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New Products and Services

Marketing News: TRAVELCLICK® Delivers Global Sales Support and Marketing Services with Launch of Global Hotel Services

London-based Grange Hotels First to Leverage High-Value Services TRAVELCLICK®, the market leader in hotel e-commerce solutions, today announced that it is launching Global Hotel Services (GHS), comprehensive sales and marketing support services covering corporate, consortia, and Meetings, Incentives, Conferences and Exhibitions (MICE) markets across the globe.

Marketing News: Conduit Is First to Enable Developers to Create Games for the Chrome of the Browser

Game Developers Can Create "Mini-Games" Using New Conduit APIs and Expose Them to More than 100 Million Users in the Conduit Network

Marketing News: Marketers can Air Their Views on Uniforms & Workwear

As a marketer do you despair at the choice of clothing used by some major brands or rejoice at the range of fabrics and designs that allow you to portray your brand (or your clients') in style?

Marketing News: Speedshape: cutting edge of developing proprietary digital user technologies

Speedshape, a US industry leading CGI specialist, has this month opened the doors to its European Headquarters in London, in response to the increasing demand from brands and agencies in Europe for computer generated imagery and digital marketing assets. Since its inception in 2001 in the US, Speedshape has been working with global brands such as General Motors, Ford, Chevrolet, Jack Daniel's, HP and Intel as well as international agencies like Saatchi & Saatchi, Grey Worldwide and TBWA. Specialists in integrating computer generated products into creative campaigns, Speedshape uses CAD and technical data to create digital replicas that are indistinguishable from their real-life counterparts. High quality computer generated assets present clients with significant cost savings and unique flexibility in all parts of their creative campaigns. Speedshape provides clients with bespoke CG imagery to be used across a multitude of media from print, interactive and outdoor, to broadc

Marketing News: Experiential marketing : 'iris Studios' launches to offer full range of creative content solutions

Integrated marketing agency iris is to launch a dedicated creative content arm 'iris Studios' which will produce a range of formats for all disciplines from ad-funded programming and branded entertainment to online content and digital direct. The new department will embrace open source creativity and encourage clients to be actively involved in the content planning and development process, as well as appropriate parts of the production process. Initial projects to be handled through the new department will include the second series of 'Pocket TV', the hugely successful mobile and online entertainment show created by iris for Sony Ericsson and work for adidas UK. Shaun McIlrath, executive creative director of iris, said: "Creativity is changing. Moving image is no longer just about short-form TV commercials – it's now about a whole range of formats that work for all disciplines, from ad-funded programming to online content and digital direct. And the potential is huge – our

Marketing News: P&MM Sales Promotion launches P&MM Days Out,

P&MM Sales Promotion, the UK's leading supplier of travel and leisure-based consumer sales promotions, has launched P&MM Days Out, a new product for brands looking to harness the power of some of the UK's most popular attractions in their promotional activity by helping families to save on the cost of enjoying them.

Marketing News: COSTA LAUNCHES NEW 'COFFEE CLUB'

Love free coffee? Love free food? Welcome to the club! On March 4th 2010 Costa will launch its new 'Coffee Club', a free and easy card based reward programme enabling customers to earn points with every purchase to spend on any food, drink and merchandising product in Costa stores nationwide. There are three key benefits: 1. Collect 5 points for every £1 spent in store, every point is worth 1 penny 2. Points can then be exchanged for any free food or drink in store 3. Cards registered at www.costa.co.uk/club will receive 100 bonus points equal to £1 on sign up plus exclusive email points offers each month and entry to special prize draws. Costa are introducing the Coffee Club following a successful year long trial in Scotland where 1 in 3 of all transactions are now using the card. In –store advertising, point of sale and PR have been engaged to communicate the launch.

Marketing News: British business networking increases 21 per cent, thanks to crunch

Increased value placed on 'word-of-mouth' referrals leads to record figures from UK's biggest business networking organisation The UK's biggest business referral organisation has reported a record increase in the amount of business passed through 'word of mouth' referrals in 2009, latest figures have revealed. BNI (Business Network International), which has more than 15 000 SME members in the UK, that activity engage in structured business networking every week, increased the amount of business passed between members in 2009 by 21 per cent which translated to £230 million – up from £185 million in 2008. This is the single biggest annual increase in the organisation's 14-year history in the UK.

Marketing News: Relevance-X Social uncovers customers' social footprint and supports 'member get member' social marketing

Acxiom, the global marketing services provider, has launched Relevance-X Social in the UK. Going beyond brand tracking and analysis, the solution profiles the levels of social media activity and engagement of existing customers, providing 'social intelligence' that enables organisations and agencies to create and execute high-performance direct social media marketing campaigns. Rather than starting from what is being said about your company, Relevance-X Social starts with the customer and uncovers how they use social networks, their interests and how much influence they have, based on their level of involvement across the social sphere. The solution creates a sophisticated segmentation that provides clients with a roadmap for pinpointing precisely where and with which customers to invest in social media. This insight then becomes the basis for executing targeted social media campaigns, designed to ignite conversations that enable 'member get member' marketing.

Marketing News: UK Bureau of Marketing, Ltd. Extends the Contests Renowned at the Dubai Shopping Festival to a Global Audience

Online PR News – 23-February-2010 – The Dubai Shopping festival has always enjoyed a reputation as a month long shopping bonanza with the added excitement of the multitudes of contests, giveaways and raffles held during the event. Prizes like brand new homes, cars and even gold are won every single day of the month-long festival. The one catch? Winners must be on location, in Dubai, to win and the odds of winning, based reports of 145,000 visitors on February 12, 2010, are low.

Marketing News: New services : teamHSBC Launches HSBC Advance

As part of WPP's teamHSBC, leading global branding consultancy FITCH has been working with HSBC Group Marketing to launch HSBC Advance, a new paid for banking relationship designed to meet the needs of the emerging mass affluent segment estimated to be around 154 million worldwide. This is in line with HSBC's global strategy to increase its market share among mass affluent consumers, complementing its sister offering, HSBC Premier, which is targeted at the internationally oriented mass affluent segment with slightly higher investable assets. The launch is set to roll out in 30 markets over the next year. Hong Kong is the first market to launch followed by the U.K. also in February, and Brazil due to launch in March. HSBC Advance is a banking relationship designed to help customers manage their money in a future focused way, to allow more direct control of their money and help them move to the next stage of their lives.

