This month has seen a number of changes and news stories, as ever we have tried to pick out the most interesting and useful ones that to the world of SEO.
This month saw the first refresh of Panda 4, Google’s “quality” algorithm. So much has been written about Panda over the years that I won’t do in to details but it is yet another reminder to site owners that they need to keep their sites updated, curate useful content and pay attention to the trust signals that Google talks about. The bar of quality is rising, be sure that your site doesn’t fall beneath it.
Any one that has been following internet marketing for a while now knows about structured data and schema.org, some people have even hailed it as a magic bullet that will solve all of the words problems…. Well your SEO ones at least… but are the days of structured data for SEO purposes numbered?
In today’s Google Webmaster Central hangout Kieran asked Googles John Mueller if there is anything that webmasters can do to encourage Google to display rich snippets without having to add schema to a site.
Even though Matt Cutts is still away Google have been busy! Here’s our quick summary of the most important items of search news this month.
Google updates Panda plus 890 other changes
The 8th of August saw an unconfirmed Panda refresh; while these refreshes are supposed to be on an ongoing monthly cycle this one seemed larger than most and so worth noting.
Google also announced that they have made more than 890 updates to their algorithm and other search tools this year! This shows the dangers of just focusing on one or two updates and ignoring the rest and we in the SEO world need to keep all the updates in mind when making changes to sites and link profiles.
What is http and https?
Are http:// and https:// sites treated differently? Before we answer this it might be best to define the differences between a http:// and https:// site.
Simply put https:// is a secure version of http://. The everyday user will not see any difference; the difference is all “under the hood”. To give a more technical explanation http stands for Hypertext Transfer Protocol and is the system for transmitting and receiving data across the internet. It acts as a question and answer system that is standard across all servers. This means that all servers can then easily, quickly
July has been a very quiet month for some search engines but Google have been busy enough to give us some interesting stories this month.
The first, and possibly most important to us SEO folks, is that Google have released an new algorithm for local search results. It the moment it is limited to US English search results and has no name. However the SEO community have nicknamed it Pigeon for the time being.
Working in SEO we often find ourselves the ones attempting to gain links from other websites in order to increase our sites authority. We try to understand why someone would want to link to us and how to increase the chances of success in that area. The best way to do that is to imagine the shoe is on the other foot and someone is contacting us attempting to gain a link to their website.
Listed below are the most important things to “get right” for online businesses. Make sure to read through all the points in our small business SEO checklist.
This month has been a relatively quiet month in the world of search. However there have been some very interesting and important items of news that are worth noting.
After Panda 4.0 one of the biggest press release sites, PR Newswire lost a lot of rankings, traffic and visibility is down over 63%. In order to combat this they are putting in place a host of new policies and will be removing any old posts that do not need these new policies. We will be watching their progress with interest but it is yet another example of how Google deals with duplicate content.
The world of search went through a bit of change this month with a couple of major Google updates, some high profile penalties and other updates from across the web.
Google Payday Loan 2.0
On the 20th of May 2014 Google confirmed that they had released their latest version of Google Payday Loan over the weekend and numbered it 2.0. The original update was released back on the 11th of June 2013 and targeted “very spammy queries”, typically these are links with highly optimised anchor text and links that had been paid for.
Just as every company is unique so is the best method to obtain links, mentions and citations for each of our clients. Below is I have laid out how we do off-page marketing for our clients websites.
Suppliers & partners
When we start the back-link campaign we look to collect the “low hanging fruit”. We ask our client for a list of their suppliers and partners, and then approach those companies for a link to the relevant client.