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Marketing News: Online research : New hires as Cint UK expands and moves office

The UK office of market research technology company Cint has recently hired two further people to its team and to accommodate further expansion, is moving to new, larger premises. Cint UK MD Richard Thornton was named Global Sales Director in December last year as Cint recently realigned its Sales Headquarters to London. Strengthening the UK sales staff, Clare McHatten joins as Associate Director from her previous position as Client Development Director at Verve, where she specialized in customer advisory panels and communities. Clare was previously employee number six at Research Now and is experienced in establishing sales teams and a broad client base in both the UK and the USA, significantly contributing to the company's growth in her four years at the Company.

Marketing News: Bigger is not always better: Consumers ignoring ads on large portals

Consumer responsiveness to adverts on large sites, such as MSN, Tiscali and Yahoo, has shown a marked reduction since early 2009 as brands are placing too much stock in the advertising reach of generic portal sites, according to Addvantage Media's annual Online Advertising Report for 2010 which polled 2,232 British consumers with YouGov.

Marketing News: EasyInsites uncover what mums hope to receive for Valentine's Day

EasyInsites uncover what mums hope to receive for Valentine's Day, partners might be surprised by what we found.

Marketing News: Market Research Online : Mobile usage and behaviour...Lightspeed Research and the Mobile Marketing Association

Lightspeed Research (www.lightspeedresearch.com), a leading online market research company, today announced a partnership with the Mobile Marketing Association (MMA) in Europe. Under the terms of the agreement, the MMA will use the Lightspeed Research Panel to conduct monthly primary research into consumer attitudes on topics affecting marketers, enabling the provision of regular high quality research insight to its members. The data, covering the UK, France and Germany, will be jointly promoted by Lightspeed Research and the MMA to provide unique insights into mobile usage and behaviour, extending the MMA's highly successful series of monthly "Mobile Consumer Briefing" reports to three of the most important markets in Europe. These reports provide powerful, up-to-date insights into the latest behaviours of mobile consumers. The first Mobile Consumer Briefing report will be on the subject of mobile banking.

Marketing News: Actinic : Survey shows an average 51% increase in order volume for November and December 2009 compared with 2008 figures

A survey conducted by ecommerce specialist Actinic (www.actinic.co.uk) has backed up positive predictions for prosperous online Christmas trading for 2009. In Actinic's seventh annual Christmas poll of small and medium businesses selling online, respondents reported an average 51% increase in order volume for November and December 2009 compared with 2008 figures. The average turnover figures were also positive with a 42% increase in revenue on 2008 though growth had slowed compared to last year's 48% over 2008. This trend highlights the increasing price sensitivity as shoppers continue to compare prices and seek out bargains . Sean McMenemy from www.arkwildlife.co.uk suggested, "In tough times, don't cut back on advertising and marketing, potential customers shop around more during hard times, so don't miss this opportunity." Nick Kington, managing director at Actinic commented, "This is another impressive performance by online sellers in the SME market with many Actinic cus

Marketing News: StrongMail : Email and Social Media Marketing Are Top Areas of Investment in 2010

The majority of businesses plan to increase marketing spend in email marketing and social media in 2010, making them the top two areas of investment according to the 2010 Marketing Trends Survey released today by StrongMail. Signaling a positive economic outlook for 2010, the industry survey of more than 1,000 global business leaders also found that 89 per cent of respondents plan to increase or maintain budgets in the New Year. The positive outlook is also supported by 50 per cent of polled businesses that expect their customers to spend more in 2010 and nearly a quarter more that expect them to spend the same. Only 8 per cent of businesses project their customers to spend less.

Marketing News: DEMAND FOR ROI DRIVES GROWTH IN ONLINE ADVERTISING ACROSS EUROPE

· 83% of marketers increased online advertising spend during 2009 with 94% planning to increase in 2010 · Audience targeting and cost efficiencies identified as drivers of online growth · Mobile advertising spend rising rapidly with format beginning to fulfil its potential as the 'one to watch' · Marketers continue to reallocate spend from traditional media into online

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Give regular cash to a charity of your choice - register with theMarketingblog B2B Opinions Panel This allows you to contribute on a regular basis to charity of your choice Introducing theMarketingblog B2B Opinions Panel. We are very excited about this new addition to theMarketingblogs stable. We want a big favour from you. Sign up to be a panelist. Your support will be really appreciated and you will be making a regular contribution to a charity of your choice.

