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Social Media Marketing

Marketing News: Kodak CMO share his experiences with MeetTheBoss.TV on the future of Social Media

In another exclusive interview for MeetTheBoss TV, Jeff Hayzlett CMO for Kodak, shares his vision on the future of social media and how Kodak are utilizing Facebook and Twitter as saleable technology resources. Jeff Hayzlett is not like your regular Chief Marketing Officer. From creating innovative marketing strategies to appearing on NBC's hit television show, Celebrity Apprentice, Hayzlett knows what it means to think outside the box. He also recognizes the importance of social media and the very real power that channels such as Facebook and Twitter can harness when it comes to getting your message about a product across to consumers.

Marketing News: Nudge Releases Search For Perfect on Facebook

Social search engine application developed by Nudge Social Media enables users to improve their news feed results by finding only the best stories recommended by friends

Marketing News: localpeople extends successful hyperlocal sites with launch of iPhone application

- New iPhone app launched for users to access local news and information on the move - 70 websites are now live providing communities an online destination for all their local information and networking needs - Initial site launches demonstrate strong traffic growth and user engagement, showing a clear blueprint for future success

Marketing News: Social Media ROI and how it can be measured: a new White Paper from Yomego

Increased social media reputation leads to a commensurate increase in sales, according to social media specialist agency, Yomego. In a new insight paper, Social media ROI and how it CAN be measured, Yomego MD Steve Richards states that companies using social media to increase their reach, positive awareness and tone can link this activity to a lift in sales.

Marketing News: Social Media : Brands must protect users and their own reputations on social networks, according to Moderation in Social Networks, a new white paper from eModeration

A new white paper from moderation and community management company, eModeration, highlights the need for brands engaged in social networks to protect both their users and their own reputations. The paper, Moderation in Social Networks, examines the impact of user-generated content within social networks on a brand's reputation, and gives a clear guide to best practice on moderating that content within the 'big four' social networks (MySpace, Facebook, Bebo and YouTube). Moderation in Social Networks is free to download from www.emoderation.com.

Marketing News: Brands must protect users and their own reputations on social networks, according to Moderation in Social Networks, a new white paper from eModeration

Marketing News: "Social media is now a ......

2010 will be an exciting year in the word of mouth industry. When it comes to listening to your customers, building real-time relationships, and ensuring that everything you do has deep social traction, most companies have seen the light. As Andy Sernovitz put it, "social media is now a "how" question for businesses, not an "if." Most brands have moved beyond the internal debate of if they should be involved in social media or not, and are moving on to consider how they will approach it. The early adopters have earned their early lead, but it might surprise you how quickly brands that started a little slow are catching up. Those early adopters such as Ford, Dell, IBM and Mars have by now moved beyond a few discrete pieces of social activity - establishing an ongoing listening process, say, or venturing into some Twitter engagement – to fully integrate a word of mouth approach into their internal processes and roles, from product development to customer care. By Molly Fl

Marketing News: P&Gs explicit goal for 2010 is to assure that each of its brands has a meaningful presence on Facebook

Procter and Gamble Co. loves Facebook after all, and besides encouraging brands to develop a presence there, the world's biggest marketer has opened an office in Silicon Valley to help develop social-networking systems and digital-marketing capabilities with the website.

Marketing News: Sitecore Announces 2009 Most Valuable Professionals

Sitecore names most influential technical community leaders in field of Web CMS

Marketing News: Neil Davidson Billington Cartmell : How do you maximise social medias potential for your brand?

