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Marketing News: ,McDonald's : Steve Easterbrook is promoted/ Jill McDonald takes his position

Fast food giant McDonald's has promoted UK President and CEO Steve Easterbrook to the newly-created position of Executive Vice President and Global Chief Brand Officer, responsible for marketing, menu innovation, consumer insights and other global brand assets. Easterbrook is a 16-year McDonald's veteran with experience in finance, operations and supply chain. He became President and CEO of McDonald's UK in 2006, and added President of Europe's Northern Division to his job title in 2007, when he took on responsibility for Sweden, Finland, Denmark, Norway and Ireland. In this time as CEO, Easterbrook led a major effort to remodel and modernize McDonald's restaurants, revitalize the menu with more choice and variety, and increase investment in staff training to improve customer service and encourage personal development. He also spearheaded work around employment image.

Marketing News: Archant has appointed Mick Hurrell as managing director of its customer publishing agency, Archant Dialogue

Archant has appointed Mick Hurrell as managing director of its customer publishing agency, Archant Dialogue. Mick joins Archant Dialogue from the board of London-based publishing agency Wardour, where he was Publishing Director and worked with world-leading clients in the fields of finance, technology, professional services and tourism. He previously worked for advertising agency owned publishers Publicis Blueprint and Interfocus Publishing, part of the Lowe Howard Spink group. Leading Archant Dialogue, Mick brings a wealth of experience from a rich and varied client portfolio including businesses in the finance sector: HSBC, BNP Paribas, Ernst & Young, and Lloyds TSB; as well as Microsoft, ITV and Visit Britain. Formerly a specialist writer, magazine editor and radio broadcaster, for the past 11 years he has been a successful publishing director at leading multimedia customer publishing agencies in London.

Marketing News: Intela Appoints Luke Pursey as UK Managing Director

Intela, a leader in online lead generation and email marketing, announces the appointment of Luke Pursey as UK Managing Director. Luke has over 12 years experience in online marketing having previously worked at Webgravity, DealGroupMedia and co-founded Clash-Media in March 2006 where he was MD. Jim Mansfield, CEO of Intela said: "Luke's experience will be invaluable for Intela at a time when the online lead generation market is going through a period of strong growth. "Putting in place a strong director-level team will enable Intela to continue with its growth drive while maintaining its position as field leader. Intela has enjoyed significant year-on-year growth since its launch and the UK remains its biggest country. Luke will play a pivotal role in supporting our expansion," continued Jim Mansfield.

Marketing News: Bupa appoints Publicis Modem as global social media partner

Leading international healthcare provider, Bupa, has appointed digital specialists Publicis Modem to help develop its global social media strategy. The brief, which covers the UK, Europe, Asia, South America, and Australia, is to help Bupa engage with a broader online audience.

Marketing News: John Farrell nominated to join the new LBi International N.V. as member of the Supervisory Board

Mr John Farrell is nominated to join the Supervisory Board of LBi International N.V. as of the effective date of the merger of LBI International AB and Obtineo Netherlands Holding N.V., to be renamed LBi International N.V. The cross-border merger was announced

Marketing News: ITV : former GCap CEO Fru Hazlitt to be MD of newly-combined commercial and online operations

ITV's new CEO Adam Crozier is doing a significant restructure, bringing in former GCap CEO Fru Hazlitt to be MD of newly-combined commercial and online operations. She's effectively replacing outgoing commercial MD Rupert Howell and online MD Ben McOwen Wilson, who is also now leaving. Crozier: "We need to get better at exploiting our brands fully across all platforms and reducing our reliance on a single volatile revenue stream." Hazlitt says she wants to "effectively leverage the content so that it has multi-platform appeal and functionality".