Marketing News: THEATRE TOKENS LAUNCHES NEW BOOK GIFT PACK

THEATRE TOKENS LAUNCHES NEW BOOK GIFT PACK Survey finds that gift packs solve present-purchasing dilemma for wide range of gifting occasions Theatre Tokens, the only national theatre gift vouchers, has launched its latest gift pack, perfect for rewarding, motivating and incentivising staff, customers and suppliers throughout the year.

Marketing News: Ex 1HQ team launch new brand consultancy, Brand Potential

Mary Say, Tom Lovett and Chris Molloy, previously Managing Partner, Commercial Director and Head of Insight respectively at 1HQ, have formed Brand Potential, a new brand consultancy with a focus on 'brand acceleration', particularly poignant in the current economic climate.

Marketing News: A new free video website www.parentchannel.tv is being launched to offer parents expert advice on raising children.

A consortium of experts from the voluntary and private sectors have come together to develop an online video information service for parents, funded by the Department for Children, Schools and Families (DCSF).

Marketing News: Online publishers can increase ad conversation rates by 150% says Improve Digital

Ad network optimisation innovator Improve Digital (www.improvedigital.com) continues its drive to ensure better understanding of the digital marketing industry with the promotion of a new white paper.

Marketing News: New Products : Triple Halo- launching the 'i-Cig' to help Britian quit smoking

Triple Halo are set to launch the latest smoking replacement products this month (Feb10) the Halo e-haler and the Kuba electronic cigar to help Britons quit smoking in 2010. They are quite simply the best and most effective electronic cigarette products on the market and look set to become the market leader in helping Briton's quit their habit. The fourth generation Halo electronic cigarettes dubbed the "i-Cig" feel like a cigarette, taste like a cigarette and even have "smoke" like a cigarette. But, unlike the real thing, don't kill you. The "smoke" is carcinogen and toxin free and is a perfectly healthy water vapour and nicotine mix, which is released from the filter when you draw on the e-cigarette. The levels of nicotine can be reduced from "Classic C" to "Low L" to "Zero Z" to help smokers wean themselves off their nicotine intake. They also come in four different flavours: tobacco, mint, apple and strawberry.

Marketing News: Celloglas launch new "touchy soft" laminate

Cellotouch is a new laminate available from Celloglas, aimed at the luxury packaging, magazine/book publishing and high-end brochure market.

Marketing News: Monster's Career Ad NetworkTM transforms online job postings into advertisements that are then dynamically delivered to internet sites being viewed by relevant candidates

Monster delivered targeted job advertisements to 1.4 million unique internet users in the UK during November 2009. Monster's Career Ad NetworkTM transforms online job postings into advertisements that are then dynamically delivered to internet sites being viewed by relevant candidates. This capability enables employers to target and engage people, even if they are not actively looking for a job, or checking the Monster site. Monster® is the leading global online career and recruitment resource and flagship brand of Monster Worldwide, Inc. (NYSE: MWW). Monster's figures, from Mediaedge:cia, show that Career Ad Network job advertisements reached a total of 17.8 million European internet users in November 2009 (across Austria, Belgium, France, Germany, Italy, Netherlands, Poland, Sweden, Switzerland and the UK). Relevant advertisements are shown to potential candidates while they are browsing any of hundreds of sites on the web. Once candidates click-through on the advertisement th

Marketing News: THE YEAR OF THE TIGER: EXPOSURE LAUNCHES INTEGRATED CAMPAIGN FOR TIGER BEER

Creative communications agency Exposure has developed an integrated campaign for Tiger Beer. Chinese New Year in February ushers in the Year of the Tiger in the Chinese calendar. The campaign uses this as a hook and challenges consumers to 'discover the secrets of the Year of the Tiger'.

Marketing News: Factory Media has announced the release of thirteen iPhone applications

Factory Media launches 13 magazine Apps into a 50 million-user market Factory Media, Europe's largest action sports media owner has announced the release of thirteen iPhone applications available for download from the iTunes 9 App Store. Factory Media's strategic partnership with Pixels Mags means the estimated 50 million iPhone and iPod users in 77 countries worldwide will now be able to choose from the following action sports magazine Apps:

Marketing News: Senator launches unique weapon in the war against Superbugs

- The British Standards certified Antibac pen kills 99.9% of harmful bacteria and viruses…FAST -

Marketing News: DIALOGUE141 CREATES JANUARY CAMPAIGN FOR FIRST DIRECT

Dialogue141 has created a New Year campaign to promote a wide range of product offers for online and telephone bank first direct.

Marketing News: SWG-1200 the most powerful addition to the popular Guardian filtering family

eb security specialists SmoothWall today announced a new addition to its family of Guardian web filtering appliances - the SWG-1200 series. Due for official release at the BETT Show in January, SmoothWalls new Secure Web Gateway appliance is positioned to provide larger education establishments with a higher performance alternative to the companys existing SWG-700 Series. Accredited by Becta, SmoothWalls Guardian filtering technology already provides thousands of schools with solid protection against anonymous proxies and online games, intelligent tools to prevent cyberbullying and flexible control over bandwidth-hungry streaming media. With improved performance, scalability and resilience capabilities, the SWG-1200 allows SmoothWall to extend these benefits to larger state schools and further education colleges. According to recent government figures, school sizes are growing rapidly with the number of children in large schools (2000+ pupils) thoug

Marketing News: Launch of 3 New Care Homes - Bupa and Kanjo

Supporting the launch of 3 new Bupa care homes*, creative marketing agency Kanjo, is working with the international healthcare company to communicate how they can support potential residents and their families, in a customer service driven campaign.

Marketing News: INFORM Receives "Promising" Rating In Leading Analyst Firm's Marketscope Report For Supply Chain Planning: Process Automation 2009

INFORM has received a "Promising" rating in Gartner's "Marketscope for Supply Chain Planning: Process Automation 2009". In total, 18 supply chain planning solution suppliers were evaluated for this report.

Marketing News: First Service

David Hart, International Service Director at Pitney Bowes Document Messaging Technologies, explains how the company is setting the industry's service support benchmark through innovation, integration and continued investment.

Marketing News: Digital 2010: Online Marketing

Fresh Business Thinking continues its video series Digital 2010, interviewing leading practitioners from the world of digital media on their vision of the coming 12 months. In the next set of Digital 2010 films, the focus is on the ever-changing world of online marketing.

