Marketing News: Powergirls Field Marketing - Simple Health & Beauty Ltd - Simple Derma sampling in 200 Boots UK stores
News Release from:
Powergirls Ltd
08/02/2010
Simple Health and Beauty, Simple Derma, Sampling, Powergirls Field Marketing, Alberto Culver, Field
Powergirls – "Simple" sampling in 200 Boots stores nationwide
Simple, the UK's No 1 Facial Skincare brand¹, has appointed field marketing experts Powergirls to conduct an in-store sampling campaign for its Simple Derma range of products.
Especially developed to provide intensive relief for dry, sensitive skin that is prone to eczema and dermatitis, the activity will take place in-store on 26th & 27th February with Powergirls brand ambassadors introducing shoppers to the complete range via 15ml product sampling and exclusive £1 and £2 off coupons.
The offer is exclusive to Boots customers until 23rd March 2010.
 Simple Derma
Simple Derma is a unique and innovative range of products ideal for very dry, sensitive skin and is suitable for those prone to eczema and dermatitis. As with all Simple products, the Simple Derma range contains no perfume, no colour and no harsh chemicals so is suitable for all skin types, even the most sensitive. What’s more, it is clinically proven to show results in just four days². The Simple Derma range contains a unique combination of ingredients. Natural Aquaxyl™ is a moisturising plant ingredient that deeply hydrates and restores the skin’s natural moisture levels while Canola Oil replenishes, soothes and protects. All products in the Simple Derma range are dermatologist approved, hypoallergenic and suitable for the whole family.
Powergirls sales manager, Caroline Garbis says, “Our expertise in the health and beauty sector, especially supplying demo and sales teams in Boots, makes Powergirls an ideal choice to promote this fantastic product range. Established 50 years ago, Simple is a well known brand and the Simple Derma range was introduced in January 2008. We are confident of a positive response from shoppers and an excellent return from the campaign.” Notes to editors: ¹ IRI Non-Medicated UK Facial Skincare units 52 w/e 26th December 2009 ² Claim applies to Simple Derma Cream and Lotion. Alba Science Ltd, November 2007 Powergirls offer a national field marketing service across a wide range of UK industries. A vibrant company with over 25 years experience, Powergirls complete over 6,500 activities each and every month including food sampling, electrical promotions, makeovers, product launches, skin care promotions, leafleting, market research and mystery shopping. You can also visit the Simple website at www.simple.co.uk.
|
