Marketing News: Success : Ticketmedia www.ticketmedia.com reports of a 50% growth in business

News Release from: MarketingUK
04/02/2010
Ticketmedia, Susannah Burbidge, scented/micro encapsulated, Jennifer Selby, heat sensitive, 3D, fluo

The company behind the UK's bus ticket adverts, Ticketmedia www.ticketmedia.com, is continuing to defy the gloom of the recent recession with its latest uplifting reports of a 50% growth in business, an expanding media team and new premises to grow its print production facility.

The new appointment of sales executive Jennifer Selby, following the recent promotion of Luke Evans to Head of Sales at Ticketmedia, indicates the speed of the company's growth.

Susannah Burbidge, Sales and Marketing Director at Ticketmedia, said:

“We place the highest importance on excellent client service at all times, but never more so than in this time of expansion. With her enthusiasm and natural communication skills, Jennifer is a most welcome addition to our team.”

Meanwhile the company is poised to expand into its recently purchased premises adjoining its Hove-based headquarters. A portion of the new space has been set aside for the much-anticipated arrival in the next few weeks of a state-of-the-art printing machine believed to one of its kind in the UK.

This will add to Ticketmedia’s unrivalled bespoke print equipment that allows it to offer the unique services that make it ideal for promotional campaigns, as well as innovative materials including scented/micro encapsulated, heat sensitive, 3D, fluorescent and ‘scratch and reveal’ formats.

Ticketmedia attributes its 50% year-on-year growth in part to advertisers seeking both a greater ROI and alternative cost-effective strategies during the economic downturn. With recall regularly placed at over 70% by independent research studies and a high level of message retention, Ticketmedia’s clients have labelled bus ticket advertising ‘the medium of choice for the budget-savvy marketer’.

And the upward trend is set to continue. Susannah Burbidge said: “We have every confidence that the next year will be equally positive. It is to prepare for this that we are investing in our people, our print facilities and additional premises which help make the company what it is.”

Set up in the late 1980s out of a paper roll manufacturing company producing plain bus ticket and till rolls, Ticketmedia is today the leading authority on ticket advertising on all transport tickets and paper roll products. With its rare combination of specialist print technology and media expertise, it has the ability and flexibility to carry out any advertising campaign on a national to regional level, from short bursts to sustained promotions.

One of the few remaining independent UK media companies, Ticketmedia works with transport companies, media agencies and advertising clients on both stand alone campaigns and as part of an integrated marketing strategy. Its impressive client list extends from the retail sector to fast food, the NHS to local councils, and education and recruitment to telecommunications. To date, Ticketmedia has launched over 20,000 successful ticket campaigns, issuing more than 22 billion ticket advertisements across the nation.