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Marketing News: SkyMall : an email marketing campaign aimed at re-engaging customers who start, but fail, to complete online purchases
Online retailer SkyMall announced today it boosted sales following an email marketing campaign aimed at re-engaging customers who start, but fail, to complete online purchases.
The online catalogue, which reaches more than 650 million air travelers annually, posted the results following the integration of Coremetrics Web analytics data with an ExactTarget-powered email marketing campaign.
"Even amidst an economic downturn, ExactTarget has helped SkyMall increase its year-on-year sales by enabling it to better connect with its customers through relevant and personalised email marketing messages," said Shea Beck, SkyMall marketing manager. "We've been able to recapture nearly five percent of abandoned cart sales from shoppers who have provided us with email addresses, and our ExactTarget-Coremetrics Integration makes it easy to capture and track those sales."
The integration tracks SkyMall customers' behaviour and triggers automated emails to shoppers when they fail to comp
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Marketing News: Shine Marketing provides online input for GIVe project
Shine Marketing, www.shinemarketing.com, a specialist in eCommerce for upmarket brands, has contributed to the online element of the GIVe project, the new womenswear label launched by retail legend, George Davies.
Shine Marketing, www.shinemarketing.com, a specialist in eCommerce for upmarket brands, has contributed to the online element of the GIVe project, the new womenswear label launched by retail legend, George Davies.
Launched on 1st October, GIVe delivers 'affordable luxury' to women aged 25 and over. GIVe has opened six stores and 17 concessions nationwide including a flagship store on London's Regent Street. It has also unveiled its new website, www.give.co.uk.
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