Marketing News: New Email Management & Marketing Platform Unlocks Savings Of Up To 90% Through Enterprise Wide Customer Data Integration

Organisations can now reap the significant benefits of an outbound customer email and mobile communication platform that integrates data from all business processes and channels including: email-marketing, CRM, transactional messaging, service information, billing and purchase confirmation. By integrating all online customer data into a single enterprise view, the all new Communicator® platform, from Communicator Corp (www.communicatorcorp.com), empowers users in any business function to achieve cost and resource savings of up to 90%. It is expected that initial demand will be led by email marketing managers frustrated at fragmented data, with other business users seeking to capitalise on proven savings.

Marketing News: New SDL Tridion research : consumers want convenience and relevance to help speed up and simplify their online experience,

SDL Tridion, leader in global Web Content Management (WCM), and part of the SDL Group, leader in Global Information Management (GIM) solutions, today launched the results of an independent survey entitled 'What the Customer Wants'. Survey results from 1,000 UK consumers highlight an increasing sophistication in internet usage and reveal what customers want from their online browsing and shopping experience. Contrary to popular belief, internet users do not consider businesses that track their online behaviour and shopping habits to be intrusive. 74% of respondents value customer loyalty schemes that offer discounts based on their personal shopping habits more highly than other features. Furthermore, consumers want convenience and relevance to help speed up and simplify their online experience, with two thirds (66%) expecting to view content specific to their interests and needs.

Marketing News: EasyInsites Appointed By Review Centre To Build and Manage Its Consumer Research Panel

Deal will provide researchers with access to Review Centre's user base of 4 million consumers EasyInsites, a full service online research agency specialising in custom panels and innovative online research tools, today announces it has been appointed by Review Centre to build and manage their first ever consumer research panel. The deal will give marketers and researchers access to the opinions and insights of the 4 million monthly users of one of the UK's most popular review sites. EasyInsites will also provide research services to Review Centre to help them gain further insight into their customer base.

Marketing News: TORA : Focussing On Festive NPD And Beyond

With 65 days to go to Christmas, food manufacturers are bracing themselves for one of the most competitive Christmases in recent years as customers look to maximise their spend during their festive season. Making sure your products deliver that Christmas appeal will be vital and now is the ideal time to start gauging opinions and planning ahead for next Christmas as well ensuring your 2011 NPD programme really is on track! Some of Britain's largest brands are said to be bracing themselves for one of the most competitive Christmases ever with an uncertain economic situation and unemployment still rising. Carine San Juan, Premier Foods head of category for savoury recently commented in The Grocer, It's going to be a very fierce Christmas and I think the retailers are going to be very aggressive. The numbers in terms of the economy are quite gloomy we're expecting 10% unemployment this Christmas and so from that perspective I think there is a level of unknown with regard to thi

Marketing News: EasyInsites and Bounty Get in the Family Way

EasyInsites, a new full service online research agency today announces a partnership with Bounty, the UK's Favourite parenting club that involves building a new and extended young family panel and acting as the new full service agency responsible for Bounty's own bi-monthly research. The new family panel will be the largest, fully profiled, globally accessible panel and will be built and maintained on the EasyExchange platform (also known as the Cint Panel Exchange) where researchers can have direct access to panelists for their own research projects.

Marketing News: EU Health Launches Healthcare Panels in Cint Panel Exchange

EU Health has formed a new partnership with leading online market research technology company Cint, a global expert in delivering innovative sampling and panel management tools for research professionals and software providers in the market research and data collection sector. Cint's growth is in no small part due to the rapid uptake of the Cint Panel Exchange. Launched in 2004 it brings together providers and buyers of online research through a secure, high quality platform with adherence to international industry guidelines for online research. It provides market research businesses with ready access to over 2.5 million individuals across 37 countries and 10,000's of interviews are completed on a daily basis. The alliance is intended to marry together EU Health's comprehensive database of healthcare professionals throughout the 27 countries in the EU, with Cint's conduit into a global online marketplace, providing an accessible yet unique source of premium sample for what

