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New Products and Services
Marketing News: Asda unveils new Asda Magazine recipe website
Leading retailer, Asda, is launching a new Asda Magazine recipe website featuring thousands of recipes designed to cater for all the family's tastes. Publicis Blueprint has led the site development, which features sophisticated search functionality to make the customer journey as intuitive as possible.
As the lead agency on the Asda Magazine offline and online, which has a readership of more than 6 million, Publicis Blueprint was briefed to develop the new site, which aims to enable users to navigate simply and quickly find the foodie information they're looking for.
Categories include "Speedy suppers" and "Family weekday dinners" as well as "Celebrity chef" suggestions. Dietary requirements, such as vegetarian, gluten-free and dairy-free, are well catered for. The site also offers inspiration for meals, based on key word searches.
A beta version of the site garnered upwards of 60,000 visits in a month, through organic search alone.
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Marketing News: Want the best travel experience on the web? Yahoo! partners with Expedia to give access to more than 123,000 hotels and 450 airlines
[LONDON, UK, 12 August, 2010] – Yahoo! today announced a partnership with leading online travel experts Expedia, who will provide a travel booking engine on Yahoo!'s sites across Europe (UK and Ireland, France, Germany, Italy and Spain). Through the partnership Yahoo! Travel users will enjoy access to more than 123,000 hotels and 450 airlines making it easy for them to find the right deal for their holiday.
For the first time, Yahoo! users will be able to view deals for hotels, flights and car hire, using Expedia's dynamic 'e-packaging' search technology, which offers travel combinations to provide even greater savings for consumers.
This coupled with the easy to use filtering system and hotel reviews from Expedia guests will provide the perfect accompaniment to Yahoo!'s premier travel which is attracting 115% users month on month*. Users will also gain access to a new 'Deals Module' with offers that are updated in real-time.
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Marketing News: Online games publisher We R Interactive launched by production company Bigballs with former Eidos and ITV executives
New venture backed by Peter Mead, Fru Hazlitt and Eric Fellner
LONDON, July 2010: We R Interactive, an online games publisher with a mission to revolutionise gaming, has launched this week. It is headed by former PlayStation and Eidos executive David Rose, ex-ITV Interactive Commissioning Editor Oli Madgett and leading Media Analyst Richard Dale.
Joining founders David Rose, Oli Madgett and Chairman Richard Dale are two of the Directors of acclaimed production company Bigballs Films, Tom Thirlwall and Chris Kelly.
We R Interactive also launches with the backing of Peter Mead, founder of legendary London ad agency Abbott Mead Vickers BBDO, and Fru Hazlitt, former Yahoo! and Gcap Media boss, and ITV's new commercial and online director.
The founders are committed to a gaming revolution, finally bringing together the film and games industries to develop products the like of which have never been seen before.
We R Interactive will take branded content to a whole new l
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Marketing News: ON24, Inc., announces the opening of new offices in Paris, France, and Hamburg, Germany.
ON24, Inc., the global leader in webcasting and virtual event solutions, announced today the opening of new offices in Paris, France, and Hamburg, Germany. With an established presence in London, the new offices will enable ON24 to more effectively and efficiently meet customer needs in the growing European virtual events market and provide local support for global clients, enhancing the support provided by European partners. In addition, ON24 is further strengthening its European market presence with new multi-language product capabilities.
"Global expansion is a key component of our value proposition and growth strategy," said ON24 CEO Sharan Sharat. He stressed that ON24 is committed to further developing the European virtual events market by offering innovative virtual communication solutions and dedicated local support teams. "Our goal is to expand globally through a regional focus." Recent product innovations include ON24 Virtual Show multi-language support, with simultaneous,
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Marketing News: Zinio App Extends its Buy-Once-Read-Anywhere UNITY Platform to iPad with International Rollout
Zinio, a global leader in digital publishing technology and services, has extended its top-rated U.S. app for iPad and today announced localised versions to enhance reading experiences in a customised manner.
Designed to create a high-definition experience for reading fans to explore, enjoy and buy content once and read anywhere, the Zinio App will provide access to more than 2,500 full-colour magazines, worldwide. Starting today, iPad is available in Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland and the UK.
The free Zinio App offers popular magazines ranging from Wallpaper* and T3 to MacUser and HELLO, all leveraging the iPad's Multi-Touch display and extending the pay-once-read-anywhere ZINIO UNITY™ reading platform. This approach uniquely allows readers to pay once for a magazine subscription or single issue, which then can be accessed cross-platform, including the iPad, iPhone or Mac.
