Marketing Promotions and Incentives News from Marketing Clout - your Marketing News source from Marketing Clout

Search Website

Tell Us What You Think

Strategies Group - The one stop shop for complete web solutions
theMarketingblog - The Marketingblog UK ... Reaching the right prospect, at the right time with the right message ... More details from Will Corry 01784 434 412 (UK)
FMCGenews - The latest FMCG and Retail news
UK Marketing Network - Contacts : Discussions : Jobs
dmi News - The Global Gateway to Marketing News Powered by DMI Magazine
The Marketing Society - Promoting marketing excellence
New... Save with Marketing CLOUT vouchers - You can use them now to save up to 25% - over 100 vouchers for Argos, Tesco, BHS, Boden, Debenhams etc. Save £10 on £30 minimum spend at Bodens ...expires November 28th .
Jason Brooks Digital Marketing - Jasons Knowledge and Enthusiasm Made Me Feel Confident in His Ability To Turn My Business Around

Promotions and Incentives

Marketing News: HAYGARTH PROMOTES 'THE ONE PLAN' FOR MOBILE OPERATOR THREE

Three has appointed Haygarth to develop a retail campaign to support the take-up of their new tariff, 'The One Plan'. The campaign, which starts later this month, uses an exciting Reverse Auction mechanic to build awareness of the new launch and drive in-store footfall.

Marketing News: ROYAL MAIL OFFERS FREE CONSULTANCY TO HELP ADVERTISERS REDUCE COSTS AND FIND THE RIGHT CUSTOMERS

Royal Mail today revealed it is offering a reduction in postage costs for advertisers who test a direct mail campaign following a free consultation with its team of experts, set up to help marketers identify the most relevant and responsive customers for marketing campaigns. Over the last three years, Royal Mail has invested heavily in building a 30-strong team of consultants with expertise in audience planning and targeting who help customers improve return on investment through improved use of data. To help advertisers discover the benefits of its consultancy service, Royal Mail is reducing the cost of postage for customers who book a free consultation and test a direct mail campaign as a result. The initiative is designed to encourage advertisers who don't use direct mail to test it as a standalone activity or as part of an integrated campaign as well as enabling existing direct mail users to try different campaign tactics and maximise the use of their data.

Marketing News: Procurement appointed official distributor for Oakley sunglasses for the promotions/incentives/motivation industry

Procurement International has been appointed official distributor for the prestigious Oakley brand of sunglasses to the promotions, incentive and motivation industry.

Marketing News: Westons Cider expands marketing armoury with coupons from Valassis

Westons delivers a call to action to build long term loyalty to brand

Marketing News: Northumbrian Fine Foods launches 'Geobar' coupon campaign with Valassis

Coupon campaign to run in Cosmopolitan and Good Housekeeping to deliver discounts direct to the consumer

Marketing News: Funnies with Sunnies - Win a trip to Miami with Protravel

Protravel, the UK's leading provider of travel and leisure promotions solutions, is offering sales promotion agency personnel the chance to win a fantastic trip to Miami by taking part in its 'Funnies with Sunnies' competition.

Marketing News: Consumers continue to use coupons to cut costs, and now they're turning digital according to new research from Valassis

Internet and mobile coupons are gaining popularity in the UK

Marketing News: A very different World Cup offer. We are convinced England will win the World Cup in SA

A very different World Cup offer. We are convinced England will win the World Cup in SA. So much so that we are prepared to create a special Marketingblog story for your company each week that England stays in the running. That should be seven weeks. You get different success stories appearing each week going out to our 70,000 reach. The objective : Results! Getting more new business. There is the very best of tracking so that you get a full reader results report each time for your people to capitalise on. All of this comes in at a very low pre - arranged fixed cost which will not rock your marketing budget. There's only one spot now available (the rest have gone) so call Will Corry 01784 434 412 to secure it. So here are the best of the recent stories in theMarketingblog

Marketing News: To mark our 25th year the cakes are on us!

Leading internet giant AOL is asking media agencies to help celebrate its 25th birthday today by offering free cakes in a selection of coffee shops across the capital.

Marketing News: Valassis delivers Glorious!™ coupon campaigns for TSC Foods

TSC Foods drives sales of award-winning soups with 50p coupon campaigns

Marketing News: Meet the new guys in town!

