other agencies, each with pre-existing relationships with the brand. This is the first time that Essence has worked with Expedia. Effective immediately the appointment sees Essence responsible for media and creative for the Expedia-branded sites across twelve European countries, including the UK, Germany, France, Italy and Spain. The activity will also see Essence responsible for a major push in the Nordics. Essence has been tasked with improving efficiency and growing Expedia's online business across all partnership and display activity, with a particular focus on forging new strategic European and local partnerships with key media players across the various territories. As the leading online travel spender in EMEA, the multi-region, multi-channel breadth

Marketing News: Motocaddy has appointed Sports Impact as its new PR Agency

Motocaddy, the most innovative brand in the powered trolley market, has appointed Sports Impact as its new PR Agency from January 2010. Having captured a significant share of the powered trolley market since its inception in 2004, Motocaddy is now looking to enhance the profile of its brand and distinctive S1 Digital and S3 Digital models, bags and accessories both in the UK and abroad.

Marketing News: New Appointments : Ocean Spray appoints Arnold London to EMEA creative account

Ocean Spray, the world's leading juice drinks provider has appointed creative agency Arnold London to manage the brand's business across the EMEA region. The account was previously held by East. Arnold London has been tasked with creating broadcast, print, out of home and web creative across the region for Ocean Spray's full line of products. New work is expected in the first quarter of 2010. The appointment extends Ocean Spray's relationship with Arnold Worldwide, whose Boston office has handled the brand's creative output for the USA, Mexico and Canada since 1998. Johan Fourie, managing partner and executive director of the Arnold London office said: "We are really excited to be working with such an iconic brand as Ocean Spray. The campaign will target consumers across the EMEA region and we look forward to getting stuck in straight away."

Marketing News: New appointments : Clive Williams has joined leading prepaid specialists, PrePay Solutions

Clive Williams has joined leading prepaid specialists, PrePay Solutions, as Regional Director for Northern Europe. Clive brings with him 12 years in the payment services sector, including six years as vice president and director at a dominant US prepaid company. He will be responsible for new business acquisition throughout northern and continental Europe, as PrePay Solutions endeavours to build on its market leading position in the UK and internationally. Clive is extremely passionate about the rapidly evolving market. "There's huge potential to further expand the scope of our industry for the benefit of all involved. PrePay Solutions is very well-positioned to service and add value for our clients, whilst optimising its return on this opportunity with a strong and broad product and service proposition" said Clive.

Marketing News: EHS 4D Cirencester and the Volvo Car Corporation

EHS 4D Cirencester, a leading direct marketing agency has been appointed to Volvo Car Corporation (VCC) roster of global agencies, based in Sweden. The agency has been appointed following the success of its previous work with Volvo Car Corporation on a CRM strategy and planning, and its work for Volvo Car UK (VCUK). The agency will be responsible for producing the below-the-line CRM assets. EHS 4D Cirencester has already started work on the toolkit for the forthcoming launch of the all-new Volvo S60. Launching in 2010, the campaign will be available on Volvo's central marketing hub, which will be available to Volvo markets globally to facilitate marketing the car. The project will provide a suite of assets including direct mail and email templates to nurture prospects, along with recommendations for how these should be used.

Marketing News: New Appointments : The Marketing Store has made a series of creative appointments

Strategic marketing services agency, The Marketing Store has made a series of creative appointments to bolster their integrated and digital creative product. Mark Saward joins the agency as Deputy Creative Director from Euro RSCG KLP where he worked with brands including; Budweiser, Pepsi and Robinsons. Prior to KLP he was Creative Director at Manifesto and Inferno. Saward will be reporting directly into Mike Cavers, The Marketing Store's Executive Creative Director. Daniel Kupfer, previously Design Director at De-Construct, has been appointed to the new position of Creative Technologist. Kupfer, formerly a commissioned artist, will be reporting into the recently appointed Digital Creative Director Christiano De Abreu and will be tasked with creating and helping execute the delivery of digital projects.

Marketing News: LG Electronics has appointed former Cadbury and Mars marketer Paul Trueman as its new marketing director

LG Electronics has appointed former Cadbury and Mars marketer Paul Trueman as its new marketing director for UK and Ireland. He replaces Andrew Warner who has decided to leave LG to take on a senior marketing position in the travel industry.

