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Marketing News: Efficient Frontier grows team to support expansion

Performance marketing company, Efficient Frontier, has appointed five senior digital marketing professionals to support its expanding client list.

Marketing News: Efficient Frontier : Search goes mobile: how consumer behaviour is changing search

Advertisers should consider creating search campaigns by device, according to a new insight guide to mobile search, from performance marketing company, Efficient Frontier. The guide, The impact of mobile internet on search – which is free to download from Efficient Frontier's website - examines the difference in consumer search behaviour on mobile as compared to 'static' searches on computers; and advises brands on how to incorporate this difference to their search campaigns.

Marketing News: KMP Digitata uses HuzuSocial platform to build TrekAmerica community

HuzuTech, the social media technology company, is working with KMP Digitata to create a branded social community for TrekAmerica. KMP Digitata was appointed in February this year to create social media strategy and tools for TrekAmerica, part of the TUI group.

Marketing News: Don't ignore the 'long tail' of search, says a new paper from Efficient Frontier

Managing the search 'tail' – low volume but highly targeted search terms – can increase the performance of search campaigns by as much as five times, according to a new white paper from performance marketing company, Efficient Frontier.

Marketing News: UK search marketing sector shows signs of growth in Q2 2010, but cost-per-click rates still down on last year, finds Efficient Frontier's Q2 Quarterly Search Report

The UK's search marketing sector grew by 10 per cent over the last 12 months, however, cost-per-click (CPC) rates are still significantly reduced from the same period last year. These are the findings of the leading global performance marketing company, Efficient Frontier, which releases its Q2 Quarterly Search Report today, 13 July 2010.

Marketing News: Putting children's safety first: eModeration works with new children's social network What's What

What's What is a just-launched social network for tweens. It has been built with tough safety measures in place, including an ultra-secure login system with biometric face recognition, live moderation of content, and grade separation which allows children in the same grade, one above and one below to connect with each other.. The idea behind the network is to provide a fun and creative but ultimately safe (and advertising-free) online environment for children. The site lets children express themselves, make friends and build connections. It aims to teach children how to behave online and use social networks (now a major part of children's social lives) safely. What's What encourages parents to get involved too, providing a Parent Resource Centre which will help guide parents on how their children can stay safe online.

Marketing News: Efficient Frontier wins two new UK clients and celebrates four years in Europe

Efficient Frontier, a leading digital performance marketing company, today announced two new UK clients - lowcostholidays.com and TotallyMoney and the fourth anniversary of its European operations.

Marketing News: Brands must create communities that engage as well as inform, according to Communities of Purpose, a new white paper from eModeration

A new white paper from moderation and community management company, eModeration, details how best a 'community of purpose' can be managed, to maximise the engagement and support that these communities can offer their members.

Marketing News: GLA hires eModeration to moderate first online State of London Debate

Moderation and community management company, eModeration, will be working with the Greater London Authority to help Londoners have their say in the first ever online annual State of London Debate.

Marketing News: Good Energy gets social energy from GoodBrand & Company

100 per cent renewable electricity company Good Energy has turned to creative and social insight agency, GoodBrand & Company to help bring its vision - of changing the way energy is produced and used in the UK - to life.

Marketing News: User generated book of Festivals created by Independents United

Festival Annual is a hard-back, full-colour book of photos and stories from all the UK's major festivals. All the book's content will be submitted by festival goers, via an online community living on MySpace (around 25,000 members), Twitter, and Facebook. Independents United published the first Festival Annual in 2009, to prove that combining an online community with a physical product is an effective way of monetising online audiences. As last year, the book will be sold through major bookshops (last year's line up included Waterstones, Amazon, Blackwells and Foyles); retailers (Paul Smith and Liberty sold the Annual in 2009); and direct to the Festival Annual community. The idea for the Festival Annual came from the IU team's direct experience from working, performing and filming at festivals, having witnessed the extraordinary growth in festival culture at first hand. Alongside the huge increases in the numbers of festivals, the team noticed the changing nature of festivals, w

Marketing News: MTV Networks hires eModeration to keep user content in tune

The working relationship between MTV Networks and eModeration has just been extended to include MTV International sites, eModeration announced today.

