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Marketing News: Customer Experience: Sky Betting and Gaming Odds On Favourites To Increase Conversions

UK's leading online betting website invests in Tealeaf's Online Customer Experience solution to provide visibility of its web and mobile channels Sky Betting and Gaming, one of the UK's leading sports betting, poker, casino and bingo companies, has deployed Tealeaf's Customer Experience Management software, to give actual visibility into how customers are using the company's website. Using Tealeaf's advanced real-time insights, Sky Betting and Gaming is making informed improvements to the site to increase account sign-ups, making the site simpler to navigate for players and helping to achieve a better online gaming experience. Tealeaf's groundbreaking technology captures and records the website session of every single visitor to Sky Betting and Gaming's websites. This provides the company with a vast array of actionable information that is used to identify issues and investigate user behaviour. Sky Betting and Gaming uses this information to make the following improvements:

Marketing News: UK's leading home shopping jeweller launches 'Compton & Woodhouse Collectables' on Ideal World

Compton & Woodhouse, one of the UK's leading home shopping jewellery and collectables brands, is adding television home shopping to its current portfolio of media channels. In a deal brokered by media specialists Mike Colling & Company (MC&C), 'Compton & Woodhouse Collectables' is planned to be aired regularly on the Ideal World network.

Marketing News: DCH creates financial adviser microsite for Cofunds

Integrated advertising agency, DCH, has created a microsite for Cofunds, the independent platform for financial planning; http://promotions.cofunds.co.uk.

Marketing News: Hot New Wheels For Rammie

Derby County FC mascot, Rammie, will take to the road in a brand new personalised vehicle, following a two year sponsorship deal with Imperial Commercials Van Centre.

Marketing News: FIRST Again

Farnborough International Airshow embrace rich media publications to improve their trade communications

Marketing News: Sky Invests In Online Customer Experience Management to Increase Customer Loyalty

UK broadcaster extends use of Tealeaf to its online self service channel

Marketing News: Comments from Rob Pierre, MD, Jellyfish on the Yahoo!/Microsoft deal

One of the key points of the Yahoo!/Microsoft deal is that their joint partnership will run through Microsoft's ad centre. This announcement is crucial for the industry as it offers agencies and companies using search a consolidated platform to work from. If it becomes more accessible and actually facilitates their campaigns, then advertisers will start to use it more, thus increasing its revenue stream

Marketing News: Improve Digital and AOP promote 'New rules of revenue: online advertising 2010'

Online publishers under pressure to maximise their advertising revenue, are invited to participate in an Improve Digital (www.improvedigital.com) initiative. The ad network optimisation specialist is hosting an event with the Association of Online Publishers (www.ukaop.org.uk) at which industry experts will explore current issues around revenue-generation in the fast-paced digital advertising sector:

Marketing News: Xtract powers next evolution in mobile social intelligence with upgrade to Social Links

Xtract, the leading provider of social intelligence-based analytics solutions, announced today an upgrade to its flagship social intelligence platform, Social Links.

Marketing News: Airwide Launches Real-Time Loyalty & Profiling Solution

Airwide Solutions, (Hall 2, Stand B38) a provider of next generation mobile messaging infrastructure, applications and solutions today announced a Real-Time Loyalty & Profiling Solution that will enable mobile operators to drive incremental lifetime value across the subscriber base, including hard-to-reach prepaid customers.

Marketing News: Enterprise Resource Planning : Infor has launched its first global advertising campaign

Business software provider Infor has launched its first global advertising campaign in an attempt to go head-to-head with some of the world's largest vendors. The satirical campaign, featuring illustrations of 'Big ERP' fat cats by New Yorker cartoonist Steve Brodner, will appear in print, online and out-of-home, and is the first global push for Infor since its inception seven years ago. The campaign centers on the idea that companies traditionally offering business software, most notably Enterprise Resource Planning (ERP) software, have taken on a "big business" mentality - becoming bloated, uncaring and slow to respond to customer needs.

Marketing News: Powergirls Field Marketing - New Image TV - Ab Circle Pro and Total Core demos in John Lewis

Powergirls shape up in John Lewis Powergirls Field Marketing has been appointed by New Image TV to launch two additions to its fitness equipment range in selected John Lewis stores this January. Powergirls brand ambassadors will be demonstrating the unique "Total Core" and "Ab Circle Pro" products to consumers in-store on 30th January.

