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Promotions and Incentives

Marketing News: ADAGIO TEAS SELECTS VALASSIS TO LAUNCH FIRST OFFLINE MARKETING CAMPAIGN

Adagio drives offline sales with 20p on-pack coupons

Marketing News: Promotions : BD Network seals Flake deal with a million kisses

Cadbury is giving away one million Benefit lipsticks as part of a promotional campaign for Flake, created by BD Network. The on-pack promotion will see Flake's traditional yellow packaging use a strong red colour and imagery of 'kissable' lips.

Marketing News: Donald Russell and the new 'Online Specials' brand

Donald Russell, the UK's leading online and mail order butcher, has extended its online offering by launching a new promotional campaign aimed exclusively at online customers under the new 'Online Specials' brand. The initiative comes following the overwhelming success of their Butcher's Specials brand which has been running for over a year. Donald Russell has always been pioneering in their approach to communicating with their ever-growing online customer base, and has been one of the first online butchers to introduce "short-life" and web exclusive offers making it easier and more attractive for them to continue purchasing online.

Marketing News: Promotions and Incentives : Valassis appoints General Manager in Belgium

Valassis Ltd today announces the appointment of Jean Jacques Aussems as general manager of Valassis, Belgium. The new role will see Aussems defining the strategy for Valassis' Belgian business, working in conjunction with the managing director of Valassis Europe, Charles D'Oyly. Aussems has been tasked with devising and implementing plans for the launch of Valassis' coupon clearing business in Belgium in August 2010, and establishing its presence in Belgium by developing a strong network among key decision-makers in retailer and manufacturer organisations. Commenting on his appointment, Aussems says, "I have joined Valassis at an exciting time of European growth, which I am keen to replicate here in Belgium. The potential for retailers and manufacturers to use coupons to promote trial and increased sales is significant as evidenced by growth in coupon usage in other markets. I am looking forward to leading a team that will maximise our customers' promotional investments

Marketing News: Smartbox : The diverse appeal that experiential gift vouchers have across a broad spectrum of consumers

Smartbox™, the world leader in gift experiences, launched its new range of gift box vouchers to a host of key journalists, opinion formers. bloggers and selected consumers by holding The Unforgettable Experiences Hunt in London. Similar Unforgettable Experiences Hunts were also held on the same day in Berlin, Tokyo, Sydney and New York. Six teams took part in a day of unforgettable experiences, provided by Smartbox, to illustrate the diverse appeal that its experiential gift vouchers have across a broad spectrum of consumers. During the day the teams took part in several different experiences including the recording of an original song, creating an original piece of graffiti art and designing their very own perfume. Each Smartbox experiential gift voucher comes in a CD size presentation box with a glossy colour booklet packed with hundreds of activities to choose from in the UK and Ireland. There are 11 Smartbox products ranging from weekend and adventure breaks through to

Marketing News: Create-this launch promotional Flick Book using Cellotouch

Create-this, have launched a new promotional item called a Flick Book, with Cellotouch a new 'touchy soft' lamination product available from Celloglas

Marketing News: STILETTO FOODS SELECTS VALASSIS TO SUPPORT LAUNCH OF MRS CRIMBLES GLUTEN-FREE BREAD

Stiletto uses 50p off coupon campaign to drive trials and increase sales

Marketing News: CMW goos digital for Cadburys Creme Egg

Creme Eggs are back on the shelves this month until 4 April. CMW has launched an integrated digital campaign to run in the build up to Easter.

Marketing News: Local Sale Finder offers hotel discounts on iPhone

Local Sale Finder, the iPhone application, has expanded its voucher database and added nearly 5,000 hotel discounts, all of them bookable directly from your iPhone. Discounts on hotel prices range from 10% up to 60%. The app helps you find the closest hotels to your location while traveller ratings and hotel star ratings help you refine your search. Hotels are the latest feature to be added to Local Sale Finder. The app already includes 3,000 restaurant deals and deals from over 40,000 local places across the UK. 'It doesn't matter if our customers want to get a last minute deal for a weekend break or to book a room 6 months in advance, they will find the best offers on Local Sale Finder.' – comments Brad Liebmann, CEO of BView.