Marketing News: Segal Named Worldwide President at GyroHSR

'Mr. B-to-B' Becomes Agency Chief Practice Officer

Marketing News: Chris Savage appointed as MD by Callcredit Marketing Solutions

Today Callcredit Information Group announced that Caroline Worboys will be leaving the Group and Chris Savage will become Managing Director of Callcredit Marketing Solutions on June 1st. Chris joined Callcredit in June 2009 as Corporate Development Director and played a key part in the MBO of Callcredit in December 2009, which was backed by private equity firm Vitruvian Partners. Prior to Callcredit he had leadership roles in credit management services and credit information services businesses, including over 20 years with Experian where he was Managing Director of its Marketing Services business. John McAndrew CEO of Callcredit Information Group said "Chris joined us at an exciting stage and has made a big impact in a short time. His experience and enthusiasm are just what we need to capitalise on the opportunities we have as a growth oriented business.

Marketing News: Loewy appoints Will Whitehorn as non-executive chair

Loewy, the fast-growing marketing group, has appointed Will Whitehorn as its new non-executive chairman. He replaces Mark Adams who took up the role in 2007 for a three-year term.

Marketing News: Angel de Juan Named Retail Sales Director at TOSHIBA TEC Europe

TOSHIBA TEC has recently announced it has named Angel de Juan as sales director for the Retail Division in Europe. Reporting to Nobuhiko Takao, CEO of TOSHIBA TEC Europe, Angel de Juan will be responsible for sales leadership and strategic direction in the EMEA region. Angel de Juan, 45, has more than 20 years of experience in technology sales at TOSHIBA TEC, the last 10 as branch manager for Spain and Portugal. He most recently served as EMEA sales director at TOSHIBA TEC Europe's Auto ID & Printing division, where he helped build the company's new organisation and market approach to value solutions selling. Combining the European Auto ID & Printing Sales Director function with the Retail Division's sales directorship, Angel will build on the existing synergies to maximise the commercial strategy of TOSHIBA TEC at a European level.

Marketing News: STEVE HARDING NAMED GLOBAL CEO OF OGILVYACTION

Ogilvy & Mather, the global parent company of Ogilvy Group UK, is pleased to announce that Steve Harding will assume the role of Global CEO of OgilvyAction, effective immediately.

Marketing News: Nokia has promoted John Nichols to the role of head of marketing

Nokia has promoted its head of trade and customer marketing, John Nichols, to the role of head of marketing for Nokia UK and Ireland Nichols has been looking after the role on an interim basis following the departure of Nokia's UK marketing director, Will Harris. His official job title will be head of marketing and go to market for Nokia UK and Ireland.

Marketing News: New appointments : Fast Track appoints top Adidas PR man

Fast Track, the UK's leading sports marketing consultancy, has hired communications expert Jon Deacon who leaves sportswear brand adidas after a ten year stint at the global super brand, having risen to Head of PR last year covering maternity. Fast Track, who now have offices in London, Abu Dhabi and Madrid, are the UK's leading sports marketing agency representing a number of blue-chip clients including HSBC, Land Rover, Heineken, Emirates Airline, LTA and IHG (Intercontinental Hotel Group). Deacon, who will join Fast Track later this year as Business Director, oversaw numerous high-profile UK & Ireland campaigns during his tenure at adidas including exploitation of the FIFA World Cups in Japan and Germany as well as overseeing the PR relationships with both Chelsea and Liverpool Football Clubs. Away from football Deacon was closely involved in the brand's sponsorship of the British Olympic Association in Athens and Beijing, Lions Tours of 2001, 2005 and 2009, the England cr

Marketing News: New appointments : Acxiom, the global marketing services provider, has appointed Alan Thorpe

Acxiom, the global marketing services provider, has appointed Alan Thorpe to head up its work with the financial services sector across Europe. Thorpe will be responsible for developing Acxiom's work with major retail banks, as well as insurance companies and credit card companies. He will lead Acxiom's drive to help customers implement the Single Customer View required by the Financial Services Authority (FSA), as well as growing awareness of the marketing services available to improve customer acquisition and customer management in financial services.