How to maximise the effectiveness of social media, particularly those within direct marketing and measurement Neil Davidson is Planning Director at Billington Cartmell http://www.bcl.co.uk/old-marketing-for-new-media/ How do you maximise social medias potential for your brand? It does require new skills and new ways of thinking, but the danger is in throwing away everything else and forgetting marketing principles that are not only relevant but could also help you maximise the effectiveness of social media, particularly those within direct marketing and measurement. Lets start with best principles for maximising social media: Make sure the business is set up for social media - Lots of organisations get this wrong and Seth Godin describes this mismatch perfectly in Meatball Sundae. Social media doesnt work in the same way as other channels; you're opening up the organisation and setting up consumer expectations that you are ready to engage in

Marketing News: Social Media: The next battleground for Google's Nexus versus iPhone

Google's Nexus One phone is challenging the iPhone in the strength of its social media reputation, according to analysis by social media agency, Yomego. In the first week after its launch, the Nexus One scored an overall hit across social media spaces, with mostly positive coverage despite reported connection and shipping problems. It has fared considerably better than the Palm Pre, which had much lower levels of comment online (although what there is, is largely positive). Yomego analysed online exposure of the Nexus One, iPhone and Palm Pre, using its Social Media Reputation Audit, which uses a combination of sophisticated sentiment tracking, monitoring and language recognition technology combined with human analysis. Yomego's metrics aggregate scores for reach ('noise') and sentiment online; and applies a 'recency' metric to analyse which brands are hot right now. The Audit reports also reveal to brands which social media channels provide the most opportunity.

Marketing News: Creston Plc : Social media not important to my career say a third of UK marketers

Despite social media spend now expected to exceed £1.9billion by 2014, making it a bigger marketing channel than both email and mobile , an ICM survey has found that UK marketers do not feel they need to embrace social media to develop their own career.

Marketing News: Don't worry if you're a little late jumping on the B2B social media train, it's OK. You're busy managing a business! We understand

Does your business currently have a Facebook page or Twitter feed? How about a blog? LinkedIn? Myspace? Digg? StumbleUpon? Don't worry if you're a little late jumping on the B2B social media train, it's OK. You're busy managing a business! We understand. It's easy to get overwhelmed by all the B2B social media opportunities out there. You're probably asking yourself-Why do I need to be plugged in to all of these social destinations? Well, the answer is pretty simple - it's because almost everyone else is starting to lay plans (including your current and future customers), so here's another way to reach and interact with them - use these tools to get big results!

Marketing News: Kick start your marketing programme for 2010 - adopt a penguin

We want you to book a special adopt a penguin package for January – March in order to kick start your marketing programme for 2010. Combining all the latest techniques from Social Media Marketing (we call it B2B Social Networking) with a really powerful email marketing theme in theMarketingblog www.themarketingblog.co.uk and Marketing CLOUT www.marketinguk.co.uk

Marketing News: CMW LAUNCHES A NEW DIGITAL PLAYGROUND FOR CADBURY'S WISPA

CMW has launched an all-new Wispa website at www.wispa.co.uk. Cadbury Wispa returned to UK shelves in 2007 in response to overwhelming consumer demand. CMW led design and strategy of the website while digital agency Clusta acted as technical build partner on the project.

Marketing News: Digital 2010: Social Media

Fresh Business Thinking is releasing Digital 2010, a video series in which leading practitioners in online marketing, advertising and social media reveal the challenges and trends that will be shaping the digital world over the next 12 months.

Marketing News: Bumble Bee Helmet and Ben 10 Action Cruiser: the most 'sociable' toys this Christmas, says Yomego

Bumble Bee Helmet and the Ben 10 Action Cruiser are the most talked-about toys this Christmas, according to analysis by specialist social media agency, Yomego. Using its proprietary Social Media Reputation audit, Yomego has tracked which children's toys are attracting the most positive attention (measured by 'noise', 'sentiment' and 'recency') across social media, to predict which are likely to be the top-selling toys this Christmas. At number three (despite recent speculation around safety issues) is the much-hyped Go Go Pets Hamster.

Marketing News: StrongMail : Companies are rushing to adopt social media in droves. Download new report

Companies are rushing to adopt social media in droves. In fact, more than 59% of companies are planning to increase their investments in social media marketing in 2010 according to a November 2009 StrongMail survey of more than 1,000 global business leaders. However, jumping on the bandwagon without a clear understanding of the most effective channels can cause you to waste time, energy and expense in the wrong areas.