Marketing News: The Global Goldmine For UK Small Businesses

National research with 3,600 UK entrepreneurs and small business owners reveals: - 98% of UK small business owners unaware of initiatives that can facilitate overseas trade - 76% agree that global trading opportunities are significant - 93% believe it is tough to find foreign suppliers

Marketing News: Granby Marketing Services leads the way with two major industry accreditations

Granby Marketing Services has strengthened its reputation as one of the UK's leading providers of response and fulfilment services with the announcement that it has gained two major industry accreditations, the Accredited Response Management Scheme (ARM) and the British Retail Consortium (BRC) Global Standard for Storage & Distribution.

Marketing News: Independent.co.uk launches new voucher channel

The Independent today launched a voucher channel on their website. The service has been launched in time for Christmas 2009 which promises to be the biggest year for online vouchers to date.

Marketing News: Asda says it considers loyalty cards undemocratic

You can't buy loyalty with plastic points, Asda CEO Andy Bond said just a few weeks ago. However, The Grocer can reveal that the retailer considered introducing a loyalty card similar to Tesco's Clubcard three years ago when Doug Gurr joined as strategy director from McKinsey. Gurr made the case that retailers introducing a loyalty scheme tended to get a 4% to 8% sales uplift in the first three to six months, according to sources close to the business. But the proposal was vetoed by both Asda and Wal-Mart on the grounds that neither the cost nor the change in strategy could be justified, claimed the sources. You always get this uplift because staff get behind it, people get excited, they want to use their new card, it's a lot of hype, said Peter Maloney, chief executive of loyalty company Clear Cell and former professional services director of Dunnhumby. But I don't think Asda could culturally do it.

Marketing News: MARCUS LEEK APPOINTED FINANCIAL DIRECTOR OF VALASSIS LTD

Marcus Leek has been appointed financial director of Valassis Ltd, to drive forward the UK commercial offering whilst supporting the company's ambitious plans for European growth. Leek's appointment follows the recent promotion of Charles D'Oyly from managing director of Valassis Ltd to managing director of Valassis Europe, as the company looks to leverage its strong position and unique perspective on the European market.

Marketing News: SNOW WHITE LAUNCHES THROUGH TESCO APPLE PROMOTION

Walt Disney Studios Home Entertainment is teaming up with Tesco to promote the release of Snow White on Disney Blu-ray and DVD. The campaign, devised and implemented by Haygarth, will include a national in store 'scratch card promotion' on bags of Fun-Size and Sweet Gala apples and launches on Monday 2nd November. The promotion will be live across 3 million bags of apples in Tesco. A Snow White Scratch Card will be included in every promotional bag of apples offering consumers the chance to win a family holiday to Walt Disney World Florida or a runner-up prize of one of 50 iPod nanos. Winners are directed to the promotional website (www.snowwhiteapples.co.uk) to claim their prize, with non-winners also directed to the site to download free apple based recipe cards. The promotion will be supported in the top 100 Tesco stores with point of sale, including branded shelf barkers, shelf wobblers and bus stops. Each of the 3 million apple bags will also be specifically branded with the

Marketing News: New Look sees 28 per cent year on year growth for its vouchers and gift cards as it celebrates its second anniversary in the b2b marketplace

New Look, one of the UK's fastest growing and most exciting fashion brands, has rapidly seized a major position in the massive b2b vouchers and gift card market with sales up 28 per cent year on year in its second year. During the last two years, since starting operations in the b2b market, New Look has signed up an impressive array of clients including Projectlink Motivation, PeopleValue, P&MM, Northampton Academy and Argos Business Solutions to name but a few.

Marketing News: U-Choose voucher introduced by P&MM

Companies can now offer staff the ultimate choice in reward redemption – the U-Choose voucher introduced by P&MM. From travel to experiences and hospitality, the new voucher offers recipients the freedom to dream up the travel or experience they want based on the value of the reward they have earned, and decide when, where and how they want to enjoy it. P&MM has a fully licensed operational in-bound call centre with experienced personnel to handle bookings and logistics for travel redemptions, as part of a dedicated concierge service, to create the reward personally for the winner.

Marketing News: RPM has been tasked with placing Cranium into the target audience's hands in the home environment

Experiential marketing agency RPM has today announced two new campaigns for Hasbro, a worldwide leader in children's and family leisure time products and services. RPM's digital and experiential teams will generate interest for the Cranium WOW board game in the run up to Christmas, following the nationwide live launch of Bop It. Aimed at 21-40 year old women who value friends and family, Cranium allows players to create works of art and imagination, perform hilarious feats, discover fascinating new facts and connect with friends and family.

