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Other Research

Marketing News: Research : Vox Pops : Do you have research insights and findings that need bringing to life? : £999 service

We at Vox Pops have a unique team in house of researchers and video producers. We take existing research findings and communicate the key consumer messages in a creative and visual manner. We also undertake original video based research and produce research films that are documentary in style. We have a special, cost effective package that is designed to give you video soundbites and quotes that you can use in a presentation to support your research and the points you are trying to make.

Marketing News: UK Poll, Parliament, General Election, Economic Outlook, MP Expenses

EasyInsites and the Surrey Chambers of Commerce release survey results Parliamentary privilege should definitely not be used as a way for MPs to avoid prosecution for inappropriate expense claims, say Surrey businesses

Marketing News: Research : Cinema Advertising Association appoints Harris Interactive

The Cinema Advertising Association has appointed leading market research company Harris Interactive to conduct its ongoing subscriber Film Audience Measurement and Evaluation (FAME) and Film Monitor research studies. The FAME contract was previously held by TNS, while annual Film Monitor was provided by BMRB. FAME, conducted on an annual basis, provides cinema film and media industry subscribers with details on the UK's film and cinema-going habits. It includes details such as average party size, frequency of visit, and other entertainment viewing habits, including DVD purchase and home viewing of movies through download. FAME also provides information on attitudes to cinema advertising. Sister study Film Monitor reports on a quarterly basis, providing audience profile information on the latest film releases for media planning.

Marketing News: Boots Opticians expands customer care measure programme

Boots Opticians is expanding its Customer Care Measure (CCM) programme with Empathica, a customer experience management expert, across the newly merged business with Dollond & Aitchison (D&A). The CCM programme will provide valuable customer feedback that aims to help Boots Opticians to further improve its customer service offering across the whole business. D&A, founded in 1750, merged with Boots Opticians in May 2009. Boots Opticians has utilised Empathica's unique customer experience measurement programme for over 18 months and, following a successful trial, the decision has been taken to expand the programme. Empathica's customer experience management programme will work by inviting a random selection of customers to give feedback on key elements of the customer journey, for example: the store environment, speed of service, how friendly and helpful the staff are, whether customers felt they were offered good value for money and whether they enjoyed their shopping experience.

Marketing News: MidlandHR : Survey shows pay and benefits are not the key to performance

A survey launched today identifies the contributory factors to employee engagement. An independent survey launched today by HR, payroll and talent management solutions provider, MidlandHR, has identified the contributory factors to employee engagement. Despite many organisations assuming that flexible working hours, good pay and benefits are fundamental to it, the study found these to be the three least important reasons. Adding weight to this, nine out of ten (92%) respondents expressed that employee engagement is key to organisational performance.

Marketing News: Organisations yet to discover the benefits of predictive software

New research indicates that organisations are yet to fully understand the benefits of predictive software in improving employee engagement. New research commissioned by HR, payroll and talent management solutions provider, MidlandHR indicates that organisations are yet to fully understand the benefits of predictive software in improving employee engagement. Four out of ten respondents (40.5%) were unsure of its role even though a staggering nine out of ten (92%) believed that employee engagement is key to organisational performance. Despite this, half (49.5%) of those surveyed do see it as providing information that can be used as an indicator.

Marketing News: Wake-up call for UK organisations as new study reveals big shortfall in agility

Fewer than one in four UK organisations are fully equipped to react to changes in today's fast changing, competitive marketplace, new research reveals. Only 22% of organisations have the necessary 'agility' to respond quickly to customer demands, adapt to solve problems or offer flexibility in their approach. Overall the study shows that agile organisations have higher productivity, sales growth and satisfaction than non-agile organisations.

Marketing News: How to motivate your people, improve customer loyalty and boost profits

A third of organisations have slashed customer service training this year – but with Christmas looming it could spell trouble at the tills. The "slash and burn" approach to cost cutting could damage relationships with customers at a time when competition is fierce and high satisfaction levels are vital to survival. That's the stark warning issued today by the Institute of Customer Service following its recent poll. The Institute found 30% of organisations surveyed have cut investment in customer service training and 21% have laid off customer-facing staff in 2009. That is despite the Institute's research that companies with a reputation for service excellence and committed frontline staff have a 24% higher net profit margin than same-sector rivals who do not enjoy similar standing, and can achieve 71% more profit per employee.

