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Marketing News: How to manage your reputation by effectively handling a crisis

Public Relations is no longer just about event management or seen as a tool to promote the good image and good name of companies. It is now recognised as playing a crucial role in the success of any business and is the custodian of the business's reputation, especially when the business is faced with a crisis.

Marketing News: Best selling diet, slimming and obesity expert opens Harley Street clinic

Get into the Spirit of Spira The Spira Clinic diet is a fast, safe, healthy weight loss programme created by celebrity diet doctor and expert nutritionist, Dr Michael Spira.

Marketing News: 3sixteen Double Marathon Walk Raises Funds for Charity

Intrepid Account Manager Tina Connolly, from marketing company 3sixteen, has successfully completed the Caledonian Challenge 2010. Tina and her team raised over £11k for completing the challenge of walking 54 miles in 24 hours.

Marketing News: The next stage in professionalising Beauty, Nail, Health and Skin Care is upon us.

Our organisation, the Services SETA has been hard-at-work creating a "University of Work" model for our 37 Industries, where Beauty, Nail, Health and Skin Care is one of those Industries we are responsible for. The principle is simple, namely that if an individual has worked hard enough to achieve a qualification at NQF 4, 5 or 6 they should be treated with the respect they deserve instead of being marginalised by a bunch of academics who have never worked a day in their lives and who have managed to monopolise the world of Degree's and Post-Graduate Degree's to the extent that working people are treated as inferior to those who leave school and immediately register for Degree's and then Post-Graduate qualifications such as Masters and PhD's. The World of Work, our world is saying NO. We are giving notice of our intention to take back the terms "Under-Graduate Degree, Masters Degree and PhD" and put those instruments of recognition back in the hands of civil society where they be

Marketing News: MAYTECH SUPPORTS SALES DRIVE WITH BERKELEY PR

Maytech, a provider of professional FTP hosting solutions, has signed a contract with technology specialist Berkeley PR to implement a UK PR programme to support its sales drive in the latter half of 2010.

Marketing News: BERKELEY PR OPTIMISES INFORM'S UK GROWTH PLANS

German developer of supply chain optimisation software, INFORM has appointed technology specialist Berkeley PR to raise its profile in the UK to support the company's ambitious growth plans for the region.

Marketing News: The Sweet Smell of Success

Victoria Lawrence from Haygarth was one of the many impressive runners to complete the London Marathon, but she was determined to raise as much as possible for her chosen charity the Rainbow Trust.

Marketing News: Acquisition of Computer Warehouse Assets by Square Group Ltd

Square Group Ltd, the highly successful Apple reseller based in London, Midlands and Home Counties has today announced its acquisition of certain assets of national Apple reseller Computer Warehouse, including its brand name. Computer Warehouse has been supplying Apple products and services for over 23 years, by way of mail order, web and retail. Computer Warehouse has built a reputation of first class service to its 250,000 strong customer base over the years. Jonathan Cole, Chairman of Computer Warehouse Ltd had the following to say: "I am delighted that Square has added the Computer Warehouse brand to its growing group of companies. They will be able to deliver the first class service our customers have come to expect from us over the years and with their retail and business experience will be able to address the needs of the new generation of Apple users."

Marketing News: Galliford Try Renewables Appoints Consense for Consultation Management

Consense has been appointed by the renewable energy team of one of the UK's leading construction and house building groups, Galliford Try, to manage community consultation for a series of planned wind farm projects.

Marketing News: Charities need to be bolder and braver online : a comment piece from Elly Woolston, MD at charity direct marketing specialist DMS

The maturing of the online space has meant that we are increasingly finding comfort in tried and tested methods, rolled out time and time again. This often results in multiple brands using similar approaches to fish in the same shrinking ponds, and this should be a cause for real concern. For charities this is especially concerning. As a sector, we have not on the whole been at the forefront of digital innovation although we have now embraced the breadth of opportunities the online world presents. However, for those charities not currently embracing bold and brave digital marketing, capturing the hearts and minds of the increasingly astute, demanding donors will be difficult. This would be a sad development for the charity sector, especially as it has been built on the lessons that consumer brands are only just getting their heads around.