Marketing News: The Voucher Shop launches Online Voucher Cheque

The Voucher Shop, one of the UK's leading providers of vouchers to the incentives and flexible benefit markets, has launched an online version of its Voucher Cheque, enabling recipients to redeem their vouchers via the Internet. Voucher Cheques are a highly popular mechanism for companies looking to incentivise and reward customers or employees.

Marketing News: INTERNET PRINTABLE COUPONS CAN SIGNIFICANTLY INCREASE ONLINE BRAND ENGAGEMENT

New independent market research commissioned by interactive coupon solutions company Couponstar, has found that internet-printable coupons are a highly effective means of increasing online brand engagement. The telephone-based Omnibus research survey[1], which investigated the impact of the recession on coupon usage across the UK, found that 58% of consumers are more likely to visit a FMCG brand site if they know a coupon is available and 65% of consumers would visit a grocery retailer site with the same incentive. In addition to driving web traffic, the research shows that the presence of coupons can significantly influence the type and amount of online activity a consumer undertakes, with 46% of respondents indicating they are more likely to open an email, 44% admitting they are more likely to click on a search listing and 39% highlighting that they are more likely to click on an online ad.

Marketing News: Dialogue141 creates 'Jeff or the Ref' football campaign for Coral

Dialogue141 has produced a new promotion for Coral to encourage punters to bet on football and drive footfall in the bookmaker's shops. The 'Jeff or the Ref' campaign offers customers who place four £10 football bets a free scratch card that guarantees them the minimum prize of a free £10 bet as well as bonus rewards of HD televisions, VIP football tickets and free bets of up to £100. Dialogue141 has developed various materials for a full window campaign, as well as internal poster support and staff T-shirts. Window towers and posters show a hand holding up a yellow card with the words 'Free £10 Bet Guaranteed' written in chunky red letters and set against the backdrop of the sidelines of a football pitch. A second poster features a picture of Sky Sports Soccer Saturday host Jeff Stelling holding a white card advertising the prizes on offer and a speech bubble that shows him saying 'Find me and win a bonus reward'.

Marketing News: The X Factor Season Kicks Off for eModeration

It's officially The X Factor season, and this year ITV and FremantleMedia Enterprises (FME) are using eModeration, the moderation and community management company, to manage the tens of thousands of comments expected on the programme website http://itv.com/xfactor. The show runs from Saturday 22 August to mid-December 2009. ITV has been engaging fans of its most popular shows and The X Factor is no exception. The production team are using social media - including posting links to content such as exclusive video and the latest news on Facebook and Twitter - to drive users to The X Factor site, where they can have their say on all aspects of the show. Various sections of the site allow users to share their views, ask questions and leave feedback. They can also rate the content and watch highlights according to various themes.

Marketing News: What's new at Ragdale Hall?

Always bringing their guests new innovations in holistic therapies, award winning health spa Ragdale Hall, has two new offerings for autumn. Lava Shell Massage - the hottest new eco-treatment A seamless massage of heat and touch using recycled Tiger Clam shells from the South Pacific. It is an amazingly stress busting treatment that promotes deep relaxation. The shells feel as beautiful as they look and provide the world's first self heating massage tool using a natural, non toxic lava gel inside. Unlike stones used in treatments, the shells do not cool, but remain warm and nurturing throughout the treatment. The shell shape allows the therapist to really knead the the stress knots and release tension. Ragdale Hall are offering four choices to meet all needs: - Shell Shocked Massage – the ultimate Lava Shell Massage which includes the full body including tummy and back. 80 minutes £84

Marketing News: BPMA and Promota coming together as one Association

The boards of the British Promotional Merchandise Association and Promota have agreed that the two associations will come together in the spring of 2010 to form one association, subject to ratification by the memberships at the AGMs of both associations in October 2009. The new Association will have a base of c.1,250 members. Over the next few months, a working party, made up of board members of both associations will be working on the structure and detail that will benefit members of both associations.