Marketing News: Facebook, Bebo, Netlog, Viadeo, Tweetmeme speakers at Social Media World Forum

The Social Media World Forum conference and exhibition (www.socialmedia-forum.com), taking place on 15-16 March 2009 at Olympia in London announced new line up of social networks speaking at the show. The event has also announced a 25% discount for early bird registration until 22nd December. The Social Media World Forum conference and exhibition (www.socialmedia-forum.com), taking place on 15-16 March 2009 at Olympia in London announced new line up of social networks speaking at the show. The event has also announced a 25% discount for early bird registration until 22nd December. The two-day event will be co-hosted with four other conferences: Social TV Forum (www.social-tv.net), Mobile Social Media (www.mobilesocial-networking.com), Cloud Computing Congress (www.cloudcomputingcongress.com) & Enterprise Social Media (www.enterprisesocialmedia.net). The amalgamation of events will be accompanied by carefully selected exhibition and series of workshops providing a unique platfor

Marketing News: Webjam Taking The High Ground In Launching Social Media Solutions For The Enterprise

Webjam today launches full range of Social Media Enterprise Solutions for managing online reputation, building online communities or enhancing social engagement between customers, members or employees of an organisation.

Marketing News: AT Internet announces the release of BuzzWatcher

AT Internet announces the release of BuzzWatcher The first application of its kind to be fully integrated within a Web & Mobile Analytics platform. AT Internets' buzz analysis tool can be integrated as part of a web and mobile analytics platform allowing customers to get a 360 degree view of their on-line marketing activities and the impact on their on-line reputation. This allows modern marketers the ability to make strategic marketing decisions based on up-to-the-minute information.

Marketing News: Nabs announces winners of Fast Forward 2009 - LBi are on the winning team

The winners of this year's Nabs Fast Forward course have been announced and LBi's Sarah Stinton is part of the winning team. Sarah is a Creative Designer at the Brick Lane offices and has been with LBi since May 2006 having originally joined as a graduate.

Marketing News: Email, Social Media Help International Airline Increase Sales, Customer Satisfaction

Icelandair to Discuss Its Online Marketing Strategy at European Email Marketing Conference Thursday in Barcelona. International airline Icelandair will share how targeted email marketing has helped the company boost customer satisfaction and increase online sales during a presentation at the European Email Marketing Conference in Barcelona Thursday. Powered by ExactTarget's on-demand email marketing platform, Icelandair's email marketing effort consists of six targeted email campaigns, ranging from newsletters and frequent flyer updates to pre-flight informational messages and post-flight surveys. "Email provides Icelandair an unparalleled channel to build loyalty with our guests and create a buzz around our products that drive repeat purchases," said Katrin Erna Gunnarsdottir, Web marketing, project manager at Icelandair. "ExactTarget provides us a flexible platform to power all of our communications - both external guest communications and internal communications to agent

Marketing News: The Impossible Pitch II - Swedish Advertising Agency Volontaire Launches Social Media Marketing Campaign

Back in March, Swedish advertising agency Volontaire put its philosophy* to task by getting three interns to blog the progress of their ideas for a pitch presentation for Adidas worldwide called The Impossible Pitch. Now, three more interns have been set a new mission for the agency's client Brämhults, a small Swedish juice company with a big dream: to take the legendary Estonian pop group Apelsin to the Nigerian city of Jos.

Marketing News: Six powerful reasons that dictate your need to begin social media marketing now

Your customers are using it to make buying decisions. Millions of web users, both in the business to consumer and business-to-business markets, are reading blogs and listening to podcasts daily. They are relying increasingly on social media for buying information in both the b2b and b2c worlds. Smart news organizations are with the social media program. The Telegraph and The Times and almost certainly your local newspaper have made social media fundamental to how they learn and how they report. If it's good enough for their information gathering and sharing where it really counts, it's certainly good enough for the rest of us. Most small and medium-sized companies are still not using it. You won't always have the chance to get the jump on your competition. Imagine yourself back in the early days of TV and you were the first car showroom , furniture store or air conditioning company to run local advertising opposite Z Cars, Dixon of Dock Green or the Lone Ranger. You would have

Marketing News: 4Retail : Social Networking in Retail

There's no denying how social networking sites such as Facebook, MySpace and Twitter have connected people. It is now easier than ever to keep track of friends, invite them to events, and share photographs, downloads and even videos. When it comes to organising a party, Facebook allows you to organise an event, send a message to those invited and keep track of accepted invitations – all at the click of a few buttons. The invitees are then notified of an invitation and are informed of all the latest news when they login to the site. With more than 200 million people on Facebook and over 50% of the UK population having an account, it can be said that social networking is no longer an alien concept. 4Retail applies the same social networking principles of alerts, notifications and sharing information to their collaboration tool in order to provide the retail industry with easy-to-use Software as a Service.

