Working in SEO we often find ourselves the ones attempting to gain links from other websites in order to increase our sites authority. We try to understand why someone would want to link to us and how to increase the chances of success in that area. The best way to do that is to imagine the shoe is on the other foot and someone is contacting us attempting to gain a link to their website.
Listed below are the most important things to “get right” for online businesses. Make sure to read through all the points in our small business SEO checklist.
On-page is everything to do with your website from the visual elements such as the words, the images and the menu structure to the bits that are ‘under the hood’ such as the coding. This post is all about how we do on-page optimisation.
At Marketing UK we will work with you to ensure every element of your website is working to not only work well in search engines but to also meet and exceed the needs of your visitor, after all it’s people who use your services not search engines!
Keyword Market Research
The keywords will form the backbone of your SEO campaign and choosing the correct keywords is an essential part of your campaign strategy. It will help you maximise your rankings and your potential website traffic generation which means getting the keyword market research right is necessary.
Our keyword research will analyse your industry’s key terms and phrases. We will create a list of keywords that have high search numbers in your target area with a low enough level of competition. We will recommend keywords that we feel your website can rank on that will return the highest number of possible and relevant visitor’s.
This initial assessment will look at the whole site as well as other key ranking factors. Our SEO audit includes checking site errors, performance, its back-link profile, authority, structure and making sure that the site does what it is supposed to do and has a nice clean and simple message to your visitors.
The content of a website is key to the success of the site in the search engines. We will look at how the site currently uses keywords, look for duplicate content, the placement of ads, and how the site compares to Google’s guidelines.
What is http and https?
Are http:// and https:// sites treated differently? Before we answer this it might be best to define the differences between a http:// and https:// site.
Simply put https:// is a secure version of http://. The everyday user will not see any difference; the difference is all “under the hood”. To give a more technical explanation http stands for Hypertext Transfer Protocol and is the system for transmitting and receiving data across the internet. It acts as a question and answer system that is standard across all servers. This means that all servers can then easily, quickly
Google analytics has been updated recently and some of the metrics have been renamed but it still provides much of the same data. In this post I am going to explain what the Google analytics traffic acquisition actually mean and how they may be beneficial.
Breaking down your traffic acquisition sources and numbers can help you see how well your online marketing strategy is performing.
Keyword competition analysis
In the previous post of this guide to Google keyword research I showed how we find keyword ideas and get an idea of the traffic expected from these keywords. This is only half of the battle. As I touched on in a previous post here, we need to find keywords that not only have good search volume but will also be possible to rank on the first or second page at the very least.
Before you can go about adding another user to your Google Analytics account, you need to set up one up!
To set up an analytics account:
Go to http://www.google.com/analytics
Click “Create an Account”
As a blog owner I like to keep track of all the useful tools Google gives us to work around common problems such as duplicate content and authorship, for each of these problems there has been a relatively simple solution by using rel= attributes. You may be familiar with a number these such as rel=”canonical”, rel=”author” and rel=”nofollow”. However one managed to slip by with out causing too much fuss and is still relatively unknown today so today I’m going to look at how to use rel=”alternate” hreflang=”x” mark up.