Marketing News: Research shows that 87% consumers would switch brands for a BOGOF or price discount

Research from response and fulfilment experts Granby Marketing Services has found that the majority of consumers(87%) would switch from their usual brand in favour of a BOGOF or price discount promotion. Consumers were asked which types of promotions would most likely persuade them to change from their usual brand. 48% responded with BOGOF, 39% responded with price discount, 3% for free gift, and 1% for both prize draw and charity endorsement. The research also found that 60% of consumers think that an immediate reward is the most important aspect of a promotion. Stephen Bentley, CEO of Granby Marketing Services said of the findings: "These results are really worrying. With the economy being as it is, it is difficult to compete with a brand that simply discounts. But what will happen to these brands once times start to look a bit brighter? The brands that have used short term, price led promotions over investing in a long term relationship with consumers will strugg

Marketing News: AYMTM helps Midge the Cat film feature at Cannes

Midge the Cat, a locally produced film about a man who had running races against his cat, which captured the hearts and minds of the British public, media and Cannes Film Festival 2009, was the result of a staff incentive scheme created and implemented for a major client by incentive and motivation agency AYMTM. Staff at a leading telecoms company were encouraged by the employee engagement programme to put forward their dreams and desires. The most original ideas were chosen and brought to life. Martin Humphreys of Wrose, West Yorkshire put forward his dream to make a film about how his cat, Midge, would race him to his local shop every day. The faster Martin runs, the one-eyed cat runs faster, and will never let him pass. Their battle for supremacy began after Midge, now 12, began following him to his local shop and waiting outside on a wall, ready to race her master home. This phenomenon inspired Martin to ask to make a film about Midge as his dream reward. AYMTM, whi

Marketing News: Marketing News : Toyota (GB) launches direct marketing push

Toyota (GB) is launching a campaign for Q3 to promote their range of eight Toyota Optimal Drive models and encourage new car buyers to choose a Toyota. The campaign was created by integrated agency, Kitcatt Nohr Alexander Shaw. Kitcatt Nohr created a direct mail campaign to persuade potential car buyers, looking to buy between August and December, to test drive Toyota cars. The campaign showcases eight models and their relevant offers for the new Aygo, Yaris, Auris, 7 seat Verso and RAV4 plus the all new Avensis, iQ and Urban Cruiser. It targets people in the 45-64 age group who tend to buy new cars every three or four years, like to plan their purchases well ahead and often buy in the second half of the year.

Marketing News: Ambassadors of Nature Babycare to benefit from Valassis Digital Coupon Campaign

Naty selects Valassis to manage digital coupons to support ecological baby hygiene products. Naty, the Swedish company behind the Nature Babycare range of environmentally friendly nappies, wipes and toiletries, is to provide participants in its Ambassador Programme with a series of internet-printable coupons. Being managed by Valassis Ltd, the UK's leading coupon and voucher services provider, this internet coupon campaign falls totally in-line with the company's environmentally friendly stance whilst also encouraging trial and increasing brand awareness. Nature Babycare Ambassadors, who receive exclusive offers from Naty for their own consumption and for distribution to family and friends with babies and small children, will receive a range of offers over the course of a year, from 50% off nappies and pull on pants to £1 off all products and 'buy a pack of nappies, get a pack of wipes free'. Nature Babycare products are sold in Waitrose, Boots, Tesco and Sainsbury's.

Marketing News: spoiltpig coupon campaign from Valassis

Dorset-based farming and food business opts for Valassis to tempt customers into trying its award-winning bacon The coupons give 50p off spoiltpig smoked or unsmoked dry cured back bacon, currently available in some Budgens stores, 320 Morrisons stores across the UK and to be available from some Tesco stores in the autumn, at an RRP of £2.79. The coupon campaign was launched at the Bristol Wine & Food Fair, and has continued at Tasting sessions in Bath and Bristol throughout August. Amanda Streatfeild, marketing director of Denhay Farms Ltd, says, "We are incredibly proud of our new spoiltpig bacon as it is the first bacon we have produced to carry the RSPCA Freedom Food mark. The pigs come from Freedom Food assured British farms and are reared outdoors. We believe that consumers deserve to know that the food they are buying is of the highest standards, not just in terms of quality and taste, but also consistent and humane levels of animal welfare."

Marketing News: Shopping channel QVC and IPC Connect has tied up to run a three-month partnership campaign in Woman magazine

The campaign, negotiated by Cocktail Marketing, will see Woman appear as the sponsor for two hours of beauty-focused programming. This will involve the magazines experts giving out beauty advice. QVC will also run competitions and promotions within Woman magazine in addition to advising on best buys and product reviews. Woman editor Jackie Hatton said: Woman magazine is delighted to be linking with shopping channel QVC. Having conducted extensive reader research this year, we know that home shopping is an area of huge interest to our readers who pride themselves on being savvy shoppers. As Woman expands its consumer coverage - including the introduction of the new On Test Squad, which offers weekly product reviews from real women - the timing of this partnership really couldn't be better.