Marketing News: "The Uptimisation Agency : I Spy rebrands

I Spy has dropped the word "Search" from its name and rebranded as "The Uptimisation Agency". The name change and re-positioning reflect I Spy's extended digital services which now include social media marketing, analytics and conversion services in addition to natural and paid search. Uptimisation expresses the benefits of going beyond commoditised optimisation to 'up expectations' for clients. It is I Spy's digital performance benchmark that is delivered across paid and natural search, social media, conversion optimisation and website usability. Uptimisation differentiates I Spy as a second-generation digital agency that utilises customised tools to maximise ROI and guarantees money back if return on investment is not delivered.

Marketing News: APM Digital : Ask your marketing team what their email open rate is?

All human activity involves selling: whether influencing a movie choice or a proposal of marriage, your success will depend upon a blend of social skill and advocacy. In business our ability to influence is no less important. However, our natural skills are frequently impaired by business systems and a lack of personal contact. It is sad fact that we tend to 'lose our humanity' when we don the corporate suit. Examples: 1. Only the foolish would approach someone in a social setting and without introduction launch into a sales speech. But telemarketers do it all the time. 2. Interruption is generally considered rude but interruption advertising is 'fair game'. Real business success can be achieved by retaining our humanity and leveraging well honed social skills to influence others.

Marketing News: Webtrends consumer survey reveals social media Rules of Engagement

Three in four people (85%) under the age of 35 welcome brands on sites such as Facebook, Twitter and Youtube, as proved by the Rules of Engagement survey commissioned by web analytics and marketing intelligence specialist Webtrends. The survey also found that more than two thirds of the people (67%) who use Twitter every day expect brands to use social media to either understand customers (67%), provide better service for those customers (58%), involve users in the design of future goods and services (52%), discuss market issues (55%) or to draw attention to new products and initiatives (64%).

Marketing News: StrongMail : The high ROI of email marketing is causing it to get a lot of attention in today's economy

StrongMail, a leading provider of online marketing solutions for email and social media, today announced the third installment of its Email Breakthrough Report series, which showcases five exemplary email marketing campaigns across a variety of industry verticals. Featuring expert commentary and a visual analysis of each winning template, the Email Breakthrough Report Q309 provides email marketers with a valuable resource and benchmark for evaluating their own campaigns. The Top 5 Trends to Watch feature in this latest report highlights the effectiveness of leveraging social media, user-generated content and compelling content.

Marketing News: Customers snub company call centres to let off steam online - salesforce.com

Unhappy customers are turning their backs on company call centres and going online to sites such as Twitter and Facebook to voice complaints and find information, according to a new poll out today. Seventeen per cent said they would rather ask their friends or post a question on social networking sites. Two thirds also lack faith that call centres can help them or handle their enquiries satisfactorily and 49 per cent are now using search engines such as Google as their first port of call. Businesses have been urged they must do more to engage with these sites or risk losing increasingly tech-savvy consumers who are moving online to make their purchasing choices or seek information. Tim Barker, EMEA product marketing manager at customer relationship management provider salesforce.com, which commissioned the YouGov survey, said: "There are conversations going on out there involving millions of consumers all sharing their experiences, talking about services they want or need

Marketing News: Social sharing is more effective than "forward to a friend" emails by a factor of at least 500

