Marketing News: Top Marketers : NewVoiceMedia has appointed Amanda Fennell as marketing director

News Release from: MarketingUK
08/02/2010
Jonathan Grant,Amanda Fennell , NewVoiceMedia ,salesforce.com , lead generation campaigns

NewVoiceMedia has appointed Amanda Fennell as marketing director, to help position the company as it "calls for change" in the telephony world. Fennell joins from salesforce.com EMEA, where she was customer marketing director.

Recognising that call centre managers are hamstrung by expensive and inflexible on-premise technology, NewVoiceMedia offers them a sophisticated solution that can be used by office- or home-based workers, at a fraction of the price. It can also offer the same technology to small businesses who want to better handle inbound calls.

Fennell was instrumental in the pan-European launch of salesforce.com in 2001, initiated on- and off-line lead generation campaigns in her role as marketing director of European programmes, and latterly created a customer reference programme to communicate customer success.

Jonathan Grant, CEO at NewVoiceMedia, says: “Amanda’s experience at salesforce.com will be invaluable as we seek to educate businesses about the benefits of a cloud-based telephony solution. Our customers range from large blue-chips with over 50 sites, to one-man-bands – all of whom want to handle their calls more effectively. This demonstrates the flexibility and potential of our offering for all types of businesses.”

The news comes in the wake of three other executive appointments at the rapidly growing firm.