Marketing News: A nationwide search to find the ‘Voices of the Races’

News Release from: MarketingUK
26/07/2010
Racing for Change,British horseracing,

Racing for Change, an initiative set up to broaden the appeal of British horseracing, has today announced the launch of a nationwide search to find the 'Voices of the Races'.

The chosen 'Voices' could soon become stars in their own right, as they document their racing experiences using the latest in video, photo and blogging technology.

http://www.lovetheraces.com/details.php

These ‘raceday diaries’ will be published on a new consumer website for racing, www.lovetheraces.com, which is set to launch in September 2010. The site will be largely focused on social networking, utilising the popularity of social networking sites and aiming to fill the current void of an online presence for racing, aimed mainly at new audiences and infrequent racegoers.

This online opportunity, a first for British horseracing, is not just open to racing aficionados, but to anyone who is charismatic and stands out from the crowd, whether a seasoned racegoer or someone who can’t tell a filly from a furlong. And it’s not just one person who is being sought to front this high-profile initiative; it really is for everyone – the family man, the glamourous girl, the high-flying business woman, the time-rich Gran and the cash-poor student.

The Voices will disseminate advice, tell anecdotes and capture moments on the racecourse that define the joys of a day at the races. They will interact with other visitors to the website, providing honest feedback about their time at the races, offering advice on what to see and do, and sharing aspects of the day with visitors to the website, such as what to wear to the races, where to eat and who, and what they spot on the day.  

The search starts to find these ambassadors for the sport starts today, and applications can be submitted though www.lovetheraces.com. Applicants will be asked to answer a series of short questions, with the option of uploading a video or some photos to support their claim and showcase their presenting ability. Applications are open until Friday 27^th August, after which time the Voices will be chosen and announced to the public.

The Voices of the Races will judged on criteria such as their ability to entertain and engage, their humour and enthusiasm and how individual their approach. They will be selected by a panel of industry insiders and will then enjoy great days out every month, updating their own profile at www.lovetheraces.com through video blogging, photo stories and online blogging as they go.