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Marketing News: Minicom Digital Signage is Launching DS Vision™ Digital

Minicom Digital Signage is launching its new solution platform which allows advanced media distribution, as well as network based control and monitoring capabilities of multiple remote displays - DS Vision™ Digital. DS Vision™ Digital is a powerful solution that distributes real-time digital non-compressed full HD content to multiple terminals and enables remote management with Proof–of-Performance technology.

Marketing News: ZBD's epaper solution selected for Magyar Telekom's 'Future Store' project

ZBD's electronic shelf labels have been selected as one of the innovative technologies that will be showcased within Magyar Telekom's T-City 'Future Store' project, a new initiative designed to present customers with some of the latest and most exciting technological innovations. ZBD's displays have been implemented within the new Coop store in Szolnok, Hungary, which forms part of the smart city programme T-City, launched by Magyar Telekom, Hungary's leading telecommunications service provider, and the city of Szolnok earlier in 2009.

Marketing News: Betfair launches iPhone betting app on the App Store

Betfair, home to the world's largest betting community, today announces the availability of its betting exchange iPhone App within the App Store. This makes Betfair the first established betting company to release a sports betting App on the platform. Initially available in the UK and Ireland to Betfair customers, the App brings the Betfair betting experience to iPhone, iPod touch and iPad users, in an engaging and exciting way – making full use of the handset's functionality.

Marketing News: Remote Device Management solution with Proof of Performance @ ScreenMedia Expo

Minicom Digital Signage Reveals Remote Device Management (RDM) Technology for Digital Signage Displays at Screen Media Expo 2010

Marketing News: Joanna Lumley to front £2m Müller Vitality campaign

Actress Joanna Lumley will front a new £2million marketing campaign to promote probiotic yogurt Müller Vitality. The campaign will run from next week over a three-month period through to June, including TV and press and is developed to appeal largely to the 55-plus age group who enjoy a full and active life and for whom maintaining good health through balanced meals is the priority. Jonathan Dee, Müller Dairy's interim marketing director, explained: "The key to releasing the full potential of the functional yogurt and yogurt drink sector is to cut through the confusion and scepticism which has been holding back the sector. We need to ensure consumers understand what's different about the brand and what the benefits are and this is exactly what the new Vitality campaign sets out to do."

Marketing News: Billington Cartmell : Lucozade Sport is backing its sponsorship of the England football team with a £15m marketing campaign

Lucozade Sport is backing its sponsorship of the England football team and ITV's World Cup coverage with a £15m marketing campaign. The Fuelling England's Roar campaign is the biggest for Lucozade Sport to date, including digital and social media activity, as well as an iPhone app. Consumers are being encouraged to buy Lucozade Sport, the official sports drink of the England team, with an on-pack promotion giving away England team shirts, flags and caps. The campaign, created by Billington Cartmell, is based around texting promotional codes.

Marketing News: Confirmit Boasts Unprecedented New Business Growth in 2009

Confirmit, the leading global software vendor for Customer Feedback, Employee Feedback and Market Research announces record-breaking new business in 2009. Over the past year, Confirmit achieved more revenue from new customers than any previous year in the company's history, and experienced its highest quarterly revenue during the fourth quarter. "2009 was an outstanding year for Confirmit, from both product development and financial perspectives," said Henning Hansen, President and CEO, Confirmit. "Our industry-leading product release gave several new clients the confidence to sign seven-figure USD contracts with Confirmit, enabling the company to achieve double-digit EBIT margins for the year despite the challenging financial environment." Launched in January 2009, the Confirmit Horizons platform fueled Confirmit's unprecedented 2009 growth. The huge success of this first fully on-demand, multi-channel platform for feedback and Market Research applications yielded record number

Marketing News: Concave Sports, backed by football legend Kenny Dalglish, has hired Renegade Media

Manchester-based Concave Sports, the global football boot manufacturer, worn by players including Manchester United and Republic of Ireland international John O'Shea, has appointed Gloucesters Renegade Media. Concave Sports, backed by football legend Kenny Dalglish, has hired the agency to undertake a mix of traditional PR, social media and search engine marketing to promote its range of football boots across all media channels. Renegade will also create and manage regional events to promote the brand's "Kicker Tube" concept and engage bloggers in the real world, both to be supported by an online direct response campaign utilising Facebook Ads and search engine optimisation.

Marketing News: National Online Recruiter To Benefit From Added Publicity from Umpf

Leading online recruitment company MyJobGroup.co.uk (http://www.myjobgroup.co.uk), which has the UK's fastest-growing network of regional jobsites, has appointed an agency to provide national PR support as it looks to continue its rapid expansion in 2010.

Marketing News: Betfair launches world's first betting application for Internet-connected TVs

Betfair launches world's first betting application for Internet-connected TVs BETFAIR, the world's biggest betting community, has announced the launch of the first betting application for TVs running the Yahoo!® TV Widget Engine. Seeing the importance of this emerging interactive platform, Betfair has created a specialist interactive TV team to lead innovation of this TV technology.