Marketing News: Powergirls Field Marketing - Simple Health & Beauty Ltd - Simple Derma sampling in 200 Boots UK stores

Powergirls – "Simple" sampling in 200 Boots stores nationwide Simple, the UK's No 1 Facial Skincare brand¹, has appointed field marketing experts Powergirls to conduct an in-store sampling campaign for its Simple Derma range of products. Especially developed to provide intensive relief for dry, sensitive skin that is prone to eczema and dermatitis, the activity will take place in-store on 26th & 27th February with Powergirls brand ambassadors introducing shoppers to the complete range via 15ml product sampling and exclusive £1 and £2 off coupons. The offer is exclusive to Boots customers until 23rd March 2010.

Marketing News: SPINNAKER WINS SCHOOL FOOD TRUST CAMPAIGN

Spinnaker has won a new campaign for the School Food Trust, targeted at school children in England, following a three-way pitch. The School Food Trust (SFT) was established in 2005 to promote the education and health of children and young people and improve the quality of food in schools.

Marketing News: Econsultancy named alongside Bloomberg, Google and News Corp as company to watch

Digital marketing publisher Econsultancy has been named in a list of 30 companies to watch in a report published by research company Outsell, Inc. The 'Information Industry Outlook 2010' includes Econsultancy in a list which also features Apple Computer, Bloomberg, Google, Hearst Business Media, LinkedIn and News Corp.

Marketing News: Customer service is much more than a tick box exercise

The current push by businesses to keep hold of their customers as they come out of the recession, could be given a boost with a new feedback software and consultancy package, which ditches the traditional tick box survey exercise and provides much more meaningful and relevant data.

Marketing News: High Demand Leads to New Intake on Digital Marketing MSc

Digital marketing specialist Econsultancy has announced that they have filled the first January intake for their market-leading MSc in Digital Marketing Communications, having launched the new intake date at the end of last year due to exceptionally high demand for places during 2009.

Marketing News: COMPANY WITH DIRECTION MAKES 2010 THE YEAR OF THE CUSTOMER

As 2010 sees customer service take centre stage and competition as fierce as ever within the corporate sector, the leading innovators in the signage industry, Scriptus, is expanding to extend its services to wayfinding consultancy, planning and implementation, along with corporate brand identity design, to help ensure clients leave their customers with a lasting impression from the minute they set foot on site.

Marketing News: Improve Digital moves into mobile

Growth of mobile advertising market leads online ad revenue optimisation specialist to introduce new mobile platform with US partner, Pubmatic

Marketing News: Media Momentum 2010 Awards, Call for Entries

GP Bullhound are proud to announce the launch of the 2010 Media Momentum Awards.The awards recognise Europe's fastest growing and most innovative digital media companies. The event is considered a key calendar date for the industry. The Top 50 companies in the 2009 list, collectively grew their revenue base from €380m to an incredible €1,103m in a three year period. Manish Madhvani, Partner at GP Bullhound and Media Momentum judge, said: "The Media Momentum Awards and top 50 league table has over the past six years become the industry barometer for the digital sector, and has established a reputation for identifying the European stars of the digital media industry. The quality of last year's entrants and attendees, meant the bar was set high for companies to make it into the top 50. It was great to see some ground breaking partnerships and deals announced off the back of last year's event. The 2010 Awards are set to be the most exciting yet."

Marketing News: Marco Pierre White Shows P&O Cruises Passengers, Young & Old, How To Get Cooking

Marco Pierre White will be travelling on board P&O Cruises superliner Ventura at various dates throughout the year and will be offering the chance for passengers to get up close and personal. Marco, who has a fine dining restaurant, The White Room, on Ventura, will be hosting cookery sessions for groups of up to eight adults and children in the theatre kitchen on board. The interactive sessions will involve participants joining Marco as he creates a series of Mediterranean dishes, including several fish dishes and sauces. Marco will also answer questions about the recipes, techniques and ingredients as well as giving away some tips of the trade from the man dubbed the godfather of modern cooking.