Marketing News: ProProcure announces long term Promotional and POS procurement technology agreement with Pernod Ricard Group

World's co-leader in wines and spirits selects ProProcure's procurement technology to manage promotional and Point of Sale (POS) purchasing across its portfolio of Global brands ProProcure Ltd, a leading provider of marketing collateral procurement technology to global corporations, announced today that it has entered into a long term international agreement with Pernod Ricard Group, the world's co-leader in wines and spirits. Pernod Ricard will use ProProcure's enterprise software to manage procurement and order aggregation across international markets for marketing collateral such as promotional items and point of sale materials. John Corrigan, Global Supply Chain & Procurement Director for Pernod Ricard, said, "after an exhaustive review of the industry we chose ProProcure as our long term partner to provide the technology and business services that we need as a global enterprise to coordinate and manage the purchasing of marketing materials which deliver against

Marketing News: The Kiln.. firing the imagination of creative new clients

Just a stone's throw from Newcastle's bustling Quayside and Ouseburn, the newly-launched commercial property strengthens Hoults Yard's position as the jewel in the crown of the region's ever-growing creative industry. Hoults Yard occupies some 10 acres and over 200,000 sq ft of space. Clients have been quick to sign up for The Kiln and include Tom Gutteridge's Standing Stone Productions, conference firm R&B Group, art promoters Locus+, artist Dan Holdsworth, theatre company Live Theatre, internet firms Union Room, Green Media and Urban Digger, as well as a dozen music bands, photographers and artists. Northern Film and Media, an agency at the heart of developing the North East's digital arts offering, has taken up residence within the new two-storey building. Also in situ are fashion designers Poetic Gem, IT specialists Hedgehog Labs and marketing agency OneBestway.

Marketing News: Ouno Creative : A Marketing first uses epublishing

The marketing communications landscape has changed beyond recognition in the last decade as the digital revolution has taken hold. Now, the next stage in that revolution is taking place; publications are now moving into the digital world, opening up exciting new possibilities. Farnborough International Airshow has just published the inaugural edition of FIRST, a rich media e-magazine with the dual objectives of promoting the 2010 show to international exhibitors and trade visitors whilst adding value to their exhibitors and the broader industry. FIRST was designed and developed by e-publishing and marketing communications specialist Ouno Creative and its combination of video interviews, live footage from previous shows, 3D virtual tours as well as more traditionally presented features has caused a real stir in the aviation world. FIRST uses state-of-the-art pageflip technology to create an online publication that has the feel and format of a traditional printed publication but

Marketing News: CMW CREATES HUMOROUS EVENT TO PROMOTE THE NEW PEUGEOT 3008 CROSSOVER TO B2B AUDIENCE

CMW has developed a novel experience to promote the multi-skilled new Peugeot 3008 Crossover to a key b2b audience of fleet management companies. The agency is targeting sales professionals in the top three companies in the sector, via events in Portsmouth, Cambridge and Newbury in early December, designed to demonstrate the versatility of the 3008, which combines all the virtues of a SUV, MPV and hatchback in one stylish product.

Marketing News: Conduit Expands Operations to Europe to Support Excellent Year of Growth

Conduit®, enabling web publishers to distribute their offerings directly and through its global network of publishers, today announced the opening of its European headquarters in London to support the company's rapid growth in the region. To mark the occasion, the company also commissioned independent research on marketing and branding online.

Marketing News: Essence brings The Pig of Happiness to life

Specialist digital agency Essence today reveals its animation of the charmingly illustrated Edward Monkton book, "The Pig of Happiness". Giving voice to Giles Andreae's pseudonym Edward Monkton, the film is narrated by the much loved actor Geoffrey Palmer and tells the tale of a very ordinary pig who decides to become extraordinary by spreading the infection of happiness. This is the first of the Edward Monkton books to be reproduced in the film format. With a hand-made feel to the illustration, Essence's animation maintains and reflects the nature of storyteller, Giles Andreae's original drawings. Incorporating the odd flicker to the screen, the film uses a style reminiscent of the stop-frame animation once used in British 80s cartoon, Rhubarb and Custard. Music company Angels Egg's Simon Bass and Zak Kurtha also worked with Essence on the project, providing both the sound and music to accompany the joyful pig animation.

Marketing News: Innovative outdoor campaign for Betfair from Essence

Specialist digital agency Essence has today launched an innovative outdoor campaign for Betfair to deliver near real-time football scores at sites throughout London. Both devised and planned by Essence, the campaign will involve the use of outdoor digital screens across JC Decaux's PrimeTime network, which features twenty 18m² high-quality screens from Waterloo Bridge to Hangar Lane. The panels will deliver near real-time scores from all key fixtures in the Premier League and Champions League and have the potential to reach as many as 4.8 million people. A congested fixture list during the next few weeks represents a crucial period for UK and European football, and a great opportunity for Betfair to engage with supporters. The activity also includes a SMS response mechanism to leverage fan enthusiasm and response around each match.

Marketing News: New website for Lamb's Spiced Rum

An Agency Called England has launched a new website for Lamb's Spiced Rum, which is distributed in the UK by drinks firm Halewood International. The new Lamb's Spiced Rum website targets a younger demographic of 25-35 year-old men and women, as opposed to the core consumer base of 45+ men for Lamb's Navy Rum.

Marketing News: LINKSHARE ANNOUNCES NEW FASHION WINS IN THE RUN UP TO CHRISTMAS

18th November 2009, London - Affiliate network LinkShare is seeing strong online retail success announcing a series of high-profile customer wins achieved in the past few months. Some of the companies launching new affiliate campaigns with LinkShare include high street shoes and accessories retailer, Faith; designer fashion stores, Jigsaw & Fenn Wright Manson; luxury fashion boutique, Matches; watch and accessories retailer, Fossil and handbag & accessories designer Radley.

Marketing News: Asia Welcomes SMS Contracts

Today Lleida.net introduces its latest services in the Asian market: SMS Contract and Certified SMS.