Senator, the leading manufacturer of writing accessories, is now the exclusive promotional partner for the highly original retail range of products from Koziol.

Marketing News: Powergirls Field Marketing has been selected by Bourjois Paris to handle field marketing for the debut of its new Elastic Mascara

Powergirls Field Marketing has been selected by Bourjois Paris to handle field marketing for the debut of its new Elastic Mascara. Taking place in selected Boots stores on 26th and 27th May, Powergirls brand ambassadors will be providing in-store demonstrations to allow customers to experience the unique benefits of this revolutionary new product. Bourjois Elastic Mascara is a truly innovative mascara that boasts an ultra-lengthening elastic formula paired with a lash-extending brush. The result is a mascara that goes beyond the natural length of the lashes to achieve 130% more visible leng th. Coming just a week after the product's launch on 19th May, the in-store activity aims to offer customers the opportunity to experience the complete range of Bourjois mascara products via a £5 money-off coupon (redeemable against all Bourjois mascara products) and the chance to win a Bourjois Goody Bag and fashion t-shirt.

Marketing News: Outstanding people management for Investors in People accreditation puts P&MM in top 1 per cent of UK firms

P&MM, the award winning Milton Keynes based marketing services agency that specialises in performance improvement, has earned the prestigious Investors in People Bronze award, a status only achieved by 1 in 100 UK companies.

Marketing News: Protravel launches football-related off-the-shelf packages for last-minute promotions this summer

Protravel, the leading provider of travel related promotions, has launched a number of off-the-shelf promotional solutions for brands still looking to capitalise on the football frenzy set to sweep the nation this summer.

Marketing News: Coca-Cola launches longest-ever goal celebration digital campaign

The Coca-Cola Company is celebrating the countdown to the 2010 FIFA World Cup South Africa by encouraging people around the world to take part in the longest-ever online goal celebration. The 'Longest Celebration' competition will offer fans the opportunity to win a range of prizes, including tickets to 2010 FIFA World Cup matches. The 'Longest Celebration' extends the global marketing campaign by Coca-Cola that includes advertising featuring the iconic goal celebration by Roger Milla, the African footballer whose corner flag dance at the 1990 FIFA World Cup encouraged a new generation of football moves.

Marketing News: The Powergirls Team were eye-catching in their white Auto Trader branded boiler suits

Powergirls Field Marketing conducted a leafleting road show to early morning commuters at major UK railway stations during February 2010 for Auto Trader. Auto Trader is the number one place to buy or sell a car and the number one automotive website in the UK. The Powergirls teams distributed Golden Leaflets in the shape of a key. The leaflets highlighted the chance to win £1,000 a day and contained a clue to finding one of the lost keys which are hidden within Auto Trader's search results. If you would like to learn more about promoting a new product, brand or service and have a free consultation and quote, please contact Caroline@powergirls.co.uk today For more information visit www.autotraderlostkeys.co.uk. Powergirls sales manager, Caroline Garbis says, "This was a fantastic promotion and the Powergirls Team were eye-catching in their white Auto Trader branded boiler suits"

Marketing News: Billington Cartmell : The United Biscuits"Are You a Real FAN?" instant win and prize draw campaign will run across 125 million packs

United Biscuits is capitalizing on this summer's FIFA World Cup with a promotional campaign for McCoy's crisps with a chance to win one of 10 football trips to destinations around the world. The "Are You a Real FAN?" instant win and prize draw campaign will run across 125 million packs, including two new limited edition flavours, Sausage Striker and Chicken Winger, from mid-April to the end of August, supported with in-store point of sale. Consumers can enter online or via text to win one of 10 football trips to venues such as Brazil, Argentina, South Africa, Spain and Holland. The prize includes flights, accommodation, entry and tickets to a domestic football match, plus spending money. The campaign has been devised by UB's integrated agency Billington Cartmell. In addition there will be 'Football Survival Kits' to be won instantly every 90 minutes. The prize includes an inflatable chair, horn, can cooler sleeve and a McCoy's snack bowl.

Marketing News: MOTIVCOM ACHIEVES RECORD PROFITS IN SPITE OF THE RECESSION

46% increase in profit before tax for the year ending 31st December 2009 Motivcom, the leading UK business services group offering marketing communications, events and incentive expertise to major blue-chip corporate clients, today (31 March 2010), announced a 46% increase in profit before tax for the year ending 31st December 2009. Despite a very difficult year in most markets, Motivcom has, by professional management across the business, achieved record levels of operating and pre-tax profit.