Marketing News: VXL Instruments Ltd - supplier of desktop, integrated and notebook thin clients - recruits Ian Cope as new Marketing Manager

VXL Instruments Ltd, one of the world's largest suppliers of thin client desk tops, has appointed Ian Cope to head up its new marketing department, based at the company's European headquarters in Manchester. With over 20 years experience in marketing with leading electronics manufacturer Sharp UK, and recently with global construction equipment manufacturer, JCB, Cope is to spearhead VXL's worldwide marketing strategy. "It's an exciting time for VXL as the company prepares to launch its biggest product portfolio to date and I'm looking forward to developing the corporate strategy as well as working with channel partners across our desktop, integrated and notebook thin client ranges," commented Cope.

Marketing News: CHRIS MAPLES AT MICROSOFT ADVERTISING PROMOTES JONATHAN LEWEN TO HEAD OF AGENCY SALES

Microsoft today announces the appointment of Jonathan Lewen to the role of Head of Agency Sales for Microsoft Advertising UK. Lewen, whose promotion is effective immediately, will report into Chris Maples, commercial director for consumer and online at Microsoft Advertising in the UK. He will be responsible for leading the Agency Sales team in generating revenue for the business and will work closely with Microsoft's roster of media agency clients to deliver innovative, tailored campaigns. Lewen was previously Group Sales Manager for Microsoft Advertising, where he has worked since January 2009. During that time, he has been responsible for managing agency relationships with Aegis, Havas, IPG and i-level, as well as leading key strategic accounts including COI, Sky, Orange, Vodafone and BBC.

Marketing News: Michelle McEttrick for global marketing role at Barclays

Michelle McEttrick has been appointed as chief marketing officer for Global Retail Banking (GRB) at Barclays, Marketing can reveal.

Marketing News: Top Marketers : Sandra Collins joins LIDA as they focus on integration

Sandra Collins has joined LIDA as Marketing and New Business Director. As the agency focuses on its integrated offering, Sandra will work with the LIDA board to capitalise on the agency's customer centric positioning. LIDA is one of very few agencies that is equally strong in both Direct Marketing and Digital. We are extremely well placed to offer DM and CRM solutions that combine both online and offline channels. Our strength comes from our ability to provide our clients with a deep understanding of their customers and act on these insights to deliver a higher level of response. The recent launch of our CSU (Central Strategic Unit) combines planners, researchers, analysts and data planners giving us the best resource of this nature in the market, and as a result deeper customer insights. Sandra was previously New Business and Marketing Director at Mindshare (2002-2009) and before that Marketing Director at Optimedia (1998-2002). At both agencies Sandra was responsibl

Marketing News: BLUE SHEEP APPOINTS DEBBIE ROBINSON AS HEAD OF SALES TO DEVELOP CLIENT CONSULTATION

Blue Sheep, the UK's leading B2B marketing services provider, has appointed Debbie Robinson as of head of sales. Robinson's previous role was executive sales and marketing director at Apex Computers, an IBM and Cisco Premier Business Partner. She helped steer the company away from being a commoditised IT infrastructure provider to become a fully consultative IT solutions and services house.

Marketing News: Coolpink Announces 6 New Staff Appointments

Leeds based digital agency, Coolpink, this month announces the appointment of 6 new members of staff as the company builds on its financial growth recorded last month and undergoes further vigorous expansion to support the retail market in becoming more profitable through online channels. The newly appointed include Pay Per Click Manager, James Luty, Account Manager Kelly Sebine, Web Designer, Emma Stevenson, Web Developers, Mikee Franklin and Blair McMillan, and QA Executive Oliver Wade. All have a wealth of retail experience gained from working on B2B and B2C campaigns with clients in Leeds and London. Before joining Coolpink James Luty worked as an Account Manager looking after clients such as Argos, Play.com, Comet and Homebase, gaining multi-channel experience in Pay Per Click, Search Engine Optimisation, Social Media and Shopping Comparison. New Account Manager Kelly Sebine has experience in all aspects of print and digital marketing and has managed a variety of client

Marketing News: P&MM Sales Promotion has appointed Zoe Elie to the position of Head of Sales, Travel & Leisure Promotions

P&MM Sales Promotion, the UK's leading supplier of travel and leisure-based consumer sales promotions, has appointed Zoe Elie to the position of Head of Sales, Travel & Leisure Promotions. At P&MM Zoe will be leading a team of five and will be responsible for driving the business forward and achieving maximum profitability.

