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Company Details
Addvantage Media
Diffusion PR Victory House 99 - 101 Regents Street London W1B 4EZ United Kingdom
Marketing News: One in two consumers would opt-out of behavioural targeting
Behavioural targeting is still viewed with suspicion and regarded as irrelevant by the majority of UK consumers, according to Addvantage Media's annual Online Advertising Report which polled 2,232 British consumers with YouGov.
Marketing News: Bigger is not always better: Consumers ignoring ads on large portals
Consumer responsiveness to adverts on large sites, such as MSN, Tiscali and Yahoo, has shown a marked reduction since early 2009 as brands are placing too much stock in the advertising reach of generic portal sites, according to Addvantage Media's annual Online Advertising Report for 2010 which polled 2,232 British consumers with YouGov.
