Marketing News: Limited Space transform lifts into crime scenes for CSI

News Release from: MarketingUK
18/03/2010
Adlift ,Limited Space,Bullring Birmingham ,Tim Walley,CSI: The Experience,Matt Gordon ,Samantha Sida

Limited Space, (www.limited-space.com) the leading out-of-home media owner in the premium shopping centre market, is using its Adlift and Experience formats to help promote CSI: The Experience by turning the lifts in Bullring Birmingham into crime scenes.

CSI: The Experience, inspired by the global hit TV series, is making its UK debut in Birmingham having previously toured destinations such as Las Vegas, Warsaw and Vienna.

The experience allows visitors to experience forensic science through a truly hands-on approach in order to crack one of three grizzly crimes. CSI: The Experience runs until 31 May 2010.

The Adlift sites (full-size lift door posters) and Adlift Experience locations (a 360º wrap of the inside of the lift) are situated in the central concourse area of the mall, which benefits from high footfalls and dwell times. The lifts have been transformed with creative which features yellow crime tape, warning shoppers they're entering a crime scene. The engagement and

Limited Space, (www.limited-space.com) the leading out-of-home media owner in the premium shopping centre market, is using its Adlift and Experience formats to help promote CSI: The Experience by turning the lifts in Bullring Birmingham into crime scenes. CSI: The Experience, inspired by the global hit TV series, is making its UK debut in Birmingham having previously toured destinations such as Las Vegas, Warsaw and Vienna. The experience allows visitors to experience forensic science through a truly hands-on approach in order to crack one of three grizzly crimes. CSI: The Experience runs until 31 May 2010.

The Adlift sites (full-size lift door posters) and Adlift Experience locations (a 360º wrap of the inside of the lift) are situated in the central concourse area of the mall, which benefits from high footfalls and dwell times. The lifts have been transformed with creative which features yellow crime tape, warning shoppers they’re entering a crime scene. The engagement and interaction will drive shoppers to visit the experience on the second floor of the mall. 

“The yellow tape across the doors looks so realistic that we’ve actually had shoppers at Bullring wondering whether the lifts are out of bounds,” said Tim Walley, general manager of Bullring. “Limited Space’s formats are always great at engaging consumers and driving traffic and sales, so they were an obvious choice to promote the opening of CSI: The Experience.”

“Limited Space’s formats worked well with the message of our advertising which encourages viewers to ‘become a CSI agent’,” said Andrew Aitken, graphic designer at Big Cat, the UK territory partners for CSI: The Experience. “By turning the lifts into crime scenes, shoppers are treated like CSI agents allowed to cross through the yellow tape and into the lift. This makes them feel part of the CSI world and encourages them to visit the experience.”

About Limited Space
Founded in 2002 by Matt Gordon and Samantha Sida, Limited Space has quickly grown into an established national media player in the out-of-home market. It offers a range of high-impact, premium advertising formats in over 75 of the UK’s most prestigious locations – including The Metro Centre, Bullring, Cabot Circus, Highcross and Bluewater – to deliver footfalls of over 40 million shoppers a month.

 Adlift was launched in 2006 and has led the way for other successful product launches including Panoramics and its first digital offering, Ad HD.

 Limited Space has partnered with some of the top creative and media agencies and prestigious brands -including 20^th Century Fox, Proctor & Gamble and Sony Ericsson - to help deliver innovative, targeted and highly creative advertising campaigns with some of the longest consumer ‘dwell’ times and unprompted recall figures in the industry.

For more information please visit www.limited-space.com.