Marketing News: Adam Crozier : "The guy has proved more than once that he couldnt run a bath,"

ITV has appointed Adam Crozier, the head of Royal Mail and former boss of the FA, as its new chief executive, but not everyone is happy. Crozier, also a former chief executive of ad agency Saatchi & Saatchi, will take up the role later in the year. The appointment brings an end to ITV's 10-month search for a new chief, but many are wondering how long Crozier will last, with one Gaurdian reader writing into the papers comment section, "The guy has proved more than once that he couldnt run a bath," (confusedbloke). The story has attracted more than 100 comments. Here are the best/most controversial ones:

Marketing News: Tim Yates appointed Chief Executive Officer of Business Logic Systems

London – 25 January 2010: Business Logic Systems, a specialist in real-time prepaid marketing campaign automation and customer loyalty solutions for mobile network operators, has appointed Tim Yates as Chief Executive Officer to lead the company's global expansion.

Marketing News: Positive Digital has appointed three new staff to bolster its SEO and PPC offering

Positive Digital, part of the Positive Thinking Group, has appointed three new staff to bolster its SEO and PPC offering; Helen Clark, PPC account manager and Matthew Attwell, SEO manager and SEO copywriter Adam Morrell. Attwell joins from i-level where he was a SEO specialist, and in his new role he will be responsible for search marketing, SEO and PPC, as well as contributing to media analysis and social media strategy for the agency's client base. Clark, previously paid search manager at , brings both agency and in-house experience with her, having managed paid search for Jackpotjoy.com, part of the Gamesys Group. She will look after paid search at Positive Digital for a number of clients including City Index and Mecca Games Morrell joins from Barkers where he was responsible for copywriting for clients such as Tesco, Pizza Hut and NHS. He will now take on copyrighting and concepting duties across emails, website and other online materials rights across the client base.

Marketing News: Loch Fyne Angles For Even Closer Customer Relationships With Communicator Email Management

Loch Fyne Restaurants, one of the UK's fastest growing and most successful restaurant companies, has chosen the Communicator® enterprise email-management platform from Communicator Corp (www.communicatorcorp.com) to manage its customer contact data management and email marketing campaigns. Communicator® will integrate all the postal and online customer contact details captured from diners and manage the whole contact lifecycle for targeted and multi thread email marketing campaigns that build customer loyalty. In addition to seasonal, local postcode and customer birthday voucher campaigns, Loch Fyne will also use Communicator® to email customers about upcoming events. Communicator® has already won widespread acclaim for its ability to integrate online customer data from all business processes and channels into a single enterprise-view. The enterprise level system's "superior relational data-structure" integrates information from all customer touchpoints; enabling users t

Marketing News: Matt Cheevers takes on role at marketing communications agency Elmscott

Matt Cheevers has joined travel marketing communications agency Elmscott as Non-Executive Director, where he will assist with the development of the company while also focusing on product strategy across its full range of services. Matt has specialised in the travel industry for the last 14 years, working for Eurostar and lastminute.com before joining Teletext Holidays as Managing Director. In 2009 he established Smooth Direction Ltd, an organisation offering strategic business development and network services including product development, training and recruitment.

Marketing News: Equi=Media scoops paid search brief for RSPB

Digital and direct media agency Equi=Media has been handed a paid search marketing brief for RSPB, the UK charity dedicated to protecting birds and their environments.

Marketing News: Hillgate Travel : New three-year contract to run the Travel Office for both the House of Commons and House of Lords

Hillgate Travel has taken over the running of the Houses of Parliament Travel Office following a competitive tender process involving all the major UK travel management companies. The new three-year contract will see Hillgate running the Travel Office for both the House of Commons and House of Lords, taking over from Carlson Wagonlit Travel. All staff employed in the onsite facility have transferred and been retained on the account by Hillgate under their TUPE obligations.

Marketing News: Mother to promote Coca-Colas sponsorship of the 2012 Olympics.

