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Marketing News: VisitBritain launches new interactive travel website

VisitBritain, the national tourism agency, has today launched a ground-breaking new website that gives customers from around the world a unique opportunity to be inspired to come to Britain. VisitBritain.com will be VisitBritain's main platform for communicating with its customers, focusing on serving up dynamic and personalised content tailored to the country the visitor comes from and written in their language. The site is a key part of VisitBritain's innovative digital strategy using social media, online content and mobiles to enthuse potential visitors to Britain. With 95% user generated image content throughout, the engaging new version of visitbritain.com will provide an immersive, multilingual online experience, including the latest social media platforms and magazine-style travel features which will showcase the wonderful experiences Britain has to offer the overseas visitor.

Marketing News: Digital content agency Zone has been appointed by Coca-Cola to re-launch www.coca-cola.co.uk

Digital content agency Zone has been appointed by Coca-Cola to re-launch www.coca-cola.co.uk, its main corporate digital presence in the UK. The new website, which launches in Beta today, will replace a number of existing websites with a single digital hub, creating a comprehensive source of information for consumers, media contacts and stakeholders. The site will host multi-media content about Coca-Cola Great Britain and the company's range of brands, including text, videos, photography, tools and applications. The new site launch is the first milestone Coca-Cola's digital corporate communication strategy, which is focused on engaging with mums who are responsible for key household purchasing decisions. Zone's remit includes distributing content and functionality beyond the Coca-Cola website, using social media to engage with the target audience in innovative and interactive environments.

Marketing News: Discover the Myths & Legends of England this summer

VisitEngland create map, podcast series and quiz to promote Myths & Legends of England in time for the release of Universal Pictures' Robin Hood

Marketing News: New web site : TEQUILA\ LAUNCHES KEMPINSKI HOTELS GLOBAL SITE

TEQUILA\, one of the UK's leading integrated marketing agencies, has developed a new website for the prestigious hotel group Kempinski (www.kempinski.com ). The new site is designed to attract a Kempinski's upmarket audience and drive online bookings. Kempinski's portfolio, which includes the iconic Ciragan Palace in Istanbul and the prestigious Emirates Palace in Abu Dhabi. As hoteliers since 1897 it was central to the website strategy to showcase their collection of individual of hotels; since each Kempinski hotel is unique and designed for guests who expect excellence and value individuality. As such TEQUILA\ developed and designed the global web platform which enables each of the 62 hotels within the Kempinski portfolio to manage their content independently in up to seven languages including Arabic and Chinese. This will empower each hotel to deliver the central brand vision with the flexibility to meet the local market needs. This will the first of an ongoing series of

$Marketing News: New web site : TEQUILA\ LAUNCHES KEMPINSKI HOTELS GLOBAL SITE$

Marketing News: Travel images dominate Web search in 2009, Polylooks says

Images of travel dominated the public's online search for photos and illustrations during 2009, according to Deutsche Telekom's online photo agency, Polylooks.co.uk. The site, which provides microstock images for download online, reviewed the most popular word searches on its site for 2009 and vacation-related images occupied all top four spots by some margin.

Marketing News: Websites : Experience Bollinger website launches

Champagne Bollinger has launched the first stage of its 2010 digital marketing campaign. Hosted at www.experiencebollinger.co.uk, the website provides a platform for ongoing digital activities that will support Bollinger UK's sponsorship of prestigious sporting and cultural events. Suffolk agency Spring is behind Experience Bollinger, the first UK website for Bollinger Champagne. The site focuses on Bollinger-sponsored events including the the weekend's Six Nations Rugby at Twickenham, Royal Ascot and the English National Opera. Spring also manages Bollinger's Twitter page, to keep fans up to date with competitions, events and news from the prestigious champagne house.

