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Marketing News: Hi-Media hires Jaanimagi to expand UK publisher network

Hi-media, the leading European ad network and online content monetisation company, today announces its appointment of Jonas Jaanimagi as Head of UK Publisher Solutions. The hire will support Hi-Media's growth strategy to expand the number of quality publishers the company works with, while maintaining and strengthening the company's existing relationships. This will ensure that advertisers' online campaigns continue to be placed alongside quality content that is attractive to targeted audiences. aanimagi's role will see him working closely together with Hi-media's current high-quality publisher base to better understand how to maximize the yields of the potential online advertising space available and the cutting-edge technologies utilised to segment and target the key audiences being generated. This will involve him consulting with premium partners such as The Independent and growing the network in key vertical markets, including business and finance, automotive, news and t

Marketing News: Comscore names ciao.co.uk Britain's number one Comparison Shopping site

Microsoft's Ciao is named the most visited price comparison site for the first time Figures released from Comscores show that Microsoft's shopping community, ciao.co.uk, was the UK's most visited comparison shopping site in November 2009. Comscore's statistics show that a total of 2.97 million unique users[1] visited the site in the course of the month, demonstrating Ciao's role as an essential tool for the British consumer. Rival Shopping.com's UK site, the previous number one, had 2.25 million visitors in the same period

Marketing News: Comscore names ciao.co.uk Britain's number one Comparison Shopping site

Figures released from Comscores show that Microsoft's shopping community, ciao.co.uk, was the UK's most visited comparison shopping site in November 2009. Comscore's statistics show that a total of 2.97 million unique users[1] visited the site in the course of the month, demonstrating Ciao's role as an essential tool for the British consumer. Rival Shopping.com's UK site, the previous number one, had 2.25 million visitors in the same period.

Marketing News: Sedo Launches New and Improved Website

Robust Platform includes Innovative Features and Improved Functionality Designed to Provide the Best User Experience Needed to Successfully Buy, Sell and Park Domains

Marketing News: LINKSHARE ANNOUNCES NEW FASHION WINS IN THE RUN UP TO CHRISTMAS

18th November 2009, London - Affiliate network LinkShare is seeing strong online retail success announcing a series of high-profile customer wins achieved in the past few months. Some of the companies launching new affiliate campaigns with LinkShare include high street shoes and accessories retailer, Faith; designer fashion stores, Jigsaw & Fenn Wright Manson; luxury fashion boutique, Matches; watch and accessories retailer, Fossil and handbag & accessories designer Radley.

Marketing News: Eloqua Unveils SmartXchange, the First Library of Marketing Best Practices, Programs and Templates Proven to Drive Business Results

Eloqua SmartXchange Accelerates Deployment of Marketing Automation Programs, Helps Marketing Teams Standardise Global Campaigns and Processes Eloqua, the category-defining leader in marketing automation, today announced Eloqua SmartXchange, a new on-demand resource that gives marketers instant access to marketing best practices, programs and assets right within the Eloqua platform. SmartXchange, which is currently in beta, was announced to the largest-ever gathering of marketing automation users, experts and thought leaders at Eloqua Experience 2009, the company's annual international user conference.

Marketing News: LinkShare Launches #tweetshop Twitter Tool

LinkShare, a leading affiliate network, today announced the LinkShare TweetShop Tool that enables anyone with a Twitter following to monetise their Twitter feeds, and easily turn customised tweets into an effective shopping tool. Generally available to publishers in its network, this innovation further demonstrates the company's commitment to creating applications that are Easy, Fast and Open – easy-to-use, fast-to-market, and open across channels – and is the latest feature in LinkShare's Bento Box, a showcase of new tools and applications.

Marketing News: Zurich Connect UK selects Experian for integrated marketing drive

Zurich Connect has appointed Experian®, the global information services company, to drive multi-channel marketing campaigns for its UK direct insurance business. Powered by Experian Elements, the insurance giant will use Experian's marketing software, data and analytics combined with its data insight to create a series of integrated campaigns. Experian Elements will provide a single customer and prospect view across the Zurich Connect web-based home and motor insurance brand in the UK. The database marketing software will encompass Zurich Connect's diverse customer and prospect data, supplemented by Experian's marketing data. Using Experian Elements' campaign and modelling capability, Zurich Connect will seek to rapidly develop and deploy highly targeted, personalised marketing campaigns across multiple contact channels. It will form the hub of Zurich Connect's UK customer management capability and form the foundation for future developments. Experian's data strategy and anal