Mother has landed a global advertising brief to promote Coca-Colas sponsorship of the London 2012 Olympics. While the majority of the work will break in 2012, Mother is planning to build awareness of Cokes sponsorship through new media channels such as social networks in the nearer future.

Marketing News: Evander Glazing & Locks appoints Balloon Dog to launch integrated marketing communications programme

Evander Glazing & Locks, the UK's leading provider of emergency lock and glass repair services, previously known as Homeserve Emergency Services, has appointed Balloon Dog to handle its integrated marketing communications programme following a MBO in September 2009. Evander Glazing & Locks has an annual turnover of nearly £60 million. Balloon Dog will be responsible for launching the new brand 'Evander Glazing & Locks' through a fully integrated marketing communications programme, which will include advertising, online marketing, internal communications, corporate literature, public relations and national roadshows for its staff.

Marketing News: Tremor Media has appointed Michael Clare to strengthen publisher development in the UK

The world's biggest online video advertising network, Tremor Media, has appointed digital business development expert Michael Clare to strengthen publisher development in the UK. As the new Publisher Development Manager, Michael will drive publisher acquisition as Tremor Media expands its publisher reach in the UK; enabling them to place ground-breaking online video ads within their professional video content. Prior to joining Tremor Media, Michael held high profile roles at Internet marketing giants 24/7 Real Media, where he was a senior Sales Manager, Technology. During his tenure there he gained an expert knowledge of publisher ad serving technologies, including selling Open Adstream – the company's ad serving and campaign management platform – to top publishers. Michael then carried over this expertise into a new role at video and niche advertising specialists 3VC Media, which he co-founded, and where he found himself involved in some exciting video products and technologies.

Marketing News: EQUI=MEDIA WINS SEARCH AND AFFILIATE BRIEF FOR MATERNITY AND BABY RETAILER THE GRO COMPANY

Digital and direct media agency Equi=Media has been appointed by The Gro Company to promote its Bump to 3 range of maternity items, baby clothes and equipment for children aged 0 to 3 years. Equi=Media has been tasked with driving traffic to the Bump to 3 website to help the company increase direct sales by implementing a dedicated paid search and affiliate management programme. Bump to 3 previously managed these operations in-house and turned to Equi=Media for a multi-media channel strategy, media planning and accurate results analysis and reporting.

Marketing News: Clickstream appoints Ian Brook as Managing Director Europe, Sales

Clickstream Technologies, the web transformation company, has appointed Ian Brook as Managing Director of its international sales effort. Reporting to Clickstream's board of directors and managing its international sales and marketing team, Brook will be responsible for growth of Clickstream's products for enterprises, SMEs and ISPs in the UK and EMEA and initial charge into the US. Ian Brook brings twenty-five years of management expertise following previous roles in company's including Oracle, Siebel and ICL. As a Sales Vice President at Siebel, Brook consistently delivered record sales growth, was the top Regional Manager in the UK for three years and managed the sale of Siebel UK's largest ever deal. Prior to joining Siebel Systems in 1998, Brook was the Sales Director for, ICL Retail Systems in the UK responsible for seventy staff, and he spent five years at Oracle before that where he was a prime mover in positioning Oracle as a valued business partner for customers r

Marketing News: Marin Software announces appointment of Oliver Clary to client services division

Marin Software today announced the appointment of Oliver Clary to its European operations. Oliver, who previously held the position of Senior EU Search Account Manager at AOL Advertising, will be joining Marin as Senior Client Services Manager.

Marketing News: DraganFlyer X6 helicopter UK Launch awarded to Jargon PR

Air2Air the UK re-seller for the Draganflyer X6, a unique and state-of-the-art 6-rotor helicopter featuring a revolutionary aerial photography system has hired Jargon Public Relations for its UK launch. The campaign will involve building awareness of the brand and generating sales leads throughout the UK media. Jargon Public Relations will run a media relations campaign focused on the consumer technology media and a number of business-to-business vertical markets. The campaign will highlight key features of the DraganFlyer X6 including its 11 sensors and in built SteadyFlight system - that stabilises video and photography during flight, as well as the unique design and functionality that allows video in high definition, low light, thermal infrared and 10.1MP still pictures to be captured. David Cooper, Director, Air2Air says "Our ambition is to be recognised as the technology in order to achieve high quality ariel photography and video. The Draganfly X6 has the technical and f

Marketing News: Nudge Social Media Appoints Rising Star In Youth-Focused Marketing

Nudge Social Media, the social media agency, has appointed renowned software developer Shih-Oon Liong. Liong will be responsible for delivering a wide array of social media projects for the company's expanding portfolio of major brand clients.

