Marketing News: Powergirls Field Marketing - New Image TV - Ab Circle Pro and Total Core demos in John Lewis

News Release from: Powergirls Ltd
08/02/2010
Ab Circle Pro, Total Core, New Image TV, High Street TV, John Lewis, Powergirls Field Marketing, Pow

Powergirls shape up in John Lewis

Powergirls Field Marketing has been appointed by New Image TV to launch two additions to its fitness equipment range in selected John Lewis stores this January. Powergirls brand ambassadors will be demonstrating the unique "Total Core" and "Ab Circle Pro" products to consumers in-store on 30th January.

The Total Core and Ab Circle Pro are designed for home use and offers consumers a convenient and flexible system of exercise.  Live demonstrations have been chosen as the best method to promote in-store and effectively communicate the product benefits to shoppers.

Edward Chary, Retail Director at New Image TV commented, “we wanted an engaging, informative and fun method of educating consumers on the unique heal th and fitness benefits of our products - there really is no better way to achieve this than by demonstrating the products face-to-face, explaining how they work and allowing customers to ask questions.”

Powergirls brand ambassadors will be fully trained in all aspects of both products and located within the sports and fitness department in-store.  Consumers who purchase either machine will also be entitled to a host of additional extras including instructional DVD, balance ball and personal computer counter.

 Powergirls sales manager, Caroline Garbis says, “we love working with clients like New Image TV and our brand ambassadors really get into it, which always creates a fantastic atmosphere that shoppers really respond to.”

To review products on line visit – www.highstreettv.com