Marketing News: Scholastic Pioneers First Children's Book-Based Virtual World

Scholastic Children's Books, in partnership with Glasgow-based social-media company Yomego, is making a leap into the world of the avatar with the launch of a Horrible Histories™ virtual world.

Marketing News: New online community helps Stirling Albion Supporters in bid to take over the club

A new online community website created by specialist social media agency, Yomego, will add impetus to the supporters' bid to take over Stirling Albion football club, which has been up for sale for seven years.

Marketing News: Social media is becoming a core part of customer service, says Yomego

Customer service is becoming social, according to a new guide - How to use social media to revolutionise your customer service – from specialist social media agency, Yomego. The guide is free to download from Yomego's website: www.yomego.com/insight.

Marketing News: Social Media ROI and how it can be measured: a new White Paper from Yomego

Increased social media reputation leads to a commensurate increase in sales, according to social media specialist agency, Yomego. In a new insight paper, Social media ROI and how it CAN be measured, Yomego MD Steve Richards states that companies using social media to increase their reach, positive awareness and tone can link this activity to a lift in sales.

Marketing News: Social Media : Brands must protect users and their own reputations on social networks, according to Moderation in Social Networks, a new white paper from eModeration

A new white paper from moderation and community management company, eModeration, highlights the need for brands engaged in social networks to protect both their users and their own reputations. The paper, Moderation in Social Networks, examines the impact of user-generated content within social networks on a brand's reputation, and gives a clear guide to best practice on moderating that content within the 'big four' social networks (MySpace, Facebook, Bebo and YouTube). Moderation in Social Networks is free to download from www.emoderation.com.

Marketing News: Brands must protect users and their own reputations on social networks, according to Moderation in Social Networks, a new white paper from eModeration

Marketing News: eircom puts social media at the heart of its customer service strategy

Designed by social media agency Yomego, eircom connect is serviced by dedicated specialised customer service representatives. At the heart of the site is the social support forum. The site also boasts an array of extra features including a "service announcement" section that brings the latest service updates to customers and an informative 'topic of the month' section inviting customers to ask questions to eircom senior management on a variety of topics. Commenting on the official launch of the online forum Dervilla Mullan, Director of Online, eircom said "eircom connect enables improved customer engagement and is a dedicated online platform for customer service and support." "The eircom connect site has been well received to date with a wide variety of topics being discussed and a real sense of community developing where customers are sharing experiences and helping each other, " she continued.

Marketing News: Social Media: The next battleground for Google's Nexus versus iPhone

Google's Nexus One phone is challenging the iPhone in the strength of its social media reputation, according to analysis by social media agency, Yomego. In the first week after its launch, the Nexus One scored an overall hit across social media spaces, with mostly positive coverage despite reported connection and shipping problems. It has fared considerably better than the Palm Pre, which had much lower levels of comment online (although what there is, is largely positive). Yomego analysed online exposure of the Nexus One, iPhone and Palm Pre, using its Social Media Reputation Audit, which uses a combination of sophisticated sentiment tracking, monitoring and language recognition technology combined with human analysis. Yomego's metrics aggregate scores for reach ('noise') and sentiment online; and applies a 'recency' metric to analyse which brands are hot right now. The Audit reports also reveal to brands which social media channels provide the most opportunity.

Marketing News: Bumble Bee Helmet and Ben 10 Action Cruiser: the most 'sociable' toys this Christmas, says Yomego

Bumble Bee Helmet and the Ben 10 Action Cruiser are the most talked-about toys this Christmas, according to analysis by specialist social media agency, Yomego. Using its proprietary Social Media Reputation audit, Yomego has tracked which children's toys are attracting the most positive attention (measured by 'noise', 'sentiment' and 'recency') across social media, to predict which are likely to be the top-selling toys this Christmas. At number three (despite recent speculation around safety issues) is the much-hyped Go Go Pets Hamster.