Marketing News: Contact centre investment in South Africa set to create 2,000 new jobs by 2012

Teleperformance, the world's leading provider of outsourced contact centre services, is today delighted to announce a major new investment into new contact centres in Cape Town, South Africa. The investment, starting immediately, will see the creation of 2,000 new jobs by 2012. The first of these top quality sites, purpose developed to embody world class best practice in design for people and technology, will grow throughout 2010 to a potential of more than 1,000 seats and will be located in the Central Business District. The second of these centres, with a planned capacity in its own right of up to 2,000 seats, is anticipated to be located in the Southern Suburbs area coming on stream initially in 2011. "We have chosen to further expand our facilities in South Africa as in our opinion it has the potential to become one of the fastest growing BPO destinations" says Jeff Smith, CEO and Chairman of Teleperformance UK. "There is a real pool of talent that fits extremely well with ou

Marketing News: UK marketing and publishing company celebrates United Nations milestone

A UK-based Publishing and Marketing Services company is celebrating ten years of working with the United Nations. Tudor Rose, based in Friar Lane, Leicester began working with the UN in 1999 and has collaborated with the global organisation to produce a series of books on key human development issues. The first joint publication, National Disaster Management, was produced to mark the end of the International Decade for Natural Disaster Reduction, a United Nations initiative to reduce the negative effects of natural disasters.

Marketing News: A new Business Protection toolkit from Friends Provident

Friends Provident announced today the launch of a new Business Protection toolkit, designed to make it easier for advisers to sell Business Protection. The new toolkit gives advisers access to sales aids, online seminars, guides and technical fact sheets. The support material aims to help advisers sell more Business Protection and assist them to highlight the importance of protecting their clients' businesses.

Marketing News: Elmscott communicates full service offering with new website

Full service marketing communications agency Elmscott, a well known name within the travel industry, has launched a refreshed website (www.elmscott.co.uk) designed to better communicate its increasingly diverse range of services and clients. Established 12 years ago by Managing Director David Coates as an advertising agency specialising in the travel market, Elmscott has evolved in recent years to meet the needs of clients in many sectors through strategic evaluation, creative design and marketing services, combining the talents of a dynamic team of highly experienced professionals.

Marketing News: Sitecore's Web CMS Now Integrates with Telligent Community ™

Sitecore, the leading provider of .NET Web Content Management System (CMS) software, today announced that its Web CMS solution can be integrated with Telligent Community ™. Telligent, a leader in community, collaboration and social analytics software, allows organisations to create interactive communities to listen to and engage internal and external audiences. Telligent Community enables customers to build online social networking platforms where users can blog, share photos and create groups and forums – for improved online engagement and collaboration. Combining these solutions gives organisations the ability to harness all of their rich, community based content within the rest of their Web properties, quickly and easily, while significantly enhancing their site visitors' experience.

Marketing News: Virgin Atlantic appoints TagMan for campaign tracking and tag management

Virgin Atlantic is working with tag management system TagMan to help it manage and track the online campaigns it has running across all its websites, which cover 25 markets around the world. The company has appointed TagMan as its global 'container tag', a single page tag that houses all the tags used to track Virgin Atlantic's online campaigns, including display, paid and natural search, affiliates and email. Veronica Brown, e-commerce commercial manager at Virgin Atlantic, said: We are pleased to be working with Tagman as this system will enable Virgin Atlantic to add, edit and remove tracking tags more efficiently and, in so doing, save huge amounts of time and energy in the implementation and management of campaigns. The system will also allow Virgin Atlantic and its partners to see the entire path to conversion that any user takes to buying from one of its sites. Brown said this will enable them to be smarter about how they apportion future spend and 'deduplicate' betwe

Marketing News: Lulu Guinness : New toaster inspired by 1950's glamour and the classic shade of red lipstick seen in old Hollywood movies

Designer Lulu Guinness has teamed up with Comet to create a limited edition toaster to add a touch of glamour to one of the most quintessentially British gadgets. Featuring Lulus iconic lip designs, with red and cream lips on a black background, the toaster is said to be inspired by 1950's glamour and the classic shade of red lipstick seen in old Hollywood movies.

Marketing News: Hewlett-Packard is beta-testing i-catcher, a behavioral tool that it plans to launch in March 2010

Hewlett-Packard, a marketer that has moved 40% of its ad budget to the digital space, is beta-testing i-catcher, a behavioral tool that it plans to launch in March 2010. I-catcher charts consumers attention to each piece of content on a Web page. Some HP customers are using the product in beta, but the company would not reveal the identity of those clients. The i-catcher tool indicates to marketers where and for how long an item should be offered on a Web page to increase views, said Michael Mendenhall, CMO at HP.

Marketing News: 'Eurotash' book is launched with proceeds going to The Prostate Cancer Charity

Blurb, the creative publishing and marketing platform that enables anyone to design, publish, share and sell bookstore-quality books, has announced its partnership with Movember, the moustache-growing charity campaign, to launch the Movember book, Eurotash – A Journey to the ends of the upper lip. Eurotash showcases the European moustache in all its glory, following two young men on their journey across Europe and their encounters with all manner of facial hair. The book was created by Conor Creighton and Steve Ryan, and published via the Blurb publishing platform. Eurotash will be available in the Blurb Bookstore at www.blurb.com/bookstore, and on the Movember website at www.Movember.com.

Marketing News: UK's leading Online Marketing Company

The Smart Digital Group offer a number of online marketing services including Search Engine Optimised Web Design, Pay Per Click Campaign Management, SEO Content Services and also corporate promotional USB sticks. Smart Traffic currently service the SEO requirements of a range of clients from SME's to large multinationals such as DHL, Toshiba, Unibet and Hewlett Packard and are well placed to both increase their portfolio of clients and build on existing client results. Smart Digital Group, an online marketing company, has been launched to provide existing and new clients with the complete package in regard to Online Marketing Services. Formed off the back of the success of Smart Traffic, the new services are tailored to each individual client's needs and ultimately enhance their overall online presence. Smart Traffic has brought in a number of experts to head the new business units to ensure Smart Digital Group clients lead their competitors. Andy Birt, Managing Director of S

Marketing News: Restyled Supercar Competition Website Relies on StrongMail to Better Connect with a Growing Customer Base

StrongMail, a leading provider of online marketing solutions for email and social media, today announces that Best of the Best, the UK's leading supercar competition company, is relying on StrongMail to power its marketing and transactional emails. Best of the Best turned to StrongMail as part of a major initiative to make the experience of trying to win a supercar more exciting, engaging and enjoyable for its customers. In addition to completely restyling its website, Best of the Best is also focused on ensuring that all email communications to its 250,000 registered customers are relevant, engaging and promptly delivered, which is why it turned to StrongMail's proven, high-performance solution that is optimised for maximum deliverability. Despite its highly visible presence at most major UK airports, Best of the Best's aim is to significantly grow its online model by doubling its online revenues over the next few years. Its customers, have to date, won more than 250 supercar

Marketing News: smartclip chosen by blinkx for online advertising

European interactive video network, smartclip, today announces a new partnership with video search engine blinkx. Under the terms of the agreement, smartclip will help monetise videos for blinkx in Western Europe. blinkx is the world's largest and most advanced video search engine with more than 89.7 million professionally created video views per month, reaching 1.142 million people (According to ComScore Aug 2009). smartclip will work with blinkx to help monetise its vast portfolio of media partnerships which includes national broadcasters, commercial media giants and private video libraries.