Marketing News: APS appoints new client services director to drive market-leading solutions

Leading marketing services company, APS group, has appointed John Holmes as client services director to build the company's client portfolio and manage its commitment to continuous improvement. John says: "APS is a business that has laid down great foundations both from a service and capability perspective. Part of my role will be to ensure that clients benefit fully from the spectrum of marketing services that we offer; working with them in the development and enhancement of software and maximising their market penetration by using our fully-integrated, multi-channel offering, whether that be design, print or digital media, all being controlled by our workflow systems." John's experience in the marketing services industry stretches over 20 years, previously working for Bank of Scotland within procurement, specialising in print, creative and logistic management, before moving to business process outsource (BPO) provider Williams Lea. There he headed up a number of major account

Marketing News: Former Microsoft and Rapt VPs join advisory board at Improve Digital

Ben Crain and David Smith bring in-depth expertise to ad revenue optimisation specialist

Marketing News: Top Marketers : NewVoiceMedia has appointed Amanda Fennell as marketing director

NewVoiceMedia has appointed Amanda Fennell as marketing director, to help position the company as it "calls for change" in the telephony world. Fennell joins from salesforce.com EMEA, where she was customer marketing director. Recognising that call centre managers are hamstrung by expensive and inflexible on-premise technology, NewVoiceMedia offers them a sophisticated solution that can be used by office- or home-based workers, at a fraction of the price. It can also offer the same technology to small businesses who want to better handle inbound calls. Fennell was instrumental in the pan-European launch of salesforce.com in 2001, initiated on- and off-line lead generation campaigns in her role as marketing director of European programmes, and latterly created a customer reference programme to communicate customer success.

Marketing News: Molson Coors appoints new marketing chief for UK

Beer giant Molson Coors has appointed Muller UK marketer Chris McDonough to the position of marketing director. McDonough, who currently operates as marketing and R&D director as well as Ireland general manager at Muller, is set to join Molson Coors in June. He replaces former marketing director Simon Davies, who left the brewer after 13 years to set up a marketing services agency. Interim marketing director David Preston will take up the role of director of commercial innovation, reporting to McDonough, who will join the Molson Coors UK board. Prior to his five-year stint at Muller, McDonough's roles included marketing controller at Bacardi Martini and German pet care marketing director at Mars. McDonough will take over responsibility for a number of brands, including Carling, Grolsch, Coors Light and Sol, as well as recently acquired beers Cobra and Singha.

Marketing News: Top Marketers : Not just a salary - an M&S salary

It is one of the top retail jobs in the UK and from May 1st 2010 it will belong to Marc Bolland. The Chief Executive position at Marks and Spencer (M&S) will be taken up by the current Morrisons boss, with Sir Stuart Rose set to step down as Executive Chairman in the coming months. A statement from the food and fashion retailer yesterday (February 1st) revealed that Mr Bolland's remuneration package will comprise a £975,000 salary, an annual bonus potential of up to 250 per cent of said salary and an yearly award of shares under the firm's Performance Share Plan.

Marketing News: Miroma has announced that Guillaume Lévy-Lambert has joined its Board of Directors

Miroma, one of the worlds most rapidly expanding media barter companies, has announced that Guillaume Lévy-Lambert has joined its Board of Directors. Lévy-Lambert is re-entering the media world after a two-year absence in an advisory capacity, and brings with him a wealth of experience, particularly of working for almost a quarter of a century within the Asia Pacific (APAC) region, which will help Miroma expand its operation globally. Graduating at the age of 20 with a M.Sc. in Management from HEC Paris in 1982, Lévy-Lambert started his career working for BNP-Paribas Asset Management in Paris. Within a year, he had been promoted to deputy head of Asian equities, moving in 1986 to open an operation in Tokyo, and he has remained committed to the Asian region ever since. Over a distinguished 13 year banking career Lévy-Lambert lead the BNP Paribas institutional asset management and private banking businesses from Hong Kong and then Singapore.