Marketing News: Confirmit enhances user experience for My MTV

Confirmit Horizons, the on-demand, multi-mode platform for customer feedback, employee feedback and market research, has been selected by Viacom Brand Solutions International (VBSI), a division of MTV Networks International (MTVNI), to support the rebranding of the My MTV consumer research panel. The creation of a new interactive survey for My MTV is expected to enhance the user experience and survey completion rates for 4,200 unique MTV panellists. This will ultimately improve the quality of insight gathered about young people for MTVNI advertisers and media agencies who want to get a better understanding of youth culture across Europe. The ability to create a bespoke survey template that's more engaging than a series of tick boxes was one of the main reasons for the selection of Confirmit, as was speed of development. The first survey to use Confirmit focused on music and was sent to panellists following a short implementation period of only six weeks, which also included some

Marketing News: Goldbuyerman.com launches with 'superhero-sized' ad campaign on ITV

£250k marketing campaign across terrestrial TV and online is the highest ever for a new goldbuying company. The UK's fast-growing gold-buying market sees a new player enter the market this month as goldbuyerman.com launches its service and website. With gold currently at an all time high, goldbuyerman.com will be paying superhero style prices for consumer's unwanted gold.

Marketing News: Coolpink : YORKSHIRE DIGITAL AGENCY TOPS THE SCOREBOARDS

Leeds based digital agency Coolpink has secured its place as the highest Yorkshire entry on the national Recommended Agency Register (RAR) rating an impressive score of 84% showing its the one to watch in 2010 and further establishing its position as digital agency of the North.

Marketing News: How Pay Per Click (PPC) works in the web advertisement world

Before we go into the way Pay Per Click (PPC) works in the web advertisement world, let us understand what PPC is. PPC is a model which is used for Internet marketing. It is a web advertising tool in which the payment is made to the host by the advertisers when their advertisement on the web receives a click. In the other case, the advertiser has to pay a fee to the search engine and other Internet publishers when his advertisement receives one or more clicks which bring traffic to his website. This advertisement model is called Cost Per Click (CPC). As far as the search engines are concerned, keyword phrases become very important for advertisers to bid on, and these keyword phrases are more connected with the market that the PPC advertisers are targeting, which bring the visitors to the page displaying the advertisement.

Marketing News: Online People Power is not just for Christmas

The success of the extraordinary online campaign that helped Rage Against the Machine pip Joe McElderry to this year's Christmas number one record is no one-off. New research published today by Euro RSCG Biss Lancaster amongst 1200 UK social media users reveals that more than 40 per cent say they feel less inhibited online. A quarter admit to having lashed out online about companies or brands, 16 per cent at their employers and 17 per cent have lashed out about their friends. Fourteen per cent have even posted compromising photos or information - rising to 19 per cent for men who seem more uninhibited than women online.

Marketing News: Stella Artois In Shop Front Stunt

Stella Artois is the latest brand to create a pop-up sensation to remind seasonal shoppers of the importance of the environment.

Marketing News: This Christmas Sapient London is doing something wonderful for local charity Crisis…

The organisation has made a film that tells the story of Turknstein - the bones of a turkey brought back to life. Its an important statement for the Sapient London team going into 2010 as it reaches further into the field of creative content, as well as demonstrating commitment to a new level of storytelling and craft. The animation was done by Nexus who have won multiple awards for creative storytelling across a range of media. This film is the digital version of a charity Christmas card across multiple channels to raise money for Crisis. Crisis has been helping single homeless people in London for nearly forty years, and is based very close to Sapients new home in Spitalfields, making it an appropriate charity partner for the company and its featherless (in fact nearly everythingless) friend.

Marketing News: Simon George of Thames Translations - getting your greetings right

How do you say Merry Christmas in the language of your clients? Planning on sending a Christmas card this year?

Marketing News: Boardman Bikes Launch 3D Bike Film

Boardman Bikes today premieres the web's first professionally shot 3D film on YouTube. Entitled 'The Commute', the film stars stuntman Rob Jarman putting the Boardman Pro full suspension mountain bike through its paces, against the breathtaking backdrop of Cwmcarn, South Wales. The 90 second film comes hot on the heels of the success of Channel 4's 3D week and takes advantage of the tens of thousands of 3D glasses given out across the UK in the past two weeks. The film takes advantage of a new feature recently launched by YouTube which enables a 3D film to be viewed using any of the different varieties of 3D glasses. The film has been set to work with the amber/blue glasses given out during C4's 3D week, but viewers can easily change this by selecting the relevant colour combinations for other glasses.