Marketing News: Red Lorry Yellow Lorry is now the PR agency for Limited Space

Red Lorry Yellow Lorry is now the PR agency for Limited Space, the leading out-of-home media owner in the premium shopping mall market. Established in 2002 Limited Space offers a range of high-impact, premium advertising formats in over 75 of the UK's most prestigious shopping locations – including The Metro Centre, The Bullring, Cabot Circus, Highcross and Bluewater – to deliver footfalls of over 40 million shoppers a month.

Marketing News: Ex Yahoo Product Manager Garry Webb Joins Xcite Digital As Project Manager

Xcite Digital, the digital marketing specialist, has appointed Garry Webb, formerly product manager at Yahoo, as project manager for the company's digital marketing and e-commerce campaigns. Webb is a digital marketing and sales specialist, having managed Yahoo's portfolio of search and shopping products in the UK, including the European video platform and Media distribution CMS. Prior to Yahoo Webb worked in online technical roles for many years and has a strong focus on usability and processes. He will now drive Xcite digitals campaigns for its clients in the recruitment, property and e-commerce sectors, focusing on developing digital marketing projects (pay per click and organic SEO) as well as ecommerce system design. Xcite Digital's managing director Rob Walker said: "We're absolutely delighted to have Garry on board. His experience and skills are ideal for taking Xcite Digital's client services to the next level and his arrival is testament to the reputation of the

Marketing News: Pentagon Investments drive HR efficiencies with MidlandHR's iTrent

Motor trade retail group, Pentagon Investments Ltd, has signed a five-year in-house iTrent contract with HR, payroll and talent management solutions provider, MidlandHR. The commercial vehicle, used car and truck group has selected core HR, Absence Management and Manager Self-Service modules to help centralise employee information across multiple sites, streamline processes and tackle key issues such as absenteeism. Pentagon Investments was formed in the early 1980s to facilitate expansion into commercial vehicles and passenger cars. The group has four Mercedes Benz commercial vehicle businesses in the East Midlands and two DAF truck franchises, trading as Lancashire DAF at its site near Preston and Lothian DAF on the outskirts of Edinburgh.

Marketing News: Haygarth will undertake an intensive media relations campaign to increase awareness of mini mode

Following a two-way pitch against Ideas Network, Haygarth has retained the mini mode PR account – the children's clothes brand available exclusively through Boots and online at www.minimode.co.uk. Starting later this month, incumbent agency Haygarth will undertake an intensive media relations campaign to increase awareness of mini mode. The PR campaign will focus on building brand recognition and interest in key product ranges, driving consumers into Boots stores and online to www.minimode.co.uk. mini mode is currently available in 330 stores across the UK & Republic of Ireland. The team at Haygarth will use a combination of product launch PR and seasonal range reviews to promote mini mode and sub brands "Molly n Jack" (a range of clothing that is classic, retro and quintessentially British) and "Collections" (a premium range for boys, girls and babies offering exquisite fabrics and beautiful designs).

Marketing News: Tag management solution TagMan has appointed Chris Brinkworth to lead its commercial expansion in the US.

Tag management solution TagMan has appointed Chris Brinkworth to lead its commercial expansion in the US. Brinkworth is the former VP of business development for international digital sales house AdGent 007, based in New York. Prior to AdGent 007, he was media director for emitch, Australia's largest digital media agency, controlling budgets for the market's biggest advertisers, and interactive media manager for digital media agency Outrider, based in London.

