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Company Details
Celloglas
Unit 12c Exeter Way Theale Commercial Estate Reading
RG7 4AW
United Kingdom
Phone
0118 930 3003
Fax
0118 932 3256
Web Address
www.celloglas.co.uk
Marketing News: Spectacular digitally-printed invitation produced for Specsavers Midsummer Ball 2010
Global eyecare brand Specsavers is hosting its annual midsummer ball on 24 July. The theme this year is the hit TV show Strictly Come Dancing. The black-tie event is called Strictly Specsavers and includes celebrity guest, former Strictly judge Arlene Phillips.
This dazzling event has 350 guests and a sparkly metallic invitation. Craig Le Lerre, Head of Artwork and Design at Specsavers, identified a purple Mirri Silk material and found that with guidance from Mirri, a division of Celloglas, and digital printer Image Evolution, a short run digitally printed invitation could be produced with spectacular results.
Andy Kirby, Operations Manager at Mirri, said: 'Working together with Image Evolution, the production method we used has produced a fantastic result with minimum material waste. We started with Mirri H purple, a Sapphire coating was applied, then Image Evolution digitally printed white to the metallic side and 4 colour to the reverse with their HP Indigo 5500 press (with
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