Marketing News: Acision : How operator's can reduce the total cost of ownership of its voicemail system

The experience of accessing voicemail has changed substantially since its first introduction, when the user experience was lengthy and complicated. In today's telecoms market a number of innovative solutions now provide a more personal, interactive experience and the popularity of services such as visual voicemail in various forms is growing. The user's voicemail messages are displayed in a fully integrated, easy-to-use, graphical multimedia interface, much like an email inbox.

Marketing News: Rippleffect expands Travel South Yorkshire's marketing activity

Travel South Yorkshire has moved to expand its marketing activity as it looks to integrate its information service to passengers by bringing in Rippleffect to create an e-marketing campaign. The Liverpool-digital agency will look to reach consumers through email to communication the range of train, bus and tram details from the company following the launch of a similar service in January which provided bus and tram commuters with instant timetable and schedule changes which was also handled by Rippleffect.

Marketing News: Political Video Ads To Debut At UK General Election

For the first time UK political parties can use TV-like adverts in their election campaign, thanks to services on offer from Tremor Media - the world's largest online video ad network. Tremor Media's UK Managing Director Adrian Lacey said, "Until now, the ban on political broadcast advertising has limited parties to print, ambient and outdoor media, which are un-engaging and easy to ignore compared to online video advertising. A far more effective way to engage voters is through pre or post-roll online advertising, where a short video ad is played before, during or after desirable video content.

Marketing News: Devilfish Gaming and smartFOCUS boost customer interaction through newsletter campaigns

smartFOCUS, a leading multi-channel marketing software provider, has been chosen by Devilfish Gaming to help deliver cost effective and targeted monthly newsletter campaigns. Devilfish has implemented the smartFOCUS software to increase the effectiveness of its communications and increase customer retention, a vital concern in the increasingly competitive online gaming industry. Devilfish Gaming is one of the most popular online gambling sites on the web, providing players with a wide range of poker and casino games. The company, which also operates as a consultancy to other companies, believes in the best gaming experience possible. Devilfish wanted to reward customer loyalty, as well as boost its ROI.

Marketing News: Vitrium Launches PDFSalesLeads - Proven Method for Driving High Quality Sales Leads

Vitrium Systems, a leading PDF-technology vendor, today announced the launch of PDFSalesLeads, a web-based application that allows organizations to easily generate valuable sales leads from their PDF content. Today, organizations that use PDF content frequently require readers to fill out web forms before they are granted access to the material. However, up to 95 percent of readers abandon web forms when required to complete them before they can view the relevant content. Users who cannot preview material will also often input false information into web forms, resulting in bad or unreliable sales-lead information.

Marketing News: New Sitecore Release Provides More Functionality to Build Compelling Web Experiences Easier and Faster

Today, Sitecore announced the availability of a new version of its Web Content Management (CMS) software that offers marketers and content editors advanced usability and design elements. Sitecore CMS 6.2 offers features including native RSS feeds, Microsoft Outlook based workflow management, drag and drop media and document management, authoring enhancements and advanced marketing Web forms, offered as part of the CMS solution with the latest product upgrade.

Marketing News: 3 UK has launched two new mobile social services: Power Chat and Fast Flirting

3 UK has launched two new mobile social services: Power Chat and Fast Flirting. Both are supplied by Jumbuck. Power Chat ties into Jumbuck's global chat community, offering live chat, photos and profiles, as well as the ability to have private chats and send virtual gifts. Meanwhile, Fast Flirting is more focused on, well, flirting. It's billed as the first global speed dating mobile community, meaning users get ten minutes of private text chat with each person they choose to flirt with.

Marketing News: Trimble MRM : a unique in-vehicle monitoring solution

Trimble MRM, the leading provider of Mobile Resource Management solutions, has created a unique in-vehicle monitoring solution. The Driver DNA box provides real-time information on driver behaviour, vehicle condition, fuel and mpg efficiency, and CO2 emissions. It also provides traditional GPS data on vehicle position and activity; giving a true 360 degree view of a fleet's usage and performance.

Marketing News: Matthew Clark Signs Up for Sendster Service

Sendster Announces Partnership With Matthew Clark to bring mobile marketing to local hospitality businesses across the UK. Sendster, a UK mobile marketing company that focuses solely on local businesses, has signed an exclusive partnership agreement with leading UK drinks supplier Matthew Clark, to bring its low-cost SMS text-message marketing service to thousands of pubs, clubs, bars and restaurants across the UK (www.sendster.co.uk). Sendster allows local businesses to quickly notify customers of last minute offers and other deals and incentives via SMS text message. This helps build revenue, increase customer loyalty and saves money over traditional marketing methods as the cost to reach each customer contacted is just 8p. Sendster even provides in-store posters and business cards to help businesses raise awareness of the service and encourage sign up.

Marketing News: The Maserati GranCabrio enriches all five senses

The Maserati GranCabrio, the first four-seater convertible in the Trident carmaker's history, made its world wide debut on September 15 at the Frankfurt Motor Show. The introduction of the GranCabrio – the Trident's third prong – completes Maserati's product line-up that now consists of three different families of models: Quattroporte, GranTurismo, GranCabrio. The GranCabrio represents the very essence of Maserati in terms of open-top cars. It's a Maserati in the purest sense of the word: from the unmistakable style by Pininfarina to the spacious interior, from the craftsmanship of each detail to the driving pleasure and performance. The Maserati GranCabrio enriches all five senses in a shared open-air experience, without sacrificing comfort and performance. A dream car designed and built for men and women who love to live life in an understated – though sophisticated – manner. Like all the made in Maserati open-top convertibles: special cars aimed at refined connoisseurs.