Marketing News: Crew Clothing Co. appoints Converso to manage customer care

Converso Contact Centres has been appointed by British lifestyle clothing brand Crew Clothing Co. to manage inbound calls and web enquiries for the company's direct sales channel, which is expected to achieve 50% growth by the end of the year. Head of Marketing at Crew Clothing, Rachael Barr explains its decision to outsource and why the company selected Converso "Our business was expanding and we were fast outgrowing our ability to handle enquiries in-house, so we needed an external partner to help manage the increase in orders. We looked at several suppliers but felt that Converso's credentials were ideally suited to our business model and their knowledge and experience of retail was outstanding. We were extremely impressed by their team and also the high quality work they had done for other brands such as TM Lewin and Charles Tyrwhitt."

Marketing News: NB GROUP explores new horizons with key acquisition

Marketing communications firm, NB GROUP continues to expand its healthcare and pharmaceutical sector expertise with the appointment of Alan Crofts as its new Healthcare Director. Alan, with over 15 years industry experience and a passion for global exploration and desert travel, will direct and manage the company's expanding healthcare team. The news marks a major investment by the North East-based organisation, reinforcing its strength in the healthcare and pharmaceutical sectors. As well as traversing some of the world's toughest desert terrain, Alan has worked in the USA and throughout the UK in a variety of high-profile pharmaceutical development and marketing roles. In 2008, he set up his own pharmaceutical marketing firm, Integrated Consultants, before mapping out his future at NB GROUP. Beginning his career as a medical research professional, Alan made the transition into pharmaceutical business development in the late 1990s.

Marketing News: Major coup for MCCA as Julie Constable joins to develop Agency Selection service

The Marketing Communications Consultants Association (MCCA) has announced that former Agency Insight and AAR consultant Julie Constable is to join to head up the trade body's agency-client intermediary service. In her new capacity as Agency Selection Consultant, Constable's first task will be to review and improve the existing selection proposition, to help clients find the best agency partners for any marketing discipline through a professional pitch process. With over ten years at intermediary organisations, Constable brings a wealth of expertise to the role. Most recently at Agency Insight for two years, following over eight years at the AAR as Head of Direct and Integrated Marketing, Constable has worked on over 150 pitches in this time. Constable's career has also included stints client and agency side including 8 years as an AD at Craik Jones (now part of Proximity).

Marketing News: Marin Software expands European operations with appointment of Rebecca Momberg

Marin Software today announced the appointment of Rebecca Momberg as an Account Manager. Rebecca joins from Mindshare where she was a Senior Account Manager in the Worldwide Search division. In her new role Rebecca will have commercial responsibility for growing existing client relationships and will oversee the launch and integration of new strategic agency and advertiser clients.

Marketing News: Starbucks gets a new global chief marketing officer amid sales woes

Starbucks Corp. appointed PepsiCo. Inc. veteran Annie Young- Scrivner as its global chief marketing officer, while Starbucks veteran Michelle Gass will serve in the newly created role of president at its Seattles Best Coffee business. The Seattle-based coffee retailer has been trying to stem a slide in sales growth in recent years and, more recently, declines in customer traffic and sales receipts amid the recession. Starbucks also has been looking at ways to boost sales and cut costs since Howard Schultz returned to the company as chief executive in January 2008. Since then, he has been closing stores, renegotiating rents, reducing the number of bakery suppliers and working to make stores run more efficiently.

Marketing News: NB GROUP continues expansion with three key appointments

Three talented managers are celebrating new roles within one of the North East's largest marketing companies, NB GROUP. The trio have been appointed to help the firm meet the growing demand for its international multimedia marketing expertise. NB GROUP, which develops integrated marketing campaigns for national and international clients, has appointed Senior Account Manager, Kristin Morgan and Account Managers Claire Hodgson and Natalie French to join its 25-strong agency division. NB GROUP's Creative Director, Dave Watson, said that the new faces were welcome additions to the firm's growing agency team and that their complementary skill sets and experience positioned them perfectly to help a variety of different clients realise their marketing and promotional objectives.

Marketing News: Karen Brady to appear in The Apprentice

Lord Alan Sugar has announced that Karen Brady is to replace Margaret Mountford on the television show The Apprentice. Brady has been involved with the show before having been part of a panel that interviewed the final candidates. Ultimo bra founder Michelle Mone and serial entrepreneur Martha Lane Fox had been touted as potential replacements for Mountford, who is perusing a PhD. Brady commented that she was thrilled to be involved in the long running entrepreneurial show.