Marketing News: Incorporatewear wins Contract for Coventry Building Society

Incorporatewear Ltd has successfully won the tender to provide corporate clothing to 500 staff across Coventry Building Society's branch network. Coventry is the UK's third largest building society with over 1 million members. Its branches, spanning from Sheffield in the north to Oxford in the south, are currently undergoing an extensive refurbishment programme, which represents a considerable investment by the Society in face-to-face customer service.

Marketing News: Jinny Software & Seeker Wireless Sign Partnership

Jinny Software, a leading global supplier of messaging, media and mobile advertising solutions to mobile network operators, announced today that it has signed a partnership with mobile phone geolocation and zone detection specialist, Seeker Wireless, to collaborate in the development and delivery of mobile location-based advertising to the market.

Marketing News: PR : Nearly 70% of adults still don't know what Twitter is

Social media are very effective (and probably indispensible) personal branding tools. But they aren't the final word. In fact, nearly 70% of adults still don't know what Twitter is. That's a lot of people who aren't reading your tweets. So forget about social media for a minute and try these 4 forgotten (but effective) personal branding techniques.

Marketing News: Elmscott appoints 3:nine Communications to broaden scope

Marketing communications agency Elmscott, whose clients include Regus Offices, Newmark, The Oceanico Group, and Lambeth College, has appointed 3:nine Communications to raise the agency's profile after a three-way pitch. Elmscott was established in 1997 as an advertising agency and initially specialised in the travel, property and recruitment industries, building up a roster of clients including The Romanian Tourist Office, Fred Olsen Cruises, and The Co-op Travel Group. Since then the company has broadened its services to include marketing consultancy, creative design and brand strategy and has developed expertise in the education, facilities management and public sectors offering complete marketing communications solutions.

Marketing News: The African Press Organization strengthens its position as a leading African related news distributor

The African Press Organization, which owns a media database of 25,000 contacts and the main African related news online community, has just announced a strategic partnership with PR Newswire, the world's leading news distributor. This partnership allows the African News Organization to strengthens its role of an African related news distributor.

Marketing News: PRCA launches group to bring SMEs together

The PRCA have launched a group to bring together its 120 member agencies that can be classified as SMEs. The group will act as a forum enabling these organisations to pool resources, address common issues and share best practice. John Starr, Managing Director of Clareville Communications is chairing the group. He commented: "Compared to the larger players, SMEs have a very different experience within what remains a highly competitive industry. We hope that the SME group will provide a space in which members can draw on each other's knowledge to improve their own service offering so that they can grow in future."

Marketing News: Does Your Town Have What It Takes To Be The First Walt Disney World Twinned Town?

Do you think your town is the most magical place to live? Does it have a touch of sparkle that makes it stand out from a crowd? Walt Disney World Resort in Florida, the place where dreams come true, is searching for a UK town, village or city to become its first official "twin town" so now's your chance to tell the world why your home town is so special. The winning location will be announced as having official "Walt Disney World Twinned Town" status and arrangements will be made to hold a magical Disney party in January to celebrate the twinning.

Marketing News: 'Agenda' is likely name for merged Age Concern and Help the Aged

New brand expected to be unveiled within weeks 'Agenda' could be the new name of the charity formed by the merger of Age Concern and Help the Aged. The charity, which employs about 2,500 staff, was registered in April under the temporary name Age UK. It is expected to unveil its new public name within weeks, and a spokesman confirmed Agenda was under active consideration. It is being looked at and staff have been consulted on it, he said. But no final decision has been taken yet.

Marketing News: Diffusion is a finalist for New Consultancy of the Year at this year's PR Week Awards

We've had some fantastic news this week with confirmation that Diffusion is a finalist for New Consultancy of the Year at this year's PR Week Awards. The category looks at a number of criteria including staff and client growth and retention and against a tough economic climate, we have been fortunate to have grown to a 12-strong agency working with a range of amazing brands and exciting start-ups. However, what we believe makes us stand out even more is our commitment to PR innovation and a pioneering approach to integrating digital, search and traditional media relations at the heart of our communication campaigns.