Marketing News: Withnail and MI

Newly renamed Manchester visual effects studio, Mi, has just finished shooting a music video with Richard E Grant. Bring me cake & fine wineIt's for British band, The Chemists and their single This City which is due out early in 2010. The group's label, Distiller got in touch with Mi, following the unemployed robot viral: "The brief was to create a dark, moody piece of film, with a robot character adding a bit of intrigue. Collaborating with freelance director, Mark Jewitt, several treatments were written and it then fell to Tom and the canny production team at Red Button Films to assemble a crew to help us produce our video," explained Ian Hogg, creative director at Mi. They used top of the range Red cameras and rumour has it that in the video, Grant may not be all he seems - unlike in real life apparently: "We would love to spill some gossip – expose the truth about him being an ego maniac with a ridiculous set of demands, but fairly boringly all we can report is that

Marketing News: Bigger is better at 9pm

Tinker.com reports the online buzz from London Fashion Week. About 700 people are driving the online buzz surrounding London Fashion Week (LFW) and 9 pm is the peak time for online gossip in social networks, mostly tweets and Facebook updates. Despite Victoria Beckham's homecoming overshadowing Naomi Campell's return to the catwalk, the word 'party' has featured more often than 'catwalk.' Controversy surrounding size 14 models is a growing trend, as LFW wrap-up stories and comments appear across the web. Tinker.com, the customisable micro-blogging service from Glam Media, has aggregated conversations across social media for the past week to discover the biggest online stories and trends surrounding LFW. 9pm was the peak time for online activity throughout the week and 2pm had the lowest levels of activity.

Marketing News: The New Experience - Announcing the release of AnalyzerNX at Internet Retailing 2009

Bordeaux, September 30th 2009 – AT Internet, leading International web and mobile analytics company today announces the launch of its brand new product AnalyzerNX. AnalyzerNX is part of AT Internet's continuing advancement and leadership in Online Intelligence, the company now unveils the successor to Analyzer II: AnalyzerNX. This innovative solution is part of the unique Digital WorkSpaceNX. Based on fourteen years analytics experience the solution has been completely re-built from the ground up, considering all the needs of the modern, digitally enabled business and placing all the necessary decision-making tools at marketer's finger tips. AnalyzerNX has a flexible and intuitive interface that guarantees quick and completely customisable access to information via the Digital WorkSpaceNX dashboard. The dashboards highly customisable nature allows users (which can be pre-defined and role-based if necessary) to look deep into their data to generate real performance base

Marketing News: Phones 4u Chooses Communicator Corp For Email Marketing

Leading, independent mobile retailer Phones 4u has chosen Communicator Corp (www.communicatorcorp.com) to manage its customer email-marketing communication and to develop segmented, sales-driven, online campaigns that drive traffic to its website (www.phones4u.co.uk). In addition, by integrating its acclaimed Communicator® platform with Phones 4u's existing CRM system, Communicator Corp will manage the collection and updating of online customer data. The combined systems will deliver a complete, communication system; based around contract terms and phone models throughout the customer lifecycle. This will integrate online communication and therein maximise customer loyalty. Phones 4u will use the data gathered to build a comprehensive picture of customer behaviour and interaction. With over 450 stores and over 6000 employees Phones 4u offers all networks and handset manufacturers' products. The retail brand is also an online success story and was awarded Best Online Retailer of t

Marketing News: Tribal Fusion launches industry's first fully integrated advertising platform for iPhone and iPod Touch

Tribal Fusion, the digital marketing solutions company owned by Exponential Interactive, Inc., today announced Tribal Fusion Mobile, the first mobile platform capable of serving rich media advertising directly to Apple iPhone and iPod Touch users and integrating mobile advertising efforts with online and offline marketing campaigns. The platform allows marketers to deliver ad placements directly into iPhone and iPod Touch applications, currently available to over a million influential and high-value users in the UK. This capability enables brand marketers to easily and effectively reach multiple channels through Tribal Fusion's single platform.

Marketing News: BT makes professional search marketing affordable for SMEs

BT Business has today announced plans to make enterprise quality digital marketing more accessible to small businesses with the launch of BT SearchSmart in partnership with the UK's largest independent search agency, Latitude. BT SearchSmart is a cost effective service to help small businesses market themselves better online. With 25 per cent - £78 billion - of UK retail spend in this year projected to come from online sales(2), businesses need to ensure they are capturing potential customers online. Consumers are also increasingly researching a purchase online with 41 per cent using search engines to identify new companies and websites(3). A comprehensive search engine marketing service, BT SearchSmart gives small businesses access to highly trained search marketing experts to improve their online returns. From £74.99 per month(4), businesses will receive an in-depth telephone consultation, including a web site audit, advice on on-site optimisation, and keyword targeting. BT S

Marketing News: Burton has launched larger sizes online in its new Big and Tall Strategy

Burton has launched larger sizes online in its new Big and Tall Strategy. With more than 120 new larger sized lines, Burton is responding to the increased customer requests from the online customer. Although medium is the most popular size at the men's fashion store, 15% of customers ask for extra large sizes, which indicates there is a market for bigger sizes within Burton's customer base. New sizes include trousers with up to 52 inch waist, mens jackets with up to 52 inch chest, shoe sizes up to 14 (US16, 35 centimetres) and shirts up to XXXL. The XXXL size fits chests 50 to 53 inches (127 to 135 centimetres). James Ronald, senior buyer for Burton, said: "We recognise that men are becoming more style conscious at all sizes and there is a growing demand for mainstream men's fashion in larger sizes.

Marketing News: Everything you ever wanted to know and more about the person calling you

Forget caller ID. A coming wave of "social" mobile phones is likely to tell you everything you ever wanted to know and more about the person calling you. An application called Robo.to, available in the fourth quarter on the iPhone and handsets that run Google's Android operating system, offers a stream of information about callers, including personal videos, photos and their current location. It is an example of the "social address book" – the reinvention of a core handset feature that carriers will leverage to earn fresh revenues and win back consumer attention lost to iPhone applications and media companies' services. With Robo.to, when the phone rings, a user can see a video recorded by the caller as a "status update" that shows their mood and where they are.