Marketing News: Swap your briefs for bikinis (or Speedos!!)

- Win a trip to Monaco with P&MM Travel & Leisure - P&MM Travel & Leisure, the leading supplier of travel and leisure based sales promotion incentives, is offering readers the chance to win an all-inclusive weekend away by taking part in its 'Wanna Go Monaco?' Contest, which is believed to be the first competition of its kind to take place in the sales promotion industry. The amazing trip to the millionaires' playground includes flights, accommodation at the 5* Fairmont Monte Carlo, a luxurious hotel in a fantastic location with stunning views of the Mediterranean Sea, dinner and entertainment - the only extras needed are some spends, oh and of course your shades! To enter, readers should simply send ALL their briefs to P&MM Travel & Leisure during April, May and June and they will take the 10 people who send them the most on a fabulous weekend away. Entrants will also receive a link to the Contest website which features a leader board enabling them to track their position, a

Marketing News: Valassis Ltd seeks high calibre commercial director

Valassis Ltd, the UK's leading coupon and voucher services provider, today reveals an astonishing 40% rise in coupon redemptions in the UK, demonstrating the longevity of the humble coupon. Worldwide, consumers have demonstrated that coupons are a trusted method of saving money, with the US – the largest coupon market – recently reporting a 23% increase in redemptions year-on-year. This latest data from Valassis, which handles 85% of coupons in the UK for the nation's major retailers and FMCG brands, compared the volumes of UK coupons redeemed over the December / January period this year versus last year. Valassis recorded a 10.8 million hike in the number of coupons redeemed, totalling 63.5 million redemptions resulting from 722 campaigns which ran over the two month period. 40% more coupons passed through retailers this year, as consumers fought against high street prices and took advantage of the many offers available including money-off coupons and points-based loyalty rewards.

Marketing News: Limited Space transform lifts into crime scenes for CSI

Limited Space, (www.limited-space.com) the leading out-of-home media owner in the premium shopping centre market, is using its Adlift and Experience formats to help promote CSI: The Experience by turning the lifts in Bullring Birmingham into crime scenes. CSI: The Experience, inspired by the global hit TV series, is making its UK debut in Birmingham having previously toured destinations such as Las Vegas, Warsaw and Vienna. The experience allows visitors to experience forensic science through a truly hands-on approach in order to crack one of three grizzly crimes. CSI: The Experience runs until 31 May 2010. The Adlift sites (full-size lift door posters) and Adlift Experience locations (a 360º wrap of the inside of the lift) are situated in the central concourse area of the mall, which benefits from high footfalls and dwell times. The lifts have been transformed with creative which features yellow crime tape, warning shoppers they're entering a crime scene. The engagement and

Marketing News: Discover the World offers market leading travel solutions to companies looking to incentivise, motivate or reward both customers and staff

Discover the World offers market leading travel solutions to companies looking to incentivise, motivate or reward both customers and staff alike. Far from being simply an indulgence, incentive tours provide a reward for goals attained and are an opportunity to build teamwork, loyalty and enthusiasm into a workforce. The trip of a lifetime, experienced with colleagues, is sure to boost morale and a sense of collectivity. Travel, with its wide appeal and endless options, is probably the most aspirational award you could ever give. A powerful marketing tool, it will motivate your sales force to achieve their very best, improving performance across your entire organisation. Whether your goal is to enhance performance, increase customer loyalty or encourage motivation, Discover the World can help you to achieve your objectives. We have 25 year's experience and expertise in delivering excellent customer service whilst providing competitive prices and a truly comprehensive tailor-made

Marketing News: ADAGIO TEAS SELECTS VALASSIS TO LAUNCH FIRST OFFLINE MARKETING CAMPAIGN

Adagio drives offline sales with 20p on-pack coupons

Marketing News: Promotions : BD Network seals Flake deal with a million kisses

Cadbury is giving away one million Benefit lipsticks as part of a promotional campaign for Flake, created by BD Network. The on-pack promotion will see Flake's traditional yellow packaging use a strong red colour and imagery of 'kissable' lips.

