Marketing News: Expedia has appointed Essence to handle its European online advertising

News Release from: MarketingUK
04/03/2010
Expedia, Essence, Joseph Leon,Alex Gisbert,

Expedia, the world's largest online travel company, has appointed Essence to handle its European online advertising including display, partnerships, social media and mobile. This followed a competitive pitch against three other agencies, each with pre-existing relationships with the brand. This is the first time that Essence has worked with Expedia.

Effective immediately the appointment sees Essence responsible for media and creative for the Expedia-branded sites across twelve European countries, including the UK, Germany, France, Italy and Spain. The activity will also see Essence responsible for a major push in the Nordics.

Essence has been tasked with improving efficiency and growing Expedia's online business across all partnership and display activity, with a particular focus on forging new strategic European and local partnerships with key media players across the various territories.

As the leading online travel spender in EMEA, the multi-region, multi-channel breadth

Alex Gisbert, director, online partner marketing, EMEA, Expedia adds: “We chose Essence based on its innovative technological expertise, coupled with its ability to deliver intricate digital campaigns across multiple channels. Already successful in delivering value partnerships, we are confident that Essence will truly deliver in line with our objectives.”