Marketing News: Starbucks UK and (RED)T hit the big screen to help fight aids in Africa

The greatest name in cinema advertising, Pearl & Dean today announces the appearance of Starbucks Coffee Company UK and (RED)™ on the big screen. The one week national campaign will commence on 27th November and will run across Pearl & Dean's 91 digital screens. Additionally, it will feature on the Vue foyer TV network, which appears in 50 sites nationwide. The advertisement is a reworked version of the distinctive red and white ad that has already run in the US. Slightly altered to suit the British market, the 60" advert will encourage coffee lovers to join the fight against AIDS in Africa by paying with their registered (STARBUCKS)RED Card at participating coffeehouses in the UK. By teaming with (PRODUCT)RED, Starbucks is working together with its customers to make a difference to the communities where its coffee is grown, helping to improve the lives of those living with HIV.

Marketing News: Augmented Reality Application for the iPhone connects mobile workers to the nearest and best places to work in London

When the city is your office and the options are endless, finding the perfect café or coffee shop to serve as your mobile workspace can be overwhelming, especially if youre in a hurry. WorkSnug.com, in association with Plantronics, has launched a groundbreaking application for the iPhone 3GS that guides mobile workers to the nearest and best places to connect to the Internet, all by simply holding up their phone. There's no 'clicking through' required; WorkSnug uses Augmented Reality so that users can see Wi-Fi hotspots and potential workspaces in their vicinity right on their screen alongside their real-life surroundings. Finding the perfect mobile office, that also happens to come with the best cappuccino in the city, has never been easier. "Work, in the traditional sense, has changed. It's no longer a place we go, it's a thing we do - we're mobile, and the city is our office," said Richard Leyland, founder of WorkSnug. "With the seemingly u

Marketing News: Polar bears suffer brutal deaths in tough new climate change campaign by Mother

The brutal impact theis having on the polar ice caps is illustrated in a shocking new ad created by Mother and directed by Daniel Kleinman on behalf of the climate change campaigners Plane Stupid. The ad was made on a shoestring using a volunteer crew. It opens on a shot of a city skyline, where some strange objects can be seen falling from the sky. Gradually the viewer is able to see that the objects are, in fact, polar bears. As the ad continues, the bears meet their brutal deaths, crashing against buildings, leaving a trail of blood, and landing on cars. The aim of the campaign is to make people consider the impact that taking even short flights can have on carbon emissions. It was inspired by the fact that an average European flight produces 400kg of carbon, which is the same weight as an average female polar bear. MPC created the computer-generated polar bears, using proprietary tools including PAPI which simulates falling and collisions in a realistic way. Its proprietar

Marketing News: Bright Giant, has embraced the video production company, SLV - Now Has The Vision

To complement Bright Giant's advertising and marketing expertise, SLV brings practical skills to all forms of video production. Over the past 25 years, SLV has supplied the nuts and bolts and crews to the broadcast industry, providing state-of-the-art equipment and personnel to leading terrestrial television companies including the BBC, ITV and Channel 4, and numerous independent content producers such as Tiger Aspect. The combination of Bright Giant's expertise with SLV's long production experience establishes a concern that is best placed to maximise the wide-ranging opportunities born out of the growing digital revolution within current budgets. Times they are a-changing so fast that it is almost impossible for manufacturing and service companies to fully comprehend and exploit the voracious appetite that is the Internet. The licence to "print money" through advertising that made television executives and press barons rich in the post-war years are long gone.

Marketing News: UKA Launches Online Coaching Community Site

Video production company Line Up and digital communications agency PixelScene team up to deliver new coaching website for UK Athletics. UK Athletics (UKA) has launched a dedicated coaching website offering media-rich content and on-demand video resources for 11,500 registered UK athletics coaches. uCoach (www.uka.org.uk/coaching) - designed by Hampshire-based Pixel Scene - features 12 on-demand coaching and mentoring films shot and edited by video production agency Line Up. The ground breaking coaching initiative will provide coaches with a one-stop shop for information about coach development, coaching qualifications, events, news and coaching resources. The site has been designed to provide an interactive online community for coaches, with regular new blogs, video and audio content planned for coming months. Coaches will also be able to login according to their existing qualifications, and then customise and filter content according to their specific needs.