Marketing News: Donald Russell and the new 'Online Specials' brand

Donald Russell, the UK's leading online and mail order butcher, has extended its online offering by launching a new promotional campaign aimed exclusively at online customers under the new 'Online Specials' brand. The initiative comes following the overwhelming success of their Butcher's Specials brand which has been running for over a year. Donald Russell has always been pioneering in their approach to communicating with their ever-growing online customer base, and has been one of the first online butchers to introduce "short-life" and web exclusive offers making it easier and more attractive for them to continue purchasing online.

Marketing News: Promotions and Incentives : Valassis appoints General Manager in Belgium

Valassis Ltd today announces the appointment of Jean Jacques Aussems as general manager of Valassis, Belgium. The new role will see Aussems defining the strategy for Valassis' Belgian business, working in conjunction with the managing director of Valassis Europe, Charles D'Oyly. Aussems has been tasked with devising and implementing plans for the launch of Valassis' coupon clearing business in Belgium in August 2010, and establishing its presence in Belgium by developing a strong network among key decision-makers in retailer and manufacturer organisations. Commenting on his appointment, Aussems says, "I have joined Valassis at an exciting time of European growth, which I am keen to replicate here in Belgium. The potential for retailers and manufacturers to use coupons to promote trial and increased sales is significant as evidenced by growth in coupon usage in other markets. I am looking forward to leading a team that will maximise our customers' promotional investments

Marketing News: Smartbox : The diverse appeal that experiential gift vouchers have across a broad spectrum of consumers

Smartbox™, the world leader in gift experiences, launched its new range of gift box vouchers to a host of key journalists, opinion formers. bloggers and selected consumers by holding The Unforgettable Experiences Hunt in London. Similar Unforgettable Experiences Hunts were also held on the same day in Berlin, Tokyo, Sydney and New York. Six teams took part in a day of unforgettable experiences, provided by Smartbox, to illustrate the diverse appeal that its experiential gift vouchers have across a broad spectrum of consumers. During the day the teams took part in several different experiences including the recording of an original song, creating an original piece of graffiti art and designing their very own perfume. Each Smartbox experiential gift voucher comes in a CD size presentation box with a glossy colour booklet packed with hundreds of activities to choose from in the UK and Ireland. There are 11 Smartbox products ranging from weekend and adventure breaks through to

Marketing News: Create-this launch promotional Flick Book using Cellotouch

Create-this, have launched a new promotional item called a Flick Book, with Cellotouch a new 'touchy soft' lamination product available from Celloglas

Marketing News: STILETTO FOODS SELECTS VALASSIS TO SUPPORT LAUNCH OF MRS CRIMBLES GLUTEN-FREE BREAD

Stiletto uses 50p off coupon campaign to drive trials and increase sales

Marketing News: CMW goos digital for Cadburys Creme Egg

Creme Eggs are back on the shelves this month until 4 April. CMW has launched an integrated digital campaign to run in the build up to Easter.

Marketing News: Local Sale Finder offers hotel discounts on iPhone

Local Sale Finder, the iPhone application, has expanded its voucher database and added nearly 5,000 hotel discounts, all of them bookable directly from your iPhone. Discounts on hotel prices range from 10% up to 60%. The app helps you find the closest hotels to your location while traveller ratings and hotel star ratings help you refine your search. Hotels are the latest feature to be added to Local Sale Finder. The app already includes 3,000 restaurant deals and deals from over 40,000 local places across the UK. 'It doesn't matter if our customers want to get a last minute deal for a weekend break or to book a room 6 months in advance, they will find the best offers on Local Sale Finder.' – comments Brad Liebmann, CEO of BView.

Marketing News: The Global Goldmine For UK Small Businesses

National research with 3,600 UK entrepreneurs and small business owners reveals: - 98% of UK small business owners unaware of initiatives that can facilitate overseas trade - 76% agree that global trading opportunities are significant - 93% believe it is tough to find foreign suppliers

Marketing News: Granby Marketing Services leads the way with two major industry accreditations

Granby Marketing Services has strengthened its reputation as one of the UK's leading providers of response and fulfilment services with the announcement that it has gained two major industry accreditations, the Accredited Response Management Scheme (ARM) and the British Retail Consortium (BRC) Global Standard for Storage & Distribution.

