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Company Details
Granby Marketing Services
Stanley Street, Blackburn, Lancashire BB1 3BW United Kingdom
Marketing News: Granby Marketing Services leads the way with two major industry accreditations
Granby Marketing Services has strengthened its reputation as one of the UK's leading providers of response and fulfilment services with the announcement that it has gained two major industry accreditations, the Accredited Response Management Scheme (ARM) and the British Retail Consortium (BRC) Global Standard for Storage & Distribution.
Marketing News: Research shows that 87% consumers would switch brands for a BOGOF or price discount
Research from response and fulfilment experts Granby Marketing Services has found that the majority of consumers(87%) would switch from their usual brand in favour of a BOGOF or price discount promotion.
Consumers were asked which types of promotions would most likely persuade them to change from their usual brand. 48% responded with BOGOF, 39% responded with price discount, 3% for free gift, and 1% for both prize draw and charity endorsement.
The research also found that 60% of consumers think that an immediate reward is the most important aspect of a promotion.
Stephen Bentley, CEO of Granby Marketing Services said of the findings: "These results are really worrying. With the economy being as it is, it is difficult to compete with a brand that simply discounts. But what will happen to these brands once times start to look a bit brighter?
The brands that have used short term, price led promotions over investing in a long term relationship with consumers will strugg
