Technical SEO

Is structured data for SEO on its way out?

Any one that has been following internet marketing for a while now knows about structured data and, some people have even hailed it as a magic bullet that will solve all of the words problems…. Well your SEO ones at least… but are the days of structured data for SEO purposes numbered?

In today’s Google Webmaster Central hangout Kieran asked Googles John Mueller if there is anything that webmasters can do to encourage Google to display rich snippets without having to add schema to a site.

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Are http:// and https:// sites treated differently?

What is http and https?

Are http:// and https:// sites treated differently? Before we answer this it might be best to define the differences between a http:// and https:// site.

Simply put https:// is a secure version of http://. The everyday user will not see any difference; the difference is all “under the hood”. To give a more technical explanation http stands for Hypertext Transfer Protocol and is the system for transmitting and receiving data across the internet. It acts as a question and answer system that is standard across all servers. This means that all servers can then easily, quickly

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Is Linking to Other Websites good or bad for SEO?

Working in SEO we often find ourselves the ones attempting to gain links from other websites in order to increase our sites authority. We try to understand why someone would want to link to us and how to increase the chances of success in that area. The best way to do that is to imagine the shoe is on the other foot and someone is contacting us attempting to gain a link to their website.

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How we do on-page optimisation

On-page is everything to do with your website from the visual elements such as the words, the images and the menu structure to the bits that are ‘under the hood’ such as the coding. This post is all about how we do on-page optimisation.

At Marketing UK we will work with you to ensure every element of your website is working to not only work well in search engines but to also meet and exceed the needs of your visitor, after all it’s people who use your services not search engines!

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Keyword market research

Keyword Market Research

The keywords will form the backbone of your SEO campaign and choosing the correct keywords is an essential part of your campaign strategy. It will help you maximise your rankings and your potential website traffic generation which means getting the keyword market research right is necessary.

Our keyword research will analyse your industry’s key terms and phrases. We will create a list of keywords that have high search numbers in your target area with a low enough level of competition. We will recommend keywords that we feel your website can rank on that will return the highest number of possible and relevant visitor’s.

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SEO audit

This initial assessment will look at the whole site as well as other key ranking factors. Our SEO audit includes checking site errors, performance, its back-link profile, authority, structure and making sure that the site does what it is supposed to do and has a nice clean and simple message to your visitors.

Site content

The content of a website is key to the success of the site in the search engines. We will look at how the site currently uses keywords, look for duplicate content, the placement of ads, and how the site compares to Google’s guidelines.

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New Google analytics traffic acquisition explained

Google analytics has been updated recently and some of the metrics have been renamed but it still provides much of the same data. In this post I am going to explain what the Google analytics traffic acquisition actually mean and how they may be beneficial.

Breaking down your traffic acquisition sources and numbers can help you see how well your online marketing strategy is performing.

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The muk guide to Google keyword research part 2

Keyword competition analysis

In the previous post of this guide to Google keyword research I showed how we find keyword ideas and get an idea of the traffic expected from these keywords. This is only half of the battle. As I touched on in a previous post here, we need to find keywords that not only have good search volume but will also be possible to rank on the first or second page at the very least.

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Like to find out more?

We'd be delighted to talk to you about how we can assist you with your online marketing, search engine optimisation, local search, and Google penalty recovery.

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