Marketing News: Cath Kidston selects Maginus to support growth

News Release from: Fieldworks
02/03/2010
Cath Kidston, e-Commerce site, online growth, B2B, B2C

Cath Kidston, the vintage homeware and fashion retailer, has selected Maginus, expert providers of integrated software solutions for multi channel retail & distribution companies, to implement Maginus e-Commerce to support the company's growth.

March 3, 2010, Manchester – Cath Kidston, the vintage homeware and fashion retailer, has selected Maginus, expert providers of integrated software solutions for multi channel retail & distribution companies, to implement Maginus e-Commerce to support the company’s growth.

Maginus has improved efficiency by managing Cath Kidston’s stock control and warehouse environment. The new system enables the retailer to offer customers preferred delivery time slots, improving the customer service offering. Customers are getting their orders quicker and Cath Kidston is able to efficiently manage a business that is growing rapidly. Such initiatives have resulted in a significant increase in sales.

Maginus eCommerce has provided the website with increased flexibility and consistency. This allows Cath Kidston to increase bandwidth in busy times while ensuring that it only pays for what it needs. Paul Spinks, Managing Director at Cath Kidston, explained, “Our new site will support the business as it continues its expansion. The website needed technology, that will provide better integration between the website and the head office retail system, and we needed a solution that could support our warehouse.”

The technology has enabled Cath Kidston to dramatically improve the percentage of orders that can be dispatched on the same day that the order is placed. Also recent stock take results revealed only 0.1 per cent stock loss. This accurate stock data means the business can offer faster dispatch times and different delivery times slots.

Spinks added, “Our picking and packing accuracy has improved dramatically and this means our same day dispatch figures have increased to over 95 per cent. With the new system they can also offer customers a preferred delivery time slot such as; morning, afternoon or evening which has improved customer satisfaction.”

He continued, “The rollout of the technology is crucial in supporting our long-term business plans. We are expecting it to improve the stock replenishment process and we are excited at having more real-time transactional information across the business.”

Mark Thornton, e-Commerce Director, Maginus, said, “The implementation of this technology will help the business as it moves into an exciting new growth phase, allowing key departments to work together and deliver a true multi-channel offering to its customers.”

About Cath Kidston

Cath Kidston is famous for her vintage inspired prints on everything from clothing and accessories to a variety of homewares and home furnishings. Mixing the whimsical, the classic and nostalgic is what has given Cath Kidston a refreshing modern edge. Her passion for the past has shaped the design vision and the ability to translate this love into fun yet practical products has allowed this company to grow.

 The company was founded in 1992, when Cath opened the first shop in Notting Hill selling old junk furniture and vintage fabrics. This sowed the seeds for Cath to create her own distinctive fabric and product designs. There are now eighteen shops in the UK (eight in London, plus two concessions). We have also had successful store openings in Tokyo, Nagoya and Yokohama in Japan, which has led to wider global interest.

www.cathkidston.co.uk

About Maginus

Maginus builds intelligent software solutions that enable wholesale distributor, retailer or mail order companies to increase sales, improve customer service and build long-lasting customer relationships.

With the highest fit of any multi-channel solutions provider, Maginus provides a range of software and technology solutions that will meet all business management needs in a single integrated environment. Core solutions enable companies to maximise revenue, improve efficiency and enhance the customer experience from start to finish.

Over the last 30 years we have built up a vast depth of knowledge in supplying IT solutions to multi-channel retail and distribution companies. There is no major sector that we haven’t been involved in.

www.maginus.com