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Success
Marketing News: Spectacular digitally-printed invitation produced for Specsavers Midsummer Ball 2010
Global eyecare brand Specsavers is hosting its annual midsummer ball on 24 July. The theme this year is the hit TV show Strictly Come Dancing. The black-tie event is called Strictly Specsavers and includes celebrity guest, former Strictly judge Arlene Phillips.
This dazzling event has 350 guests and a sparkly metallic invitation. Craig Le Lerre, Head of Artwork and Design at Specsavers, identified a purple Mirri Silk material and found that with guidance from Mirri, a division of Celloglas, and digital printer Image Evolution, a short run digitally printed invitation could be produced with spectacular results.
Andy Kirby, Operations Manager at Mirri, said: 'Working together with Image Evolution, the production method we used has produced a fantastic result with minimum material waste. We started with Mirri H purple, a Sapphire coating was applied, then Image Evolution digitally printed white to the metallic side and 4 colour to the reverse with their HP Indigo 5500 press (with
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Marketing News: COOLPINK ARE HOTTING UP AFTER MBO
The sky is the limit for award-winning full service digital agency, Coolpink celebrating a multitude of successes after it's MBO, including the addition of six new account wins, five new staff and the launch of its new brand identity.
888.com, Co-operative Financial Services, Sands Beach Resorts, Heathrow Express, Illamasqua and the NHS are the next in line to embark on Coolpink's first class journey of digital discovery.
Be assured this will not be any ordinary journey – think crème de la crème of experiences. The team promote in their new client charter the opportunity for: 'clients to touch, taste, feel the excitement of the digital world' and they are sweeping many of the big brands along with them on their journey.
Leading the way as an agency in demand Founder and Managing Director, Mark Bower, is now in the driving seat having assumed operational control of the company following the buy-out of his co-directors.
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