Marketing News: Nudge Releases Search For Perfect on Facebook

Nudge’s social search engine on Facebook enables users to share opinions on the latest news stories to improve members’ search results.

The Search For Perfect Facebook application has been created by Nudge Social Media in association with creator Sam Talbot. The service uses the Facebook share platform, launched earlier this year, which opened the social networking site’s stream API and allowed users to watch news feeds in real time.

Search For Perfect enables users to highlight the best results from their search by searching only news stories that users’ friends have marked "perfect" on Facebook. Users activate the service at http://Apps.Facebook.com/searchforperfect by tagging the word ‘perfect’ to anything they share on Facebook, including photos, status updates, videos and links. The Search For Perfect Facebook application will then highlight perfect items from the user as well as their friends’ feeds.

Search For Perfect will provide social network users quick and dynamic access to the most important information about them and their friends. Perfect is a shared positive - for something to be "perfect" it must transcend opinion to reach this status.

The service will also enable brands to become involved by running "search for the perfect X" competitions using the application and community.

Toby Beresford, commercial director of Nudge Social Media, said:

"Search For Perfect tackles the very notion of "search" head on by remaking it as a social experience. Even if users have missed something from a while back it will still be thrown to your perfect page as long as it’s tagged perfect in some way."

He added:

"We combined Sam Talbot’s original idea with our own thinking that users were using real time social networks to move away from individual decision making toward shared decisions. The obvious next step from sharing and discussing items as a group is to shared decision making. To make these decisions, whether about products, movies or parties you need a social search engine to get results for you. It is the ideal word to capture the new age of "friends searching together. I think brands will find this an extremely useful marketing tool as results depend on word of mouth, the most powerful form of advertising."

About Nudge Social Media

Nudge Social Media is a full service social media agency, providing expert strategic consultancy, campaign planning and management for leading brands. Nudge Social Media creates great experiences for users that also provide conversation opportunities for companies looking to explore the opportunities provided by social platforms. Nudge produces campaigns, pages, utilities and games on social networks for brands, clients and digital agencies.

www.nudgesocialmedia.com