Marketing News: StrongMail Reveals the Seven Habits of Successful Email Marketing
News Release from:
Touchdown PR
24/08/2009
Sam Cece, StrongMail, Forrester, McAfee, WebEx, Ticketmaster, email marketing
With companies set to invest heavily in email marketing, marketers need to send messages customers really want and avoid the perils of apathy, annoyance and unpreparedness.
A recent report from analyst firm Forrester is predicting that by 2014 companies will spend over £1.2 billion on email marketing [1] in the US alone – an 11% compound annual growth rate. Yet it also predicts that much of this spend will be wasted as messages are targeted inappropriately or not at all.
In response to this, StrongMail http://www.strongmail.com has published seven habits of successful email marketing. The company powers email campaigns for the likes of McAfee, WebEx and Ticketmaster, handling millions of messages per week. Image Sam Cece, Chairman & CEO StrongMail.
 A recent report from analyst firm Forrester is predicting that by 2014 companies will spend over £1.2 billion on email marketing in the US alone – an 11% compound annual growth rate. Yet it also predicts that much of this spend will be wasted as messages are targeted inappropriately or not at all.
In response to this, StrongMail http://www.strongmail.com has published seven habits of successful email marketing. The company powers email campaigns for the likes of McAfee, WebEx and Ticketmaster, handling millions of messages per week. This has given it considerable insight into what works and what doesn’t. Its seven habits are: - Just be Relevant. Send emails that customers really want geared towards their self-reported interests and demographic profile. Leverage available data to ensure that customers are receiving information that most resonates with them.
- Manage Email Frequency Carefully. Over-mailing your email subscribers can turn even the most engaged recipient off. Always test to determine the right frequency for your brand.
- Test Your Offers. Test the water by sending a new email offer to a random subset of your recipients to determine response and relevance. Assess the offer response, adjust as necessary and then share it with the remainder of your subscriber-base.
- Use Graphics Wisely. Images should complement your message content, not detract from it. Make sure your use of graphics supports everything from your brand through your call-to-action effectively. Remember that a large image can push content below the fold, while excessive images can slow message loading.
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