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Marketing News: UK launch for CRM-focused email marketing tool, Clang
Marketing technology specialist provides event-driven capability on 'pay-as-you-go' basis
CRM-based digital marketing tool, Clang (www.createaclang.com), has been launched in the UK to provide organisations with a new, customer-centric approach to email marketing. Developed by marketing technology specialist E-Village (www.e-village.eu), Clang is available as a 'no strings attached', pay-as-you-go offering, in addition to the traditional contract-based model.
Clang has been developed around the principle that Customer Relationship Management (CRM) lies at the heart of email marketing. It enables organisations to communicate with their customers on a one-to-one basis in order to develop a personalised relationship. A key focus is event-driven marketing, which sees Clang acquire and use permission-based, lifecycle information to automatically generate messages with timely, relevant and personalised material. For example, consumers might receive a 'Happy Birthday' message with t
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Marketing News: DIGITAL MARKETING GROUP PLC LAUNCHES 20:20
Digital Marketing Group, the UK's leading digital business, is launching a new agency this month called 20:20 (www.WeAre2020.com). 20:20 unites a team of 300 digital experts who work with over 220 clients, in 12 sectors and across 12 disciplines. It is the only UK agency to employ over 80 data analysts, and will have three specialist divisions:
20:20 – the full-service strategic and creative digital agency, run by Managing Director Matt Ramsay and Chief Creative Officer Peter Riley. Ramsay was previously CEO of InboxDMG, and will now operate out of London to run the 20:20 agency business.
20:20 incorporates the digital agencies previously known as InboxDMG, HyperlaunchDMG, GraphicoDMG, and 20:20 London. It will combine with the skills and capabilities of the other two divisions within the group, to present clients a unique offering:
Access to over 300 digital specialists, with experts in digital creative, marketing, design & build, mobile, email, CRM, social media, viral m
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Marketing News: Speedshape: cutting edge of developing proprietary digital user technologies
Speedshape, a US industry leading CGI specialist, has this month opened the doors to its European Headquarters in London, in response to the increasing demand from brands and agencies in Europe for computer generated imagery and digital marketing assets.
Since its inception in 2001 in the US, Speedshape has been working with global brands such as General Motors, Ford, Chevrolet, Jack Daniel's, HP and Intel as well as international agencies like Saatchi & Saatchi, Grey Worldwide and TBWA.
Specialists in integrating computer generated products into creative campaigns, Speedshape uses CAD and technical data to create digital replicas that are indistinguishable from their real-life counterparts.
High quality computer generated assets present clients with significant cost savings and unique flexibility in all parts of their creative campaigns. Speedshape provides clients with bespoke CG imagery to be used across a multitude of media from print, interactive and outdoor, to broadc
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Marketing News: Monster's Career Ad NetworkTM transforms online job postings into advertisements that are then dynamically delivered to internet sites being viewed by relevant candidates
Monster delivered targeted job advertisements to 1.4 million unique internet users in the UK during November 2009. Monster's Career Ad NetworkTM transforms online job postings into advertisements that are then dynamically delivered to internet sites being viewed by relevant candidates. This capability enables employers to target and engage people, even if they are not actively looking for a job, or checking the Monster site. Monster® is the leading global online career and recruitment resource and flagship brand of Monster Worldwide, Inc. (NYSE: MWW).
Monster's figures, from Mediaedge:cia, show that Career Ad Network job advertisements reached a total of 17.8 million European internet users in November 2009 (across Austria, Belgium, France, Germany, Italy, Netherlands, Poland, Sweden, Switzerland and the UK).
Relevant advertisements are shown to potential candidates while they are browsing any of hundreds of sites on the web. Once candidates click-through on the advertisement th
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Marketing News: The Kiln.. firing the imagination of creative new clients
Just a stone's throw from Newcastle's bustling Quayside and Ouseburn, the newly-launched commercial property strengthens Hoults Yard's position as the jewel in the crown of the region's ever-growing creative industry.
Hoults Yard occupies some 10 acres and over 200,000 sq ft of space. Clients have been quick to sign up for The Kiln and include Tom Gutteridge's Standing Stone Productions, conference firm R&B Group, art promoters Locus+, artist Dan Holdsworth, theatre company Live Theatre, internet firms Union Room, Green Media and Urban Digger, as well as a dozen music bands, photographers and artists.
Northern Film and Media, an agency at the heart of developing the North East's digital arts offering, has taken up residence within the new two-storey building. Also in situ are fashion designers Poetic Gem, IT specialists Hedgehog Labs and marketing agency OneBestway.