Marketing News: Sedo announces latest insight on driving traffic to websites

Sedo, the leading online domain marketplace, today highlights ways to effectively drive traffic to a website with independent research[1] showing that keyword domains can improve ad conversion rates, especially when the domain extension is an exact match to the product or service, increasing conversion rates by up to 105 per cent. Additional research also shows that over half (52 per cent) of internet users type keywords directly into their browsers when searching for a product or service, giving a strong indication of the value these domains have when it comes to increasing traffic. To coincide with the release of these findings, Sedo has gathered some of the most valuable .co.uk domains including watch.co.uk, isp.co.uk and affiliatenetworks.co.uk which will be sold at a fixed price on a dedicated page. In the eyes of the consumer, ownership of a keyword domain can also serve to position the company's authority over a particular good or service and the domains are expec

Marketing News: Eloqua success in Europe exceeds 1,000 marketing user milestone

Eloqua, the marketing automation leader and provider of best practice expertise for marketers worldwide, has announced that it has in excess of 1,000 users of its marketing platform in Europe. The key milestone marks the success of the company's award-winning software for marketers. Launched in the UK four years ago, Eloqua's European client base has grown to include more than 120 companies, operating with a network of certified partners. The company's positive impact on sales and marketing effectiveness has attracted appointments by a host of clients from independent marketers to the large global organisations. As testament to the success of Eloqua's insight, it now counts Sony UK Ltd, Schroders, Messe Munchen, Novell, Dun & Bradstreet (D&B) and Colt Telecommunications as customers. Eloqua's success is further highlighted by its recent announcement that it has become cash-flow positive in early 2009 and expects to post a profit for the fiscal year 2009.

Marketing News: 48% of British families go without a summer holiday to save money

Research released from Europe's largest online shopping community Ciao suggests that limited family budgets are changing the way that parents are treating their children. The survey asked people across Europe whether the credit crunch had impacted their family budgets and revealed that school holidays have been hit across the board. Key facts from British respondents: ¨ 48% of people have decided to go without a family holiday, choosing to spend the summer at home instead ¨ 43% say they are now encouraging their children to treat their pocket money more seriously, either saving it or thinking more carefully about what they want to buy. Only 8% still say that kids should spend it on whatever they want ¨ 69% are spending less on school holiday treats than they have in previous years Perhaps most telling were the results around children's birthdays: ¨ 30% are spending less on their children's birthday presents than they have in previous years ¨

Marketing News: Ciao UK announces double rewards for reviews posted in September

Ciao, Europe's leading comparison shopping community has today announced the launch of an exclusive promotion throughout September offering users double incentives on reviews. This promotion will also provide an additional bonus of £1 for the first review written by every new Ciao member. In addition, each week, 10 members who write a review will win one of a number of prizes including a Nintendo Wii, Microsoft Xbox, digital cameras and Amazon vouchers up to £100.

Marketing News: One-character .BIZ domain names go on sale

A full catalogue of one-character .BIZ domain names is to go on sale – meaning a range of single letters and numbers from A to Z and 1 to 9 will be sold to stand alone with the .biz domain. Sedo, the leading online domain marketplace and monetization provider, announced today that it has teamed with Neustar, the global registry operator for the .BIZ Internet domain, to hold an exclusive auction for the entire available catalogue of one-character .BIZ domain names beginning at 12:00 noon (EDT) on September 23, 2009 and ending at 11:59 a.m. (EDT) on September 30 The availability of these domain names through Neustar and Sedo marks the first time that a generic top level domain (gTLD) registry has released all of its one-character names – and this has created an unprecedented opportunity for corporations, business owners and related associations. While some one character domains were previously assigned during Neustar's request for proposals (RFP) process, interested parties will

Marketing News: Ciao launches exclusive Buying Guide series

Ciao launches exclusive shopping section on its site to assist consumer purchasing decisions online. Buying any electronic kit is a nerve-racking experience. The sheer range of products, prices and features available today makes it harder than ever to know what product is going to be most suitable. To solve this problem Ciao, Europe's leading online shopping community*, today launches a range of exclusive Buying Guides to give shoppers all the information they need to make the right choice for them. Based on the millions of reviews and international knowledge within the Ciao community, the new range of guides offer a quick and comprehensive overview of five of the most popular products that visitors search for on the Ciao site: coffee machines, printers, digital cameras, flat screen TVs and laptops.

Marketing News: Adverts placed on the more mainstream social networking sites are unlikely to be effective as direct marketing tools

Affiliate network, LinkShare, has released results from its latest piece of consumer research, showing that adverts placed on the more mainstream social networking sites are unlikely to be effective as direct marketing tools. The research, which surveyed 2,000 consumers, found just 5% of respondents considered adverts on professional social networks, such as LinkedIn and just 9% of adverts on personal social networking sites, such Facebook helpful in assisting their purchasing decisions on the web. Only 4% of those surveyed had previously clicked through on a banner advert displayed on a social networking site, which questions the current effectiveness and quality of adverts used by brands in this less traditional marketing space.

Marketing News: Ciao Research : One in three Brits has decided to save money by cutting back on their smoking habits

International research released today by Ciao, Europe's leading comparison shopping community, has revealed new insight into the impact of the recession on people across Europe – highlighting key differences in the responses from each country.