Marketing News: Granby Marketing Services leads the way with two major industry accreditations

News Release from: Granby Marketing Services
08/12/2009
ARM, DMA, Granby Marketing Services, ISP, ISBA, accreditation, Stephen Bentley

Granby Marketing Services has strengthened its reputation as one of the UK's leading providers of response and fulfilment services with the announcement that it has gained two major industry accreditations, the Accredited Response Management Scheme (ARM) and the British Retail Consortium (BRC) Global Standard for Storage & Distribution.

ARM is a joint initiative between three trade organisations - DMA, ISP (Institute of Sales Promotion) & ISBA (Incorporated Society of British Advertisers) and has been designed to raise standards and confidence in the UK Fulfilment & Response Handling Service Industry. It provides clients and agencies with a simple way of ensuring that a response management company meets a series of standards in terms of corporate and financial stability, training, staffing and facilities, security, brand and customer protection. In gaining the accreditation, which was awarded after completing a comprehensive assessment and audit process, Granby Marketing Services has become one of the first companies in the UK to join the initiative.

The BRC Global Standards are a leading global product safety and quality certification program used throughout the world by over 14,000 certificated suppliers in over 90 countries. Granby Marketing Service’s certification to the BRC Global Standard for Storage & Distribution, which is achieved through audit by a third party Certification Body, ensures best practice standards are developed, implemented and maintained for the storage, distribution and contract packing of ambient stable food and non food products.

Stephen Bentley, CEO at Granby Marketing Services says: “The services we provide directly impacts on how our clients’ brands are perceived, therefore we understand and recognise the importance of maintaining the highest possible standards. With these independent accreditations our clients can be confident that we have the procedures in place to consistently deliver outstanding response and fulfillment services.”