Marketing News: Web Sites : LAW FIRM CREATES BIG BANG WITH REBRAND

Manchester law firm Slater Heelis predicts that law firms will look more closely at their brands and think more creatively to respond to the predicted changes in the legal services market – or risk being perceived as being out of step with the changing demands of legal consumers. Slater Heelis's own brand review, which sees the launch of the law firm's new corporate identity including a new logo, strapline and website, reflects the firm's fresh approach and its focus on offering legal services to meet a broad range of consumers. This firm's rebrand coincides with the Legal Services Board's (LSB) announcement that they have faith in the ability of organisations other than law firms to offer legal services. As a result, law firms can expect to compete within a greatly expanded and more consumer-orientated market. The recent Big Bang Report, which canvassed the opinions of over 50 organisations in the legal services sector, showed that over two thirds of those questioned believ

Marketing News: We're about real people and real wines, so the addition of user-generated content is a reflection of our brand values

Laithwaites Wine relaunches its website today and is now incorporating ratings and reviews - offering peer to peer recommendations of over 1,300 products. Bazaarvoice has been appointed by the UK's largest independent wine merchant to implement its hosted Ratings & Reviews solution. "We wanted to find a better way to engage with our customers - allow them to hear what other shoppers think and pass on valuable information to each other," says Niki Freer, multi-channel development manager at Laithwaites Wine. "We're about real people and real wines, so the addition of user-generated content is a reflection of our brand values."

Marketing News: http://www.judgethejob.com/ : How to help people make better informed career decisions

http://www.judgethejob.com/ a new website which allows jobseekers to review experiences of working with a particular company, has launched. The free service permits users to read company reviews posted by anonymous posters, get expert advice and tailored career recommendations, and be alerted to relevant vacancies Vincenzo Migliore, founder of judgethejob.com, says:

Marketing News: PineApp has launched a new marketing portal

Email and web security appliance vendor PineApp has launched a new marketing portal to help its resellers drum up more leads. The PineApp Channel Marketing Portal enables registered resellers to mail customised email templates to their customer databases then monitor the results. Business development director Dominic Hoskins said the vendor had spent two months developing the system in conjunction with third-party marketing firm So Marketing. Most resellers can send communications out but the issue they have is how to monitor the results, he said.

Marketing News: TOP LEAD GENERATORS INVEST IN MORE WEBSITES TO HELP BOOST SUPPLIERS BUSINESS

leads2trade, market leaders in generating leads for window and conservatory suppliers in the UK, has announced further developments in the New Year, as it invests in its online presence to generate more leads for suppliers and expands into a new market, to widen the plethora of opportunities available for those in the supply and fit of kitchens

Marketing News: Design UK has announced that it has been appointed by Rail Europe UK to undertake a large scale project involving the Information Architecture and design solution for a new website

Digital agency, Design UK has today announced that it has been appointed by Rail Europe UK to undertake a large scale project involving the Information Architecture and design solution for a new website, which will be launched early next year. In addition, Design UK will run a complete search strategy including SEO and PPC to drive traffic to Rail Europe's site, and work for this will begin straight away. At present, 54% of Rail Europe's business is generated through its website, and by driving more traffic to it and improving the user experience, Rail Europe intends to increase this figure. "The travel industry in Europe is worth €246 billion, and as consumers become more aware of their carbon footprint and the green credentials of rail compared to air travel, we want to make sure all the information they need is right at their fingertips," said Stuart Alldis, Head of e-Commerce at Rail Europe. "The website is being redesigned to meet that need with intuitive user journe

Marketing News: Weapon7 : Explore what Christmas means to Brits in 2009

Integrated agency Weapon7 is set to launch 'Rehab Reindeer', an interactive real-time website celebrating the lead up to Christmas. The site, running until Christmas Eve, the online experience sees a man, dressed in a reindeer costume and living in one room, continually filmed by a webcam. The somewhat disillusioned reindeer, invites users to engage with him via telephone or text, helping him to understand the meaning and significance of the festive holiday. Broadcast live, the interactive device encourages an open conversation exploring what Christmas means to British people in 2009. An industry first, the agency Christmas card that boasts 17 hours of coverage, examines the idea of Christmas without a script and with all topics for content steered by the public on an ongoing, real-time basis. A living mechanism acting out Britain's thoughts and feelings towards the national holiday, the emotional and mental wellbeing and eventual outcome of the reindeer lies purely in

Marketing News: WebPlus X4 is compatible with Windows 7 and will retail at £79.99, and is available directly from Serif

Serif (Europe) Ltd, the UK's leading independent design, publishing and creative software developer, has today released WebPlus X4, a significant upgrade to their award-winning web design software. This latest version is packed with everything an individual or business needs to design outstanding, professional-quality websites – no complicated code, programming, or design experience required. WebPlus X4 is an all-in-one web designer, making it easy to build stunning interactive websites using the powerful built-in tools to customise a professionally-designed template or starting from a blank page. Create graphics, edit photos, write text, add cool web gadgets, set up an online shop, and more, then publish directly to the web.

