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Marketing News: LINE UP HIRED TO PRODUCE HIGH ENERGY FILM FOR VITOL

Production agency Line Up is to create a new corporate film for The Vitol Group, one of the world's largest independent energy trading companies.

Marketing News: Australian Business has announced that Australialive will take place in the UK in September

Australialive, previously known as G'day UK is a month long celebration of Australian business, culture and food and wine in September, including a high level CEO Forum focussing on business opportunities in Australia. The 2010 Australialive UK activity will focus on building trading links between Australia and the UK with an additional focus on food and wine, tourism and the creative industries. The backers of Australialive are the Australian State Governments, Qantas, Tourism Australia and the Australian Trade Commission, Australian Business and the Australian High Commission in the UK. This year the event is sponsored by Australia's leading banks: ANZ, Commonwealth Bank, Westpac Institutional Bank and National Australia Bank. To celebrate the launch of Australialive, a new website (www.australialive.org) has launched giving more information on the opportunities for doing business with or visiting Australia as well details on forthcoming events.

Marketing News: Subject60 experiment reveals the naughty side of London

Volvo conducted a Pan-European behavioral experiment, disguised as a launch party for the all-new Volvo S60 to find out. The Naughty City Study appointed Paris as the naughty capital of Europe. "I observed people's behavior during all five events, and the Parisians clearly came out as the most self-centered, natural exhibitionists. The Parisians were flirting and posturing, making an effort to be caught by the cameras. They disrespectfully walked over arranged flowerbeds, and they sang naughty songs out loud in our karaoke car. It was quite lovely to see them act out their naughtiness", says Dr Katarina Graffman who has been traveling together with Lykke Li and Face Hunter around Europe with the Volvo Subject60 tour hitting Berlin, London, Milan, Paris and Madrid.

Marketing News: UKTI Announces Trade Mission to Tokyo Games Show

The trip is centered round the Tokyo Games Show and is designed for both traditional games development companies and those focusing on social gaming, mobile gaming and serious games.

Marketing News: Itracks Makes Tracks for Charity with Unique Fundraising Initiative

Itracks Makes Tracks for Charity with Unique Fundraising Initiative Saskatoon, SK, Canada – July 22, 2010 - Volunteers looking to voice their opinions about a range of new products and services being assessed by Canada's world leading online research company, Itracks, can now help charity at the same time.

Marketing News: Usain Bolt has announced he will not compete at August's Aviva London Grand Prix because of Britain's tax laws

Triple Olympic champion Usain Bolt has announced he will not compete at August's Aviva London Grand Prix because of Britain's tax laws. The 100m and 200m world record holder may not now compete in the UK again until the 2012 Olympics. New regulations mean the 23-year-old Jamaican could lose more money than he would earn from competing at the Crystal Palace Diamond League event. Athletes competing in the UK are liable for a 50% tax rate on their appearance fee as well as a proportion of their total worldwide earnings - which for Bolt, who earns millions from endorsements, could be hugely costly. HM Revenue & Customs won a case in 2006 brought by tennis star Andre Agassi. "I am definitely not going to run [in London]," Bolt told a news conference. Crystal Palace organisers had hoped to stage a three-way showdown between Bolt and his sprint rivals Asafa Powell and Tyson Gay.

Marketing News: Senator hosts successful BPMA Academy Open Day

Senator, the leading manufacturer of writing accessories, was the proud host of the most recent BPMA (British Promotional Merchandise Association) Academy Open Day, which took place at its dedicated production facility in Essex.

Marketing News: UKFast owner Lawrence Jones joins Manchester Camerata's Board

Lawrence Jones, founder of the Manchester-based web hosting firm UKFast, is the latest significant figure from the North West's business community to join the Board of Directors of Manchester Camerata, one of the UK's leading chamber orchestras.

Marketing News: Football stars help UKFast support the Right To Play

UKFast gets premiership stars onside to support football development in Africa. In the run up to this year's World Cup in South Africa, UKFast is teaming up with footballers in the North West to increase awareness of Right To Play. The international organisation offers hundreds of thousands of children and youths in disadvantaged communities the opportunity to build life skills and leadership through sport and play.

Marketing News: Sitecore's Dreamcore Europe Brings Together Web Content Management Community from Eleven Countries

Sitecore to hold inaugural European developer & partner conference 19-20 May in Denmark

Marketing News: "Small businesses and entrepreneurs are the dynamo that drives the British economy.