Marketing News: Mile High Drinks awarded finalist position in Beverage Innovation awards ceremony

Exceptional antioxidant drink is a finalist in 'Best New Functional Drink' category British drinks company, Mile High (www.milehighdrinks.com), has been recognised as a 'Best New Functional Drink' finalist in the coveted Beverage Innovation Awards. The 100% natural, exceptional antioxidant drink, received its accolade at a glittering awards dinner held in Munich, Germany on 15th September 2009 in association with the Drinktec exhibition. Mile High Drinks fought off fierce competition from 340 entries from 40 countries and joined 500 people at the ceremony. The Beverage Innovation Awards celebrate excellence and innovation in the global non-alcoholic drinks industry. Mile High was selected as a finalist by a panel of expert judge including senior executives at Rewe, Interbrand and Tate & Lyle. The judges unanimously agreed that Mile High meets all of the finalist criteria: * Genuinely innovative. * Establishes a real point of difference with competitors. * Introduces new

Marketing News: Autocue/ QTV launch new Starter Series Packages from £599 at IBC

Following the successful launch of the new 10" and 17" Starter Series prompter packages at NAB 2009 and the subsequent sales around the world, Autocue adds five new products to the Series at IBC 2009: a 7" package, an iPhone package, a conference system (or optional conference add-on to prompting package), Mac OS version of the QStart software, and a C-Stand or lighting stand attachment. The new Starter Series delivers excellent value for money by providing three solutions in one package – on-camera unit, floor standing monitor and above/below camera monitor. The teleprompters are designed to simply pop up out of the box for hassle free set up. Everything you need to start prompting is included in the standard package, including: dual screen, icon-driven software (PC or Mac version); easy balance mounting system designed to handle all camera sizes without the need for counterbalance; ten metre VGA cable; and broadcast quality, anti-reflective glass.

Marketing News: Car company Mazda has appointed its UK sales director Mark Cameron to the combined role of UK sales and marketing director

Car company Mazda has appointed its UK sales director Mark Cameron to the combined role of UK sales and marketing director, reflecting its recent move to combine its sales and marketing teams across Europe to reduce costs in the face of falling sales across the industry. Former marketing director Cameron was named sales director in October last year following Jeremy Thompson's promotion to managing director. He has been unofficially overseeing the two roles ever since. Cameron is set to announce an internal candidate to a newly created position of senior marketing manager shortly, and is making "ongoing changes" to the two teams as a result of the merger of the two departments.

Marketing News: Philippe van Mastrigt has been appointed the Advantage Computing Systems (ACS) Director for European Operations

In this role, Philippe van Mastrigt (pictured) provides a permanent ACS presence in the European region, working closely with current and prospective Advantage clients. "Philippe provides for ACS a new level of competency in serving our clients in the publishing marketplace in Europe," explains Tom Burbeck, ACS Executive Vice President. "His 11 years' experience at one of the top five publishers in France, combined with his competency in publishing fulfilment, marketing, and project management, and his many contacts in the publishing industry, make Philippe the perfect ACS executive for ACS/Europe.

Marketing News: New marketing director for Renault UK - Phil York

Renault UK has hired Phil York as its new marketing director replacing Emmanuel Bouvier who is moving to a new post within the car company. York has moved from the same role at Renault Adriatics and has spent over ten years with the company in various marketing roles for brands such as Clio, Megane and Scenic.

Marketing News: Justin Cooke of Fortune Cookie is new Chair of BIMA

BIMA (British Interactive Media Association), the only independent industry association dedicated to celebrating and encouraging creativity in the digital industry has chosen Justin Cooke, managing director of digital design agency Fortune Cookie, as its new Chair. Cooke became a BIMA Executive Committee member in 2008 because he wanted to play a key role in developing BIMA's position as the most influential independent digital industry association in the world. His appointment to the role of Chair of BIMA establishes Cooke as one of the most senior and influential figures in the global digital industry.

Marketing News: New managing director for Haymarket - Andrew Taplin

Andrew Taplin, who has been acting managing director of Haymarket Network for the past few months, has been confirmed as its new managing director.Haymarket Network is a leading customer publishing agency, specialising in editorial print and digital communications, and is part of Haymarket Media Group. Kevin Costello, chairman of Haymarket Network and chairman and managing director of Haymarket Consumer Media, said: "Andrew has done a marvellous job of running Network since he took over following Juliet Slot's departure as managing director earlier this year."

Marketing News: IDM appoint Adrian Gregory as the new Chair of its Data and Database Marketing Council

The Institute of Direct Marketing has appointed Adrian Gregory M IDM, Chief Executive of data value management specialist DQM Group, as the new Chair of its Data and Database Marketing Council.