Marketing News: Britain's babyboomers : A MySpace-type website has been launched

A MySpace-type website has been launched catering exclusively to the needs of Britain's babyboomers – those aged 50 and over – who have money to spend and are not interested in growing old gracefully. Wanobe.com caters for a 50-plus audience whose interests range from Viagra to plastic surgery to Vespas by way of the occasional Porsche.

Marketing News: Totally Communications to build a new website for The Thomas Young Centre (TYC),

Totally Communications, the Web Design & Technology Specialists, have won a multi-agency pitch against undisclosed agencies to design and build a new website for The Thomas Young Centre (TYC), the London Centre for Theory and Simulation of Materials.

Marketing News: NEWS INTERNATIONAL APPOINTS SKYRON

News International Commercial (NIC) has appointed communications agency Skyron to develop a single digital touchpoint for all News International brands to increase awareness of the new division and create a rich communications channel for its clients. The website is the first public embodiment of News International's newly integrated sales organisation and joined-up philosophy, and brings together all News International brands under one sales roof. The NIC website will provide media planners, buyers and advertisers with a single point of reference for all News International print and online media titles including The Sun, The Sun Online, The Times, The Times Online, The Sunday Times and News of the World.

Marketing News: Marks & Spencer revamps website

The new look M&S website includes a wide range of new features and the retailer is running a short-term promotion offering free deliveries on all UK orders and international orders over £90. The retailer is also offering free delivery and returns on all UK orders until 26 October and free delivery on all international orders over £90 until 21 October.

Marketing News: British Council appoints Sapient to improve online experience for students considering an education in the UK

Sapient have announced that it has been appointed by the British Council to redesign its Education UK website and provide supporting data services and collection as part of an initial two-year contract. The British Council is the UK's international organisation for educational opportunities and cultural relations. The Education UK website acts as the first port of call for international students considering coming to the UK to study, supporting the Prime Minister's Initiative for International Education, which aims to increase the number of international students studying in the UK.

Marketing News: World Society for the Protection of Animals Launches Website for Member Organisations

SDL Tridion™, leader in Web Content Management (WCM) and part of the SDL Group, leader in Global Information Management (GIM) solutions, today announces the launch of the World Society for the Protection of Animals™ (WSPA™) extranet (http://www.animalwelfareonline.org) for member organisations hosted on the SDL Tridion WCM platform. The site will sit alongside ten of WSPA's national sites that have already been successfully migrated to the system.

Marketing News: Ambition launches Beating Bowel Cancer's new look charity website

Beating Bowel Cancer has launched a new website giving patients, relatives, health professionals, supporters and the general public easier access to information on the disease and improved ways to get involved with the charity and its work. The new site, designed by Ambition Communications and built by digital agency, The Online Studio, has a number of new features including an online forum, an 'Ask the nurse' section, and is launched with a video welcome message from Beating Bowel Cancer's patron Matt Dawson. The site benefits from enhanced navigation and search technology, enabling users to identify at a glance the information most relevant to them – be they patients, carers, medics, corporate partners, journalists or fundraisers.

Marketing News: Totally Communications Wins Web Design and Technology Brief for Gurkha Welfare Trust

Nurtural, the full service direct marketing agency made up of a cooperative of partners, working with Totally Communications, the Web Design & Technology Specialists as its lead bid partner, has won a brief to devise a digital marketing strategy and design and build a new website for The Gurkha Welfare Trust. Totally and Nurtual won a pitch against an undisclosed agency to land the management of the digital and design strategy. Another Nurtural partner, Gilliland Direct Marketing, has handled the Gurkha Welfare Trust's donor recruitment and retention business for the past 13 years, during which time the donor base has grown nine-fold. The Gurkha Welfare Trust provides welfare pensions for 10,000 Gurkha veterans who did not serve for long enough to qualify for an army pension, or their widows. The Trust also provides medical and community aid to alleviate hardship and distress among Gurkha ex-servicemen and their families.

