Marketing News: Promotions and Incentives : Valassis appoints General Manager in Belgium

News Release from: Valassis Ltd
03/02/2010
Valassis, coupons, vouchers, promotions, promotional marketing,Charles D’Oyly,Jean Jacques Aussems

Valassis Ltd today announces the appointment of Jean Jacques Aussems as general manager of Valassis, Belgium. The new role will see Aussems defining the strategy for Valassis' Belgian business, working in conjunction with the managing director of Valassis Europe, Charles D'Oyly.



Aussems has been tasked with devising and implementing plans for the launch of Valassis' coupon clearing business in Belgium in August 2010, and establishing its presence in Belgium by developing a strong network among key decision-makers in retailer and manufacturer organisations.



Commenting on his appointment, Aussems says, "I have joined Valassis at an exciting time of European growth, which I am keen to replicate here in Belgium. The potential for retailers and manufacturers to use coupons to promote trial and increased sales is significant as evidenced by growth in coupon usage in other markets. I am looking forward to leading a team that will maximise our customers' promotional investments

Aussems continues, “Key to this role is understanding market trends in relation to coupon usage by consumers and marketers. I am in a fortunate position where I will be able to call on the collective experience of other Valassis companies across the continent and in the US to help me achieve my goals.”

Charles D’Oyly, managing director of Valassis Europe says, “We are delighted to welcome Jean Jacques to Valassis. He shares our passion for promotional marketing, and is exactly who we need to build and lead a strong team engendered with passion and the highest standards of professionalism.”

D’Oyly himself was recently promoted to managing director of Valassis Europe, as the company looks to leverage its strong position and unique perspective on the European market. With over 50% market share, Valassis is the European market leader in coupon clearing and financial settlement for the grocery and FMCG sectors.