Social sharing (the act of sharing messages across email and social networks) is one of the most powerful tools for UK marketers. The world's first official report on social sharing is about to change this by providing industry benchmarks. Silverpop's new research comes at a crucial time for UK marketers as they start looking at 2010 marketing budgets and plans. With more than £3billion being spent on digital activity in 2009 and expenditure set to increase in 2010, the report signifies the importance for marketers to focus on integrating social campaigns with other digital channels. Silverpop's exclusive report explores the importance of sharing across social networking in communications strategies and also serves to debunk popular emerging "share to social" myths. Some key findings can be found below: › Social sharing is more effective than "forward to a friend" emails by a factor of at least 500 › Why links to Bebo, Delicious and LinkedIn are more

Marketing News: Combining social media and email using Marketing CLOUT and theMarketingblog

Does your business currently have a Facebook page or Twitter feed? How about a blog? LinkedIn? Myspace? Digg? StumbleUpon? Don't worry if you're a little late jumping on the social media train, it's OK. You're busy managing a business! We understand. It's easy to get overwhelmed by all the social media opportunities out there. You're probably asking yourself-Why do I need to be plugged in to all of these social destinations? Well, the answer is pretty simple - it's because almost everyone else is (including your current and future customers), so here's another way to reach and interact with them - use these tools to get big results! You're probably asking yourself-Why do I need to be plugged in to all of these social destinations? Well, the answer is pretty simple - it's because almost everyone else is (including your current and future customers), so here's another way to reach and interact with them - use these tools to get big results!

Marketing News: Burberry will launch a social networking site next month

Luxury brand Burberry will launch a social networking site next month. The site, artofthetrench.com, will initially feature users sending in pictures of themselves wearing Burberry trench coats. The retailer said it already has more than 660,000 fans on Facebook. Chief executive Angela Ahrendts told the Financial Times: "These might not even be customers yet. Or they may be a customer for a bottle of fragrance or for eyewear. But these are the customers who need the brand experience, who need to feel the brand. That word-of-mouth spreads through their social networks and continues to be a positive conversation [about Burberry]… that is so powerful."

Marketing News: SOCIAL MEDIA - HOW TO EFFECTIVELY USE ITS POWER FOR YOUR BUSINESS

If you want to grow your business without really trying - social media marketing is the fastest and cheapest way to do it. Just by investing a few minutes of your time each day, you can generate huge traffic, build joint venture partnerships and increase your profits while having fun. In fact, the tactics that can make you the next social media celebrity are so easy to implement, you'll wonder why more people aren't doing it. But the truth is, even if people do want to become social media's next big thing, most of them really don't know how to make that happen. In the Social Media Marketing course, we break it down step-by-step to show you exactly how to create, implement, monitor and continuously improve an effective social media action plan.

Marketing News: Sam Kayum, MD of smartclip UK, responds to Screen Digest's predictions for ITV's online TV service

Sam Kayum, MD of smartclip UK, responds to Screen Digest's predictions for ITV's online TV service and argues that broadcasters must work with advertisers on multiple platforms to secure new revenue streams. Last week's Screen Digest prediction that ITV could make as much as £34m from its online TV service gives testament to the value of video online. But there is still a way to go if other broadcasters are to achieve these goals; for too many, the TV set is still the main focus of their attention. Broadcast is no longer simply about the screen in the living room. Today it is about the screen on the desk, the one on the lap, and the one in the hand. The only truly effective advertising campaigns will be the ones that reflect this change in consumption and allow for the way audiences consume content today.

Marketing News: Help at hand for companies all of a twitter about social media

Award winning designer, Rebecca Bishop and PR expert, Hannah Sookias have launched a series of practical workshops to help companies understand and use on-line marketing to their advantage. Branding and Blogging is for everyone who is all of a Twitter about using blogs and social media. This workshop will show marketing managers and business owners how to put a brand and social media strategy in place and attendees will leave with a blog, Facebook page and LinkedIn profile set up.

Marketing News: MPORA benefits from Twitter competition

Last month Factory Media launched a 'Win a Macbook Pro' competition as it broke the two million unique users mark. The campaign was created to celebrate the re-launch of MPORA.com. Over the course of the week that the #MPORA campaign ran, it outranking the likes of Apple, AT&T and #iranelections achieving valuable cut-through for the action sports brand.