Marketing News: Tug Appoints New Account Director To Head Up Client Planning Division

Tug, the search marketing agency, has appointed Faye Farman to head its client service and strategic search planning division. Faye will be working directly with major clients as campaign strategist to grow both agency and client relationships, ensuring that the company continues to deliver the highest quality of work and results for its clients.

Marketing News: Julia Nolan to be head of marketing at DB Apparel.

Lingerie company DB Apparel has promoted Julia Nolan to the newly created position of head of marketing.

Marketing News: LIVE & BREATHE HIRES FORMER IRIS ACCOUNT DIRECTOR TO BOOST TEAM

Creative retail marketing agency Live & Breathe has appointed Trudie Abel as an account director. She joins the agency from iris, where she worked as a senior account manager handling a global remit for Polar the sports training brand.

Marketing News: NATUZZI UK ANNOUNCES THE APPOINTMENT OF NEW RETAIL MANAGER AND MARKETING MANAGER

Natuzzi, the world leader in leather upholstery, has appointed two new members of staff in the UK. Lee Hunnisett de Beer has joined as Retail Manager and Jill Cox has been appointed Marketing Manager. Both roles commenced in October and their appointments will significantly strengthen the UK team.

Marketing News: Frontline, the magazine distribution company has appointed Frank Straetmans as Managing Director

Frank Straetmans (pictured) is a senior industry professional with more than 15 years experience in supply chain operations and business development. Kevin Costello, Chairman of Frontline, said: "I and all my Board colleagues are delighted Frank has joined Frontline as MD. He is a highly skilled individual with a wealth of supply chain management experience across several industries. Frank is commercially focussed with impressive customer relationship skills and is passionate about our business. I am sure he will be a highly effective, hands-on leader and will take Frontline to the next phase of its development."

Marketing News: Sarah Howe is the new marketing director at RIAS

Over-50s insurance brand RIAS has appointed BUPA's Sarah Howe as marketing director with a remit to increase the brand's use of digital channels in its direct marketing mix. Howe joins from BUPA, where she was chief marketing officer. Before this Howe held a variety of home shopping marketing positions for Great Universal Stores and Grattan PLC over 12 years.

Marketing News: Blue Barracuda has hired Ken Cheung, formerly Head of Affiliates at Altogether Digital, to leads its affiliate marketing effort

Independent digital agency, Blue Barracuda, has selected Ken Cheung as its new Affiliate Manager. Managing account executives in London and Estonia and reporting to Media Director Andrew Mason, Cheung will be responsible for managing Blue Barracuda's affiliate marketing programmes for clients including BAA, Pizza Hut, Kiddicare, Safestore, Angels Fancy Dress and Hamleys.

Marketing News: PCC appoints first communications director

The Press Complaints Commission has appointed former News International PR man Jonathan Collett as its first ever director of communications. Collett is currently head of communications for the Advertising Association. He'll switch from the advertising industry regulator on 23 November to join his former boss at the press watchdog. Baroness Buscombe, chairman of the PCC, was chief executive of the Advertising Association before replacing Sir Christopher Meyer in March as she took up her post. Before joining the Advertising Association, Collett was public affairs manager at News International. He also worked as press spokesman for Michael Howard when he was leader of the Conservative Party.

Marketing News: Tim Bleakley leaves CBS Outdoor UK

Tim Bleakley has stepped down from his position as managing director of sales and marketing at CBS Outdoor UK. Bleakly resigned today (28 September) and is leaving to pursue other commercial ventures. Bleakley joined CBS in 2004 and has been a key player in building the outdoor specialists' digital network since taking over the London Underground contract in 2006. Additionally, he sits on the board of the Outdoor Advertising Association. Bleakley says: 'This is a big decision in the current climate I have had a fantastic time at CBS Outdoor which I am certain has a very bright future but it is time for me to seek a new challenge.' The announcement follows the news last week that international chief of marketing Catherine Gale is to leave the company at the end of the year.

