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Fieldworks

Sunnybank
High Street
Mayfield
East Sussex
TN20 6AA
United Kingdom

Phone
01435 873080

Fax

Web Address
www.fieldworksmarketing.co.uk

Marketing News: Enabling Brand Advocates to Share Positive Brand Experiences with Their Community

Many companies fear engaging with their customers via social media channels. However, Mike Amos, President and CEO of Empathica,(pictured) a pioneer in the growing customer experience management sector, argues that organisations have a golden opportunity to use social media to ensure messages of great service are spread far and wide.

Marketing News: Freemans selects Maginus for Microsoft Dynamics AX

Freemans Grattan Holdings (FGH), the leading catalogue retailer behind the Freemans, Grattan, Kaleidoscope and Look Again brands, has selected Maginus, expert providers of integrated software solutions for multi channel retail & distribution companies, as a partner for the on-going support and development of its Microsoft Dynamics AX system.

Marketing News: Steve Raher becomes Senior Director of Business Development for Empathica U.K

Empathica, a leading provider of Customer Experience Management (CEM) solutions to some of the world's most respected brands, announced today that it has named Steve Raher as its Senior Director of Business Development in the U.K.

Marketing News: Trotters selects Maginus for ecommerce & online marketing

Trotters, the childrenswear retailer, has selected Maginus, expert providers of integrated software solutions for multi channel retail & distribution companies, to design and develop its new website and provide additional online marketing services.

Marketing News: Maginus wins 2010 Microsoft Dynamics ISV of the Year for the UK

Maginus, expert providers of integrated software solutions for multi channel retail & distribution companies, has announced it has won the 2010 Microsoft Dynamics ISV of the Year for the UK.

Marketing News: RETAIL BUSINESS TECHNOLOGY EXPO ANNOUNCES THE LAUNCH OF CARDS & PAYMENTS SOLUTIONS 2011

London, 14th July 2010, As retailers attempt to evaluate many new initiatives, such as contactless and mobile payments or the challenge of data security and compliance, the organisers of Retail Business Technology Expo have launched 'Cards & Payments Solutions 2011' in partnership with Vendorcom, the cards and payments community. This dedicated exhibition and conference, will form an integral part of Retail Business Technology Expo 2011.

Marketing News: Empathica enhances its popular GoRecommend Facebook app

The patent-pending application, which empowers brand advocates to share their recommendations in a fun and engaging way, now also lets users send virtual gifts and coupons.

Marketing News: Empathica Teams with NRF Foundation

In cooperation with NRF Foundation, the education and research arm of the National Retail Federation, Empathica stands out as the first in the Customer Experience Management industry to help educate and raise awareness of the value of NRFF retail training solutions as part of a holistic customer experience transformation program.

Marketing News: Retail Business Technology Expo proves demand for UK retail event

Retail Business Technology Expo, the brand new event focusing on business solutions and technology for the retail industry, has received an excellent response from the UK retail industry since its launch in April, with a number of high profile exhibitors already confirmed.

Marketing News: Businesses still failing to embrace social media

Only 33% of businesses have a social media strategy in place, while 77% of companies are not yet engaging with their customers via social media channels, according to a survey conducted by Maginus, expert providers of integrated software solutions for multi channel retail & distribution companies.

Marketing News: Survey reveals consumers expect to have less to spend after the general election

More than a third of consumers believe they will have less money to spend following the general election, according to a survey of more than 300 consumers, conducted by Empathica, a customer experience management expert.

Marketing News: Majority of U.S. Consumers agree that customer service is getting worse

Empathica Consumers Insights survey indicates that while Americans are spending less, retailers must cope with higher customer expectations.

Marketing News: ZBD appoints MAOP as VISION partner for the Balkan region

ZBD, the epaper for retail specialist, has further increased its global reach with the appointment of MAOP, a major solutions provider, as the latest partner to join its VISION partner programme. The company operates within the Balkan region of Europe and will promote ZBD's electronic shelf labelling solution within the markets of Slovenia, Croatia, Bosnia and Serbia.

Marketing News: Calendar Club expands online channel with new website from Maginus eCommerce

Calendar Club, Europe's largest calendar store, has successfully gone live with a new e-Commerce website from Maginus, expert providers of integrated software solutions for multi-channel retail & distribution companies. The new website, designed and hosted by Maginus, was implemented to help improve Calendar Club's customer service offering and expand its existing online channel.

Marketing News: Legend Exhibitions selects Fieldworks Marketing to support launch of new retail trade show

Fieldworks Marketing, a retail marketing agency, has been selected to provide PR and marketing services for a new retail trade show, the Retail Business Technology Expo, launching in London in March 2011.

Marketing News: Cath Kidston selects Maginus to support growth

Cath Kidston, the vintage homeware and fashion retailer, has selected Maginus, expert providers of integrated software solutions for multi channel retail & distribution companies, to implement Maginus e-Commerce to support the company's growth.

