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Marketing News: Donald Russell and the new ‘Online Specials’ brand

News Release from: MarketingUK
04/02/2010
Donald Russell, online and mail order butcher, Butchers Specials brand ,“The ‘Online Specials’

Donald Russell, the UK's leading online and mail order butcher, has extended its online offering by launching a new promotional campaign aimed exclusively at online customers under the new 'Online Specials' brand.

The initiative comes following the overwhelming success of their Butcher's Specials brand which has been running for over a year.

Donald Russell has always been pioneering in their approach to communicating with their ever-growing online customer base, and has been one of the first online butchers to introduce "short-life" and web exclusive offers making it easier and more attractive for them to continue purchasing online.

A spokesman for Donald Russell says:

“The ‘Online Specials’ is set to be the little brother phenomenon of our existing mailed Butcher’s Specials – it will only be available online and will draw most of it’s inspiration for offers from response and seasonality – so you can influence what’s on offer through your buying trends”

With less of the rigmarole than the weekly shop, and the added appeal of being able to access and purchase new, exciting and exclusive offers from the comfort of your own home, this fully guaranteed range is as easy to order and have delivered “Direct to your door” as switching on the kettle.

Marketing News: Donald Russell and the new ‘Online Specials’ brand

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