Marketing News: New Design Council Film Charts 50 Years Of Design Innovation

London video production company Line Up has produced a new short film for the Design Council, celebrating 50 years of the Prince Philip Designers' Prize. The 10-minute documentary charts five decades of innovation in UK design. Presented by designer Adrian Westaway, the film explores the way design touches everything we do. It was shot in London over 24 hours at locations including the Royal Festival Hall, Charing Cross underground station, Habitat on Tottenham Court Road and the Paddington Waterside development. The film also visited the Brompton bicycle factory at Kew, in recognition of the fact that Andrew Ritchie, inventor of the iconic folding bicycle, was the 2009 winner of the Prince Philip Designer's Prize.

Marketing News: Kai Rooney - What's in the name?

A London-based translation firm is offering parents-to-be the chance to check the meaning of prospective baby names in other languages to avoid inadvertently causing their offspring future embarrassment. Celebrity couple Tom Cruise and Katie Holmes might have thought twice about naming their daughter Suri if they'd known that it means "pickpocket" in Japanese, "turned sour" in French, and "horse mackerels" in Italian, suggest Today Translations. For 1,000 pounds ($1,678), the company's linguists will carry out a "basic name translation audit" of names, checking their meaning in 100 languages, or more for an additional cost. While open to everyone, the firm said it expects the service is likely to attract celebrity clients, who are known for giving their babies unusual names.

Marketing News: Texas anyone? Applications for Digital Mission to South by South West interactive Closing Soon

Digital Mission to SXSWi is back for it's second year after the success of the mission to Austin in March 2009. The mission to SXSWi is a great opportunity to take advantage of the publicity and profile from a group of British companies attending SXSWi. The applications for the mission are open until Fri 27th November. The form is pretty painless and shouldn't take more than 20 mins to complete. There's also lots more info about the application criteria on the Digital Mission website. Plus, there's a melange of features to help develop relationships/partnerships with US companies, look into opening an office stateside and make valuable contacts for the future - not to mention brushing up on your industry knowledge. Digital Mission provides an opportunity for companies to expand their business or seek investment overseas, organised by Chinwag and the UK Trade & Investment (UKTI). Each Digital Mission has a range of activities planned with UKTI's network of consulates, sector

Marketing News: IMImobile in £8 million VC funding

A company that provides services to mobile operators and media companies has raised £7.8 million to fund organic and acquisitive growth. IMImobile, a specialist in mobile advertising, messaging platforms and music download technology, secured the money from investors led by venture capital (VC) firm Sequoia Capital India, as well as New York-based FirstMark Capital, an existing backer. London-based SPARK Ventures, which holds a 28 per cent stake in IMImobile following this round of financing, did not participate. The firm estimates its stake in the company is now worth £13 million, which would value IMImobile at £46 million.

Marketing News: New film lifts the veil on our food industry, exposing the highly mechanised underbelly that's been hidden from the consumer

The Soil Association is proud to be the official chief supporter of the release of Food, Inc., the smash US documentary which reaches UK cinema screens on 12 February 2010. The film lifts the veil on our food industry, exposing the highly mechanised underbelly that's been hidden from the consumer.

Marketing News: ExactTarget: new email opt-in laws coming to the UK

Following news today of email opt-in laws that came into effect in Germany potentially coming to the UK, Peter McCormick co founder and general manager of one to one communications specialist ExactTarget comments on the implications for digital marketers... This news should only be of concern to organisations that do not have the customer at the heart of their communications philosophy. Whether a marketing message drops into an email inbox, or via text or voicemail, each of those environments belongs to the consumer as an individual, and ultimately they should decide who gains and retains admission."

Marketing News: The British Council is looking to establish 'a graphic design services' supplier group to tend to its needs for the course of the next two years

The Manchester-based British Council is putting a £7m purse behind its efforts to recruit a new agency framework to provide the organisation with on and offline design and branding services. In a just-released tender document, the organisation, which markets itself as the nation's international cultural relations body, has announced that it is looking to establish 'a graphic design services' supplier group to tend to its needs for the course of the next two years, with the possibility of a one year extension. Tasks awaiting the recruited roster will include design across 'paper based products', web based graphics, campaign identities, illustration and display and exhibition work.

Marketing News: Joshua rebrands as brand response agency G2 United Kingdom

Joshua G2, one of the UK's leading integrated marketing agencies, is today rebranding as G2 United Kingdom. The change of name brings the agency into line with the rest of the G2 Worldwide network, part of Grey Group and a WPP company.

