theMarketingblog - The Marketingblog UK ... Reaching the right prospect, at the right time with the right message ... More details from Will Corry 01784 434 412 (UK)
New... Save with Marketing CLOUT vouchers - You can use them now to save up to 25% - over 100 vouchers for Argos, Tesco, BHS, Boden, Debenhams etc. Save £10 on £30 minimum spend at Bodens ...expires November 28th .
Jason Brooks Digital Marketing - Jasons Knowledge and Enthusiasm Made Me Feel Confident in His Ability To Turn My Business Around
Social News
Marketing News: Procter & Gamble and Dry Max : Facing a social media-fueled fire that is starting to burn,
Procter & Gamble, facing a social media-fueled fire that is starting to burn, is now budgeting emergency marketing funds, the Wall Street Journal reports today, to extinguish the furore over its Pampers Dry Max diaper brand. A month after mommy bloggers started hounding P&G on popular social media sites, the criticism continues with moms complaining the new diapers lead to rashes and are prone to leaks. Will P&G's new marketing moves be enough to avoid a nasty PR burn?
Last month, we reported that P&G's marketing response to a mommy blogger-driven social media attack on its Pampers Dry Max was a big success. But it's clear the moms still aren't happy. They are storming the parent discussion forums such as Mumsnet, complaining of diapers that last just one hour or to Facebook calling P&G out for its failure to address the problems (and even its perceived apathy towards its customers). To hear the protests, it sounds as if moms have had enough. As one writes on Pampers Facebook page
Marketing News: Empathica Launches Social Media Tool GoRecommend
The new Facebook application, GoRecommend, puts "net promoters" to work, driving up to 1,500 positive brand impressions from a single customer recommendation.
The solution automatically drives retail location traffic by turning excellent customer experiences into a powerful marketing tool through social media.
By using GoRecommend, leading U.S. companies have already seen more than 5,000 positive brand impressions generated daily.