Marketing News: Crayon launches new web presence for major family brand Kidspace

Interactive agency, Crayon is set to launch a new website for Kidspace, the children's entertainment centre brand. Kidspace, which prides itself on a 'new breed' of kids' indoor adventure parks appointed Crayon to design and develop the new website using its proprietary content management system. The new website is set to increase usability for both new and existing customers. Aimed at parents and children aged four to 12 in the catchment area of Kidspace locations, it will convey the size, scale and the range of activities available. The site will also update users on Kidspace activity groups and the Kidspace children's forum, which enables children to give their opinions on their experiences whilst at the centres. Special events and offers will also be communicated via the website. The development process for the site featured four key stages. Initially Crayon analysed trends within the existing site to find the most valuable content. Then focus groups with staff, customers an

Marketing News: Creating Web site advantage for local enterprise

Advantage West Midlands is the Regional Development Agency (RDA) for the West Midlands in the UK. Its role is to lead the economic development of the West Midlands, working alongside a wide range of public, private and voluntary sectors partners to help the region prosper. Established in 1999, the Agency has an annual budget of more than £300 million to invest in the economic development of the West Midlands and, at any one time, is managing around 2,500 projects which are changing the lives of people right across the region. Ken Clark, the Regional Website Project Manager for the Agency saw that many of the projects in which the Agency invested required the support of a dedicated web site. The sites varied in size from small business start-up projects to larger local ventures and ranged from just a few Web pages to many hundred. A visionary solution Ken Clark says "We realized that we needed to find a way of ensuring the investment Advantage West Mi

Marketing News: Putting our money where your mouth is

The British Dental Association (BDA) is the professional association and trade union for dentists in the UK. Membership, which is voluntary, stands at around 23,000. The majority of members are in general practice, or "High Street" practices. Last year it had highly ambitious plans to transform its website to lie at the heart of the organization's core strategy to provide a valuable online service for its Members. Digitally modernizing the organization The digital strategy for the organization meant a fundamental transition from its existing website to the new one. Membership management was important and the CRM system of the BDA (CARE) had to be integrated into the content management solution. There are different grades and variations of membership. The ability to pay for membership services is new and subscriptions vary in price depending on how often and by what payment method a dentist prefers.

Marketing News: Totally Communications Wins The Barbarians Website Design and Build Task

BARBARIAN FC APPOINTS TOTALLY COMMUNICATIONS TO SHOWCASE ARCHIVE CONTENT Totally Communications, the full-service digital marketing agency, has won the task to design and build a new website for prestigious rugby club The Barbarians following a multi-agency pitch.

Marketing News: BARBARIAN FC APPOINTS TOTALLY COMMUNICATIONS TO SHOWCASE ARCHIVE CONTENT

Totally Communications, the full-service digital marketing agency, has won the task to design and build a new website for prestigious rugby club The Barbarians following a multi-agency pitch. The Barbarians are a rugby club which invites the best players from all over the world to play against top international sides, to enjoy the camaraderie of the game and to play attacking, adventurous rugby. Without a home ground or clubhouse, in their 120 years they have played against all the top rugby nations, and have toured to 27 countries, most recently Tunisia, Spain, Georgia and Portugal, thus spreading the Barbarian tradition. In December they will play against the All Blacks at Twickenham, in a repeat of their historic match in 1974, considered by many to be one of the finest matches ever played. Totally has been briefed to design a website to match the prestige of The Barbarians, in particular by giving enthusiasts access to a comprehensive mass of historical archive materia

Marketing News: Incorporatewear has re-launched its website

Following consultation with its client-base, Incorporatewear, a leading designer and supplier of inspirational corporate clothing, workwear and uniform solutions to a wide range of major brands, including Barclays, Superdrug and Stagecoach, has updated and re-launched its website to reflect clients' requirements. The site is designed to be attractive as well as informative and offers an overview of styles and collections, information on design, sourcing, technology, account management, forthcoming exhibitions, as well as stating the company's ethos and rigorous CSR policy.