Established by the Dragons' Den entrepreneur The Enterprise Business Challenge is designed to support and encourage aspiring entrepreneurs and fledgling start-ups by making sure that those with innovative and robust business ideas get the support they need to progress. The Enterprise Business Challenge, which closes on July 2nd, requires each entrant to submit a written online proposal outlining their business case at www.peterjones.tv. Those looking to really impress have the option of completing a three minute online video pitch. Ten shortlisted candidates will then be invited to take part in Dragons' Den style face-to-face pitch, led by Jones and be made up of key investors and experts from the worlds of finance, marketing, human resources. The winner will receive £10,000 in working capital as well as advice and consultancy from leading firms including Olswang Legal, accountancy firm Grant Thornton U.K LLP, International trading advice from Alibaba, PR consultancy from B

Marketing News: Five-minutes highlights package of every match in next three seasons to run on Yahoo.co.uk, with syndication an option

Yahoo has struck a deal with the Premier League for the UK online highlights for the next three seasons. From the start of next season in August Yahoo, which is in final contract negotiations with the Premier League, will run a five-minute highlights package of every match on Yahoo.co.uk. Highlights will be available from midnight on Sunday after weekend matches and at midnight the same day for midweek fixtures. Virgin Media currently have the rights. Before that they were held by BSkyB, and before that by 3 and Vodafone jointly.

Marketing News: LBi's Chief Creative Officer Chris Clarke, will be hosting a debate on 'The Disappearance of Digital' to kick off the relaunch of BIMA

Chris Clarke will be chairing a debate with PHD's Head of Innovation John Willshire and Creative Partner Flo Heiss from Dare on Tuesday 27th from 6:30pm at the Hospital Club. To book your places please reserve at www.bima.co.uk/events.

Marketing News: Five archibald ingall stretton… creatives make shortlist for Guardian News & Media UK Young Lions Competition

Five young creatives at integrated agency archibald ingall stretton… have been shortlisted in the 'Guardian News & Media UK Young Lions Competition'. Two entries have been selected for the print category – the first from Laila Milborrow and Paul Pearson; the second from Kelly Lewis and Brochan Watts. And Holly Brockwell has been shortlisted for digital.

Marketing News: Protravel Director of Operations to cycle from Brighton to Barcelona in charity bid

Michael Chambers, Director of Operations at Protravel, the leading provider of travel related promotions solutions, is undertaking the gruelling challenge of cycling from Brighton to Barcelona in aid of Willen Hospice, a charity based in Milton Keynes that provides specialist care for people whose illnesses no longer respond to curative treatment.

Marketing News: P&MM appointed to handle Bose experiential brand launch roadshow

High-end consumer electronics brand, BOSE has secured the services of P&MM Events and Communications to provide an experiential brand launch roadshow to their dealer network across the UK and Ireland. P&MM will be providing BOSE with a fully managed and branded, production-led VIP event to 'launch' their market leading products to their eagerly awaiting dealer network. The event will take place over three weeks and will be hosted in boutique hotels where P&MM will fully dress the meeting space and transform them in to 'virtual living rooms'. This idea was conceived so that BOSE would be able to demonstrate their new products in an ideal context, thus providing an optimum sound and vision experience.

Marketing News: Liberal Democrats launch further online push as part of 'Labservative' campaign

A short film featuring a 'Labservative' candidate canvassing public opinion on his party's new ad campaign is launching today as part of an unbranded guerilla marketing and social media push for the Liberal Democrats.

Marketing News: Sitecore Launches Dreamcore 2010

Siecore announces annual conference for developer partners worldwide

Marketing News: Evolve and their four christmas venues for this December

Evolve are delighted to launch the first of our four christmas venues for this December.

Marketing News: UK & Ireland Twestival Returns To Join 175+ Global Cities In A 24 Hour Twitter Charity Party

On 25th March 2010, 27 cities and towns in the UK & Ireland are among the 175+ international cities – from Moscow to Bangalore – who are rallying around education for global charity Concern Worldwide. The events will be part of the 2nd Annual Twestival, a worldwide fundraising initiative that uses social media, particularly Twitter, to focus participants' talent and resources to benefit one cause on one day. The 27 UK and Ireland cities hosting an event stretch from Cornwall to Dundee. Every Twestival is organised entirely by volunteers, and 100% of ticket sales and donations go direct to support educational projects and use social media to track and show people exactly where their money goes. The events themselves whilst originally based on meeting up with local Twitter users, have an eclectic mix of activities and settings this year, ranging from an Idlewild DJ set in Edinburgh, karaoke in London and samba in Dublin.

