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SME Marketing
Marketing News: SERIF'S WEBPLUS X4 MEANS BUSINESSES CAN NOW CREATE PROFESSIONAL WEBSITES FAST WITHOUT ANY DESIGN EXPERIENCE
Serif (Europe) Ltd, the UK's leading independent design, publishing and creative software developer, has today released WebPlus X4, a significant upgrade to their award-winning web design software.
This software is packed with everything a small or start-up business needs to design outstanding, professional-quality websites – no complicated code, programming, or design experience required.
WebPlus X4 is an all-in-one web designer, making it easy and affordable to build stunning interactive and e-commerce-enabled websites using the powerful built-in tools to customise a professionally-designed template or starting from a blank page.
Business owners can now create graphics, edit photos, write text, add social media capabilities, set up an online shop, and more, then publish directly to the web.
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Marketing News: Experian report highlights growth potential in SME lending
Experian®, the global information services company, today published a new report highlighting how data, software and analytic capabilities more commonly used in consumer lending environments can help UK retail banks profitably increase lending to the SMEs.
According to a new Experian report entitled 'Risk, reward and the SME lending imperative', SMEs offer a huge opportunity to retail banks whilst noting that medium sized firms are seeking to weather the current economic climate by managing for cash and demanding less credit. Experian's report suggests that financial institutions that are able to quickly and cost-effectively assess the risk and reward presented by individual small and micro businesses, and respond rapidly to signs of distress amongst their existing customer base, will be best placed to profitably grow their commercial lending books.
Stephen Gildert, SME lending consultant at Experian, comments: "In order to lend profitably to the SME sector, banks need to be able
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