Google Penalties

What is Panda and Penguin?

The last 12 months have seen massive changes in the world of SEO. These changes started with Google opening the doors of its zoo and sending forth a menagerie of animals to combat bad websites and to clean up Google’s search results. Initially these animals (Pandas and Penguins) seemed rather tame but as they have grown up their bite has become much worse. This blog looks at the basic question of what is Panda and Penguin?

It’s important to remember that these updates are not algorithm change but separate programs that are manually released from time to time to go out and hunt down bad sites. But what are these updates I hear you cry! They currently come in two forms, Panda and Penguin.

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