Marketing News: National Online Recruiter To Benefit From Added Publicity from Umpf

News Release from: umpf
14/01/2010
Umpf, PR, MyJobGroup, recruitment, jobs,Lee Fayer,Adrian Johnson ,

Leading online recruitment company MyJobGroup.co.uk (http://www.myjobgroup.co.uk), which has the UK's fastest-growing network of regional jobsites, has appointed an agency to provide national PR support as it looks to continue its rapid expansion in 2010.

Established in June 2005, the company specialises in regional recruitment websites and now has more than 300 local jobsites in the UK, adding 100 in 2009 alone – it is looking to capitalise on that growth with a national PR campaign to expand its market share as the UK prepares itself for recovery in 2010.

 “What impressed us most about their pitch was the creative approach to the objectives we set – the campaign proposals cleverly mix traditional channels with social media ideas which of course fit well with our online model.

 “We are delighted to appoint them to manage our PR across the UK at this pivotal time and look forward to seeing their campaign proposals come to fruition.”

Umpf Owner Adrian Johnson said: “With more than 300 local job websites and a rapidly-expanding national presence, MyJobGroup.co.uk is ideally positioned to capitalise on the upturn in the economy and increase its market share.

“Our proposed strategy focussed on the fundamentals to their online business model, namely driving jobseeker CVs and new clients, and we believe the creative approach we presented, using both traditional and online media, will reap rewards for our new client.”