Marketing News: Celebrity Cruises Positively Walk the Walk

Royal Caribbean's Celebrity Cruises has appointed independent communications consultancy Positive Thinking to drive registrations for its Celebrity SunWalk taking place on the 24th April 2010 in Southampton. In a bid to raise awareness and money for breast cancer and promote the launch of their latest ship Celebrity Eclipse, Celebrity Cruises has linked with UK charity Walk the Walk to organise the 5 and 10k event. Walk the Walk is most famous for its MoonWalk event, in which thousands of women walk through cities in their bras.

Marketing News: Toyota Motor Europe appoints P&MM for new Auris launch event

P&MM will create a launch event for the pan-European unveiling of Toyota's new Auris Hybrid model, due to go on sale in later this year. The eagerly awaited event, which will take place in Spain, is highly important as this is a strategic model in the Toyota range.

Marketing News: The England cricket team are to have a new sponsor - Brit Insurance

Brit Insurance to become sponsor of the England cricket team from January 2010

Marketing News: VisitBritain Invites The World To Enjoy An Adventure In Sherlock Holmes' Britain

Celebrating the release of "Sherlock Holmes," the new action-adventure mystery starring Robert Downey Jr. as the legendary detective, national tourism agency VisitBritain has joined forces with Warner Bros. Pictures to invite tourists to discover Sherlock Holmes' Britain – Past and Present – with a new campaign and online movie map, visitbritain.com/sherlockholmes and a free Great British Film Locations iPhone App. The campaign, showcasing locations with links to Sherlock Holmes and Sir Arthur Conan Doyle, comes as the new film premieres in London this week. As part of the partnership, VisitBritain will be working with the film's media and promotional partners globally to award Sherlock Holmes-themed trips to Britain that will include a stay at a luxurious Radisson Edwardian Hotel.

Marketing News: Dragon joins Bebo founder in the hunt for Britain's Smartest Businesses

TV Dragon Deborah Meaden, Bebo Founder Michael Birch and business advice site Smarta.com have joined forces in a nationwide search for the UK's smartest businesses. Scaling the length and breadth of the country, the Smarta 100 inaugural listing will discover and celebrate super smart small businesses that are traditionally overlooked. Smarta and their panel of top entrepreneurs (which also includes Pimlico Plumbers founder Charlie Mullins, Coffee Republic founder Sahar Hashemi and Smarta founder Sháá Wasmund) are looking for businesses doing something unique or disruptive, innovating in traditional industries, using efficient and ethical operating practices or making a special contribution to their community.

Marketing News: London 2012 Olympics - Opportunities for Retailers : 17 March 2010, London Marriott, Mayfair

With less than 1,000 days to go you need to be appointing your Olympic Champion now, you need to be aware of the road closures and public transport disruption that will be caused in the run up to and during the Olympics, the sales patterns, the supply chain challenges and the massive opportunities. London 2012 Olympics - Opportunities for Retailers is a one day high level conference that will offer insight and guidance from the key players, the organisations who are behind the planning and execution of this event, the people who you need to know.

Marketing News: Bigmouthmedia and Econsultancy : By engaging with customers you increase satisfaction, which is a proven way of generating repeat business and referrals

Bigmouthmedia and Econsultancy will reveal the results of the UK's first extensive survey into the use of Social Media and Online PR at a specially convened industry summit later this month. The results of the research, which will provide the most detailed data yet available on the extent to which UK companies have embraced social media, the methods of engagement currently employed and the value being derived from such activities, will be unveiled to an audience of invited delegates in London on November 25th. Organised by bigmouthmedia, the event will also see presentations from Facebook, Microsoft and Futurenet on the phenomenon's far-reaching impact upon the business world. The social media revolution has evolved from emerging trend to mainstream communications channel in a remarkably short space of time. Yet despite the increasing prominence of platforms like Twitter, until now there has been no solid data available on how companies are using it and the benefits they are de

Marketing News: Enjoy a 20% member discount on either our 'Basics of Bid Writing'' or the 'Masterclass in Bid Writing'

Enjoy a 20% member discount on either our 'Basics of Bid Writing'' or the 'Masterclass in Bid Writing' to be held nationwide between now and the end of January 2010. Skillfair presents you with the tendering opportunities, but what if you don't have the experience or the skills to win those bids? Aligned Solutions Ltd is one of the UK's leading bid writing consultancies. Consultants like you are winning business through our workshops. Lesley Renwick of Ella Consultancy says; I have won several bids thanks to the knowledge I gained with your courses. After I attended your Masterclass I tendered for and was awarded a contract from the Scottish Government. This was the first contract I had won for my own company.