Marketing News: lovemoney.com: a new email platform from StrongMail to supply regular, personalised content to its one million subscribers

www.lovemoney.com, one of the UK's leading personal finance websites, has selected StrongMail On-Demand as its email marketing platform to ensure the delivery of regular, relevant and personalised email content to its one million customers. www.lovemoney.com relies heavily on email to communicate a wide range of personal finance information to its customers under the mantra 'have a better relationship with your money,' complementing its personalised social finance platform. Ensuring a better relationship means that email content must be highly personalised to individual customers based on their personal preferences and their most likely areas of interest.

Marketing News: Some interesting lessons for marketers to learn : Grant Keller, Managing Director – Europe, Acceleration

Most businesses have probably felt the pinch of the recession this year, and chances are that if you're a marketer this would have translated into a hacked marketing budget. Obviously this isn't ideal, but what it's done is separated the men from the boys and forced marketers to spend more wisely, measure more accurately and operate more efficiently. And during the course of it all there have been some interesting lessons for marketers to learn; of these, five stand out.

Marketing News: Consense has been appointed by Oxford-based wind farm developer, TCI Renewables Ltd

Following a competitive tendering process, Consense has been appointed by Oxford-based wind farm developer, TCI Renewables Ltd, to manage community consultation for a series of planned projects. Consense's role will begin prior to the scoping of each project and will support TCI through to post-submission of their applications. Work will include initial research and strategy development, managing public exhibitions, engaging with stakeholders, producing newsletters and other consultation materials, managing media relations, developing online consultations and handling enquiries. TCI Renewables is a leading independent renewable energy business that develops, builds and operates wind projects across the UK and North America.

Marketing News: BetClick, National Trust and Direct Golf appoint Epsilon

Epsilon International, the world's largest integrated email marketing business, has won a raft of new clients for its email marketing and integrated digital solutions business. As email marketing proves its value in the down economy BetClick, National Trust and Direct Golf UK have appointed Epsilon International as strategic digital services provider. Direct Golf UK hired Epsilon International to manage its fast-growing email volumes with a view to integrating email with SMS campaigns and their in-house CRM platform. Working with Epsilon's account management and technical consulting teams, Direct Golf aims to improve customer segmentation, targeting and campaign automation while benefitting from improved deliverability and reporting from Epsilon's DREAMmail platform.

Marketing News: A marketing kit is your chance to shine, impress, motivate and sell

For most businesses, especially high ticket items, your opportunity to sell to your audience increases when you impress them. A marketing kit is your chance to shine, impress, motivate and sell. A marketing kit goes way beyond what you can include on a business card or in a tri-fold brochure. It even expands on your sales or elevator pitch and it puts your credentials and sizzle in black and white—providing them with something to take away from a meeting or receive as a follow-up to a phone call. Whether your market is B2C or B2B, marketing kits can be powerful tools to winning over new customers and even sustaining current ones.

Marketing News: Auto Express and Shell Create Dream Role

Shell and Auto Express today launch an exciting initiative to find the UK's next top motoring journalist, called 'Write into gear'. The collaboration was borne following research that reveals almost a third of Brits surveyed (32%) think that motoring journalist Jeremy Clarkson has the best job in the world[i] and 75% are not in their dream job[ii]. The search starts today supported by a full advertising campaign across Dennis Publishing's major auto titles; Auto Express, EVO, Octane and iMotor, including digital support via publication websites and newsletters. A PR launch across print and broadcast media also coincides with the activity and online engagement utilising facebook and Twitter mechanics to increase public engagement and awareness.

Marketing News: The Organic Industry is to invest in its first ever marketing campaign

The Organic Industry is to invest in its first ever marketing campaign to help drive sales of organic products and promote the 'Organic brand'. Integrated marketing agency Haygarth has been appointed to run the activity following a four way pitch. The campaign will have three key elements: firstly to assist the Organic industry to secure EU funding and support; secondly to run an initial campaign using PR and digital to reinforce reasons to purchase organic products; and thirdly to undertake a three year integrated campaign including press advertising to promote the benefits of organic products and drive a 15% increase in organic volume sales.

