Working in SEO we often find ourselves the ones attempting to gain links from other websites in order to increase our sites authority. We try to understand why someone would want to link to us and how to increase the chances of success in that area. The best way to do that is to imagine the shoe is on the other foot and someone is contacting us attempting to gain a link to their website.
Listed below are the most important things to “get right” for online businesses. Make sure to read through all the points in our small business SEO checklist.
This month has been a relatively quiet month in the world of search. However there have been some very interesting and important items of news that are worth noting.
After Panda 4.0 one of the biggest press release sites, PR Newswire lost a lot of rankings, traffic and visibility is down over 63%. In order to combat this they are putting in place a host of new policies and will be removing any old posts that do not need these new policies. We will be watching their progress with interest but it is yet another example of how Google deals with duplicate content.
The world of search went through a bit of change this month with a couple of major Google updates, some high profile penalties and other updates from across the web.
Google Payday Loan 2.0
On the 20th of May 2014 Google confirmed that they had released their latest version of Google Payday Loan over the weekend and numbered it 2.0. The original update was released back on the 11th of June 2013 and targeted “very spammy queries”, typically these are links with highly optimised anchor text and links that had been paid for.
Just as every company is unique so is the best method to obtain links, mentions and citations for each of our clients. Below is I have laid out how we do off-page marketing for our clients websites.
Suppliers & partners
When we start the back-link campaign we look to collect the “low hanging fruit”. We ask our client for a list of their suppliers and partners, and then approach those companies for a link to the relevant client.
Google rolled out their latest version of Panda that has been named version 4.0 on 20th May 2014. As this update has had a number increase (from 3.xx to 4.0) which means it’s likely there have been some major changes. It is also likely that there has been a data refresh. If your website was affected by previous versions of panda but you have “cleaned up” any previous issues you should see your sites rankings return to “normal” after a data refresh.
On-page is everything to do with your website from the visual elements such as the words, the images and the menu structure to the bits that are ‘under the hood’ such as the coding. This post is all about how we do on-page optimisation.
At Marketing UK we will work with you to ensure every element of your website is working to not only work well in search engines but to also meet and exceed the needs of your visitor, after all it’s people who use your services not search engines!
Keyword Market Research
The keywords will form the backbone of your SEO campaign and choosing the correct keywords is an essential part of your campaign strategy. It will help you maximise your rankings and your potential website traffic generation which means getting the keyword market research right is necessary.
Our keyword research will analyse your industry’s key terms and phrases. We will create a list of keywords that have high search numbers in your target area with a low enough level of competition. We will recommend keywords that we feel your website can rank on that will return the highest number of possible and relevant visitor’s.
This initial assessment will look at the whole site as well as other key ranking factors. Our SEO audit includes checking site errors, performance, its back-link profile, authority, structure and making sure that the site does what it is supposed to do and has a nice clean and simple message to your visitors.
The content of a website is key to the success of the site in the search engines. We will look at how the site currently uses keywords, look for duplicate content, the placement of ads, and how the site compares to Google’s guidelines.
Here’s our April edition to the world of search, as always I hope you find it as interesting as we did!
You may have noticed that Google doesn’t always use your meta title and description when presenting your pages in its search engine. This month Matt Cutts confirmed again that Google wants to display a concise summary of the page, and the site that the page is on, which is also relevant to the search query. If Google doesn’t think that your title matches that then Google will dig a little deeper and will look at the rest of the content on the page and even the links that link to the page.
The way to make sure that the title you want to come up does come up you need to make sure that the page title is clear, concise, relevant to the page content (and the site) as well as being unique.