Marketing News: e-Spirit reveals the five biggest marketing blunders

e-Spirit has released the findings of a poll to find the most high profile marketing gaffes caused by mishaps with campaign content. The UK-based poll, placed by the content management provider, saw a marketing campaign from American beer Coors uptake the number one position. Marketing campaigns are instantly beamed around the world and the survey was carried out to highlight how costly these blunders can be. e-Spirit warns that businesses need to take care when publishing material or they could face a similar fate.

Marketing News: The Loyalty Practice : Women are twice as loyal to their favourite fashion brand as men.

23% of Brits consider themselves a bit less or much less loyal to brands, versus 9% who consider themselves much more or slightly more loyal, according to a new survey commissioned by The Loyalty Practice at HS&P. The survey was conducted by fast. MAP Consumer Voice Panel in August, to identify trends in consumer buying behaviour, and quizzed Brits on how their loyalty has changed, if at all, over the last 12 months. The study also revealed that there is almost no loyalty within the travel sector, which received only 3% of votes, compared to supermarkets, which 33% of respondents said were the outlets they were most loyal to. Other findings include: When it comes to age, over 60's are unlikely to switch banks, where as younger generations put stronger emphasis on their favourite phone or internet provider.

Marketing News: TNS has launched a tool that claims to provide clients with an 'early warning' of rival ad campaigns,

In the UK, TNS has launched a tool that claims to provide clients with an 'early warning' of rival ad campaigns, and which it says 'bridges the gap' between ad pre-testing and tracking. The new Mercury system uses a media intelligence system to alert the team the day after an ad launches on air. This new ad is immediately tested by TNS's online panel of 130,000 respondents, who are assigned ads at random during a seven-day interviewing period.

Marketing News: Public sector lacks understanding on employee engagement

New research launched today by HR, payroll and talent management solutions provider, MidlandHR, has found that almost half (47%) of today's public sector business leaders do not understand how to engage their employees. The study, Investigating Employee Engagement and Predictive Analytics, surveyed the opinions of over 100 business leaders in UK public, private and charity sectors. The survey revealed that while public sector organisations unanimously agree that employee engagement affects employee performance, alarmingly, only half (53%) understand the level of engagement of their own employees, while nearly two fifths (38%) admit to not understanding how to engage employees.

Marketing News: Employee engagement is key to performance and retention

*New research shows just under half of organisations are still in the dark on engaging employees* An independent survey launched today by HR, payroll and talent management solutions provider, MidlandHR, has found that despite the vast majority of organisations agreeing that employee engagement affects employee retention and overall organisational performance, almost half (49%) don't understand the level of engagement of employees or indeed how to actually engage them (42%). Astonishingly, nearly two in five (38%) organisations don't recognise the importance of assessing employee opinion.

Marketing News: ONLINE VIDEO DEALS IN DECLINE

The online video sector is suffering a severe downward trend, catalysed by the recession and market saturation as a myriad of competitors fight for market share, according to a new report from the Direct Marketing Association (DMA) and StrategyEye. However, the report also highlights technological advances and changing consumer behaviour as providing new opportunities for advertisers. The report shows a decline across all deal areas within the sector. Venture capital activity was hardest hit with deals down two thirds year-on-year in the first quarter of 2009. Merger and acquisition deals across the online video sector were also down by 50 per cent on 2008 with markedly less M&A activity in the online video space than in other digital sectors. Partnerships also decreased by half in 2009 compared to the first quarter of 2008.

Marketing News: One in three consumers are looking for promotional offers more than they were a year ago

Promotional responsiveness of shoppers highlights how the recession is tightening its grip across all social classes- Key findings: • One in three consumers are looking for promotional offers more than they were a year ago • 77% say they have used a coupon for supermarket shopping • 34% of AB shoppers are stocking up on products on promotion • 29% of AB shoppers buy more store branded goods rather than mainstream brands • 15% of AB consumers are shopping at discount supermarkets