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Marketing News: 20:20 MEDIA & ANALYTICS PROVIDES DIGITALBRAIN:SEARCH TO COSMETIC PROCEDURE CLINICS

SurgiCare, one of the UK's leading cosmetic and weight loss surgery providers, has selected 20:20 Media & Analytics, the provider of intelligent, analytics-driven search, to deliver PPC and SEO services. 20:20 Media & Analytics is using its combined knowledge of SEO and PPC to provide SurgiCare with strategically planned and managed PPC campaigns that will reduce the cost of each enquiry, while giving localised support to Surgicare's outreach clinics. Furthermore SurgiCare will be using 20:20 Media & Analytics' search marketing management suite DigitalBrain to allow intelligent investment in paid search, therefore reducing the cost of PPC enquiries.

Marketing News: Online businesses tell government to back off

Industry experts say that the government should take a back seat as online businesses push forwards.

Marketing News: Specsavers fires viral depth charge

BRITAIN'S most trusted optician¹ has slipped silently beneath the waves to launch its latest viral marketing campaign. Specsavers has created a 60 second pastiche of Wolfgang Petersen's classic 1980s U Boat epic Das Boot as the latest vehicle for its award winning² 'Should've gone to Specsavers' catchphrase. The subtitled film sees a grim-faced WW11 German submarine crew go to actions stations as they get a bit more than they bargained for. The viral short was directed by Cris Mudge of Mustard and shot on 16mm film at the Royal Navy Submarine Museum, in Gosport³. Specsavers Art Director Mark de la Rue explains: 'The script was written about 18 months ago but we didn't present it as we were focusing on other messages at the time. Cris was looking to do something different for a show reel, so we teamed up to create Sub.' The film has a cinematic feel, with the starring whale created using CGI. Specsavers copywriter John Crocker says it was a late decision to include German dia

Marketing News: Skillweb : Streamlining the home delivery process with the launch of a text and email alert tool

Skillweb is set to streamline the home delivery process with the launch of a text and email alert tool which can automatically update the consumer on the progress of a parcel including when a consignment is 30 minutes away.

Marketing News: Businesses still failing to embrace social media

Only 33% of businesses have a social media strategy in place, while 77% of companies are not yet engaging with their customers via social media channels, according to a survey conducted by Maginus, expert providers of integrated software solutions for multi channel retail & distribution companies.

Marketing News: Cath Kidston selects Maginus to support growth

Cath Kidston, the vintage homeware and fashion retailer, has selected Maginus, expert providers of integrated software solutions for multi channel retail & distribution companies, to implement Maginus e-Commerce to support the company's growth.

Marketing News: iris : New marketing strategy for Hope Education, Step By Step, Philip Harris, Davies Sports, GLS, AtoZ Supplies, WNW and Edco

Independent integrated agency iris has landed a multiple brief for Findel Education, the largest dedicated supplier of educational products in Europe, to redefine its digital marketing strategy for eight of its brands. The agency won the brief, which will be handled out of its Manchester office, following a competitive 6-way pitch and will be launching activity for: Hope Education, Step By Step, Philip Harris, Davies Sports, GLS, AtoZ Supplies, WNW and Edco over the next six months. Projects will see iris Manchester's dedicated digital operation working alongside each of the brands to define a digital strategy that drives traffic, sales and loyalty, in addition to taking some of the brands into the consumer market. The brief will see iris tasked with managing the brands' digital strategy, creative and front-end development support, search marketing including search engine optimisation and paid search, site analytics and monthly account management.

Marketing News: The internet offers all sorts of opportunities for businesses to diversify, target niche markets, service existing audiences and find new ones

It has become a business truism that a recession can be the mother of invention and that certainly seems to be the case for online businesses and the ways they are now using to market themselves. The current economic downturn has led to a wave of interest among SMEs in the best and most innovative methods to help them promote and sell their goods and services effectively and efficiently. This focus on the internet as a sales and marketing channel has been triggered by the growing numbers of people turning to online shopping because of the cost savings, convenience and choice the web offers. There is a mass of statistics that underlines the migration of shoppers to the web and the impact this is having on businesses that develop coherent digital strategies. According to the EU Commission, 57 per cent of UK consumers purchased an item over the internet in 2008 and in May, Verdict Research revealed online sales were up 13.3 per cent on last year. Another report by e-commerce exp

Marketing News: Marketing managers are already thinking about Christmas and many are looking to increase footfall over the Christmas period

Clash-Media has launched an initiative to help marketers boost sales over the Christmas period with short-term Online Lead Generation campaigns. The campaigns are designed to drive customer footfall and boost online sales in the run up to Christmas by targeting the most relevant audiences with money-saving offers and promotions, such as '2-for-1' and '10 per cent off' vouchers. Marketers will have the flexibility to implement campaigns to their own specification, for example they can opt for 'one day only' campaigns or run several voucher offerings side-by-side during the Christmas period. According to the Interactive Media in Retail Group, online shopping continues to grow despite the downturn as people turn to the Internet to find the best deals. While this is good for e-commerce margins, customer footfall remains low, and retailers are missing out on the opportunity to influence additional purchases. By using Clash-Media's Christmas OLG campaigns, retailers can promote m

Marketing News: Jellyfish nets Haymarket magazines Pay Per Click business

Haymarket Consumer Media has appointed Jellyfish to handle pay-per-click (PPC) campaign sites across a range of titles. Jellyfish, the UK's leading agency dedicated to paid search, will now handle paid search drives on a Cost Per Acquisition basis for specialist magazines Stuff, F1 Racing, What Car?, Autosport, Autocar and Gramophone. The agency already handles the PPC campaign sites for Haymarket's football monthly FourFourTwo and was awarded the work off the back of the existing activity.

Marketing News: Emailvision : Fourth consecutive quarter of accelerated growth

Revenues generated by Emailvision during Q3 2009 reached €7.63 million, representing a year on year increase of 38% (41% at constant exchange rates). This marked the fourth consecutive quarter of accelerated growth (+24% in Q4 2008, +25% in Q1 2009,+36% in Q2 2009), reflecting the success of Emailvision's market leading software service and the strong performance of its sales and support teams worldwide. During the third quarter, the group won 225 new clients worldwide (USA, Germany, UK, France, Switzerland, Belgium, Netherlands, Spain and Sweden).