Marketing News: Jellyfish nets Haymarket magazines Pay Per Click business

News Release from: MarketingUK
21/10/2009
Haymarket Consumer Media ,Jellyfish, pay-per-click ,PPC, lead generation,Helen Trounce

Haymarket Consumer Media has appointed Jellyfish to handle pay-per-click (PPC) campaign sites across a range of titles.

Jellyfish, the UK's leading agency dedicated to paid search, will now handle paid search drives on a Cost Per Acquisition basis for specialist magazines Stuff, F1 Racing, What Car?, Autosport, Autocar and Gramophone. The agency already handles the PPC campaign sites for Haymarket's football monthly FourFourTwo and was awarded the work off the back of the existing activity.

The aim of the PPC campaign sites is to drive annual subscriptions, trial offers and gifts by linking people from the paid search ads to dedicated campaign sites, which are also being built and run by the agency. Jellyfish has already launched the www.stuff.magazine.co.uk and www.gramophone-magazine.co.uk campaign sites with the other titles to follow in the coming weeks.

Greg Roberts, business development manager at Jellyfish, said: “Following the success of the FourFourTwo PPC campaign, we are delighted to be given the chance to manage the accounts for six more Haymarket publications. Each title will have a bespoke Jellyfish campaign site optimised for PPC traffic, through which we aim to drive incremental subscription volumes on a CPA basis.”

Helen Trounce, direct marketing manager, Haymarket Consumer Media, added: “We are delighted to be working with Jellyfish on several of our major magazine brands. We intend our new Jellyfish sites to play a major part in our 2010 lead generation, and are excited about seeing the levels to which Jellyfish can increase new acquisitions for our business.”