Marketing News: Cint launches in Australia at the AMSRS conference in Sydney

The launch was celebrated amongst the record attendance at the conference with Field Force Pty Ltd becoming the latest Australian panel to join the Cint Panel Exchange – adding to the already growing numbers thanks to the Habbo teens panel and OTX consumer panel. Tom Mitchell-Taverner (formerly of Taverner Research), who has recently been appointed as a local agent to represent Cint in Australia and New Zealand, commented "With Field Force joining the Cint Panel Exchange and other potential panel partners showing considerable interest in commercializing their panels through the platform, I estimate that there will be up to 100,000 panelists available for direct sample access in Australia by the end of the year"

Marketing News: Omniture UK : A focus on converting browsing to buying is a key strategy that can help increase revenue

Omniture, Inc.a leading provider of online business optimisation software, today announced results of the 2009 Omniture UK online conversion report, which identified many opportunities for online marketers to increase the number of visitors into buyers. The survey found that 65 per cent of online marketers in the UK are spending less than five per cent of their monthly marketing budget on optimising the conversion of website visitors into buyers. In fact, just 16 per cent of businesses were able to base decisions on the content displayed to visitors based on visitors' profiles. The 2009 Omniture UK online conversion report, which questioned over 100 UK marketers, further revealed that in seven out of ten cases it was the marketing executive who was responsible for deciding the promotional content on the site. Of those, almost half said that there was no process involved when deciding what that content should be. These figures strongly indicate that an opportunity exists for on

Marketing News: Online Video Ads Preferred to Traditional TV Advertising

Pre-roll online video advertising is proving to be the most accepted form of advertising, rivalling the hegemony of TV as the consumer's most preferred advertising format. In the most comprehensive study yet into the perceptions of online video advertising almost twice as many viewers are likely to be 'extremely bothered' by traditional TV commercials as by online video advertising. One in four respondents (23 per cent) say they are 'extremely bothered' by traditional TV advertising compared to the one in eight respondents (12 per cent) who felt the same about online video advertising.

Marketing News: ONLINE CONTENT SELLS

Consumers browsing the internet say they are more likely to make a purchase if a website makes the effort to engage and entertain them through interesting and relevant content, new research reveals today. The online YouGov study, commissioned by APA, shows that 27 per cent of consumers have a higher propensity to buy online if the website offers more than product listings, whilst 28 per cent say that additional online content, such as editorial focusing on specific products, motivates them to make a purchase in-store. This is particularly true of 45-54 year olds, with 30 per cent more likely to buy online, and the same number in-store, if a website is more editorially led. Conversely the over 55s were found to be the least engaged by online content. Although this is unsurprising, as despite the rise of the "Silver Surfer", this age group is still wary of making online transactions and using the internet as a decision-making influencer. This is reinforced by the finding tha

Marketing News: UK manufacturing industry wasting £360 million a year printing web communications

New Pitney Bowes study finds poor printing practice by companies is hitting costs at a time when they need to watch the bottom line. UK businesses are losing an estimated £2 billion pounds a year due to "document wastage", the inefficient and sometimes unnecessary printing of work-related and personal materials in offices, a new Europe-wide study by mailstream technology specialist Pitney Bowes reveals. The report also found that, at a time when companies are looking to cut spending in the face of a recession, businesses in major European markets are costing themselves an estimated £11.6 billion a year by failing to adequately manage rising workplace printing costs – a trend it dubs "document wastage". The white paper, Counting the Cost of "Document Wastage" in Europe, pulls together industry and corporate data from across Western Europe, including teleresearch from European Top 1000 companies and figures from EU and governmental organisations.

Marketing News: HD:UK the emergence of the High Definition society

A new report from Experian®, the global information services company, shows how viewing UK consumers in High Definition reveals new insights into Britain's changing society. HD:UK the emergence of the High Definition society, challenges traditional marketing thinking and highlights the benefits for those brands that create a highly defined picture of their customers and the dangers facing those that don't when they find themselves 'switched to standby' by today's HD-ready consumers. Experian's HD:UK report identifies a number of new trends that illustrate how viewing customers in High Definition can benefit today's brands. The true 'Web 2.0 generation'? While younger, well-educated professionals were the early adopters of social networking sites and forums, analysis from Experian Hitwise reveals that people from disadvantaged groups in the UK who are now the most common social network users. The Mosaic consumer group, Claimant Cultures, a group that includes the most disadvant