Marketing News: iStock is one of the safest and most affordable destinations for multimedia files

iStockphoto Legally Guarantees All Content in Five Million-Plus File Collection Industry pioneer will now formally protects customers from copyright, moral right, trademark and other intellectual property and rights of privacy disputes up to $10,000. iStock customers looking for additional peace of mind can also purchase an extension of the Legal Guarantee for 100 iStock credits, increasing iStock's coverage for legal fees and direct damages up to a combined total of $250,000. Guaranteed Multimedia Files — What it Means The iStock Legal Guarantee provides added assurance for clients. From large advertising agencies and their clients to small businesses developing a website, presentation or blog, iStock is one of the safest and most affordable destinations for multimedia files.

Marketing News: Senator launch the new Sunny range

Companies looking to cost-effectively add value to their marketing activities need look no further than the new Sunny range from leading promotional pen manufacturer, Senator. The high performance, economy, retractable ballpens are ideal for use in promotional campaigns where cost-effectiveness and quality are paramount.

Marketing News: New magazine launch into the affluent London market in 2010

Phil Harris, the man at the helm of Merseyside-based Waterfront magazine, has been talking to How-Do about his firm's plans to launch into the affluent London market in 2010, and the VIP areas of a selection of key transport hubs next month. Harris and his team released Waterfront to the well-heeled pockets of Merseyside in March 2008 and have since pushed circulation up from an initial 12,000 to 22,000 copies. Meanwhile its geographical reach has been stretched out as far as the affluent Cheshire heartlands.

Marketing News: Empathica Launches Keyword Analysis Engine, Shaping the Future of Customer Experience Management

Powered by advanced Natural Language Processing technology, new product allows retailers to discover key customer experience trends, issues and opportunities that are often hidden in open-ended customer feedback responses. Empathica, a customer experience management expert, today announced Keyword Analysis Engine, a new product that converts unstructured customer comments into useful insights that companies can use to improve customer experiences. The product allows brands to easily stay in tune with customer concerns and identify emerging threats to their businesses that result from operational changes or new competitive pressures. The solution uses Natural Language Processing technology to analyze, quantify and summarize customer feedback that companies capture in text format

Marketing News: MAJESTIC WINE LAUNCHES NEW CUSTOMER PUBLICATION

Majestic Wine is launching a new quarterly customer wine guide designed by integrated marketing agency Haygarth. The editorial-style guide, titled Grape to Glass, launches in September and signifies a departure for Majestic from its traditional wine list to a more lifestyle publication. Over 250,000 copies of the 58 page seasonal wine guide will be distributed to Majestic Wine customers. Every issue will include an array of lifestyle articles from store manager travel diaries to features on wine production and stories about individual growers and buyers. The content has been created by the staff at Majestic Wine tapping the extensive expertise throughout the business, from store managers to wine buyers. In addition readers of Grape to Glass will be able to develop their wine knowledge – with regular tips, including which wine is best served with different foods and even which glass provides the optimum taste experience.

Marketing News: bemokoLive.NET: simple, effective mobile web for Microsoft environments

UK-based mobile web experts, bemoko, today launched bemoko®Live.NET edition, the latest version of the company's powerful and flexible mobile web delivery platform for content and services.

Marketing News: The Owl and the Pussycat range offers parents a fresher and flavoursome alternative to ambient food

Food distribution company Highgrove, is launching The Owl and The Pussycat, a chilled range of sweet and savoury baby food that aims to capitalise on a market worth £458 million a year1. Available from September initially through Waitrose and Ocado, the freshest weaning food on the market will be supported by an extensive promotional, digital and press activities to drive brand awareness and customer loyalty. Known for its Gold Top milk and Goose Fat as well as its dairy licensed brand including Noddy yoghurts, Highgrove Food Distribution is an established and independently owned UK dairy sales and marketing operation. Launching with three fantastic savoury dishes and two tantalising sweet dishes to follow this year, The Owl and the Pussycat range offers parents a fresher and flavoursome alternative to ambient food. Priced at £2.79 for two individual 100g pots, the meals have been created using

Marketing News: New Bookkeeping Software Saves 80% Time

The software has been programmed in-house by Strategies experienced team. With over 12 months of planning, specification and development the Strategies team has worked closely with My Booking Online to produce a system that is both powerful yet intuitive and simple to use. Pre-launch tests show that My Bookkeeping Online can save between 40-80%* of time compared to other bookkeeping methods. If you think about it – that's three hours per week or 150 hours a year of business time. Designed specifically for the UK small business owner, the software provides all the financial information needed to accurately plan business incomings and outgoings - an essential package during these recessionary times. The program has been designed with small business needs in mind. It is simple to use, keeps track of day-to-day incomings and outgoings, invoices, creditors and debtors – giving an accurate snapshot of the businesses current financial position 24/7.

Marketing News: New service launched for fundraisers

Protravel, the leading provider of travel and entertainment promotions solutions, has launched Protravel Auction Rewards, a service that enables charities and fundraisers to offer big headline travel and leisure prizes at no risk to themselves. Headed up by former England and Saracens rugby player Nick Lloyd, Protravel Auction Rewards offers travel and leisure packages that are specifically designed to be auctioned at charity events or in fundraising activity. The packages are tailor-made to suit the organiser's budget, target audience and objectives, and range from dance lessons at the Rio Carnival or hospitality at the US Open, to a hot air balloon flight or annual cinema pass.

Marketing News: Sitecore Enhances Leadership Status with Addition of Advanced Intranet Portal and Foundry Solutions

Sitecore, the leading provider of .NET Web Content Management System (CMS) software, today launched latest versions of its Intranet Portal and Foundry products further strengthening its current product portfolio. These products are built to leverage the latest enhancements introduced by Sitecore CMS V6 such as superior usability and advanced security. Sitecore Intranet Portal (SIP) 3.0 is equipped with over 30 pre-built features to help accelerate the deployment of an intranet to suit any business requirement. Sitecore Foundry 3.0 offers the platform for organisations to provision and distribute multiple sites whilst being able to maintain centralised control for synchronised brand management.

Marketing News: Sony has announced that it is set to spend £82 million on marketing its redesigned PlayStation3 Slim in Europe

The company will spend £6 million on promoting the console in the UK alone. A new TV advertisement created by TBWA London will lead Sony´s new marketing drive, which will be a departure from its previous advertising efforts. The 30-second advert outlines the new PS3´s major selling points, including the upcoming integration of BBC´s iPlayer, the company´s music and video streaming service, and the console´s ability to play Blu-ray films. Scee UK marketing director Alan Duncan said: In the new campaign, we showcase the new experiences that can start from a PS3, such as catching up with the latest BBC shows on BBC iPlayer, or playing football tournaments with people from around the world via the PlayStation Network.