Marketing News: TANGIBLE APPOINTS FACE CEO TO LEAD ITS LONDON HUB

Tangible appoints Andrew Needham, Founding Partner and CEO of Face to the Board of Tangible, a core division of Cello Group Plc. This new role gives Needham overall responsibility for driving the growth of Tangible's core businesses from its London hub based out of Midford Place. This will involve developing a more integrated proposition around Face's successful co-creation, crowdsourcing and communities offering. John Rowley the CEO of Tangible said "Andrew is the epitome of an inspired and inspiring personality who has established Face as the leading co-creation planning agency in the UK. There is a great opportunity to build on Face's core offering so that we are able to offer our clients a better, faster, more cost effective and differentiated proposition in the future. I believe that Andrew is the right man to lead our London hub and will make it a success".

Marketing News: AXA UK appoints new Marketing Director

AXA UK has appointed Cheryl Toner as Group Marketing and Communication Director as Olivier Mariée, the incumbent director, takes up the global role of Group Marketing and Distribution Director based at AXA's headquarters in Paris. Toner will take up her new role from 1 November, reporting directly to Nicolas Moreau, Group Chief Executive of AXA UK, and will become a member of the AXA UK Executive Committee. Toner will lead the overall development and implementation of the marketing, brand and communication strategies to ensure that AXA realises its ambitions to become the trusted market leader for its distributors and customers in the UK and in Ireland. Toner is currently AXA UK's Strategic Marketing Director responsible for marketing strategy and planning, customer insight and segmentation as well as for customer and distributor satisfaction programmes and tracking.

Marketing News: Major coup for MCCA as Julie Constable joins to develop Agency Selection service

The MCCA have recruited former Agency Insight and AAR consultant Julie Constable to head up the agency-client intermediary services. The Marketing Communications Consultants Association (MCCA) has announced that former Agency Insight and AAR consultant Julie Constable is to join to head up the trade body's agency-client intermediary service. In her new capacity as Agency Selection Consultant, Constable's first task will be to review and improve the existing selection proposition, to help clients find the best agency partners for any marketing discipline through a professional pitch process. With over ten years at intermediary organisations, Constable brings a wealth of expertise to the role. Most recently at Agency Insight for two years, following over eight years at the AAR as Head of Direct and Integrated Marketing, Constable has worked on over 150 pitches in this time. Constable's career has also included stints client and agency side including 8 years as an AD at Crai

Marketing News: Renault UK has hired Chris Hawken, as its new Marketing Communications Manager

Renault UK has hired well-respected marketer, Chris Hawken, as its new Marketing Communications Manager with immediate effect. Reporting to Marketing Director, Phil York, Chris will oversee a team of 16, and his role will encompass all activities related to Renault brand marketing, ranging from national advertising and promotions, digital, web and CRM activity for both the car and van ranges. Chris who is 44, was born in Redruth, Cornwall and studied Business at Coventry University. He started his career as a graduate trainee at Rover, covering fleet and area business manager roles over a five-year period. He joined Volkswagen Group in 1994 and during his 14-year stint there, held numerous senior roles.

Marketing News: Angus Porter has suddenly left his role as Thomas Cook group strategy director

Former Mars, Abbey National and BT marketer Angus Porter has suddenly departed left his role as Thomas Cook group strategy director without a job to go to. Porter joined the travel brand in April last year from WPP brand development consultancy Added Value in April last year. He previously took on an independent non-executive director position at Thomas Cook in June 2007. A Thomas Cook spokeswoman said the brand has no immediate plans to replace Porter. Instead, brand director Michael Johnson will take on a more wide-ranging marketing and strategy role. Porter held the position of Mars UK marketing director until 1999, when he became marketing director for BT UK Markets.