Marketing News: Lakeside, one of the UK’s largest shopping destinations, has awarded an integrated brief to specialist marketing agency Baber Smith
News Release from:
MarketingUK
09/11/2009
Lakeside, Baber Smith,shopper engagement, ‘Feel Good Shopping’
Lakeside, one of the UK's largest shopping destinations, has awarded an integrated brief to specialist marketing agency Baber Smith, following a competitive pitch.
Baber Smith has been tasked with driving awareness of Lakeside's improved retail and leisure offering and improving customer communications with the objective of increasing shopper engagement, encouraging repeat visits and attracting back shoppers that may not have visited lakeside for some time.
 www.lakeside.uk.com Lakeside, one of the UK’s largest shopping destinations, has awarded an integrated brief to specialist marketing agency Baber Smith, following a competitive pitch. Baber Smith http://www.babersmith.co.uk/home/index.php has been tasked with driving awareness of Lakeside’s improved retail and leisure offering and improving customer communications with the objective of increasing shopper engagement, encouraging repeat visits and attracting back shoppers that may not have visited lakeside for some time. Starting with a new Christmas campaign, Baber Smith will launch ‘Feel Good Shopping’; a campaign set to reflect the positive relationship customers have with the brand and shopping experience that they enjoy at Lakeside. The integrated campaign will include outdoor & press advertising, digital, DM, door drops, events and POS activity to engage with the existing customer base and drive reappraisal of the centre with lapsed customers currently unaware of the upgrades to the centre over the last few years. About Lakeside Shopping Centre: Lakeside is one of the UK’s premier shopping destinations offering 1.43 million sq ft of retail space. It has four department stores, a 1,100 seat food court over 250 shops, restaurants and cafes and a 26 acre lake complete with a PADI certified diving school complex Lakeside Shopping Centre and the adjoining Retail Park form one of the largest shopping areas in Europe Over 20% of the UK population live within a one hour drive of Lakeside Lakeside Shopping Centre is part of the Capital Shopping Centres portfolio of centres The Boardwalk, opened in 2007, is a waterfront leisure area of 11 restaurants and a revolutionary concept Vue cinema. Lakeside is open from 10am ‘til 10pm weekdays, Saturday 9am – 9pm and Sunday 11am – 5pm
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