Marketing News: TRIBAL FUSION LAUNCHES PREMIUM AND HIGH-IMPACT SITE SKIN AD UNITS

Tribal Fusion®, the digital marketing solutions company owned by Exponential Interactive, Inc.®, today announced the availability of Premium and High-Impact site skins ads, which offer a more dynamic and immersive rich media experience on publisher sites. By offering both traditional fixed placement site skins and new run-of-channel site skins, Tribal Fusion enables advertisers to avoid the time intensive skin customisation process while effectively extending the reach of rich media campaigns.

Marketing News: Seren : Marketing in the Noughties: your brand is your product

Catherine Lawford, Managing Director of Seren, a leading service design consultancy, considers how brands can survive and thrive in the internet age. It all seemed simpler in the past. Before the internet, there were obvious ways to communicate your message to a wide audience. Mass marketing opportunities were afforded by the likes of a limited number of national television channels with audience figures approaching half the population, and newspapers that were read and trusted by clearly definable social groups.

Marketing News: EntroPay encourages affiliate marketers not to dismiss the value of social networks

The recent launch of Forrester's U.S. Affiliate Marketing Forecast, 2009—2014 has highlighted some key trends and predictions for the industry. "Affiliate sites currently experimenting with social networks may be getting traffic from these sites but they are sending very few qualified leads to marketers," the report says. Because affiliate sites are typically paid by marketers on the sales they drive and not just on click-throughs to the marketer's site, few affiliates are finding that their experiments with social networking sites are producing much revenue for them at this point, the report adds.1

Marketing News: Battle Commences As To Who'll Become 'The Blue Lips Of 2010'

30 People From Across The Globe Vie To 'Lend Their Lips' And Boost Awareness Of Virtually Unheard Of Deadly Lung Condition. In little over two months just under 1000 of the 10,000 visitors from across the world to the Pulmonary Hypertension (PH) awareness raising website puckerup4ph.com have spared a photographic kiss of themselves in support of the PH community, with the hope that their lips would be selected to front a major global awareness campaign in 2010 to help defeat widespread ignorance about the lung condition. A shortlist of 30 'puckerers' from across the globe will now do battle via an online vote at http://www.puckerup4ph.com/ from today up until the 9th of October to determine who will become 'the blue lips of 2010'.

Marketing News: Bright Giant Now Has The Vision

Digital agency, Bright Giant, has embraced the video production company, SLV, to provide a perfect in-house solution for the creation of TV advertising campaigns and online video marketing. To complement Bright Giant's advertising and marketing expertise, SLV brings practical skills to all forms of video production. Over the past 25 years, SLV has supplied the nuts and bolts and crews to the broadcast industry, providing state-of-the-art equipment and personnel to leading terrestrial television companies including the BBC, ITV and Channel 4, and numerous independent content producers such as Tiger Aspect. The combination of Bright Giant's expertise with SLV's long production experience establishes a concern that is best placed to maximise the wide-ranging opportunities born out of the growing digital revolution within current budgets. Times they are a-changing so fast that it is almost impossible for manufacturing and service companies to fully comprehend and exploit th

Marketing News: Is Asco's name a deliberate combination of Asda and Tesco?

The first Asco store begins trading in October in Warrington on the site of a former Woolworths. It will have a blue fascia with white lettering and the strapline ''a real alternative'', following research which found shoppers were looking for supermarkets beyond the big four. Dave Laney, operations manager, would not comment on whether Asco's name was a deliberate combination of Asda and Tesco. ''We want to leave it as a bit of a mystery,'' he told The Grocer magazine.

Marketing News: SPINNAKER'S MILLION MEALS CAMPAIGN FINDS WINNER FOR SCHOOL FOOD TRUST

Lancashire pupil's surprise as design project transforms the way school meals are promoted to school children nationwide 12 year old Laura Doherty, a pupil at Haslingden High School, Lancashire has won the inaugural School Food Trust Million Meals campaign competition. Laura entered her innovative poster design into the national competition which was devised by leading UK design and marketing agency Spinnaker. It called on pupils across the country to help design an advertising campaign which would encourage a million more school children to enjoy a healthy school meal every day by 2010. The School Food Trust's Million Meals campaign is at the forefront of the work to increase school meal take up in schools nationwide and through that it aims to improve the health and wellbeing of school children. www.schoolfoodtrust.org.uk/millionmeals www.spinnakerdirect.co.uk