Marketing News: The Marketing Store poaches Executive Creative Director from Chemistry to boost senior creative team

Strategic marketing services agency The Marketing Store has appointed Mike Cavers, as Executive Creative Director Europe to strengthen the agency's creative offering. Cavers, former Executive Creative Director at Chemistry, will team up for the second time with Simon Marshall, The Marketing Store's European Managing Director. Marshall and Cavers were last together at Publicis Dialog for 6 years, building the agency from a start-up of 20 people to a top 10 integrated agency of 160. Cavers is one of the most highly awarded and respected integrated Creative Directors in the industry, and has a track record in building successful integrated creative operations across multiple disciplines at Payne Stracey, TBWA/H Amsterdam and Publicis Dialog resulting in winning numerous awards across all the major award schemes in Direct Marketing, Promotional Marketing and Digital.

Marketing News: Simon Thompson is leaving Lastminute.com

Lastminute.com European managing director and chief marketing officer Simon Thompson is leaving next month. In his time at lastminute, Thompson oversaw a restructure of the agency's European operation that lead to redundancies. He is joining Apple as online store director EMEA. His position is not being directly replaced, but Mark Newton has been brought in to become European marketing director. Newton, who joins from American Express, will report directly to Ian McCaig, lastminute.com chief executive.

Marketing News: Clash-Media appoints new UK Managing Director

- Former Managing Director of EDR to head up UK operations and help consolidate market leading position - Appointment follows strong strategic company growth – with offices now in London, New York, Copenhagen, Stockholm, Munich and Paris Clash-Media, the leading Proactive Online Lead Generation specialist, has today announced the appointment of a new UK Managing Director. Kevin Rice has over 12 years experience in the Internet Marketing sector and will further strengthen Clash-Media's Management Board as it looks to consolidate its market leading position. Kevin Rice joins from EDR, a digital direct marketing agency, where he rapidly progressed from Client Services Director to Managing Director.

Marketing News: Valassis promotes Charles D'Oyly to Managing Director of Valassis Europe

Valassis creates a new role to focus on emerging opportunities in Europe as the use of coupons continues to grow. Valassis today announced that Charles D'Oyly, managing director of Valassis Ltd, has been promoted to managing director of Valassis Europe. The expanded role will see D'Oyly develop emerging opportunities identified within Europe. At the same time he will continue to manage the UK business. D'Oyly was appointed managing director of Valassis Ltd in January 2006, and has successfully developed the business as the UK's leading coupon and voucher services provider.

Marketing News: A general manager wanted for the Guardian readers club

The Guardian has followed through on its consideration for a Guardian readers club, and is now looking to hire a general manager for the new scheme. Under a one-year contract, the manager will be responsible for defining the club's aim, putting together a business plan and developing a "membership and community strategy". Although the Guardian says that the scheme is in its early stages, we already know that it won't include pay walls around the Guardian's existing content.

Marketing News: BBH will be responsible for all marketing strategy at Burberry

Luxury British fashion brand Burberry has appointed Bartle Bogle Hegarty (BBH) as its strategic marketing partner. BBH will be responsible for all marketing strategy at the fashion brand. The agency has been briefed to integrate Burberry's global communication with customers, focussing on its digital and social media activity. Creative work at the fashion brand will continue to be led by Burberry's in-house creative director Christopher Bailey, who is responsible for the label's global brand image. Jon Peppiatt, deputy chairman of BBH, says: "Burberry is the most iconic British luxury brand with a global reach and an acute understanding of the power of heightening their brand experience via digital, mobile and social community platforms.

Marketing News: Acceleration announces strategic expansion to support rapidly evolving digital marketing sector

Acceleration, a global provider of consulting, outsourcing, on-demand marketing technology and services, has completed the roll-out of a new strategic plan ensuring the company is in a position to take full advantage of current client and partner demand. Whilst keeping abreast of changes in the digital marketing arena, the transition will see Acceleration increase its focus on consulting and services, add new offices around the world and make key senior appointments to support the new strategy. The company will continue to deliver ground-breaking digital marketing programs for its clients including RCCL (Royal Caribbean Cruise Liners), Fidelity International, The Economist, BBC and TBC (Trahn Burden Charles) through its strategic partnerships with industry leaders such as Google and Omniture. As the phenomenal shift of user behaviour to digital channels and social media grows and the current economic downturn continues, the uptake of digital marketing has increased.

