Marketing News: Marketers can Air Their Views on Uniforms & Workwear

News Release from: Incorporatewear Ltd
10/03/2010
working clothing, corporate clothing, corporate clothing on-line community

As a marketer do you despair at the choice of clothing used by some major brands or rejoice at the range of fabrics and designs that allow you to portray your brand (or your clients') in style?

Whatever your uniform headache or highlight, you can share it with other marketers, wearers, employers, buyers, sellers and designers and get their reaction in what is thought to be the first working clothing forum, Interchange.

Interchange is designed to stimulate debate on current working clothing issues, share ideas and inform the future of this sector by listening to, and learning from, all sides. It’s a secure facility that requires registration and operates in a moderated environment in order to avoid offensive opinions or completely unrelated topics being raised. It’s been launched by leading corporate clothing designer and supplier, Incorporatewear Ltd, which clothes Barclays Bank, Matalan and Balfour Beatty among others.

Chris Wood, Director of Incorporatewear, said, “The forum facilitates a broad discussion, allows ideas to be raised, questions to be asked by members and answered by other members. It’s not a Q&A forum with Incorporatewear giving all the smart answers, nor is it an automated help-desk.

We won’t set the agenda and we won’t steer the debate. We do hope to continue to learn from the interaction and be able to put this knowledge to good use in the future, but it’s an open forum and others can learn from the debate too. We will conduct surveys, but again the results will be transparent to any members.

 “What Interchange does do is demonstrates our commitment to using innovative methods of working with all parties and our willingness and ability to facilitate and lead the working clothing debate.”