Marketing News: Independent.co.uk launches new voucher channel

The Independent today launched a voucher channel on their website. The service has been launched in time for Christmas 2009 which promises to be the biggest year for online vouchers to date.

Marketing News: Asda says it considers loyalty cards undemocratic

You can't buy loyalty with plastic points, Asda CEO Andy Bond said just a few weeks ago. However, The Grocer can reveal that the retailer considered introducing a loyalty card similar to Tesco's Clubcard three years ago when Doug Gurr joined as strategy director from McKinsey. Gurr made the case that retailers introducing a loyalty scheme tended to get a 4% to 8% sales uplift in the first three to six months, according to sources close to the business. But the proposal was vetoed by both Asda and Wal-Mart on the grounds that neither the cost nor the change in strategy could be justified, claimed the sources. You always get this uplift because staff get behind it, people get excited, they want to use their new card, it's a lot of hype, said Peter Maloney, chief executive of loyalty company Clear Cell and former professional services director of Dunnhumby. But I don't think Asda could culturally do it.

Marketing News: MARCUS LEEK APPOINTED FINANCIAL DIRECTOR OF VALASSIS LTD

Marcus Leek has been appointed financial director of Valassis Ltd, to drive forward the UK commercial offering whilst supporting the company's ambitious plans for European growth. Leek's appointment follows the recent promotion of Charles D'Oyly from managing director of Valassis Ltd to managing director of Valassis Europe, as the company looks to leverage its strong position and unique perspective on the European market.

Marketing News: SNOW WHITE LAUNCHES THROUGH TESCO APPLE PROMOTION

Walt Disney Studios Home Entertainment is teaming up with Tesco to promote the release of Snow White on Disney Blu-ray and DVD. The campaign, devised and implemented by Haygarth, will include a national in store 'scratch card promotion' on bags of Fun-Size and Sweet Gala apples and launches on Monday 2nd November. The promotion will be live across 3 million bags of apples in Tesco. A Snow White Scratch Card will be included in every promotional bag of apples offering consumers the chance to win a family holiday to Walt Disney World Florida or a runner-up prize of one of 50 iPod nanos. Winners are directed to the promotional website (www.snowwhiteapples.co.uk) to claim their prize, with non-winners also directed to the site to download free apple based recipe cards. The promotion will be supported in the top 100 Tesco stores with point of sale, including branded shelf barkers, shelf wobblers and bus stops. Each of the 3 million apple bags will also be specifically branded with the

Marketing News: New Look sees 28 per cent year on year growth for its vouchers and gift cards as it celebrates its second anniversary in the b2b marketplace

New Look, one of the UK's fastest growing and most exciting fashion brands, has rapidly seized a major position in the massive b2b vouchers and gift card market with sales up 28 per cent year on year in its second year. During the last two years, since starting operations in the b2b market, New Look has signed up an impressive array of clients including Projectlink Motivation, PeopleValue, P&MM, Northampton Academy and Argos Business Solutions to name but a few.

Marketing News: U-Choose voucher introduced by P&MM

Companies can now offer staff the ultimate choice in reward redemption – the U-Choose voucher introduced by P&MM. From travel to experiences and hospitality, the new voucher offers recipients the freedom to dream up the travel or experience they want based on the value of the reward they have earned, and decide when, where and how they want to enjoy it. P&MM has a fully licensed operational in-bound call centre with experienced personnel to handle bookings and logistics for travel redemptions, as part of a dedicated concierge service, to create the reward personally for the winner.

Marketing News: RPM has been tasked with placing Cranium into the target audience's hands in the home environment

Experiential marketing agency RPM has today announced two new campaigns for Hasbro, a worldwide leader in children's and family leisure time products and services. RPM's digital and experiential teams will generate interest for the Cranium WOW board game in the run up to Christmas, following the nationwide live launch of Bop It. Aimed at 21-40 year old women who value friends and family, Cranium allows players to create works of art and imagination, perform hilarious feats, discover fascinating new facts and connect with friends and family.

Marketing News: The Voucher Shop launches Online Voucher Cheque

The Voucher Shop, one of the UK's leading providers of vouchers to the incentives and flexible benefit markets, has launched an online version of its Voucher Cheque, enabling recipients to redeem their vouchers via the Internet. Voucher Cheques are a highly popular mechanism for companies looking to incentivise and reward customers or employees.