Marketing News: Experiential initiatives such as active trial can remove barriers that other types of marketing cannot

Kerry Foods has appointed leading experiential agency iris Experience to help launch a new range of premium ready meals. The new range, which will launch in March 2010, will target consumers of ready meals, as well as more adventurous cooks who do not want to sacrifice flavour when they opt for a ready meal. iris Experience won the £500,000 contract following a competitive pitch. iris Experience has developed a nationwide active trial campaign for the launch of the range, which will target consumers in supermarkets, stations and city centres. The campaign will aim to encourage them to sample the products en route home and en route to purchase, as well as providing them with the opportunity to purchase there and then and follows successful active trial campaigns the agency has launched for clients including Kellogg's. The agency is also working on a guerrilla launch stunt, which will be revealed nearer to the time.

Marketing News: Combined Artists to produce the Final Draw for the 2010 FIFA World Cup South Africa

The Final Draw for the 2010 FIFA World Cup South Africa will take place in Cape Town on 4 December 2009 at the Cape Town International Convention Centre (CTICC).The entertainment lined up for the 90-minute live show will include the Soweto Gospel Choir, Beninoise singer-songwriter Angélique Kidjo and Johnny Clegg. Among these popular stars will be sports personalities who will arrive in South Africa to attend the Final Draw to see whom and where the 32 qualified teams will be playing. The event will be broadcast about 200 countries worldwide. "We are very proud to be a part of the Final Draw for the 2010 FIFA World Cup South Africa. It is an incredible opportunity," said Beverly Bryer, founder and manager of the Soweto Gospel cCoir. The choir will perform alongside Johnny Clegg, a well-known campaigner against the injustice of apartheid in South Africa who has been instrumental in putting the new South Africa on the map.

Marketing News: Xtract shortlisted for GSMA Mobile Innovation Asia Award

Xtract today announced the GSMA has shortlisted the company for its innovative flagship social intelligence product, Social Links, for the Mobile Innovation Asia Grand Prix Award for the second year in a row.

Marketing News: UK's No1 homes channel orders Nick Knowles vehicle alongside a second series of Celebrity Fantasy Homes

Britain's number one homes and gardens channel, Home, is continuing its mission to commission innovative, returnable lifestyle formats with a further two new commissions – a brand new format entitled Nick Knowles' Original Features and a second series of Celebrity Fantasy Homes. Produced by BBC Bristol Productions, 10 x 60' Nick Knowles' Original Features sees the popular DIY SOS front man unlock the genealogy and design DNA of houses across the UK as he helps families restore traditional features within their homes. Returning for a second 10 x 60' series, Splash Media's Celebrity Fantasy Homes proved to be one of Home's most successful commissions to date, doubling slot average thanks to its host Gaby Roslin who helped the likes of Lee Sharpe, Mica Paris and David Gest find their dream home in gorgeous locations. Both Nick Knowles' Original Features and the second series of Celebrity Fantasy Homes have been commissioned by UKTV's Director of Factual and Factual Entertainment,

Marketing News: Chinwag : Leading UK Firms Selected For New York Digital Mission

The Digital Mission to New York '09 (15-19 November 2009) is a trade mission for 21 of the UK's hottest digital firms, who will travel to the US for an intensive agenda of activities and the Web 2.0 Expo. In addition to the Expo, the Digital Mission includes an exclusive event at the British Consulate, a unique Doing Business in the USA masterclass, networking sessions and an investor roundtable discussion.

Marketing News: UKTV : Follow in Sir David Attenborough's footsteps and win a trip of a lifetime

Broadcaster UKTV has developed a landmark marketing partnership between Lonely Planet, the Natural History Museum and its factual channel, Eden, to promote an Attenborough season of programming and the Natural History Museum's new Attenborough Studio. Launching on 15th October, this reciprocal contra-based campaign will see all three parties promote a co-branded competition that offers one lucky winner the chance to follow in Sir David Attenborough's footsteps and win a trip of a lifetime to the ultimate awe-inspiring destination.

Marketing News: Platform enables fans to sing along and record at home

PureSolo, the developer of the online music store which lets people record personal versions of well-known tracks to own, keep and share, has partnered with FremantleMedia Enterprises (FME) to develop The X Factor branded karaoke for the official website at http://xfactor.itv.com/2009 which will allow fans to record themselves singing along at home. The service will deliver an immersive brand experience online, allowing fans to do their own preparations, recordings and performances from within the comfort of their own homes.