Marketing News: De Facto Appointed by Sphere

De Facto Communications, part of the Bell Pottinger Group, has been appointed by Sphere Medical to raise awareness of its real time blood chemistry monitoring technology among medical device manufacturers and anaesthetists working in critical care.

Marketing News: Nathan Lane is the new MD at Ptarmigan Bell Pottinger

Leeds-based public relations consultancy, Ptarmigan Bell Pottinger has appointed Nathan Lane as managing director. Leeds-born Nathan joins from Golley Slater PR in Birmingham after four years as MD, where he was responsible for a wide range of national and regional business-to-business and consumer clients including the Army, Skoda, Yorkshire Bank and West Bromwich Building Society. Prior to his move to the Midlands, Nathan held a senior role at Brahm with a focus on business to business, automotive and regeneration clients. Ptarmingan Bell Pottinger was formed in March 2009 after Bell Pottinger North acquired parts of the business from Ptarmigan Consultants Ltd. Bell Pottinger North is part of the Bell Pottinger Group, the UK's leading independent communications consultancy.

Marketing News: VCCP Health Appointed by Merck

VCCP Health has been appointed by Merck Sharp and Dohme (MSD), the third largest pharmaceutical company in the world, to work on a number of projects to run across Europe. There are several digital assignments involving some of their leading brands, Singulair (Asthma), Fosavance (Osteoporosis) and Arcoxia (Arthritis) to run in 51 countries. They're working to some very tight timelines to produce a huge range of material including four websites plus email campaigns, banners, direct mail and printed material. MSD has also put VCCP Health on a separate roster to develop campaigns to educate consumers on two disease areas, Migraine and Diabetes.

Marketing News: Fiona Davis is the new marketing director at Ann Summers

Ann Summers, the lingerie and sex toy retailer, has appointed Fiona Davis as marketing director. She replaces Julian Baker who left the retailer in January. Prior to joining Anne Summers, Davis held positions at women's fashion retailer Wallis, BHS and Early Learning Centre. More recently, she has worked as a brand consultant for several high-street chains and headed up the MA Fashion Business Management course at the University of Westminster. Ann Summers managing director Paula Minowa says: "Her significant retail knowledge and experience will not only enrich the strength of the directorship, but will aid the business in its vision for long term growth and expansion."

Marketing News: SMP WINS BAUSCH AND LOMB EMEA ACCOUNT

Bausch and Lomb, the global eye health company appoints the multi-disciplined award winning agency SMP, to handle below-the-line activity for its Lens Care EMEA business. SMP is now tasked with implementing below-the-line campaigns across EMEA including sales promotion, digital and in-store marketing. The agency won the account following a competitive pitch. "The integrated experience SMP could offer in Sales Promotions, In-store activations, Channel Strategies and Digital really made the agency stand out", said Amy Manuel, EMEA Brand Manager at Bausch & Lomb. "We were impressed by SMP's pitch presentation, which demonstrated a combination of creativity and strategic skills." Martin Shellaker, Head of Sales Promotion and Experiential at SMP states: "Winning Bausch and Lomb provides a strong opportunity for SMP to not only broaden our healthcare experience, but also allows us to demonstrate our strong skill sets and creative approach to all below-the-line activity.

Marketing News: Clive Punter, CBS Outdoor's international chief executive, has left the company

Clive Punter, CBS Outdoor's international chief executive, has left the company and has been replaced by the company's chief development officer, Antonio Alonso. Punter became chief executive of CBS Outdoor International in 2007, after chief executive Tom Goddard stepped down. Last Friday (7 August), CBS Outdoor blamed the difficult worldwide advertising marketplace for a 27% decline in international revenue in Q2 2009. Though CBS Outdoor did not break out the UK revenue or profit, in a separate filing, CBS said it suffered reduced revenue on its London Underground contract that had project delays.