Marketing News: INTERNET PRINTABLE COUPONS CAN SIGNIFICANTLY INCREASE ONLINE BRAND ENGAGEMENT

New independent market research commissioned by interactive coupon solutions company Couponstar, has found that internet-printable coupons are a highly effective means of increasing online brand engagement. The telephone-based Omnibus research survey[1], which investigated the impact of the recession on coupon usage across the UK, found that 58% of consumers are more likely to visit a FMCG brand site if they know a coupon is available and 65% of consumers would visit a grocery retailer site with the same incentive. In addition to driving web traffic, the research shows that the presence of coupons can significantly influence the type and amount of online activity a consumer undertakes, with 46% of respondents indicating they are more likely to open an email, 44% admitting they are more likely to click on a search listing and 39% highlighting that they are more likely to click on an online ad.

Marketing News: Dialogue141 creates 'Jeff or the Ref' football campaign for Coral

Dialogue141 has produced a new promotion for Coral to encourage punters to bet on football and drive footfall in the bookmaker's shops. The 'Jeff or the Ref' campaign offers customers who place four £10 football bets a free scratch card that guarantees them the minimum prize of a free £10 bet as well as bonus rewards of HD televisions, VIP football tickets and free bets of up to £100. Dialogue141 has developed various materials for a full window campaign, as well as internal poster support and staff T-shirts. Window towers and posters show a hand holding up a yellow card with the words 'Free £10 Bet Guaranteed' written in chunky red letters and set against the backdrop of the sidelines of a football pitch. A second poster features a picture of Sky Sports Soccer Saturday host Jeff Stelling holding a white card advertising the prizes on offer and a speech bubble that shows him saying 'Find me and win a bonus reward'.

Marketing News: The X Factor Season Kicks Off for eModeration

It's officially The X Factor season, and this year ITV and FremantleMedia Enterprises (FME) are using eModeration, the moderation and community management company, to manage the tens of thousands of comments expected on the programme website http://itv.com/xfactor. The show runs from Saturday 22 August to mid-December 2009. ITV has been engaging fans of its most popular shows and The X Factor is no exception. The production team are using social media - including posting links to content such as exclusive video and the latest news on Facebook and Twitter - to drive users to The X Factor site, where they can have their say on all aspects of the show. Various sections of the site allow users to share their views, ask questions and leave feedback. They can also rate the content and watch highlights according to various themes.

Marketing News: What's new at Ragdale Hall?

Always bringing their guests new innovations in holistic therapies, award winning health spa Ragdale Hall, has two new offerings for autumn. Lava Shell Massage - the hottest new eco-treatment A seamless massage of heat and touch using recycled Tiger Clam shells from the South Pacific. It is an amazingly stress busting treatment that promotes deep relaxation. The shells feel as beautiful as they look and provide the world's first self heating massage tool using a natural, non toxic lava gel inside. Unlike stones used in treatments, the shells do not cool, but remain warm and nurturing throughout the treatment. The shell shape allows the therapist to really knead the the stress knots and release tension. Ragdale Hall are offering four choices to meet all needs: - Shell Shocked Massage – the ultimate Lava Shell Massage which includes the full body including tummy and back. 80 minutes £84

Marketing News: BPMA and Promota coming together as one Association

The boards of the British Promotional Merchandise Association and Promota have agreed that the two associations will come together in the spring of 2010 to form one association, subject to ratification by the memberships at the AGMs of both associations in October 2009. The new Association will have a base of c.1,250 members. Over the next few months, a working party, made up of board members of both associations will be working on the structure and detail that will benefit members of both associations.

Marketing News: Research shows that 87% consumers would switch brands for a BOGOF or price discount

Research from response and fulfilment experts Granby Marketing Services has found that the majority of consumers(87%) would switch from their usual brand in favour of a BOGOF or price discount promotion. Consumers were asked which types of promotions would most likely persuade them to change from their usual brand. 48% responded with BOGOF, 39% responded with price discount, 3% for free gift, and 1% for both prize draw and charity endorsement. The research also found that 60% of consumers think that an immediate reward is the most important aspect of a promotion. Stephen Bentley, CEO of Granby Marketing Services said of the findings: "These results are really worrying. With the economy being as it is, it is difficult to compete with a brand that simply discounts. But what will happen to these brands once times start to look a bit brighter? The brands that have used short term, price led promotions over investing in a long term relationship with consumers will strugg