Marketing News: Former Fox Mobile Entertainment President to Reveal Key Digital Content Trends at Leading Communications Conference

TM Forum, the world's premier industry group focused on business effectiveness for the communications and media sectors, today confirmed Lucy Hood, former president of Fox Mobile Entertainment, is to deliver an exclusive keynote presentation at TM Forum's Management World Americas conference, taking place December 8-10, 2009 in Orlando, Florida.

Marketing News: Texaco fuels future Crystal Palace stars

Young Crystal Palace football Stars have been given a boost as the 2009/10 season begins as the Texaco brand's Star Rewards Crystal Palace Group Loyalty Scheme launches to benefit the Club's youth development program with the help of VCCP. All Eagles supporters are being invited to take part in the scheme which offers fans the opportunity to support Crystal Palace's Academy simply by filling up at Texaco service stations. When fans join the scheme they will be given a Crystal Palace branded membership card to use at Texaco service stations. Every time fans make a purchase and swipe their card they'll earn Stars which will go into a group kitty. The Club can then convert the Stars into money that'll go straight into funding the Academy programme, its players and facilities. VCCP have created the communications for the scheme which includes mailing packs for CPFC season ticket holders & members, joint branded loyalty cards, a website that will give members and insight into wh

Marketing News: Street art appears outside the offices of big name brands and London's ad agencies

Astute marketers in London will have noticed that they have become the target of an ambient street art campaign with messages appearing on the pavements around central London. The Marketing Communication Consultants Association (MCCA) has commissioned a set of reverse-clean graffiti art works to encourage agencies and clients to enter The Best Awards before the final deadline on October 8th

Marketing News: Mums in Control celebrate the second Working Mums Day

An annual survey carried out to mark Working Mums' Day (28th September) has shown that the Recession has been a positive experience for many mums who have started their own businesses. As the trend for more mums to become mumpreneurs grows, a the survey, carried out by Mums in Control, demonstrates that more than half of those questioned said they feel more secure since running their own business; while two in five said their profits have increased since the onset of the Economic downturn. Rachael Taplin, managing director of Mums in Control, said, ''Our Working Mums' Day survey shows that mumpreneurs are more in control of their businesses and their lives. Those who have seen an increase in profits over the last 12 months said that this was as a result of a greater focus on what they need to achieve to succeed.'' Taplin continued, ''The desire for more control extends to family life. Of those questioned, we found that 65 per cent of mums who run their own businesses are driven b

Marketing News: Line Up runs with brief from England Athletics

Production company Line Up is to begin filming two new coaching and mentoring films for UK Athletics (UKA) as part of a drive by the association to expand the skills sets of its 11,500 registered coaches. The new films, devised in partnership with England Athletics, will reinforce the principles and benefits of mentoring in coaching, and will demonstrate how to implement a 'Performer Centered Approach' to coaching.

Marketing News: Jeremy Clarkson has had manure dumped on his drive by eco-activists

The Top Gear presenter has had manure dumped on his drive by eco-activists. Love him or hate him, there is no denying that Jeremy Clarkson is very outspoken. It seems his opinions on global warming and his love of fast cars have now landed him in the sh…. manure. Activists from environmental group Climate Rush dumped two bags of horse manure on the driveway of Clarkson's home in Chipping Norton, Oxfordshire. They also held up a banner that read "This is what you're landing us in" as part of the protest. Protester Tamsin Omond, 24, said: "I love Jeremy, I love fast cars, I love progress, but I've learnt some things and those things terrify me. "'I learnt that climate change will make my future unrecognisable. I know I'll not have the same choices that Jeremy has now

Marketing News: Travalo are running a social networking search to find two faces to feature in their 2010 campaign

Medea International, the company behind the new Travalo fragrance atomisers are running a social networking search to look for a man and a woman to be featured in a national campaign in 2010. Could you endorse a product, are you the next Cheryl Cole or Thierry Henry? Are you photogenic with a unique look that could sell a beauty product to a nationwide market? Starting Monday 7th September 2009 Travalo from Medea International will be looking for two faces to feature in their national 2010 brand campaign. The competition will be featured on popular social networking sites; to enter all you need to do is upload a photo of yourself onto the Facebook (http://tinyurl.com/nysj8c) or MySpace Travalo page (http://www.myspace.com/497103047). Simple as that! The winners will get to be a model for the day and will be part of the Travalo 2010 campaign. The final images will be used throughout national media and popular beauty websites to promote Travalo, the modern fragrance atomiser. A

