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Marketing News: Laura Ashley implements TagMan to improve online sales tracking

Fashion and home furnishings retailer Laura Ashley is to implement TagMan, the single tag online tracking system, to track online sales and manage the tags on Lauraashley.com.

Marketing News: Boden will use TagMan to manage the tracking tags from search, display and affiliate campaigns

Boden, the international online and catalogue clothes retailer, has hired TagMan to help it understand the full journey its customers take on their way to buying from its websites. TagMan's system enables a single tag to be installed on any page that needs tracking and all other tags that need to sit on that page — whether to track natural search, paid search, affiliates, display or site analytics — can then be run through the system. Boden will use TagMan to manage the tracking tags from search, display and affiliate campaigns on all its websites, enabling it to follow the complete path to conversion that any of its customers take. ..............................

Marketing News: SkyMall : an email marketing campaign aimed at re-engaging customers who start, but fail, to complete online purchases

Online retailer SkyMall announced today it boosted sales following an email marketing campaign aimed at re-engaging customers who start, but fail, to complete online purchases. The online catalogue, which reaches more than 650 million air travelers annually, posted the results following the integration of Coremetrics Web analytics data with an ExactTarget-powered email marketing campaign. "Even amidst an economic downturn, ExactTarget has helped SkyMall increase its year-on-year sales by enabling it to better connect with its customers through relevant and personalised email marketing messages," said Shea Beck, SkyMall marketing manager. "We've been able to recapture nearly five percent of abandoned cart sales from shoppers who have provided us with email addresses, and our ExactTarget-Coremetrics Integration makes it easy to capture and track those sales." The integration tracks SkyMall customers' behaviour and triggers automated emails to shoppers when they fail to comp

Marketing News: Online UK retailers have so far recorded pre-Christmas sales of £534m million, a 16% increase on last year according to IMRG

Britons accessed more than 24 million online customer reviews in a single day while doing their Christmas shopping on the web during Cyber Monday, according to research issued today. This represents a growth of 128 per cent on the same day last year. Internet shoppers also posed, read or answered in excess of five million questions about products in the run-up to Cyber Monday according to the figures from social commerce pioneers, Bazaarvoice. Bazaarvoice served over 827 million pieces of user-generated content in the UK, such as customer reviews, answers, and stories, in the month of November, leading up to Cyber Monday. This highlights the significant time consumers now spend researching products online before making a purchase.

Marketing News: Statistics by VoucherCodes.com pinpoint that on Monday's at 9.16pm, online shoppers are most active

UK retailers are missing out on prime sales opportunities in the run-up to Christmas according to VoucherCodes.com, the UK's original money-saving solution offering vouchers, promotional codes and exclusive discounts to over 4000 of the country's biggest brands. Statistics released today by VoucherCodes.com pinpoint that on Monday's at 9.16pm, online shoppers are most active when accessing the internet to make online purchases. Despite this shopping pattern, most retailers release their best voucher offers on Friday afternoons to boost weekend sales figures.

Marketing News: Top tips to avoid having "bah humbug" e-commerce sales this Christmas

Christmas is not looking jolly for retailers at the moment. A postal strike is sweeping the nation, with the fear that many businesses could go bust in its wake. In addition, a recent survey of Britain's leading store group executives found that 34% do not expect strong growth until 2011 and are preparing for a 'flat Christmas'. In the face of this difficult climate, it is imperative that retailers need to start planning now if they are to ensure success this holiday season. An intelligent and considered marketing plan should be accompanied by a comprehensive crisis management plan and a critical eye. Shipwire's Nate Gilmore shares some of his tips on how to make sure that this Christmas is a plentiful one.

Marketing News: Kiddicare.com deploys 10CMS Flash Merchandising platform to drive up conversion

Kiddicare.com, the UK's number one online baby shop has launched its new eCommerce site. An innovator in adopting key technologies to enhance the customer purchasing experience, both on and off line, this latest move by Kiddicare.com will enable customers to view the product range in more detail, assisting further with their purchasing decisions. The new site has been deployed under the watchful eye of Scott Weavers-Wright, partner at Kiddicare.com. "By deploying more rich content and adopting the latest in merchandising tools we have been able to create an environment where our customers can gain a much better view of the products they wish to purchase. They can now zoom in and out of product images, view from all angles and easily select other complementary products to accompany the original item without having to spend hours searching the site. "To do this we worked with 10CMS, creators of the market leading Flash Merchandising platform, utilising the 10CMS modules across the

Marketing News: Shine Marketing provides online input for GIVe project

Shine Marketing, www.shinemarketing.com, a specialist in eCommerce for upmarket brands, has contributed to the online element of the GIVe project, the new womenswear label launched by retail legend, George Davies. Shine Marketing, www.shinemarketing.com, a specialist in eCommerce for upmarket brands, has contributed to the online element of the GIVe project, the new womenswear label launched by retail legend, George Davies. Launched on 1st October, GIVe delivers 'affordable luxury' to women aged 25 and over. GIVe has opened six stores and 17 concessions nationwide including a flagship store on London's Regent Street. It has also unveiled its new website, www.give.co.uk.

Marketing News: Dig deeper into the behaviour of users arriving on the site

Growth for ghd has been nothing short of phenomenal. The hairstyling brand, famed for its straighteners, styling accessories and finishing products, has gone from a small British start-up in 2001 to a global superbrand, with a multi-million pound turnover. But with this encouraging growth has come the challenge of moving its understanding of how customers and prospects interact with the company online, beyond the restrictions of a basic analytics package. Until April 2008, ghd was using a combination of a traditional package with some in-house adaptations and extra capabilities, but soon realised that this approach restricted it to only understanding what poorly defined groups did on parts of the site, rather than analysing detailed individual visitor journeys through the site.

Marketing News: How To Get More Traffic To Your Website

Promote your web site on TipDrop.com! Make sure that your site is appropriate for the discussion and what you are doing does not appear to be spammy. Tip Credibility: 10 SEO works best! Search engines account for 80% of my sites' traffic. Optimize your sites for SEO with anchor link keywords and name your images after keywords you want to rank for. Then do article marketing with anchor keywords linking back to your site. Tip Credibility: 9