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Social Media Marketing
Marketing News: ForeSee Results has introduced a tool to enable clients to understand the impact of their social media marketing on revenue
US customer satisfaction measurement firm ForeSee Results has introduced a tool to enable clients to understand the impact of their social media marketing on revenue.
Last year, ForeSee launched CS SessionReplay, which records what web site visitors are seeing and doing online in a real-time movie format.
The firm's new 'Social Media Value Calculation' system uses methodology created by the University of Michigan, to link influences on customer visits to a web site, store or call center, with what they actually spend.
Using methodology already provided by ForeSee surveys, the system can uncover what influenced a customer, and link this information to behavioral data tracking how much that customer did or didn't spend.
In turn, this can be tied to other business-specific outcomes, such as opening a new account, signing up for a newsletter, requesting more information, etc.
'Linking what drove a customer to visit with what they actually spent or did as a result allows
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Marketing News: Headshift is delighted to be the Title Sponsor of this year's Social Media Influence Conference on 22nd June at the London Marriot Hotel, Mayfair
With a view to continuing conversations around Social Business (from our Social Business Summit back in March) Headshift is delighted to be the Title Sponsor of this years Social Media Influence Conference on 22nd June at the London Marriot Hotel, Mayfair.
The event will bring together industry leaders from Dell, PepsiCo, Sony, Starbucks, Omnicon, Brew, The Guardian, London 2012 - to name a few. For the full list of speakers of the day please see here.
The Social Media Influence Conference is one of the longest established conferences on Social Business and always prove to be educational, thought provoking and an excellent occasion to network. The speaker list this year speaks for itself, and looks to make this conference the most successful yet.
Tho conference is run by Social Media Influence, a portal for business professionals whose industry reports and best practice white papers on Social Media provide invaluable insights into the world of online communication.
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Marketing News: User generated book of Festivals created by Independents United
Festival Annual is a hard-back, full-colour book of photos and stories from all the UK's major festivals. All the book's content will be submitted by festival goers, via an online community living on MySpace (around 25,000 members), Twitter, and Facebook.
Independents United published the first Festival Annual in 2009, to prove that combining an online community with a physical product is an effective way of monetising online audiences. As last year, the book will be sold through major bookshops (last year's line up included Waterstones, Amazon, Blackwells and Foyles); retailers (Paul Smith and Liberty sold the Annual in 2009); and direct to the Festival Annual community.
The idea for the Festival Annual came from the IU team's direct experience from working, performing and filming at festivals, having witnessed the extraordinary growth in festival culture at first hand. Alongside the huge increases in the numbers of festivals, the team noticed the changing nature of festivals, w
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Marketing News: Significant new product release helps enterprises achieve ROI on social business strategies with new social channels and enhancements to existing channels
Significant new product release helps enterprises achieve ROI on social business strategies with new social channels and enhancements to existing channels
nGenera Customer Interaction Management (CIM), a provider of next-generation customer experience software solutions, today released nGen CIM 9. The updated suite of customer interaction management tools now includes new nGen Communityand nGen Social Media tools, which enable customers to share knowledge online and brands to engage with customers on social media channels.
nGen CIM 9 enables organisations to deliver a superior experience in the time of the social customer and enhances nGenera CIM's core channels: nGen Knowledgebase, nGen Email, andnGen Chat. Highlights for this significant new release include:
nGen Social Media: Contact centres can now listen, interpret, and respond to conversations across popular social networks such as Twitter, Facebook, and YouTube. nGen Social Media swiftly identifies chatter, prioritis
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Marketing News: Sense Internet announces tweetlection.co.uk - a tool for tracking and analysing party political activity on Twitter
As the major political parties look to digital technology as a key part of their election campaigns, an innovative new web intelligence tool - tweetlection.co.uk - has been developed by digital specialists Sense Internet. Tweetlection tracks comments about the parties on the social networking site Twitter, and gives a picture of which keywords are being used by tweeters at any given time.
"While all parties engage in tweeting, until now it has been hard to get a real-time picture of what is being said on key issues, and by whom," says Sense MD Aidan Cook. "Previously it was difficult to get an accurate view of just how much excitement or interest a specific event or issue was generating.
"Now, with www. tweetlection.co.uk , users can see, at a glance, the frequency of tweets over time for each party and the common themes in those tweets. This might help the political parties modify their existing themes and messages, or create new ones.
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Marketing News: "Social media is now a ......
2010 will be an exciting year in the word of mouth industry. When it comes to listening to your customers, building real-time relationships, and ensuring that everything you do has deep social traction, most companies have seen the light.
As Andy Sernovitz put it, "social media is now a "how" question for businesses, not an "if."
Most brands have moved beyond the internal debate of if they should be involved in social media or not, and are moving on to consider how they will approach it.
The early adopters have earned their early lead, but it might surprise you how quickly brands that started a little slow are catching up.
Those early adopters such as Ford, Dell, IBM and Mars have by now moved beyond a few discrete pieces of social activity - establishing an ongoing listening process, say, or venturing into some Twitter engagement – to fully integrate a word of mouth approach into their internal processes and roles, from product development to customer care.
By Molly Fl
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Marketing News: Social Media: The next battleground for Google's Nexus versus iPhone
Google's Nexus One phone is challenging the iPhone in the strength of its social media reputation, according to analysis by social media agency, Yomego. In the first week after its launch, the Nexus One scored an overall hit across social media spaces, with mostly positive coverage despite reported connection and shipping problems. It has fared considerably better than the Palm Pre, which had much lower levels of comment online (although what there is, is largely positive).
Yomego analysed online exposure of the Nexus One, iPhone and Palm Pre, using its Social Media Reputation Audit, which uses a combination of sophisticated sentiment tracking, monitoring and language recognition technology combined with human analysis.
Yomego's metrics aggregate scores for reach ('noise') and sentiment online; and applies a 'recency' metric to analyse which brands are hot right now. The Audit reports also reveal to brands which social media channels provide the most opportunity.
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