Marketing News: Empathica indicates that during an economic crisis, women make more sacrifices than men

Empathica, a leading provider of Customer Experience Management (CEM) solutions to some of the world's most respected brands, announced that its survey of more than 7,200 consumers indicates that women hold back on their spending more than men in a down economy.

Marketing News: Maginus supports the launch of Microsoft Dynamics AX for Retail

Maginus, a leading provider of services for retail and distribution, has been selected by Microsoft as one of a small group of launch partners for its new Microsoft Dynamics AX for Retail solution. The new solution adds a complete set of retail management applications to complement Microsoft's Dynamics AX product line and will be available from Summer 2010. This, in addition to the Multi Channel capabilities of the Maginus offering, will make a compelling solution for retailers who want to maximise revenues across sales channels including stores, catalogue & mail order, ecommerce, kiosks etc.

Marketing News: Paramount Restaurant Group feeds appetite for customer feedback

Paramount Restaurant Group, which includes Chez Gérard, Bertorelli, Livebait and Caffè Uno, has launched a customer insight programme with Empathica in 74 of its restaurants. The programme will gain valuable customer insight and enable Paramount to manage and improve their customer service offering.

Marketing News: Widget boosts performance with Maginus

Widget, a fast-growing on line mobile communications retailer and distributor, has seen its business grow by 2000% in the three years that it has managed its business using IT solutions from Maginus, expert providers of integrated software solutions for multi channel retail & distribution companies.

Marketing News: High Street shoppers leave Christmas shopping to the last minute

Almost half of consumers have put off some or all of their Christmas shopping as they believe prices are going to fall, according to a survey of 378 Christmas shoppers by Empathica, a customer experience management expert.

Marketing News: Christmas shoppers trust social networking for gift inspiration

More than a quarter of consumers highly value their friends' recommendations via social networking sites when shopping for Christmas gifts, according to a survey of 393 Christmas shoppers by Empathica, a customer experience management expert.

Marketing News: Blacks Leisure picks Empathica to deliver customer insight

Blacks Leisure Group, the leading outdoor goods retailer, is embarking on a customer insight programme in 208 of its Blacks and Millets stores, with Empathica, a customer experience management expert, in an effort to gain valuable customer feedback that will enable it to improve its customer service offering.

Marketing News: Boots Opticians expands customer care measure programme

Boots Opticians is expanding its Customer Care Measure (CCM) programme with Empathica, a customer experience management expert, across the newly merged business with Dollond & Aitchison (D&A). The CCM programme will provide valuable customer feedback that aims to help Boots Opticians to further improve its customer service offering across the whole business. D&A, founded in 1750, merged with Boots Opticians in May 2009. Boots Opticians has utilised Empathica's unique customer experience measurement programme for over 18 months and, following a successful trial, the decision has been taken to expand the programme. Empathica's customer experience management programme will work by inviting a random selection of customers to give feedback on key elements of the customer journey, for example: the store environment, speed of service, how friendly and helpful the staff are, whether customers felt they were offered good value for money and whether they enjoyed their shopping experience.

Marketing News: Empathica Launches Social Media Tool GoRecommend

The new Facebook application, GoRecommend, puts "net promoters" to work, driving up to 1,500 positive brand impressions from a single customer recommendation. The solution automatically drives retail location traffic by turning excellent customer experiences into a powerful marketing tool through social media. By using GoRecommend, leading U.S. companies have already seen more than 5,000 positive brand impressions generated daily.

Marketing News: ASDA tunes into customer feedback

ASDA, the leading UK grocer, has launched a new way to find out what its customers think of its 367 stores, using driveExperience from Empathica, a customer experience management expert. ASDA has introduced Empathica's driveExperience solution to solicit feedback from its customers through the till receipt, inviting them to give feedback by freephone or Internet. Over 250,000 customers have taken advantage of this opportunity to 'tellASDA' since its launch earlier this year. Feedback is analysed by Empathica and shared with ASDA colleagues, both at Head office and in stores, who will be able to monitor customer service levels and exploit strengths to put right any perceived problems. A spokeswoman for Asda, said, "We have many different ways of getting customer feedback but Empathica's Management program is much more instant and gives us another real avenue of showing customers that we are reacting to queries both nationally and locally."

Marketing News: Empathica Launches Keyword Analysis Engine, Shaping the Future of Customer Experience Management

Powered by advanced Natural Language Processing technology, new product allows retailers to discover key customer experience trends, issues and opportunities that are often hidden in open-ended customer feedback responses. Empathica, a customer experience management expert, today announced Keyword Analysis Engine, a new product that converts unstructured customer comments into useful insights that companies can use to improve customer experiences. The product allows brands to easily stay in tune with customer concerns and identify emerging threats to their businesses that result from operational changes or new competitive pressures. The solution uses Natural Language Processing technology to analyze, quantify and summarize customer feedback that companies capture in text format