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Marketing News: Contact centre investment in South Africa set to create 2,000 new jobs by 2012
Teleperformance, the world's leading provider of outsourced contact centre services, is today delighted to announce a major new investment into new contact centres in Cape Town, South Africa. The investment, starting immediately, will see the creation of 2,000 new jobs by 2012.
The first of these top quality sites, purpose developed to embody world class best practice in design for people and technology, will grow throughout 2010 to a potential of more than 1,000 seats and will be located in the Central Business District. The second of these centres, with a planned capacity in its own right of up to 2,000 seats, is anticipated to be located in the Southern Suburbs area coming on stream initially in 2011.
"We have chosen to further expand our facilities in South Africa as in our opinion it has the potential to become one of the fastest growing BPO destinations" says Jeff Smith, CEO and Chairman of Teleperformance UK. "There is a real pool of talent that fits extremely well with ou
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Marketing News: Virgin Atlantic appoints TagMan for campaign tracking and tag management
Virgin Atlantic is working with tag management system TagMan to help it manage and track the online campaigns it has running across all its websites, which cover 25 markets around the world.
The company has appointed TagMan as its global 'container tag', a single page tag that houses all the tags used to track Virgin Atlantic's online campaigns, including display, paid and natural search, affiliates and email.
Veronica Brown, e-commerce commercial manager at Virgin Atlantic, said: We are pleased to be working with Tagman as this system will enable Virgin Atlantic to add, edit and remove tracking tags more efficiently and, in so doing, save huge amounts of time and energy in the implementation and management of campaigns.
The system will also allow Virgin Atlantic and its partners to see the entire path to conversion that any user takes to buying from one of its sites. Brown said this will enable them to be smarter about how they apportion future spend and 'deduplicate' betwe
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Marketing News: 'Eurotash' book is launched with proceeds going to The Prostate Cancer Charity
Blurb, the creative publishing and marketing platform that enables anyone to design, publish, share and sell bookstore-quality books, has announced its partnership with Movember, the moustache-growing charity campaign, to launch the Movember book, Eurotash – A Journey to the ends of the upper lip.
Eurotash showcases the European moustache in all its glory, following two young men on their journey across Europe and their encounters with all manner of facial hair.
The book was created by Conor Creighton and Steve Ryan, and published via the Blurb publishing platform. Eurotash will be available in the Blurb Bookstore at www.blurb.com/bookstore, and on the Movember website at www.Movember.com.
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Marketing News: Restyled Supercar Competition Website Relies on StrongMail to Better Connect with a Growing Customer Base
StrongMail, a leading provider of online marketing solutions for email and social media, today announces that Best of the Best, the UK's leading supercar competition company, is relying on StrongMail to power its marketing and transactional emails.
Best of the Best turned to StrongMail as part of a major initiative to make the experience of trying to win a supercar more exciting, engaging and enjoyable for its customers. In addition to completely restyling its website, Best of the Best is also focused on ensuring that all email communications to its 250,000 registered customers are relevant, engaging and promptly delivered, which is why it turned to StrongMail's proven, high-performance solution that is optimised for maximum deliverability.
Despite its highly visible presence at most major UK airports, Best of the Best's aim is to significantly grow its online model by doubling its online revenues over the next few years. Its customers, have to date, won more than 250 supercar
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Marketing News: Withnail and MI
Newly renamed Manchester visual effects studio, Mi, has just finished shooting a music video with Richard E Grant.
Bring me cake & fine wineIt's for British band, The Chemists and their single This City which is due out early in 2010.
The group's label, Distiller got in touch with Mi, following the unemployed robot viral:
"The brief was to create a dark, moody piece of film, with a robot character adding a bit of intrigue. Collaborating with freelance director, Mark Jewitt, several treatments were written and it then fell to Tom and the canny production team at Red Button Films to assemble a crew to help us produce our video," explained Ian Hogg, creative director at Mi.
They used top of the range Red cameras and rumour has it that in the video, Grant may not be all he seems - unlike in real life apparently:
"We would love to spill some gossip – expose the truth about him being an ego maniac with a ridiculous set of demands, but fairly boringly all we can report is that
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Marketing News: Senator launch the new Sunny range
Companies looking to cost-effectively add value to their marketing activities need look no further than the new Sunny range from leading promotional pen manufacturer, Senator. The high performance, economy, retractable ballpens are ideal for use in promotional campaigns where cost-effectiveness and quality are paramount.
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