Marketing News: AYMTM helps Midge the Cat film feature at Cannes

Midge the Cat, a locally produced film about a man who had running races against his cat, which captured the hearts and minds of the British public, media and Cannes Film Festival 2009, was the result of a staff incentive scheme created and implemented for a major client by incentive and motivation agency AYMTM. Staff at a leading telecoms company were encouraged by the employee engagement programme to put forward their dreams and desires. The most original ideas were chosen and brought to life. Martin Humphreys of Wrose, West Yorkshire put forward his dream to make a film about how his cat, Midge, would race him to his local shop every day. The faster Martin runs, the one-eyed cat runs faster, and will never let him pass. Their battle for supremacy began after Midge, now 12, began following him to his local shop and waiting outside on a wall, ready to race her master home. This phenomenon inspired Martin to ask to make a film about Midge as his dream reward. AYMTM, whi

Marketing News: Marketing News : Toyota (GB) launches direct marketing push

Toyota (GB) is launching a campaign for Q3 to promote their range of eight Toyota Optimal Drive models and encourage new car buyers to choose a Toyota. The campaign was created by integrated agency, Kitcatt Nohr Alexander Shaw. Kitcatt Nohr created a direct mail campaign to persuade potential car buyers, looking to buy between August and December, to test drive Toyota cars. The campaign showcases eight models and their relevant offers for the new Aygo, Yaris, Auris, 7 seat Verso and RAV4 plus the all new Avensis, iQ and Urban Cruiser. It targets people in the 45-64 age group who tend to buy new cars every three or four years, like to plan their purchases well ahead and often buy in the second half of the year.

Marketing News: Ambassadors of Nature Babycare to benefit from Valassis Digital Coupon Campaign

Naty selects Valassis to manage digital coupons to support ecological baby hygiene products. Naty, the Swedish company behind the Nature Babycare range of environmentally friendly nappies, wipes and toiletries, is to provide participants in its Ambassador Programme with a series of internet-printable coupons. Being managed by Valassis Ltd, the UK's leading coupon and voucher services provider, this internet coupon campaign falls totally in-line with the company's environmentally friendly stance whilst also encouraging trial and increasing brand awareness. Nature Babycare Ambassadors, who receive exclusive offers from Naty for their own consumption and for distribution to family and friends with babies and small children, will receive a range of offers over the course of a year, from 50% off nappies and pull on pants to £1 off all products and 'buy a pack of nappies, get a pack of wipes free'. Nature Babycare products are sold in Waitrose, Boots, Tesco and Sainsbury's.

Marketing News: spoiltpig coupon campaign from Valassis

Dorset-based farming and food business opts for Valassis to tempt customers into trying its award-winning bacon The coupons give 50p off spoiltpig smoked or unsmoked dry cured back bacon, currently available in some Budgens stores, 320 Morrisons stores across the UK and to be available from some Tesco stores in the autumn, at an RRP of £2.79. The coupon campaign was launched at the Bristol Wine & Food Fair, and has continued at Tasting sessions in Bath and Bristol throughout August. Amanda Streatfeild, marketing director of Denhay Farms Ltd, says, "We are incredibly proud of our new spoiltpig bacon as it is the first bacon we have produced to carry the RSPCA Freedom Food mark. The pigs come from Freedom Food assured British farms and are reared outdoors. We believe that consumers deserve to know that the food they are buying is of the highest standards, not just in terms of quality and taste, but also consistent and humane levels of animal welfare."

Marketing News: Shopping channel QVC and IPC Connect has tied up to run a three-month partnership campaign in Woman magazine

The campaign, negotiated by Cocktail Marketing, will see Woman appear as the sponsor for two hours of beauty-focused programming. This will involve the magazines experts giving out beauty advice. QVC will also run competitions and promotions within Woman magazine in addition to advising on best buys and product reviews. Woman editor Jackie Hatton said: Woman magazine is delighted to be linking with shopping channel QVC. Having conducted extensive reader research this year, we know that home shopping is an area of huge interest to our readers who pride themselves on being savvy shoppers. As Woman expands its consumer coverage - including the introduction of the new On Test Squad, which offers weekly product reviews from real women - the timing of this partnership really couldn't be better.