This month has been a relatively quiet month in the world of search. However there have been some very interesting and important items of news that are worth noting.
After Panda 4.0 one of the biggest press release sites, PR Newswire lost a lot of rankings, traffic and visibility is down over 63%. In order to combat this they are putting in place a host of new policies and will be removing any old posts that do not need these new policies. We will be watching their progress with interest but it is yet another example of how Google deals with duplicate content.
The world of search went through a bit of change this month with a couple of major Google updates, some high profile penalties and other updates from across the web.
Google Payday Loan 2.0
On the 20th of May 2014 Google confirmed that they had released their latest version of Google Payday Loan over the weekend and numbered it 2.0. The original update was released back on the 11th of June 2013 and targeted “very spammy queries”, typically these are links with highly optimised anchor text and links that had been paid for.
Here’s our April edition to the world of search, as always I hope you find it as interesting as we did!
You may have noticed that Google doesn’t always use your meta title and description when presenting your pages in its search engine. This month Matt Cutts confirmed again that Google wants to display a concise summary of the page, and the site that the page is on, which is also relevant to the search query. If Google doesn’t think that your title matches that then Google will dig a little deeper and will look at the rest of the content on the page and even the links that link to the page.
The way to make sure that the title you want to come up does come up you need to make sure that the page title is clear, concise, relevant to the page content (and the site) as well as being unique.
This month there has been some interesting pieces of news to come out of the world of search. Here is our quick round up for the most important items.
A Tamer Panda to Help Small Businesses
Ever since Panda was first launched small businesses have struggled to compete against the big and established businesses in their sector. Google have recognised this and they have said that they are working on a version of Panda that should have a positive impact on small businesses.
This month the world of search has seen some quite interesting news come out of Google… well for those of us that like that sort of thing!
There has been three important bits of news to come out of Google regarding penalties this month. The first is that Google can still pass penalties to new sites. This means that sites that have had a penalty and then rather than try and clean it up then closed down the site and migrated it to a new domain name. John Mueller at Google stated that even if there are no redirects from the old domain to the new one Google can see that the site is the same and will pass that same penalty across from the old to the new. The only way to make sure this doesn’t happen is to re-design and re-write your site to ensure that it meets Googles guidelines on quality.
The search engines have started 2014 with a bang and there has been quite a lot going on in the world of search this month.
Big Brand recoveries and falls
At the start of the month we found out that Rap Genius is again ranking for its brand name. It would appear that Google let them off their penalty after 10 days and an awful lot of link removing. This is similar to the other well know case of Interflora who took 11 days to come back. Big brands have a few things going for them when it comes to removing penalties, firstly they can employ a lot of man
As the rest of the world started to wind down for the Christmas break Google’s web spam team got busy. While there were no major changes in the world of search to any of their main algorithms Google did take some manual actions to help fight spam across the internet.
Most of these were announced and lead by Matt Cutts and we will look at the actions taken and warnings given in “Cutts Watch”. However it’s not all about Matt, Google did introduce a couple of changes this month. The most obvious one was the reduction in authorship rich snippets in their search results page.
November has been a remarkably quiet month in the world of search. However that does not mean that there were not some interesting insights. The most important of which is how the Hummingbird update will continue to change the world of internet marketing.
In October Google released a massive infrastructure change it called Hummingbird. The SEO industry is still trying to work out what effects this change will have for SEO and new insights are coming every week, the biggest of which is the growing importance of “Semantic Search”.
Here’s our October edition to the world of search, as always I hope you find it as interesting as we did!
Penguin 2.1 Rolled Out
The start of October saw the fifth iteration of Google’s Penguin rolled out across their search engines. A lot has been said about Penguin and so I will not go in to all the details here but it is another sign that Google is continuing it’s clamp down on low quality sites across the internet.
After Hummingbird was released at the end of August there has been a lot of change in the world or search. The update was more of an infrastructure update rather than a change in how it searches but it means that Google has given itself the tools to enhance and improve it’s knowledge graph.
Welcome to our new series of monthly blogs which will be looking at the major news and movements in the world of search over the last month. The aim is to pick out the news stories that actually mater to real companies, rather than the more geeky news such as Google giving a wider range of link examples in their webmaster tools link profile or confirmation that no follow links will not hurt sites, unless you are spamming on a huge scale.
Massive ranking changes observed
Google watchers started reporting major movements in Google on 4th September and 17th September. Yet despite some of these changes being as wide as some Penguin updates no announcement of any algorithm update was made by Google, not even a wink and a nod.