Marketing News: A Unique Opportunity To Co-Brand with Nike

You won't need any introduction to Nike; it's one of the world's most instantly recognised brands. From Brazil to Barcelona, the distinctive Nike swoosh is worn with pride by many of the world's top names in sport. In fact, until recently, it would have been impossible for any brand that is not a major sports name to be associated with Nike. But that has changed. Now, thanks to a new direction in Nike's branding policy, your own company brand and logo can appear alongside the Nike logo, on a whole range of Nike teamsports goods. Just imagine the possibilities. Imagine how any promotional clothing you order would look so much more prestigious, and be infinitely more desirable, with the famous Nike logo on it. Or imagine you needed to order some clothing for a team-building event - and think how much more motivating it would be if the team was twinned with Nike!

Marketing News: A machine which grows crops and flowers without any soil.

Many of us would love to be able to cut down the weekly shopping bill by growing our own food. But with slugs, dirt and physical labour to contend with, not to mention a lack of time, it's often an unrealistic aim. Now scientists have come up with a solution by inventing a machine which grows crops and flowers without any soil. The Power Plant uses technology invented by Nasa for astronauts to grow fresh fruit and vegetables while in space. Seeds are placed on to a 'grow sponge' and a mains-generated microjet system sprays them with oxygenated, nutrient-rich water. The device can be used to grow fruits such as strawberries and small vegetables such as beans and peas, and is also perfect for herbs such as basil and coriander.

Marketing News: TV Genius Partners With Mirifice To Deliver Full Solution Set Top Box Remote Record Technology

TV Genius, the TV and video search specialist, has announced a formal partnership with broadcast technology company Mirifice. The agreement will enable TV Genius and Mirifice to offer a single vendor solution for remote record from set-top box software, electronic programme guide and search platform to deliver a full remote record solution. The service will enable users to programme their set-top boxes from any location via the web or their mobile phone: they will be able to record programmes and set reminders using a simple interface.

Marketing News: Clem Chambers launches The Armageddon Trade

Fiction or future fact? A pulse-pounding, financial thriller by the CEO of Europe's No.1 stocks and shares website (ADVFN). Jim is the Cockney boy wonder who can read stock charts like fifty-foot road signs. His uncanny talent has taken him from tea-boy to trading superstar. Is he a genius, or a fluke? He doesn't know – but reading the future in his charts gives him grave cause for concern. The mysterious Max Davas, emperor of trading, makes billions dealing US treasuries using more computing firepower than NASA - but now his models are telling him that something is about to go catastrophically wrong. But are predictions fate? Or does the East End kid hold the key to unlock the secret of The Armageddon Trade?

Marketing News: Factory Media acquires BOARDS magazine & website – The UK's biggest windsurfing audience.

Factory Media, Europe's leading extreme sports media owner, today announced the acquisition of BOARDS windsurfing magazine and BOARDS.co.uk BOARDS, the UK's best selling windsurfing publication joins Factory's portfolio of 12 other action sports magazines which includes brands such as White Lines, Surfer's Path, Sidewalk and Dirt Mountain Bike Magazine. BOARDS.co.uk's 50,000 monthly online user base compliments the media owner's existing 2 million unique user digital network. David White, Editor of BOARDS and holder of the British windsurfing speed record, will continue as editor of Boards . "Boards Magazine has a 23 year heritage within the European windsurfing market, and within Factory's stable we are very excited about the traditional and new media opportunities for our brand."

Marketing News: Get real clout for your marketing message through to the end of 2009

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Marketing News: The Marketers' Forum turns traditional marketing training on its head

The Marketers' Forum is introducing a whole new concept in learning for the Chartered Marketers of the future, with a groundbreaking focus on partnership, individual coaching and delivery by a number of superior specialist tutors, to deliver professional and applicable marketing skills. Through the creation of a new 'Partnership learning' approach to deliver the new Chartered Institute of Marketing's Postgraduate Diploma course, the Marketers' Forum has challenged the traditional method of one tutor per unit – someone who had to wear many hats but could rarely be specialist in any. Partnership Learning uses marketing specialists from a variety of disciplines who are business marketing leaders, discarding old fashioned, classroom teaching.

Marketing News: Greggs sell 2m sausage rolls every week

Greggs is accelerating its programme of new shop openings and launching a national TV campaign later this year after reporting a 7.3% rise in first-half pre-tax profits. The company attributed the growth to the recession and said while the chain's best-selling products continued to underpin performance with 2m sausage rolls sold every week, sales of new products had trebled year on year. Greggs now plans to open 40 shops in the second half of the year.

Marketing News: Is this your dream job?

Durex has launched a campaign to find 100 Irish people – or 'sexecutives' – to test out its Play Touch pocket vibrator. The company is inviting would-be testers of the sex toy, who must be over 18 and living in the Republic of Ireland, to apply online between now and 31 August 2009, explaining why they are suitable for the job. Successful applicants will receive a Durex Play Touch finger vibrator and a form to fill out and return telling Durex what they thought of the product.

Marketing News: Block Interactive : a pan-galactic, pan-publisher website which will promote the autumn publication of 'And Another Thing …',

Block Interactive has beaten leading digital agencies to secure a contract with Penguin to create a pan-galactic, pan-publisher website which will promote the autumn publication of 'And Another Thing …', the sixth book in the increasingly inaccurately named 'The Hitchhiker's Guide to the Galaxy' trilogy. "This launch of And Another Thing is the biggest thing to hit the unfashionable end of the galaxy this year" said Anna Rafferty, Managing Director, Penguin Digital.

Marketing News: NHS South Gloucestershire's new website from Generate UK

Generate UK, a leading digital marketing agency, announces the signing of the NHS South Gloucestershire contract. The project to design and build NHS South Gloucestershire's new website is already well underway and scheduled to go live at the end of September 2009. Michael Robinson Generate UK's Commercial Director said "This is a time of extraordinary growth and progress for us as an organisation. We are extremely excited at winning this contract and at Generate UK we believe in the importance of developing strong, long term relationships with all of our customers.