Marketing News: Pitney Bowes Opens European and Technology Solutions Centre

Pitney Bowes Open House Day-'A Vision of Your Future'-October 6-7 Pitney Bowes, the mailstream technology firm, has opened the doors to its state-of-the-art European Technology and Solutions Centre. Situated near Redhill, Surrey, and close to Gatwick airport, the new 20,000 square foot facility will be used both as a demonstration site for European customers and as a training centre for Pitney Bowes engineers. The company is marking the opening with consecutive Open Days on the 6th and 7th October. Titled 'A Vision of Your Future', the Open Days will give customers the opportunity to view the new state-of-the-art facility and to witness the latest Pitney Bowes technology in an Automated Document Factory setting.

Marketing News: The future of alcohol marketing?

Alcohol marketing is currently a hot topic, with new laws restricting drinks promotions now in effect in Scotland and the Parliamentary Health Committee due to issue a report on its investigations into the topic soon. Against that background, the ISP, as members of the Debating Group, is sponsoring a debate on drinks marketing to be held at the House of Commons on Monday October 19, 2009. The debate starts at 6.00pm. The motion to be debated is: 'Prohibition of alcohol promotions will not encourage consumers to change their behaviour and drink sensibly.' John Greenway MP will be in the chair. Speaking for the motion will be Elizabeth Crossick, formerly director for government relations and social responsibility at Brown Forman and currently chairwoman of the European Forum for Responsible Drinking (EFRD), and Simon Davies, currently marketing director of Molson Coors UK. Against the motion will be Don Shenker, chief executive of Alcohol Concern and another speaker, ye

Marketing News: PCG declares November 23rd 2009 National Freelancers Day, John Brazier

PCG, which represents the UK's freelancers, has declared Monday 23rd November 2009 National Freelancers Day in a drive to encourage everyone to acknowledge all freelancers, consultants and contractors and the contribution they make to the UK economy. The Day has been launched as part of PCG's tenth anniversary celebrations. John Brazier, managing director of PCG, commented: "We have seen a significant increase in the number of people opting to go freelance over the last ten years and today there are 1.4 million freelancers in the UK. PCG wanted to establish a special day for them and on National Freelancers Day we can recognise freelancing and celebrate the talents, achievements and worth of freelancers up and down the country."

Marketing News: London Eye's first ever TV commercial which aims to demonstrate how unique and immersive the 4D experience is

Integrated agency, frank the agency, has launched a TV campaign for its client the Merlin Entertainments London Eye to coincide with the launch of a spectacular 4D cinema experience. The launch of the TV campaign comes at an exciting time for the UK's number 1 paid-for attraction, who this week also announced a new brand identity. The London Eye 4D Experience is the first live action, 4D attraction film ever produced in the UK and contains the first ever 3D aerial photography over London. The film brings together a number of 3D filming styles: aerials, time lapse, live action and sophisticated visual effects such as wind, snow, bubbles and smells. Commenting on the launch, frank's Account Director Tristan Morris said "This incredible experience will further enhance the London Eye's position as an iconic attraction and a pioneer in consumer entertainment.

Marketing News: At Selfridges' Christmas shop, which opened on 8 August this year, sales rose by 43 per cent

Seasonal goods will also go on sale at Debenhams by the end of the month in a trend which began last month in the US, when Toys R Us and leading department store, Sears, starting selling Christmas products. The theory is hard-pressed shoppers may be willing to spend more spread over a longer period that they might otherwise do. And at Selfridges' Christmas shop, which opened on 8 August this year, sales rose by 43 per cent in its first week compared with last year. Geraldine James, the Christmas shop's head buyer, said: Customers don't have to wait until December to bring them out.

Marketing News: The biggest event that Belfast has ever hosted

The Tall Ships event in Belfast could boost the local economy by £10m, Lord Mayor Naomi Long has said. Tens of thousands of visitors are expected in Belfast for the four-day festival which begins when the 40-strong fleet arrives on Thursday. The festival in the docks area will include free activities, concerts, fireworks, continental markets and funfairs. The income could support around 550 jobs in the tourism sector. Councillor Long said economists calculated that every £1m of tourism expenditure supported 55 jobs. This will be the biggest event that Belfast has ever hosted and the single biggest event on this island this year, she said.